Design Industry practice Unit 3 Area of Study 2 Outcome 2 On completion of this unit the student should be able to describe how visual communications are designed and produced in the design industry and explain factors that influence these practices. This outcome will contribute 25 marks out of 100 marks allocated to School-assessed Coursework for Unit 3. It will be assessed by one or more tasks, which will contribute a total of 25 marks. The following descriptors provide a guide to the levels of performance typically demonstrated within each range on the assessment task/s. Performance descriptors DESCRIPTOR: typical performance in each range MARK RANGE 21–25 marks
16–20 marks
11–15 marks
6–10 marks
1–5 marks
Perceptive understanding of the processes and practices of visual communication design production. Thorough description of the roles, relationships and responsibilities between designers, specialists and clients. Insightful explanation of factors and influences on design decisions that impact the selection of materials, methods, media, design elements and principles. Comprehensive understanding of the legal obligations of designers. Highly effective use of terminology. Thorough understanding of the processes and practices of visual communication design production. Detailed description of the roles, relationships and responsibilities between designers, specialists and clients. Clear explanation of factors and influences on design decisions that impact the selection of materials, methods, media, design elements and principles. Well-developed understanding of the legal obligations of designers. Effective use of terminology. Satisfactory understanding of the processes and practices of visual communication design production. Appropriate description of the roles, relationships and responsibilities between designers, specialists and clients. Adequate explanation of factors and influences on design decisions that impact the selection of materials, methods, media, design elements and principles. Clear understanding of the legal obligations of designers. Appropriate use of terminology. Limited understanding of the processes and practices of visual communication design production. Basic description of the roles, relationships and responsibilities between designers, specialists and clients. Limited explanation of factors and influences on design decisions that impact the selection of materials, methods, media, design elements and principles. Some understanding of the legal obligations of designers. Limited use of terminology. Very limited understanding of the processes and practices of visual communication design production. Very limited description of the roles, relationships and responsibilities between designers, specialists and clients. Description of factors and influences on
design decisions that impact the selection of materials, methods, media, design elements and principles. Very little understanding of the legal obligations of designers. Very limited use of terminology