Jocelyn L. Murray Application

JOCELYN L. MURRAY

+1 801 400 9186 JOCELYNMURRAY0@GMAIL.COM

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AN EXPLORATION OF TRANSCENDING EXPERIENCES INTO ARCHITECTURE I have a professional background and bachelors degree in Experience Design and Management.

My passion lies in architecture.

Experiences and architecture can go hand in hand, utilizing one another to become a living, breathing structure.

JOCELYN MURRAY

ABOUT ME

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EXPER DES

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RIENCE SIGN

EXPERIENCE DESIGN

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L’OREAL / MAYBELLINE NEW YORK FASHION WEEK I was hired to work with the public relations team for L’Oreal during New York Fashion Week 2017.

I helped execute the experiential marketing event with Maybelline model Emily DiDonota. The event was a Q&A for Maybelline influencers while they joined Emily for a session of yoga. The event took place in a relaxing venue overlooking New York City.

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ARTICLE / VIDEO

EXPERIENCE DESIGN: L’OREAL

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BRIGHAM YOUNG UNIVERSITY PROVO, UTAH I approached Brigham Young University to redesign the Recreation Management department and bachelor’s degree to Experience Design and Management.

The major’s previous name was hindering the progress of fellow graduating classmates, and I wanted to create a different outcome for students coming into the major.

The department head of the major hired me on to help change the name. I brought in energy and believed in shaping my own space while collaborating with others to achieve something beyond me.

I created a major wide survey and analyzed all of the data, lead faculty and staff to take hold of the vision to change the name of the major, and presented the major-wide survey of 400 students.

The name change of Recreation Management to Experience Design and Management was confirmed March 2017.

EXPERIENCE DESIGN: BYU

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ESCAPE KEY PROVO, UTAH This was an experience design consulting project presented to Escape Key to improve their customer experience.

I worked with a team of students to create a customer journey map, and presented our findings to the CEO.

ARTICLE

EXPERIENCE DESIGN: ESCAPE KEY

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FANNIE MAY CANTON, OHIO I interned with Fannie May’s marketing team to improve their experiential marketing, social media, and human resources.

Experiential Marketing I helped plan a campaign to market Fannie May at a Cubs baseball game. We designed an interactive space for customers to taste, touch, and smell the brand.

I carried out intial contact with the customers at the game along with helping the space design for the booth to become interactive.

Social Media I collaborated with their social media director by designing and creating content for them. Responsibilities included analyzing their social media follower engagment to provide statistics for their marketing team. I helped increase Fannie May’s following and follower engagement by creating a regular schedule for their posts.

Human Resources I helped the HR team with their employee experience by assisting in the design of spaces for multiple employee’s interests. I fine-tuned the experience by deliberately thinking through different employees experience’s by each department they were in.

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EXPERIENCE DESIGN: FANNIE MAY

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HARVARD DISCOVE

JOCELYN MURRAY

D CAREER ERY 2017

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CIVIC ENGAGEMENT CENTER People need each other to survive; communities spring up organically because of this reason. My goal was to design a building that showcases the beautiful organs of a community by putting the interworkings of the civic engagement center on display.

Materials: acrylic sheets, cardboard, spray paint

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HARVARD CAREER DISCOVERY 2017

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WEAVE Weaving experience design into spacial design.

Weaving two parts together to make a whole can be resembled in interactions we have in human behavior.

We interact with spaces on an intimate level; this concept model explores interaction between people and objects.

Materials: foamcore, dowels

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HARVARD CAREER DISCOVERY 2017

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WEAVE

HARVARD CAREER DISCOVERY 2017

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PERSO PROJE

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ONAL ECTS

PERSONAL PROJECTS

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BIRD TITLE

JOCELYN MURRAY

STRAWBERRY, UTAH

PERSONAL PROJECTS: PHOTOGRAPHY

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ALTER DIMENSION The Carpenter Center in Boston MA was the focus of this project. The building has angled inset windows creating interesting shade from the sun. This effect of the shadow creates wavering depth perceptions. The image above is an optical illusion drawn from thinking about how the contrast of shadows can create an alter dimension.

Materials: trace paper, sharpie, graphite

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ALTER DIMENSION A set of glass bricks let in light and act as a wall for the Carpenter Center. This abstraction of glass bricks displays how light bends when it comes into contact with a glass surface. Both the material and composition of this piece on the right show reflection of light.

Materials: tracepaper, tinfoil, glue

PERSONAL PROJECTS: ILLUSTRATION

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COMMON LIFE Cheap food is the life blood of the United States, it gives life but does it also take away life? Making food cheaper and creating longer shelf-life has many benefits, but what is cut-rate food doing to us?

Materials: colored pencils, paper

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PERSONAL PROJECTS: ILLUSTRATION

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Materials: pencil, pen

JOCELYN MURRAY

Materials: colored pencil

PERSONAL PROJECTS: ILLUSTRATION

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THE ART OF SUSHI how customer recieves it (proportions = taste dispaly = taste prep = tast) how chefs think about what they make (prep, cook, display) tell a story through creations Draw it out?

Diagrams / Be unique Being apart of the sushi experience. Takes more into consideration than just food slapped on a plate. Proportions are very important in food and dispaly. Prep work is vital, intentional thought processes into how the customer percieves the sushi is a must.

Break down proportions of sushi roll? Draw sushi?

Photograph prep? Photograph sushi?

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PERSONAL PROJECTS: SUSHI

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HER How I tell a story through each gig Plan out each set Communicate the 1. prep, 2. story, and 3. experience in a compelling way Prep: think about the audience, select music curate a set from beginnning to end that flows well from the first song that starts and builds exciement to the ending song that feels complete I practice and practice the set so once performed it is seemless and I can connect with the crowd Performing is a whirlwind of emotion and story telling by giving a little bit of myself to the crowd Taking a ride through a musical performance is one based on a lot of prep work. Not much can be left to chance when it comes to performing on stage. It takes work to look at all aspects of how the show is being viewed and heard. It takes work to prepare sets catered to the right crowd and organized in a way to keep the human mind interested Possibly study the best practices of a good story and see how they corellate with a good music experience of ups and downs.

Possibly look at the heart rates of people at a concert that is well thought out and study them along side a story board? How do people feel before, during, throughout, and at the end of a set? Emotional connection is what I aim for in my sets.

PERSONAL PROJECTS: HER

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THANK YOU FOR VIEWING

+1 801 400 9186 JOCELYNMURRAY0@GMAIL.COM