Golden Magazine Style Guide
Direction Golden Magazine is California’s leading travel publication, with an editorial focus on hidden local West Coast gems. Written for lovers of travel and about the most fulfilling destinations, Golden Magazine inspires readers to travel locally, explore with purpose, try new things, and shape the future of tourism. Name “Golden” references California as being considered “The Golden State” Audience Golden Magazine targets a young audience who loves to travel and enjoy life’s offerings. The audience enjoys their magazine as a travel companion, coffee table book and lifestyle guide. Each monthly edition will focus on a California city, highlighting local gems off the beaten path to inspire and enrich the reader’s travel experience. Tone Based on California’s weather, landscape, architecture, interiors, art, culture, etc. which tends to be golden, simple and clean
2
Introduction
Golden Magazine Style Guide
3
4
Moodboard
Golden Magazine Style Guide
5
6
C: 24
C: 33
M: 33
M: 22
Y: 85
Y: 17
K: 1
K: 0
C: 25
C: 53
M: 48
M: 29
Y: 55
Y: 42
K: 2
K: 2
C: 0
C: 73
M: 57
M: 45
Y: 50
Y: 58
K: 0
K: 24
Color Palette
C: 81 M: 60 Y: 62 K: 56
C: 4
C: 0
M: 2
M: 0
Y: 3
Y: 0
K: 0
K: 0
C: 0 C: 16
M: 0
M: 14
Y: 0
Y: 19
K: 100
K: 0
85% tint
Golden Magazine Style Guide
7
Box Used for pulled information, provides emphasis and contrast
8
Repeating Elements
Thin Line Used to separate information, usually within a box
Golden Magazine Style Guide
Small Bold Line Used to indicate an introduction to text, seen within features
9
10
Ff Typographic Styles
Bookmania Bookmania Black
Name Headers
Bookmania Semibold & Semibold Italic
Pull Quotes. — Citation
Decorative Numbers
01 02 03 04 05 06 07 08 09
Golden Magazine Style Guide
11
Ff 12
Proxima Nova Proxima Nova Bold Feature Numbers
01 Proxima Nova Semibold Subheaders Captions
Proxima Nova Regular
Subheaders Call-outs
Proxima Nova Light Italic
Photo Credits & Citations
Golden Magazine Style Guide
13
14
Ff
Adobe Caslon Pro Adobe Caslon Pro Regular Body Adobe Caslon Pro Bold Running Feet Folios 1 2 3 4 5 6 7 8 9 10
Golden Magazine Style Guide
15
Ff 16
Repeating Elements
Tallitha Tallitha Regula
Signatures
Golden Magazine Style Guide
17
Photographic Treatment Golden Magazine’s photos are crisp, clean, and golden in tone. They are to be lightly color corrected (warm) and left to showcase the natural California light as accurately as possible. Illustrations • Use color palette (pgs 6-7) • Digitally refined
18
Content
Golden Magazine Style Guide
19
Full Bleed Image
Title
Information Headers
Headers Body
Body
Image
Details
Interface Image
Download Details
Cover
Credit
Caption
Download Details
Caption Credit
Edition Details
Details
Image
Folio & Page Number
Digital Ad
Folio & Page Number
TOC Header Body
Pull Quote
Body
Content
Header
Full Bleed Image
Caption
Details
Credit
Image
Folio & Page Number
Folio & Page Number
Interview/Package Feature*
Interview/Package Feature Spread Caption
Credit
Image
Body
Body
Body
Body
Full Bleed Image
Header
Credit
Image
Folio & Page Number
Details Folio & Page Number
Feature Article I
Feature Article II*
Caption
Image
Full Bleed Spread Image
Body Credit
Body
Body
Body Details
Image *Add Spread
more pages
Folio & Page Number
Feature Article II
20
Information
Credit
*Add more feature articles to add
Book Map
Folio & Page Number
Ad
Header
Note Headers
Details
Headers
Details
Note
Image
Details
Details
Details Signature
Folio & Page Number
Folio & Page Number
Folio & Page Number
Folio & Page Number
Folio & Page Number
Letters to the Editor
Editor’s Note
Pull Quote
Header Body
Content
Header
Full Bleed Image
Image
Body
Body
Body
Caption
Caption Credit Credit
Image
Details Folio & Page Number
Folio & Page Number
Folio & Page Number
Feature Article I* Header
Body
Feature Article I Header
Body
Image
Pull Quote
Pull Quote
Caption Body
Body
Image
Header
Body
Body
Caption
Caption Details
Credit
Credit Credit
Image
Folio & Page Number
Folio & Page Number
Feature Article II
Folio & Page Number
Feature Article II
Title
ge
Headers
Headers Details
Details
Details
Details
Image II Add Blank Spacer Pages
Details
Edition II Folio & Page Number
Details
Folio & Page Number
Second Cover (Upside Down)
Credits
Golden Magazine Style Guide
21
Linden Grenier Typography III Doug Rickert 2019