PROCESS BOOK
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MOODBOARD
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CONCEPT
Due to the nature of Tove Lo’s music, which is categorized as “dance-pop” and “dark-pop”, I wanted to eminate the bold, raw and honesty of her music through my design. Most of all, I wanted to allude to the club scene in which her music is played. The stark black box and dark outer designs of the box set elements allude to what it feels like to be outside of a club. Once the box elements are opened, similar to what it feels like to enter a club, the viewer is faced with shimmery paper and bold color gradients.
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COLOR PALETTE
C: 9 M: 96 Y: 59 K: 0
C: 3 M: 19 Y: 9 K: 0
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C: 1 M: 9 Y: 0 K: 0
C: 74 M: 42 Y: 4 K: 0
C: 73 M: 72 Y: 61 K: 80
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C: 0 M: 0 Y: 0 K: 100
TYPOGRAPHY
Ff 8
Alternate Gothic No.2 ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789!?&
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Ff 10
Milo Serif OT ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789!?&
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BOX PROCESS
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SLIPCOVER PROCESS
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5/8"
12" Jacket
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12
BACK
5/16"
1/4"
1/8"
12
1/4"
12
1/4"
FRONT
File Name Goes He re; at De;Cyan M agentaYell ow Black (REPL ACE IF OT SPCOLORS USE D)
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PRELIMINARY SLIPCOVERS
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LABEL PROCESS
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PRELIMINARY LABELS
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CATALOG PROCESS
PRELIMINARY EXAMPLE
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FINAL EXAMPLE/REVISION
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Linden Grenier | Graphic Design 20IV - Music Box Set | Fall 2019