Lindie Botes Portfolio 2018

Page 1

Lindie Botes PORTFOLIO 2018/19


Hello!

My name is Lindie.

I’m a multidisciplinary designer who creates impactful, user-centered and delightful products and graphics.

01 | A B O U T


Lindie Botes Resume (please email lindie-b@hotmail.com for a full CV) 1994/08/04

+27 63 743 4433

Education 2013

— 2016

behance.net/lindiebee

Work experience JA N 2 0 1 7

— PRESENT

University of Pretoria

Service designer, Praekelt Consulting

BA Information Design Hons. (Cum Laude)

User testing and research, app wireframing, prototyping and design, client presentations and user testing.

Skills & capabilities S O F T WA R E

Adobe Creative Suite, Sketch, Zeplin, InVision, Keynote, Google Suite, Premiere Pro, Microsoft Office, Wagtail CMS, basic Cinema 4D and Fontlab capabilities

CO U R S E S

Information Design Imaging and Visualization Visual Culture Studies & Art History Marketing and Consumer Studies

FEB 2018

Top Information Design Student Award 2 0 1 6 Top Illustration Student Award 2 0 1 4 Golden Key International Honors society member

2012

2015, 2016, 2017

Exhibitions & contests

— PRESENT

Lecturer & thesis supervisor, University of Pretoria Multilingual thesis supervising and support; guest lecturer of UI/UX fundamentals to 3rd year students — 2016

Co-founder, Wikitongues Social media, videography, cross-cultural relations DEC 2015 (1 MONTH)

Graphic design intern, Landor Associates Tokyo Packaging design, idea generation, research, presentations

E X H I B I TO R

Golden Bee Int’l Biennale of Graphic Design 2 0 1 7 INDEF Incheon Design Fair 2 0 1 7 Nelson Mandela art exhibition at Duncan Yard 2 0 1 2 PHSG Art Exhibition; Overall body of work award 2017

JUNE 2015 (3 WEEKS)

Graphic Design Festival Scotland 2 0 1 4 Morisawa Type Design Competition 2017

Graphic design, branding, illustration, typography UI/UX design and research Feersum Engine Chatbot programming Basic HTML & CSS Video editing, motion graphics Public speaking, workshop running Data consolidation and presentation LANGUAGES

English, Afrikaans, Korean PROFICIENT: Japanese (N3), French INTERMEDIATE: Mandarin Chinese BEGINNER: Malay, Vietnamese, Hungarian, Arabic FLUENT:

Graphic design intern, COMPOUND.inc Tokyo Packaging and logo design, meeting minutes 2013

FINALIST

SKILLS

Hobbies

— PRESENT

lindiebotes.com

Languages, film photography, painting, hiking, badminton

Language tutor, YouTuber, brand partner for Language brands 02 | R E S U M E


01

UI/UX design

UI/UX DESIGN BRANDING & PACKAGING PHOTOGRAPHY GRAPHICS & ILLUSTRATION

01

PREFERENTAL REBRAND & APP/WEB DESIGN

02 MTN GROUP APP DESIGNS

03 | CO N TE N TS


Preferental Rebrand, website and app design Visual design: Lindie Botes

2017

Illustration: Amy Harrisson

Creative direction: Rebecca Riley

Intern designer: Rudo Zijena

ABOUT

Preferental (previously MyRentr) is a startup that manages the relationship between landlords renters. They approached us for guidance on rebranding, UX and app development. We workshopped with the client and what follows is a brand new logo, website and app interface.

Old MyRentr logo

Rebranded logo

0 4 | U I / UX D E S I G N


0 5 | U I / UX D E S I G N


MTN Group Self-service & Mobile Money app designs Creative direction: Kgosi Kekana UX lead: Sid Sooklal

2018

Lead designer: Lindie Botes

Junior designer: Amy Harrison

PROBLEM

Users can purchase data based on price, size or validity, a function previously unavailable

MTN Group is a mobile provider operating in 22 countries. MTN has a self-service and a Mobile Money app, but users complain about a complicated experience and lack of design consistency within the countries. G OA L

Easy switch to Mobile Money app

Create a single design system for both apps, and through improved usability and design, increase app adoption, retention and user satisfaction.

Tooltips for new users

PROCESS

User research was done in 5 countries, which informed pain points, personas, user needs and journeys. Regular prototype testing and iteration resulted in a user-first design solution.

Dynamic content tiles change according to tasks the user performs the most

0 6 | U I / UX D E S I G N


R E S U LT S

80%

70%

62%

25%

improvement of speed of

improvement in the interpretation

quicker to pay utility bills on

improvement in time taken

buying airtime or data on

and clarity of information in

Mobile Money in comparison

to locate and view usage

the self-service app

financial statements

to the previous app

balance summary

07 | U I / UX D E S I G N


02

Branding & editorial 01 FERO MAGAZINE

UI/UX DESIGN BRANDING & EDITORIAL PHOTOGRAPHY GRAPHIC & ILLUSTRATION

02 LOGO DESIGNS 03 ISTD NOBEL PEACE PRIZE 04 SUSU TEA PACKAGING

0 8 | CO N T E N TS


Fero Magazine Branding and editorial design

2017

Editor & executive director: Alain Munga

ABOUT

Fero is a magazine about people in innovation and design. As the sole designer and art director on the magazine, I designed the logo, magazine cover and pages. The style is minimal and clean, as to give attention to the content and photography.

0 9 | E D I TO R I A L D E S I G N



Logo design Various logo designs

2015 to 2017

ABOUT

A collection of logos for commissions, personal work and university projects.

11 | LO G O D E S I G N


SUSU corn & barley tea Packaging design & 3D render

2016

ABOUT

SUSU is a tea brand selling corn and barley tea (fictional). The minimalist glass bottle design and geometric design targets a youthful market, and helps save the environment because all the materials are recyclable! I used the Chinese character for “tea” as a part of the logo design. The name Susu comes from the Korean “oksusu”, meaning corn.

12 | PAC KAG I N G D E S I G N


Country of peace International Society of Typographic Design Student Brief

2016

For the 2016 International Society of Typographic Design brief, I selected the topic about the Nobel Prize. I chose to shine a spotlight on the four South African Nobel Peace Prize laureates. Their speeches are placed into a booklet and data gathered from speech analysis is depicted in the form of an infographic. With the concept of “sending peace to the world” and “South Africa, country of peace”, I created postcards and postage stamps as well.

13 | E D I TO R I A L D E S I G N


14 | E D I TO R I A L D E S I G N


03

35mm film & digital collage

UI/UX DESIGN BRANDING & EDITORIAL PHOTOGRAPHY GRAPHIC & ILLUSTRATION

01 35mm PHOTOGRAPHY 02 PHOTO COLLAGES

15 | CO N T E N TS


35mm film photography Taken with Minolta X-700 in Tokyo, Japan

2015 to 2017

16 | FI LM PH OTO G R A PH Y


Digital collage Some works exhibited at INDEF and Golden Bee Biennale of Graphic Design

2016

17 | D I G I TA L CO LLAG E


04

Graphic & illustration 01 JAPANESE POSTER SERIES

UI/UX DESIGN BRANDING & EDITORIAL PHOTOGRAPHY GRAPHIC & ILLUSTRATION

02 DIGITAL ILLUSTRATION 03 KOREAN POSTER SERIES

18 | CO N T E N TS


One poster a day Self-initiated Japanese poster series

August 2017

For one month, I made one poster each day in Japanese. The goal was to explore layout, colour and digital type in a different language and style. Four posters passed the first round of judging at the Scottish Graphic Design Fair in 2017.

19 | POST E R D E S I G N



Digital illustration Illustrations for personal work and clients

2017 to 2018

21 | I LLU STR AT I O N


Korean posters Self-initiated poster series

2017 to 2018

I created these posters as a visual celebration of Korean typography, phrases and design.

22 | POSTE R D E S I G N




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