National Tourism Campaign Branding Guidelines
4 Logo Utilization
2 • Japan National Tourism Campaign Branding Guidelines
Contents
6 Color Specifications
7 Font Handling
Mission This is a guide to the basic elements that encompass the Japan National Tourism Campaign. It is our brand that gives us the direction on how we present ourselves as well to ensure consistency in messaging and our identity.
Japan National Tourism Campaign Branding Guidelinesâ€ƒâ€˘  3
Logo Usage
Clearing zone for the logo measures 1/4 the circles diameter
4 • Japan National Tourism Campaign Branding Guidelines
Incorrect Usage
altering proportions
shifting axis orientation
changing color
adding embellishments
placing on a background
drop shaddows
Japan National Tourism Campaign Branding Guidelines • 5
Color Usage Main Palette:
C 0 M 100 Y 100 K 0 Pantone: 485 C Web: ED1C24
WhiteSpace
Color Hierarchy:
6 • Japan National Tourism Campaign Branding Guidelines
C0
M0
Y0
Pantone: Black C Web: 231F20
K 100
Font Usage HelveticaNeueBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HelveticaNeue Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HelveticaNeueUltraLight
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Japan National Tourism Campaign Branding Guidelines • 7
LN LindsayNoll