FY21 Cobb Travel & Tourism Annual Report

Page 16

COBB IS READY CAMPAIGN

This spring, we launched our ‘Cobb Is Ready’ campaign to let travelers know that the entire Cobb community had been hard at work preparing for their return. This effort builds on the success of last year’s ‘Hello Again’ marketing campaign, which reintroduced Cobb’s attractions and amenities to visitors and residents alike. ‘Cobb Is Ready’ outreach assured visitors that we had multiple ways for them to safely enjoy all the unique destinations and assets Cobb has to offer, what ever their comfort level.

#CobbIsReady

To Hit

The Trails CobbIsReady.com

CAMPAIGN HIGHLIGHTS:

• • • •

Itineraries for every level of social comfort, including activities done alone, in smaller groups or around larger crowds of people The latest tourism guidance on Covid-19 Information for event and meeting planners who were interested in booking events at any of Cobb’s venues, including the Cobb Galleria Centre Special hotel packages through our Expedia partnership

Cobb Travel & Tourism

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VERY M RECO S I R U O RDED GH A T T AWA N THROU A R G IA, TING GEORG E MARKE R O L BB IS BY EXP UR ‘CO TO US O D E S TIAL REA POTEN O WE INC T H C AST EA ’ OUTR OUTHE S E H T READY OSS , AND RS ACR IGITAL D , T VISITO N I . GH PR TISING THROU ADVER A I D E M SOCIAL

travelcobb.org


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