Lindsey Gatlin About Process
Visual Identity Pitch
Brief
The Museum of Neon Art
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
contents Brief
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8 Process 16 Pitch 38 Recap
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief Process
About
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
the client:
Process
The Museum of Neon Art is an art museum located in Glendale, California. Our museum focuses on encouraging learning, curiosity, and self-expression through the means of neon art. We strive to collect and preserve neon, electric, and kinetic art; believing that neon illumination brings together art, technology, and science in a one-of-a-kind way.
Brief
The Museum of Neon Art
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief Process
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Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
the brief: The Smithsonian Institute has launched an initiative to extend its network to include a grouping of alternative and novelty museums. To do so, it has put out a request for proposals expressing what each museum might do if chosen.
Brief
As an alternative museum, we have chosen to update our branding to reposition ourselves for this opportunity.
Process
Project Opportunity
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
today: As a brand, we exist to educate visitors about the importance of neon art while making space for curiosity. We are committed to accessibility and inclusivity while actively pursuing social change through art.
Brief
In creating a new system for MoNA the main focus is usability across both digital and physical platforms and a distinctly unique identity.
Process
Brand Essence & Strategy
Current Identifiers
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
onward: A successful visual system for us will communicate clearly and effectively our mission and values. A drive towards education and forward thinking will need to be prominent. Changes will be made to cultivate curiosity.
Brief
Success will be not only winning the Smithsonian bid, but also bringing in new visitors to experience the space—both in person and digitally.
Process
Defining Success
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
the details: Blue and green will not be used due to the way competitors utilize them in a strong way. Using a consistent sans serif typeface has been identified as the most effective route.
Process
Key touchpoints include a traditional neon sign in the new logo and easy-to-navigate website design.
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Parameters and Deliverables
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief Process
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Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
research: The very first neon sign in the United States was made for the Packard car dealership in LA. This sign marked the primary use of neon signs as informative and directive.
Brief
A Brief History
In the creation of neon signage, legibility is the primary rule. Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
connections: The outcome of neon is determined mainly by the craftsmanship and knowledge of the maker. One must have both the scientific understanding of the exactness required and the patience needed to bend glass with care.
Brief
Neon illumination integrates electrical technology, creative design, and fundamental concepts of physics and chemistry.
Process
Art and Science
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
building: The basis for many historical neon signs was a simple sans serif typeface or hand-done script with clear letterforms.
Process
Although, while being made, neon signs are commonly thought of as shapes, not letters or words. Focusing on the basic forms that create letters became an important step in the ideation process.
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Planning
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
attributes: We are:
Process
educational inclusive engaged dynamic
Brief
Who is MoNA
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
attributes: We are:
Process
educational inclusive engaged dynamic
Brief
Who is MoNA
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
attributes: We are:
Process
educational inclusive engaged dynamic
Brief
Who is MoNA
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
attributes: We are:
Process
educational inclusive engaged dynamic
Brief
Who is MoNA
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About
attributes: We are:
Process
educational inclusive engaged dynamic
Brief
Who is MoNA
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief Process
Pitch
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
WORDMARK
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
LOGO
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
ALTERNATIVE LOGO
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
BADGE
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
SPECIAL USE MARK
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
SOCIAL ICON
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
TYPOGRAPHY
Brief
THE MUSEUM OF NEON ART
Gotham Medium
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The Museum of Neon Art
Lindsey Gatlin
About
TYPOGRAPHY
Brief
THE MUSEUM OF NEON ART
Gotham Medium
Process
Neon is a gateway between scientific principles and artistic expression.
Gotham Book
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
TYPOGRAPHY
Brief
THE MUSEUM OF NEON ART
Gotham Medium
Process
Neon is a gateway between scientific principles and artistic expression.
Gotham Book
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
TOUCHPOINTS
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
TOUCHPOINTS
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
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Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
TOUCHPOINTS
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
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Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
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Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
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Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
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Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
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Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin
About
TOUCHPOINTS
Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief Process
Recap
Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief Process Pitch Recap
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The Museum of Neon Art
Lindsey Gatlin About Brief
Thank You!
Lindsey Gatlin
Process
contact LindseyGatlin.com lindseygatlin2@gmail.com
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The Museum of Neon Art
Lindsey Gatlin
About
TOUCHPOINTS
Brief Process Pitch Recap
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The Museum of Neon Art