Portfolio Part One

LindseyEllis Fashion Marketing Phone: 618-303-0008 Email: lindseymellis1@gmail.com

LindseyEllis Fashion Marketing Phone: 618-303-0008 Email: lindseymellis1@gmail.com Lindseymellis1

Lindsey Ellis C O N TA CT 618-303-0008

lindseymellis1@gmail.com

linkedin.com/in/lindsey-ellis-611ba988

E DU C A TI O N The Art Institute of Charleston – Charleston, SC 2014 – Expected Graduation June 2016 Bachelors of Arts, Fashion Marketing & Management

OBJE CTIVE I hope to obtain a job in which I will be able to use my strong customer service skills and love for fashion to gain valuable work experience in the retail industry.

EXPERIENCE Pink Chicken New York – Charleston, SC Key Holder March 2016 – Present   

New York & Company Outlet – North Charleston, SC Sales Lead August 2014 – February 2016 

Southern Illinois University – Carbondale, IL 2013 – 2014 Bachelors of Arts, Fashion Design & Merchandising

S K I L LS 

Experience working with Adobe Photoshop, Illustrator, and InDesign

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Experience working as a part of a management team

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Retail sales experience

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Excellent customer service skills

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Experience with event planning and promotion

Assisted sales team with driving sales and meeting daily goals Assisted in ordering and shipping merchandise to clients Responsible for closing and opening the store

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Assisted management team with driving sales and meeting daily goals Assisted with visual merchandising of the sales floor Responsible for closing and opening the store Responsible for opening and closing cash registers

SIUC School of Art & Design – Carbondale, IL Assistant to the Department Manager January 2014 – June 2014    

Assisted department faculty and staff with event planning Designed and sent out event flyers and invitations for gallery showings Answered phone and sent emails to faculty and staff Distributed and sorted department mail

SIUC Information Technology Department – Carbondale, IL August 2013 – May 2014 Front Desk Receptionist   

Escorted guests of the college around the campus Scheduled interviews and meetings for the department Answered phone and sent emails to clients

MARKETING

NORDSTROM 6 MONTH BUYING PLAN | SPRING 2017 WOMEN’S DRESSES

NORDSTROM

Brand Identity

Scope & Size of Business Nordstrom currently operates 323 stores which are located in 39 states and in Canada.

Those stores include 121 full-line stores and 194 Nordstrom Racks. Additionally the company owns two Jeffery boutiques and one clearance store (shop.nordstrom.com).

Product Categories Nordstrom is a full-line department store carrying both hard and soft goods.

Their product categories include: designer collections, women’s wear, men’s wear, shoes, handbags, accessories, beauty, kids, home goods, and specialty gifts (shop.nordstrom.com).

Merchandising Channels Nordstrom sells their products online at shop.Nordstrom.com, through their mobile app, and in brick and mortar locations nationwide.

Core Competencies Nordstrom prides itself on having provided exceptional customer service from the start. They also are dedicated to providing quality products to its consumers and ensuring their employees have a happy work environment.

Company Profile & Analysis

Nordstrom is known for being a family owned chain that provides excellent customer service. The brand is also known for carrying high-end, designer products in addition to several other quality brands. They are a one-stop shop, providing merchandise for the entire family including men’s, women’s, and children’s apparel.

Compnay S.W.O.T Analysis

S

Customer Service

trengths

Department Stores Phasing Out Designer Price Points

O

pportunities

Fast Fashion Stores Well Established Online Retailers

Quality Products Household Name

W

eaknesses

New Technology Online Sales

T

hreats

NORDSTROM

Store Concept & Layout

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