Yaling Li Selected Works by Yaling Li

DEC / 21 JAN YA L I N G L I

SELECTED WORKS

DEC / 21 JAN YA L I N G L I

SELECTED WORKS

ÂŠ 2019 Yaling Li All rights reserved. No portion of this book may be used or reproduced in any manner without written consent of Yaling Li. All respective work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions. Written, design and produced by Yaling Li, lyaling16@gmail.com Academy of Art University 79 New Montgomery Street San Francisco, California 94105 School of Graphic Design & Digital Media

S TAT E M E N T

DEC 21 TO JAN 30

Design happens over time. I have spent these past few years developing my skills, each month propelled me closer to my goalâ&#x20AC;&#x201D;to be a passionate, professional designer. Hopefully, the following pages will show you that.

Selected Works

YA L I N G L I S E L E C T E D W O R K S

T R AV E L L I K E A L O C A L

ISN'T IT LUNCHTIME YET?

M A K I N G PA S TA B Y H A N D

LEARN WITH CONFIDENCE

LET'S GO CAMPING

BACK TO BASICS

A TA S T E O F T H E T R U T H

MOLE OR MELANOMA?

TA B L E O F C O N T E N T S

INSTRUCTOR / MARY SCOTT

08 / 09

YA L I N G L I S E L E C T E D W O R K S

[ 01]

AUG / 27 T R AV E L

LIKE A LOCAL

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

10 / 11

The inner journey of travel is intensified by solitude. â&#x20AC;&#x201D; PA U L T H E R OUX

YA L I N G L I S E L E C T E D W O R K S

[ 01]

COURSE VISUAL SYSTEM 2

SEMESTER SPRING 2019

INSTRUCTOR

OBJ ECT I VE

This is a collaborative project. My partner and I rebranded the Intrepid Travel company with a stronger personality based on its unique selling point. The goal was to create a system that travelers would use when they are planning new adventures.

TOM SIEU

PROJECT

APPROACH

REBRANDING

During the research, we found out that the Intrepid Travel company has great plans for solo travelers and they offered real-life experience. So, we decided to rename the company to Tribe to give it a local feeling. All of the images and colors in the visual system were carefully used to express the local traveling theme.

TEAM MEMBER YUMENG TIAN

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

12 / 13

TYPOGRAPHY

BERTHOLD AKZIDENZ GROTESK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

COLOR

HE X # E D6 A4 0 C 2 M 73 Y 82 K 0 R 237 G 106 B 64

HE X # F F F F F F C 0 M 0 Y 0 K 0 R 255 G 255 B 255

HE X # 0 0 0 0 0 0 C 100 M 100 Y 100 K 100 R 0 G 0 B 0

YA L I N G L I S E L E C T E D W O R K S

[ 01]

PHOTOGRAPHY

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

16 / 17

YA L I N G L I S E L E C T E D W O R K S

[ 01]

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

18 / 19

YA L I N G L I S E L E C T E D W O R K S

[ 01]

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

20 / 21

YA L I N G L I S E L E C T E D W O R K S

[ 01]

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

22 / 23

YA L I N G L I S E L E C T E D W O R K S

[ 01]

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

26 / 27

YA L I N G L I S E L E C T E D W O R K S

[ 01]

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

28 / 29

YA L I N G L I S E L E C T E D W O R K S

[ 01]

30 / 31

YA L I N G L I S E L E C T E D W O R K S

[ 02]

DEC / 24 LEARN

WITH CONFIDENCE

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

32 / 33

Nine-tenths of education is encouragement. â&#x20AC;&#x201D; A N AT O L E F R A N C E

YA L I N G L I S E L E C T E D W O R K S

[ 02]

COURSE BRANDING 2

SEMESTER FA L L 2 0 1 8

INSTRUCTOR

OBJ ECT I VE

The main goal of this project is to design a visual system for a tutoring center. The key problem that needs to be addressed is to let the audience know that although the tutoring center is a new brand, it is still a very trustworthy place for both parents and students.Â

D AV I D S C O T T

PROJECT BRANDING

PROJECT / BRANDING

APPROACH

Before I got to the design part, I interviewed ten parents and children from different backgrounds to collect inspiration. I figured out that my design should be educational, energetic, and reliable. Based on these facts, I decided to design a logo with two hidden messages and used a specific green color to keep the company stand out from its competitors.

I N S T R U C T O R / D AV I D S C O T T

34 / 35

YA L I N G L I S E L E C T E D W O R K S

[ 02]

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

36 / 37

TYPOGRAPHY

BROTHER 1816

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

COLOR

HE X # A0 B 5 2 6 C 43 M 14 Y 100 K 0 R 160 G 181 B 38

HE X # 8 1 A0 1 F C 55 M 20 Y 100 K 3 R 129 G 160 B 31

HE X # 3 8 3 8 3 8 C 69 M 62 Y 61 K 54 R 56 G 56 B 56

HE X # F F F F F F C 0 M 0 Y 0 K 0 R 255 G 255 B 255

YA L I N G L I S E L E C T E D W O R K S

[ 02]

PAT T E R N

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

38 / 39

YA L I N G L I S E L E C T E D W O R K S

[ 02]

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

40 / 41

YA L I N G L I S E L E C T E D W O R K S

[ 02]

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

42 / 43

YA L I N G L I S E L E C T E D W O R K S

[ 02]

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

44 / 45

YA L I N G L I S E L E C T E D W O R K S

[ 02]

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

46 / 47

YA L I N G L I S E L E C T E D W O R K S

[ 02]

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

48 / 49

YA L I N G L I S E L E C T E D W O R K S

[ 03]

JAN / 30 A TA S T E

OF THE TRUTH

PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

50 / 51

Wine is the only artwork you can drink. â&#x20AC;&#x201D; L U I S F E R N A N D O O L AV E R R I

YA L I N G L I S E L E C T E D W O R K S

[ 03]

COURSE PA C K A G I N G 3

SEMESTER FA L L 2 0 1 8

INSTRUCTOR

OBJ ECT I VE

Develop a packaging style that expresses the wine company’s background story. The owner believes that family business is a type of honor and it can be passed down to the next generation. His dream is to craft the best wine with his family and share it with his customers.

CHRISTINE GEORGE

PROJECT WINE DESIGN

PROJECT / WINE DESIGN

APPROACH

Because this wine company’s story was so impressive, I decided to use it as my key guideline to design the wine packaging. In order to express the story in an exclusive way, I created a series of family tree mandalas for the wine label. Every mandala was designed with different shapes.

INSTRUCTOR / CHRISTINE GEORGE

52 / 53

YA L I N G L I S E L E C T E D W O R K S

[ 03]

PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

54 / 55

YA L I N G L I S E L E C T E D W O R K S

[ 03]

PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

56 / 57

PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

58 / 59

YA L I N G L I S E L E C T E D W O R K S

[ 03]

PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

60 / 61

YA L I N G L I S E L E C T E D W O R K S

[04]

JUN / 22 ISNâ&#x20AC;&#x2122;T IT

LUNCHTIME YET?

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

62 / 63

To eat is a necessity, but to eat intelligently is an art. — FRANÇOIS DE LA ROCHEFOUCAULD

YA L I N G L I S E L E C T E D W O R K S

[04]

COURSE GRAPHIC DESIGN 3

SEMESTER SPRING 2018

INSTRUCTOR

OBJ ECT I VE

For this project, I designed a mobile app that allows the user to make reservations, place orders, and keep track of their daily calories. Based on the users’ health plan, the app will provide different suggestions that match their diet.

R AV I T B E N N I E R

PROJECT APP DESIGN

PROJECT / APP DESIGN

APPROACH

Since the app’s main approach is to provide users with a healthier and better dining experience, I believe using a two-color gradient and unique icons will make the app feel more personalized. The gradient is carefully designed for the tagline “on the way to fresh food.”

I N S T R U C T O R / R AV I T B E N N I E R

64 / 65

YA L I N G L I S E L E C T E D W O R K S

[04]

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

66 / 67

TYPOGRAPHY

FUTURA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

COLOR

HE X # DE 4 3 2 8 C 7 M 88 Y 98 K 1 R 222 G 67 B 40

HE X # F FA6 6 C C 0 M 42 Y 61 K 0 R 255 G 166 B 108

HE X # B 4 AB A3 C 31 M 29 Y 33 K 0 R 180 G 171 B 163

ICON

YA L I N G L I S E L E C T E D W O R K S

[04]

GRADIENT

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

68 / 69

USER JOURNEY

M O N D AY M O R N I N G

G E T P R E PA R E

TA K E M U N I

• CHECK MESSAGES

• DO MAKE-UP

• OPEN THE APP

• TEXT FRIENDS

• E AT B R E A K FA S T

• SELECT A TIME

• REVIEW EMAILS

• CHECK MUNI

• P I C K A R E S TA U R A N T • REVIEW THE MENU • PLACE ORDER

LUNCH TIME

A F T E RWORK

• GO TO THE PLACE

• WRITE REVIEWS

• SHOW THE QR CODE

• UPLOAD IMAGES • SHARE ON SOCIALS

APP SELECTION ELEMENTS

• SEARCH FIELD

• PERSONAL INFO

• R E C E N T LY R E V I E W E D

• R E C O M M E N D AT I O N

• W E E K LY S U M M A R Y

• FAV O R I T E

• REVIEW

• SETTING

• TA B L E

• ABOUT US

• COUPON

YA L I N G L I S E L E C T E D W O R K S

[04]

USER FLOW

GUEST

• PERSONAL INFO

• USERNAME

• PERSONAL INFO

• CARD INFO

• PA S S W O R D

• QUESTIONS • USERNAME • PA S S W O R D

PAY M E N T

GUEST

USER

• FILL IN PERSONAL INFO

• SELECT CARD

AND CARD INFO

• PLACE ORDER

MAIN F E AT U R E S

R E S E R VAT I O N

PROJECT / APP DESIGN

CALORIE TRACKING

I N S T R U C T O R / R AV I T B E N N I E R

SPLIT THE BILL

72 / 73

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

74 / 75

YA L I N G L I S E L E C T E D W O R K S

[04]

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

76 / 77

YA L I N G L I S E L E C T E D W O R K S

[04]

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

78 / 79

YA L I N G L I S E L E C T E D W O R K S

[05]

AUG / 28 LETâ&#x20AC;&#x2122;S

GO CAMPING

P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

80 / 81

Light a campfire and everyone’s a storyteller. — JOHN GEDDES

YA L I N G L I S E L E C T E D W O R K S

[05]

COURSE PA C K A G I N G 2

SEMESTER SPRING 2018

INSTRUCTOR

OBJ ECT I VE

Because my sister is still very young, I wanted a survival kit that was specially designed for children who go camping for the first time. I spent a lot of time researching and shopping but there weren’t any out there in the market yet, so I designed one.

CHRISTINE GEORGE

PROJECT S U R V I VA L K I T

P R O J E C T / S U R V I VA L K I T

APPROACH

I had different ideas in mind when I began my concept. Because it is a survival kit for children, I wanted to use different illustrations and color palettes to create backgrounds for the product. I wanted the children to get some hints of what they may experience.

INSTRUCTOR / CHRISTINE GEORGE

82 / 83

YA L I N G L I S E L E C T E D W O R K S

[05]

P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

84 / 85

YA L I N G L I S E L E C T E D W O R K S

[05]

P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

86 / 87

YA L I N G L I S E L E C T E D W O R K S

[05]

P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

88 / 89

YA L I N G L I S E L E C T E D W O R K S

[05]

P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

90 / 91

YA L I N G L I S E L E C T E D W O R K S

[06]

DEC / 30 MOLE OR

MELANOMA?

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

92 / 93

Healthy skin is a reflection of overall wellness. â&#x20AC;&#x201D; DR. MURAD

YA L I N G L I S E L E C T E D W O R K S

[06]

COURSE VISUAL SYSTEM 1

SEMESTER FA L L 2 0 1 8

INSTRUCTOR

OBJ ECT I VE

Many people have moles on their bodies as a result of genetics or sun exposure. Since moles are active cells that have the potential of forming cancer, I would like to design a mobile app that allows the user to doÂ early detection of their suspicious moles.

PHIL HAMLETT

PROJECT BRANDING

PROJECT / BRANDING

APPROACH

After reading some articles on how people felt about moles, I decided that the app and any related promotional items should be done in a modern way. I picked a light blue color for the whole system to give it a medical feeling. All of the layout and illustrations were designed in a simple, easy-to-read form.

INSTRUCTOR / PHIL HAMLETT

94 / 95

YA L I N G L I S E L E C T E D W O R K S

[06]

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

96 / 97

YA L I N G L I S E L E C T E D W O R K S

[06]

98 / 99

YA L I N G L I S E L E C T E D W O R K S

[06]

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

100 / 101

YA L I N G L I S E L E C T E D W O R K S

[06]

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

102 / 103

YA L I N G L I S E L E C T E D W O R K S

[06]

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

104 / 105

YA L I N G L I S E L E C T E D W O R K S

[07]

JAN / 23 MAKING

PA S TA B Y H A N D

PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

106 / 107

Life is a combination of magic and pasta. â&#x20AC;&#x201D; FEDERICO FELLINI

YA L I N G L I S E L E C T E D W O R K S

[07]

COURSE TYPOGRAPHY 3

SEMESTER SPRING 2018

INSTRUCTOR

OBJ ECT I VE

The goal of this project was to design a pasta cookbook. By following the steps in the cookbook, readers are able to make their own pasta and share it with their family and friends. The cookbook includes both modern and traditional recipes.

ARIEL GREY

PROJECT COOKBOOK

PROJECT / COOKBOOK

APPROACH

Learning the shapes of pasta while making them by hand is always a delightful experience. In order to express this concept in a simple and clear way, I created a series of illustrations and used them to show how to make pasta by hand. All images I chose were shot on a clean background and the pasta was nicely placed on a white plate.

INSTRUCTOR / ARIEL GREY

108 / 109

YA L I N G L I S E L E C T E D W O R K S

[07]

PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

110 / 111

YA L I N G L I S E L E C T E D W O R K S

[07]

PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

112 / 113

YA L I N G L I S E L E C T E D W O R K S

[07]

PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

114 / 115

YA L I N G L I S E L E C T E D W O R K S

[07]

PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

116 / 117

YA L I N G L I S E L E C T E D W O R K S

[07]

PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

118 / 119

YA L I N G L I S E L E C T E D W O R K S

[08]

JUL / 25 BACK

TO BASICS

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

120 / 121

Simplicity is the ultimate sophistication. â&#x20AC;&#x201D; L EONARDO DA VINCI

YA L I N G L I S E L E C T E D W O R K S

[08]

COURSE PA C K A G I N G 4

SEMESTER SPRING 2019

INSTRUCTOR

OBJ ECT I VE

This is a group project. Our team’s mission is to build product lines for a sustainable retail store named Mindre. The whole product line is divided into four sub-brands: Origano for food, Unlavish for Kitchen, Novel for family, and Cloudberry for skincare.

THOMAS MCNULTY

PROJECT

APPROACH

R E TA I L S T O R E

To get a deeper understanding of our consumer’s needs, we have collected statistics and developed two personas to guide us through the design process. All of the packaging materials that we chose to work with were durable and recyclable. Each color that we picked was from nature.

TEAM MEMBERS SITONG YU TA I S I YA T E S LYA XIAOXIAO MA YUMENG TIAN

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

122 / 123

D E PA R T M E N T

Food

Family

PRODUCTS

PRODUCTS Marmalade

Cereal

Wooden Clock

Baby Wipes

Granola Bar

Fresh Milk

Throw Blanket

Bottoms

Honey

Spices

Pull Along Toy

Baby Cotton Tissue

Yogurt

Juice Mixes

Wooden Bowling

3-Packs Baby Food

K-Cups Set

Cold Brew

Bath Time Set

Instant Oatmeal

BBQ Sauce

Newborn Gift Set

Pesto Sauce

Apple Set

3-Packs Bodysuit

Marinara Sauce

Bread Flour

Baby Basic Kit

YA L I N G L I S E L E C T E D W O R K S

[08]

D E PA R T M E N T

Skincare

Kitchen

PRODUCTS

Face Toner

Hair Oil

Napkin

Place-mat

Face Cleanser

Candle

Flatware Set

Cutting Board

Face Cream

Bath Sponge

Mini Brush

Porcelain Pitcher

Lip Balm

Hair Dryer

Vegetable Brush

Dinnerware Set

Face Masks

Skincare Set

Dish Brush

Coffee Maker

Face Lotion

Shampoo

Dustpan Set

Face Oil

Conditioner

Coffee Mug

Bar Soap

Body Lotion

Utensils Set

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

124 / 125

ORIGANO

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

126 / 127

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

128 / 129

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

130 / 131

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

132 / 133

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

134 / 135

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

136 / 137

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

138 / 139

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

140 / 141

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

142 / 143

0 39217 11914 6

YA L I N G L I S E L E C T E D W O R K S

0 39217 11914 6

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

144 / 145

Cloudberry

CLOUDBERRY

Cloudberry

CLOUDBERRY

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

146 / 147

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

148 / 149

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

150 / 151

YA L I N G L I S E L E C T E D W O R K S

[08]

Contains chlorophyllin, Antioxidant

Cloudberry Inc 1314 NW Glisan St, Portland Visit www.cloudberry.com

Parsley Porridge Nourishing herbal lather

Bar Soap

P R O J E C T / R E TA I L S T O R E

0.2 lb / 90 g

We DO NOT test our finished products on animals. We also ONLY purchase from ingredient suppliers who DO NOT test on animals.

I N S T R U C T O R / T H O M A S M C N U LT Y

152 / 153

Unlavish

YA L I N G L I S E L E C T E D W O R K S

Unlavish

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

154 / 155

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

156 / 157

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

158 / 159

YA L I N G L I S E L E C T E D W O R K S

[08]

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

160 / 161

162 / 163

164 / 165

166 / 167

168 / 169

170 / 171

172 / 173

YA L I N G L I S E L E C T E D W O R K S

THANK YOU

MOM AND DAD

You are my greatest supporters. I wouldn’t be who I am today without all of your love and support. You are the reason behind my success and the inspiration behind my endeavors.

JOANNA

Even though you are ten years younger than me, you have the wisdom of someone twice as old as me. Thank you for being someone I can always turn to for advice and support. Your bright smile is a ray of sunshine that always keeps me warm. Thank you for all of your help and support.

FRIENDS

Thank you so much for rallying around me and showing me such incredible support throughout these four years. You have helped me think about each situation from a brand new perspective.

ACADEMY OF ART UNIVERSITY

I am sincerely honored to have been selected as the recipient of the fouryear Presidential Scholarship. Thank you for your generosity, which has allowed me to get a step closer to my artist's dream.

INSTRUCTORS

Through your guidance, I have learned that I can achieve anything when I push myself. Many thanks to: Mary Scott, Ravit Bennier, Ariel Grey, Tom Sieu, Christine George, David Scott, Thomas McNulty, Bob Slote, Phil Hamlett, Scott Rankin, Amy Broadbent, Nita Ybarra, David Hake, Aries Nunez, Andrew Cambouris, and Brian Toth.

ACKNOWLEDGEMENT

INSTRUCTOR / MARY SCOTT

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YA L I N G L I S E L E C T E D W O R K S

COLOPHON

SCHOOL

Academy of Art University School of Graphic Design & Digital Media

INSTRUCTOR

Mary Scott

FONTS

STOCK PHOTOGRAPHY

ModernoFB, Univers

Unsplash.com

PA P E R

PRINTING & BINDING

100# Mohawk Superfine Uncoated Paper

Blurb.com

C O N TA C T

Yaling Li lyaling16@ gmail.com +1 415-828-8375 yalinglidesign.com

COLOPHON

INSTRUCTOR / MARY SCOTT

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WHO I AM

I am a designer who is passionate about solving problems from different angles. I believe a successful design comes from tons of research, process, iteration, and communication. The more I get to know about a market and a target audience's needs, the better the solution I can come up with.

yalinglidesign.com