Lina Mass - Brand Designer - Portfolio

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GRAPHIC DESIGN PORTFOLIO

Brand identity Illustration UX design


customers. I help clients to create brands not a business by providing high-skilled brand identity designs and strategy consonant with their target audience. I deliver a functional, aesthetically pleasing design with a strong sense of minimalism and clear structure.

ABOUT: Brand and visual identity designer, with more

than 10+ year experience. Together we will clarify your vision and create a brand as a conscious representation of the business. Working worldwide from Kaunas, Lithuania. OTHER SKILLS: Illustration, storyboards for animation,

product catalogs, typography, presentation, UX/UI design or any creative project where you need a strategic creative thinking and reliable person.

LINAMASS.COM IG INK-ART IG BRANDING

personality and only positive experience for their

DRIBBBLE

I believe every business needs a winning brand

BEHANCE

“


BRAND IDENTITY

Logo itself never represents a company’s vision and values. Only the brand can. I create brands that have a connection

PORTFOLIO

with the company’s strategy.

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BRAND IDENTITY CASE STUDY

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Everglow Consulting Deliverables: Brand identity Year: 2018

Everglow is a management consulting business with a strong, energetic and colorful business woman ahead. Brand had to be minimal yet modern, with a little sense of classic for building professional looking, high-quality business image. Logo sign covers a graphic of a E and G letters and a symbol of infinity.

Modern

Minimal

Professional

INSANE GROWTH


BRAND IDENTITY CASE STUDY

Kaunas City Museum

Illustration Dynamic Branding Modern

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Deliverables: Brand identity, illustration Year: 2018

A creative, vibrant colorful dynamic

The museum is like a birthplace of a new ideas,

brand was born accompanied

innovation, where on the cross point meets three

with historical objects which

perspectives: Past, Present and Future. This idea

were illustrated in a modern and

represented with the triangle in connection with a

functional style.

rectangle the way that it looks like a new page, a new beginning, new ideas to happen.


BRAND IDENTITY

Dendrus is a high-quality custom-made

The previous logo did not represent the

furniture manufacturer with a focus on

company’s values as they grew from small

difficult to make technological issues and

business and their goals changed. So it was

precision.

time for re-branding, for new values and focus

Quality is the ultimate goal whether in

Constructional

CASE STUDY

production stages or in customer service.

Precision

High Quality

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points to emerge within the logo and its communication.

Dendrus

Furniture manufacturer Deliverables: Re-branding + Identity Year: 2018


BRAND IDENTITY

LG Cargo

CASE STUDY

Agency: Advision Deliverables: Brand identity proposal, illustration and info-graphics Year: 2016

Freight transportation directorate working under official Lithuanian Railways company has launched a new type of service Cargo logistics for the international market. Services is divided in two main directions: Europe and Russian Federation. Inserted international word cargo next to official brand name for a clear international message of services provided. Ended up creating a modern brand identity with dynamic graphic, illustrations, and colors for extending

Slashing

Informative

company visual impact.

Modern

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BRAND IDENTITY

Cedar Coast Real estate

CASE STUDY

Agency: Advision Deliverables: Brand identity, Photography, UI/UX, Print Year: 2016

Cedar coast is luxury house quarter in a village on the seashore in Latvia. The task was to create a brand identity and communication plan for spreading the world of a new real estate project. During the stage of identifying the

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target audience, we came up with the idea to communicate by enlarging emotion and additional value of living in one of the houses. Instead of suggesting to buy the house we ended up suggesting to have time for thought in dunes, to have a sea for yourself and fresh air. I was responsible for bringing generated idea to visual appearance including – brand identity, emotion evoking dreamy photo, catalog structure, and design.

Scandinavian Luxury

Clear structure

Professional


UX / UI CASE STUDY

Siberian larch company imports and

Was responsible for the whole process

exports wood material and products to

including purifying company’s

Europe union market.

main goal, information architecture,

I was asked to update clients website

prototyping, testing and creating user

design. Instead of suggesting just

interface design.

beautiful design I convinced to consider

www.sibiromaumedis.lt

the user-centered design and guided through all UX process.

Siberian larch 07

Deliverables: UI/UX, Photo retouching Year: 2017

Information architecture

Structural

Professional


UX / UI

Advision

CASE STUDY

Deliverables: UI/UX Year: 2016

Advision is a creative agency in Kaunas,

I provided the solution for a clear

Lithuania.

structure focusing on portfolio with the

The task was to create a representative

informative section.

website focusing on showcasing

The solution includes super easy work

agencies best work and creative

filtration under the main categories.

direction.

www.advision.lt

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Information architecture

Creative

Easy navigation


ILLUSTRATION CASE STUDY

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Spectrum Brands Deliverables: Storyboard Illustration Year: 2018

Spectrum Brands is a company that owns main

Merry christmas and Happy New year

brands world wide. Illustrations were created for theirs Christmas animation greeting.


ILLUSTRATION CASE STUDY

Stanley Locks Deliverables: Illustration Year: 2017

Stanley retails high-quality padlocks and bike-locks worldwide. This campaign goal was to promote sales at POS. The visual campaign solution had to be fun, interactive and draw customer attention. Art deco style was a

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perfect match for dark evening situation with various darkness demons in the background and emphasized lighter product in the first stage of the poster.


ILLUSTRATION

Out of Office studio is a marketing and communication enablers working with well known brands and companies. The task was to create conceptual illustrations and overall look and feel for the Company’s presentation

CASE STUDY

and overall branding

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Marketing and communication enablers

Out of office studio Deliverables: Branding and Conceptual illustration Year: 2018


ILLUSTRATION CASE STUDY

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Stanley Locks Deliverables: Storyboard Illustration Year: 2017

Merry Christmas and Happy New Year!

Stanley retails high-quality padlocks and bike-locks worldwide. The client wanted to create a short video animation, regarding the Christmas season. The Client asked to integrate the usage of products into the scenes. I was responsible for all the illustrations, coloring and characters. Full video here

Your world. Truly secure.


ILLUSTRATION

Why hearing aid batteries are special?

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Rayovac Deliverables: Storyboard Illustration Year: 2018

Rayovac is a world known brand of cell batteries for hearing aid. The task was to create a storyboard illustration in a consistent style for explanation video on how to use

CASE STUDY

the battery and state why these batteries are unique. Full video here

Keep away batteries from high temperatures

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Wash your hands thoroughly when replacing the battery in your hearing aid

AG

G LO

SS

E OF

LO

DAM

Clean the battery contacts inside the hearing aids

RIN

SS

HEA

H E A RIN

G

Battery life

Store your batteries at normal temperature

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CHOO S

ILLUSTRATION

UR SIDE YO

CASE STUDY

E

Stanley Locks Deliverables: Storyboard Illustration Year: 2018

Stanley retails high-quality padlocks and bikelocks worldwide.

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This 10 s video introduced a special edition

S

N

FA

padlock product with sticker flag collections included in the packaging for World Soccer Championship event. Full video here

CHOOSE YOUR SIDE

Your world. Truly secure.


ILLUSTRATION CASE STUDY

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Stanley Locks Deliverables: Info-graphics Illustration, Icons, Print Year: 2017

Stanley retails high-quality padlocks and bikelocks worldwide. These illustrations and icons were created for the Stanley Promotional campaign “bicycle safety”.


+ 370 620 66742

2019

Brand Designer

hello@linamass.com BEHANCE

DRIBBBLE

IG BRANDING

IG INK-ART

LINAMASS.COM


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