Intro

Live event venues are major investments. Be it professional arenas, college stadiums or minor-league locales, hundreds of millions of dollars (or more) are often spent on these projects with the goal of creating state-of-the-art fan experiences.

Take a look at the new Chase Center. This revolutionary arena cost $1.4 billion dollars to construct, while venues like the upcoming So-Fi stadium will likely sport an even higher price tag (to the tune of $5 billion). This doesn’t include the millions of dollars required to operate and maintain these spaces every year.

The resulting arenas are undeniably spectacular, but exploding costs, a limited number of games and declining attendance make it hard for owners to see a return. That’s why venues are on the hunt for ways to deliver fresh experiences, capture new audiences and make the most of their space.

It’s an enduring challenge. Audiences everywhere are constantly searching for more unique experiences that speak to their individual motivations. Sports-goers, for example, require the best of the best to even consider leaving their home theaters, while esports audiences want to be taken seriously on a larger stage.

In all cases, fans have extremely high expectations, and it’s up to venues to deliver — on event day or otherwise. With ever-improving innovations and fresh, creative display solutions, gone are the days of serving a single purpose. Live event venues are moving into a new era of always-on, multi-purpose entertainment.