What it means for tech

Catering to so many different audiences presents real challenges. Venues can no longer look at their spaces as serving a single use, and upgraded technology (like digital displays) can help them adapt to new crowds and accommodate unique events.

Better tech. Lower costs.

In recent years, there has been major progress in display technology. Companies are offering higher resolution, tighter pixel pitch, larger sizes and more creative solutions to their customers. Spaces can also implement better sound systems, interactive boards and improved cellular connection with 5G.

As the variety, quality and performance of digital displays has improved, the costs have fallen. Arenas can better afford ground-breaking displays any crowd can enjoy. More displays and enhancements mean more long-term revenue opportunities. Additional pixels translate to more space for advertising, a major revenue generator. Plus, broadening your use to serve multiple audiences means more opportunity for eventday earnings.

Extending the “field of play”

Enhancing communal spaces around the court or field creates more opportunities to host a variety of events. Smaller rooms can be made available to rent as anything from coworking areas to wedding venues. Enhancements don’t have to be limited to the interior of stadiums, either. Venues are looking at exterior spaces with the same lens. Every open area is an opportunity to bring people in and create experiences — minimizing the “show up only for the event” mentality. Adding exterior displays and interactive technology turns courtyards and parking lots into communal plazas — Giving audiences of all sorts space to congregate and feel a sense of belonging.

Flexibility and customization

Digital displays add a whole new level of flexibility and customization to venues. With a single click, boards can be updated with tailored messaging and special content.

“The experience can really be driven through the ability to customize” says Kim Stone, Chase Center General Manager. Everything from the centerhung to concession displays and outward-facing boards can be quickly updated to serve a specific need. Using boards to display special performer messages helps add a personal touch for guests during the event. Once the event ends, those same displays can be changed to show wayfinding information — keeping the experience smooth and positive, even as guests are walking out the door.

The boards themselves are also highly customizable. Displays come in a variety of shapes and configurations and can be paired together to create larger, interactive stations.

Chase Center courtside lounges are an excellent example of how LED displays elevate any space. These premium suites feature nine-screen displays. Guests can view a game on a massive scale or use each screen individually to view different angles, games and events at once. Even better, lounges and event spaces can easily flex to accommodate functions up to 400 people.