Reducing Total Cost of Global Content Development Reducing Total Cost of Global Content Development
Join us in tweeting this webinar #LIOX @Lionbridge @KathleenBostick
Presented By Paul Trotter and Nicholas McMahon April 2010
Housekeeping Disable pop‐up blockers (recommended) ‘Help’ button on the webinar console or http://webcast.on24.com/clients/help/index.html http://webcast.on24.com/clients/help/index.html Request slides: marketing@lionbridge.com, webinars@lionbridge.com ‘Q ti ’ b i l ‘Question’ box in lower left corner l ft Follow up email with link to on demand recording Follow‐up email with link to on‐demand recording Company confidential – distribution prohibited without permission
Introductions Paul Trotter Founder and CEO of Author‐it Software Corporation paul.trotter@author it.com paul.trotter@author‐it.com Applies his problem solving talents to the day to day issues that people face in creating, managing and delivering content. Regarded as a visionary within the industry, Paul is a popular speaker at events all over the world on topics ranging from technical writing and help f authoring to content management and localization.
Nicholas McMahon VP, Global Technology Solutions, Lionbridge nicholas.mcmahon@lionbridge.com Over 14 years experience working with some of the world’s most O 14 i ki ih f h ld’ successful global organizations Provided strategic and tactical global leadership as a foundational executive for two US divisions of European companies, as well as a VAR business
Company confidential – distribution prohibited without permission
About Lionbridge
Global Scale
Market Leadership
4,600 employees 26 countries
Leader in $14B services industry • Translation and adaptation of products
• Global network of 25,000 translators
and content for international markets
Hosted Technology
Global Clients
Web-based W bb d language l technology t h l platform
Recurring relationships with 500+ global clients
• Enhances competitive advantage • Drives efficiency
Company confidential – distribution prohibited without permission
• 80% of revenue comes from recurring clients • 12 of the Fortune 20 companies are client
Agenda
p Enterprise Content Pollution Best Practices for Cleaning the River Controlled Authoring and Localization in Practice Call to Action
Company confidential – distribution prohibited without permission
Content
Content starts pure Consistent. Singular. Concise. g
Company confidential – distribution prohibited without permission
The Content River
Company confidential – distribution prohibited without permission
Up‐Stream Content Pollution Product Marketing
Company confidential – distribution prohibited without permission
Up‐Stream Content Pollution Product Marketing Customer Support
Company confidential – distribution prohibited without permission
Up‐Stream Content Pollution Product Marketing Customer Support Product Line P d Li 1
Company confidential – distribution prohibited without permission
Up‐Stream Content Pollution
Product Line 2 Product Line P d Li 1
Company confidential – distribution prohibited without permission
Product Marketing Customer Support
Up‐Stream Content Pollution
Product Line 2
Product Marketing Customer Support
Product Line P d Li 1
•Different source formats Diff t f t •Inconsistent terminology •Excessive Excessive new content new content creation •Cross department Company confidential – distribution prohibited without permission
Down‐stream Content Pollution
Vendor 1
Company confidential – distribution prohibited without permission
Down‐stream Content Pollution
Vendor 1
Vendor 2 Vendor 2
Company confidential – distribution prohibited without permission
Down‐stream Content Pollution •Inconsistent TM Versions TM application and update • TM application and update delay •Inconsistent TM and Term application pp • Silo’d new content approach Vendor 1
Vendor 2 Vendor 2
Company confidential – distribution prohibited without permission
Content Pollution Impacts
Product Line 2
Product Marketing Customer Support
Product Line 1
Vendor 1
Vendor 2
Company confidential – distribution prohibited without permission
Polluted content is difficult to use
Removing Content Pollution Removing Content Pollution Per Project Exponentially increases cost Exponentially increases cost & & Decreases productive output Decreases productive output
Company confidential – distribution prohibited without permission
Agenda
Best Practices for Cleaning the River
Company confidential – distribution prohibited without permission
Creating Up‐stream content purity
Centralizing content creation Centralizing content creation Enforcing standards Promoting reuse of content Separating content from format Connecting authors to global Connecting authors to global content
Company confidential – distribution prohibited without permission
Creating Down‐stream content purity
Centralizing language assets Centralizing language assets Work in a collaborative LIVE translation framework translation framework Integrate and automate TM and glossary d l Unify translation platform
Company confidential – distribution prohibited without permission
Connecting upstream and downstream eliminates 90% of content pollution
API Integration creates direct flow between application and service
Centralizes language assets across supply chain Dramatically improves content reuse at source Increased utilization of language assets Reduction in time to market Increases global content production efficiency
Company confidential – distribution prohibited without permission
Enterprise Authoring Platform
Company confidential – distribution prohibited without permission
Agenda
Controlled Authoring and Localization in Practice
Company confidential – distribution prohibited without permission
HP Servers Success Story
Company confidential – distribution prohibited without permission
HP Efficiency Highlights
Company confidential – distribution prohibited without permission
Reuse ROI Server series reuse breakdown
Modules
800 700
172
196
600 500 400 300
New 13%
435
425
Database 61%
Other 87%
Project 26%
200 100 88
103
G4p (Sawmill)
G6 (Montecristo)
0
Modules New
Reused modules (database)
Reused modules (Project)
Generation 6 deliverable reuse MSG
User Guide New 10%
New 16%
Reuse 84%
Option Cards
Reuse 90%
Company confidential – distribution prohibited without permission
Poster New 0%
New 31%
Reuse 69%
Reuse 100%
Virtual Connect Firmware Reuse by Major Release 100%
800 700
Topics
500
60%
400 40%
300 200
20%
100 0
0% 1.10 (Allies) Modules New
1.30 (Foster)
2.00 (Dover)
Reused modules (database)
Reused modules (Project)
2.41 (Lackland) Reuse%
New%
VC manager 2.41 deliverable reuse VC manager 2.41 deliverable reuse User Guide
Setup and Install
New 11%
New 18%
New 22%
Reuse 78%
Command Line
Reuse 82%
Reuse 89%
Represents 100% matches in localization memories resulting in no cost Represents fuzzy or not matches in localization memories Company confidential – distribution prohibited without permission
% of reusse
80%
600
Efficiency shouldn’t stop at authoring Seamless API integration to Lionbridge Freeway Automatic job creation and distribution One stop global authoring and language support Worlds largest global language solutions resource pool
Company confidential – distribution prohibited without permission
Translation Workspace Moves the quality dialogue from email to real time chat Eliminates Silo’d TM or pre‐translated file reconciliation Eliminates supply chain version control Increases leverage and consistency Decreases cost and time D t d ti of translation
Company confidential – distribution prohibited without permission
Supply
Agenda
Call to Action
Company confidential – distribution prohibited without permission
Facing the Content pollution Challenge ROI data becomes a compelling force for change Proven end to end solution lower adoption risk Mature partnership that supports you at every step of way Content pollution is impacting your business NOW!
Company confidential – distribution prohibited without permission
What does your content future look like, two years from now?
Company confidential – distribution prohibited without permission
Mark Your Calendars! Secrets of the Best Global Websites Thursday, May 20, 2010 12:00 p.m. EDT, 6:00 p.m. CEST
Company confidential – distribution prohibited without permission
Knowledge Center
Download White Papers • Building Stronger Brands Around the World: A Guide to Effective Global Marketing to Effective Global Marketing • Strengthening Global Brands: Key Steps for Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for Developing your International Online Brand l i i l O li d
View Webinars On‐Demand • Translation/Localization 101: Getting Started • The Art and Science of Global Navigation • Mastering Multilingual Marketing
Company confidential – distribution prohibited without permission
Questions?
Paul Trotter paul.trotter@author-it.com
Nicholas McMahon nicholas.mcmahon@lionbridge.com
Lionbridge www.lionbridge.com http://blog.lionbridge.com http://twitter.com/Lionbridge http://www.facebook.com/L10nbridge Company confidential – distribution prohibited without permission