Lions Daily News - June 24 2022 by Boutique Editions

LIONS DAILY NEWS

FRIDAY JUNE 24 / 2022

IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS

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LIONS DAILY NEWS

FRIDAY JUNE 24 / 2022

IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS

‘Less Talk, More Bitcoin wins Direct for ‘modern creativity’ DIRECT Jury President Fred Levron, CCO of Dentsu International, said his jury wanted to show the industry and clients what a direct Cannes Lions winner really looks like. Their choice for Grand Prix? A $13m, 60-second NFL Super Bowl ad for cryptocurrency exchange Coinbase, from Accenture Song, New York, called ‘Less Talk, More Bitcoin’. If that seems counter-intuitive, it’s important to experience the execution. In the midst of 50 or more high-polished NFL commercials from US mega-

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brands, Coinbase elected to use its full minute displaying an image of a QR code onscreen. Reminiscent of an old computer game or retro screensaver, the QR simply bounced around the TV changing colour as it travelled. 20 million Super Bowl fans were interested enough that they decided to click through. When they did, they arrived on Coinbase’s landing page. Individuals new to Coinbase were invited to join the platform, and receive $15 worth of Bitcoin — an offer that generated 500,000 new

DIRECT JURY PRESIDENT FRED LEVRON

accounts. People already signed up to Coinbase were entered into a $3m sweepstake. “So often, NFL campaigns are about layers and mechanisms and big budgets. But this campaign shows that modern creativity is all about understanding what the audience is doing,” Levron said. “Everyone stopped and engaged with this crazy call to action.” T h e D i r e c t Ju r y a l s o awarded seven Gold Lions to six separate campaigns. Winners hailed from the US, Spain, India, the UAE and Denmark.

First prize for ‘Speaking in Colour’ THE WINNER of the first ever Creative B2B Grand Prix is ‘Speaking in Colour’, a campaign created by Wunderman Thompson Minneapolis for Sherwin-Williams

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UNLEASHING CREATIVE POTENTIAL TO REIMAGINE WHAT A BEER COMPANY CAN BE ANHEUSER-BUSCH INBEV/LUMIERE B2B JURY PRESIDENT PAUL HIRSCH

Coil Coating. Jury President Paul Hirsch, president & chief creative officer, Doremus said the campaign was a “perfectly-targeted B2B execution based on a robust technology that really worked. It covered so much ground from innovation to personalisation, but with the scope to have a global impact.” At its heart, ‘Speaking in Colour’ is a voice-led technology that allows architects to choose highly nuanced colours simply by explaining what they are looking for and then progressively narrowing down options until they get the exact shade they envisaged. AI-powered natural

language systems mean users can start with a memory or a desirable location such as a ‘Caribbean sunset’ or ‘deep green paddy field’ and then add instructions such as ‘make it moodier’ or ‘add a splash of orange’ to reach their desired end goal. Hirsch said: “B2B often follows B2C in terms of ideas, but for this first year of the Creative B2B category we really wanted to focus on B2B first ideas. This is something that has started in B2B, but could go on to have an explosive impact when adapted to B2C applications.” The Jury also awarded three Gold Lions to campaigns from the US (2) and Belgium.

HOPE REEF WINS SECOND GRAND PRIX ‘HOPE Reef’, entered by AMV BBDO London on behalf of Mars Petcare’s Sheba brand, has picked up its second Grand Prix of the week, in the Media category. The campaign, centred on efforts to revive a coral reef in Indonesia, was selected by a jury determined to “reward bravery and creativity,” Jury President and global CEO of IPG Mediabrands, Daryl Lee, said. The campaign involved growing a living coral bed in the shape of the word Hope – drawing on the expertise of marine scientists and local communities. The reef acted as a natural billboard that could be seen from space. It was also subject of a dedicated YouTube channel which offered people the option of funding similar coral regrowth projects. Lee said the goal was to find campaign that “did TURN TO PAGE 5

MEDIA JURY PRESIDENT DARYL LEE

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‘New solution to an old problem’ wins top prize in Creative Data THE WINNER of the Creative Data Lions category is Data Tienda, a Mexican campaign to make microcredit loans available to Mexican women, 35 million of whom do not have a bank account and therefore have no formal means of getting a loan to improve their businesses. Data Tienda gets around this problem by collecting the credit records from the local shops that the women use regularly, and then awarding them a credit score that the banks recognise. The scheme has already enabled thousands of Mexican female entrepreneurs to access loans that had previously been denied. “It’s a new and original solution to an age-old problem,” Jury President Alan

I love ‘what if’ ideas and this one raises the bar

ALAN KELLY

Kelly, CCO at Rothco/Accenture Song, said. “I love ‘what if’ ideas and this one raises the bar in the category. There was no need for an army of data specialists. Really you just need a curious mind to come up with something as brilliantly simple as this.” Kelly also revealed some of the trends he and his team of jurors spotted: “Levelling up was a reoccurring theme, and creating a level playing field cropped up in

CREATIVE DATA JURY PRESIDENT ALAN KELLY

both The Black Elevation Map campaign and Black Characters. There was also a brilliant anti-hijack ini-

tiative that warns drivers in Johannesburg to avoid places where hijackings are happening.”

Third Grand Prix for ‘History Tour’ VICE Media’s ‘The Unfiltered History Tour’ by Dentsu Creative Bengaluru/Mumbai/Gurgaon has won the Social & Influencer Grand Prix — its third of the

2022 Cannes Lions International Festival of Creativity. It has already taken the top honours in Brand Experience & Activation and Radio & Audio. The campaign fo-

cuses on a series of culturally significant artefacts that were stolen from their homelands and are now on display in the British Museum. Using an AI filter and

There was no debate about this choice

CAITLIN RYAN

SOCIAL & INFLUENCER JURY PRESIDENT CAITLIN RYAN

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immersive audio, visitors to the British Museum can access an unofficial tour of the objects, revealing how they ended up in London and questioning the right of the Museum to continue to hold on to them. Social & Influencer jury president Caitlin Ryan,

Meta’s vice-president, EMEA, Creative Shop, said that the jury’s decision had been unanimous: “There was no debate about this choice. This campaign lives beyond the screen and creates a deep personal experience by liberating previously unheard voices. It also taps into natural behaviour. Everyone takes photos in museums and this hijacks those moments to reveal important truths.” Ryan added: “Because this is a relatively new category, we felt we needed to offer a clear direction to a growing sector and help define the future of the Social & Influencer Lions. So we were looking for ideas that went beyond amplification. We all know that social media can do that, but what comes next?”

‘THE BREAKAWAY’ WINS PR FOR BBDO BBDO Belgium has won its second Grand Prix of the week for its brilliant and inspiring campaign for Decathlon. It has now added the top prize in PR to its Creative Strategy Grand Prix for ‘The Breakaway: The First eCycling Team For Prisoners’. The campaign uses virtual cycling platform Zwift to allow inmates from a maximumsecurity Belgian prison to cycle and interact with people in the outside world — a life-changing experience that has had a significant impact on the mental-health of the participants. In fact, so positive have the results been that the initiative has now been extended to all Belgian prisoners, with other countries also considering adopting what amounts to a whole new way of rehabilitating offenders. PR jury president Judy John, global chief creative officer at Edelman, said: “’The Breakaway’ is amazing on so many levels. We all noticed that every time we watched it, new nuances to the story appeared. It’s inclusive, inspiring and has created a whole new way of thinking about prisoner rehabilitation. It’s also a sustainable idea that’s scalable. It opens up a debate about fairness and empathy, has triggered meaningful change and is very modern in terms of both thought and execution.” John added that the PR jury’s decision had been unanimous because “this is a movement, not merely a moment, and provides a bridge between the real world and the metaverse”.

PR JURY PRESIDENT JUDY JOHN

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HOPE REEF WINS SECOND GRAND PRIX

good but authentically linked to the brand’s values and business”. The Sheba connection is that cat food depends in part on sustainable fish stocks. By regrowing coral, the Hope project also boosted the number of fish in the region. Looking beyond the Grand Prix, Lee said the Jury favoured campaigns that came up with unexpected, creative and innovative solutions: “We were interested in the hacks, the renegades and disruptors. Attitude was the key for us.” Nine Golds were awarded including one for ‘Backup Ukraine’, a Grand Prix winner this week. There were Golds for India and Portugal, continuing a strong 2022 campaign for both countries.

WEDNESDAY / JUNE 22 / 2022

Take note: gaming is Gen Z’s favourite digital activity “GAMING is the biggest art form of our time, and represents a huge opportunity for brands,” according to Activision Blizzard duo Fernando Machado, chief marketing officer, and Pelle Sjoenell, chief creative officer, speaking at Cannes Lions on Thursday. Machado said: “It’s not that gaming is going to be huge in the future. It’s huge now. Candy Crush has more than three billion downloads — that’s half the planet — and 255 million monthly active users.” Activision Blizzard data showed that young people today spend more

PELLE SJOENELL

FERNANDO MACHADO

time on gaming than on any other digital activity, with original properties like Call of Duty – the biggest game in the world – even dwarfing the use of games branded by Marvel and Star Wars. “It’s also more social than social media,” Sjoenell said, sharing a quote from journalist

Peter Suderman: “At first we played video games because we were friends, now we are friends because we played video games.” He added: “The internet transformed gaming and made it collaborative.” The duo ascribed the popularity of gaming to a range of aspects, from identity, to giving

individuals the opportunity to win and progress, as well as being able to explore new worlds. “When we are born into this world, our avatars pick us. But in games, you get to experiment freely,” Sjoenell said. Highlighting the kinds of opportunities available to brands, Machado introduced the audience to ‘Heinz hidden spots’, an in-game branding opportunity which had been placed in war game Call of Duty to give players places they could “take a snack break without being shot”. A Heinz map, sent to select influencers, illustrated these branded spots which all gamers could subsequently exploit. “Gaming is for all ages and everywhere,” they concluded. “The creative potential is huge.”

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EW CANNES Lions speakers this week will have received the kind of rapturous reception reserved for Malala Yousafzai, fearless youth activist, Nobel Laureate and recipient of this year’s Cannes LionHeart. As soon as she walked onto the Lumiere stage for her Partnering For Change With Gen Z session, delegates made it clear they are huge fans of Malala’s efforts to open up access to education for marginalised girls around the world. Speaking to Nadja Bellan-White, global CMO at Vice Media Group, Malala talked about her organisation, Malala Fund, and its ambition to place girls at the centre of important debates. “Educating girls can help us address problems like income inequality, climate change and how to

reduce poverty,” she said. “By educating girls, we can amplify their voices and get them involved in solving problems.” Malala always strives to include girls in the decision-making process around key social issues, “because they are the future changemakers. When we did our climate report, we concluded that 12.5 million girls are at risk of losing their education by 2025. During the writing of the report, we made sure girls were part of the process. They gave us amazing feedback which resulted in stronger recommendations.” In terms of the role for brands, Malala said Apple had provided vital support to Malala Fund. More generally, she said companies need to “look at how they operate their own businesses. They also need to ensure they do not just support a campaign verbally.

They need to take action to support the people they say they are helping.” Malala believes fervently in the power of stories and has launched a digital platform and a production company called Extracurricular to capture girls’ stories around the world: “When I became an activist at age 11, I didn’t have data, I just had stories and passion. We want to capture more stories about issues that concern girls like health, gender and climate; because individual stories are a powerful way to connect us and bring people together to drive change.”

Harnessing the power of stories MALALA

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8 CEREMONY

FRIDAY / JUNE 24 / 2022

1 The Mobile Grand Prix was awarded for ‘Real Tone,’ a joint effort by teams from Google, T Brand Studio, Wieden + Kennedy, Portfland and Gut, Miami. Their campaign for Google called for the design of mobile cameras to recognise users’ highly varied skin tones and colours 2 A Gold Lion in the Innovation category went to ‘McEnroe vs McEnroe’, from FCB New York for AB Inbev’s Michelob Ultra beer, in which holographic tech shows the real tennis legend playing a virtual version of himself 3 In the Brand Experience & Activation category, the team from Paris-based Marcel won a Gold Lion for ‘Hack Market’, Back Market’s campaign to give used electronic devices a second lease of life 4 The Brand Experience & Activation Grand Prix went to the Dentsu Creative team in India for Vice Media’s ‘The Unfiltered History Tour’, an interactive tour using smartphones to highlight rare but potentially stolen items stored at the British Museum

Meet the winners

Grands Prix and Gold Lions were presented last night in the Brand Experience & Activation, Creative Strategy, Creative Commerce, Creative Effectiveness, Innovation, Creative Business Transformation and Mobile categories

5 The team from Deloitte Digital, New York won a Creative Business Transformation Gold Lion for Southern California Edison’s ‘Prevention Grid’ campaign, which aims to prevent electrical fires

6 Manuel Borde and Arpan Jain accepted a Gold Lion in the inaugural Creative Commerce category for ‘Smart Fill,’ VMLY&R Commerce India’s campaign for Unilever which encourages consumers to use refillable packaging when purchasing liquid detergent 7 ‘Project Understood’, a campaign for Canadian Down Syndrome Society, was designed to encourage voice tech to acknowledge the different speech patterns of people with Down Syndrome, and it won a Creative Effectiveness Gold Lion for the team from FCB Canada

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8 The Creative Business Transformation Grand Prix was awarded to New York-based L&G for the ‘Pinatex’ campaign which promotes a cruelty-free textile made from pineapple leaves for packaged-fruits maker Dole Sunshine Company and textile firm Ananas Anam 9 The team from FCB Chicago and New York won the Creative Effectiveness Grand Prix for the ‘Contract for Change’ campaign for Michelob Ultra Pure Gold organic beer which encourages and supports US farmers to make the frequently expensive transition to organic production 10 ‘The Tampon Book: A Book Against Tax Discrimination,’ a campaign that changed German law, was rewarded with a Creative Effectiveness Gold Lion, collected by Brigitte Fuchs (left) and Isabel Lapp at Berlin-based Scholz & Friends

11 Forsman & Bodenfors, Gothenburg picked up a Creative Strategy Gold Lion for the humorous ‘Discover the Originals’ campaign for travel organisation Visit Sweden 12 The team from Leo Burnett, Sydney won the Innovation Grand Prix for ‘One House To Save Many’, for Suncorp Group, a campaign which promotes climateresilient housing

13 The team from BBDO Belgium collected the Creative Strategy Grand Prix for ‘The Breakaway: The First E-cycling Team for Prisoners’, a campaign for Decathlon that aimed to help and encourage prisoners to develop into athletes

14 The team from Sao Paulo-based David won a Mobile Gold Lion for the ‘Burger Glitch’, a campaign produced for fast-food giant Burger King’s Whopper 15 Rethink in Toronto won a Creative Strategy Gold Lion for the ‘Draw Ketchup’ campaign for Kraft Heinz’s Heinz Ketchup 16 The Creative Commerce Grand Prix went to the ‘Thighstop’ campaign from Leo Burnett, Chicago for friedchicken fast-food marketer Wingstop

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10 NEWS

MONDAY FRIDAY //JUNE JUNE24 19 / 2022

Brands play a ‘pivotal role in the way society functions’ MARKETING communications giant Dentsu used Cannes Lions 2022 to introduce Dentsu Creative, a global network that will harness the power of creativity to transform brands and businesses worldwide. Headed by Dentsu International’s global chief creative officer Fred Levron, Dentsu Creative unites Dentsu’s creative agencies, including DentsuMB, 360i and Isobar, and will be expanding its entertainment, earned attention and experience capabilities. The new division is designed to accelerate creativity across the business, acting as the sole creative network for Dentsu International around the world. Speaking to Lions Daily News, Levron said: “The launch of Dentsu Creative enables us to deliver integrated, modern creativity by combining new expertise with a bedrock of brand

understanding and strategic rigour. That enables us to deliver ideas big enough to live anywhere, bold enough to chart new executional territory and rich enough to connect personally with millions.” He added: “The problem we’re solving is very clear: time and again our clients tell us the modern world of communications is complicated enough. They don’t want agencies adding to that complexity with their own structures and silos. What’s more, they don’t believe agencies are keeping pace with next-gen consumers. Dentsu Creative is designed to deliver the kinds of connected, innovative experiences needed to engage the next generation. It enables us to fluidly connect the right talent around the right brief, wherever it sits within our network.” Dentsu is launching its newlook creativity offering into

DENTSU INTERNATIONAL’S GLOBAL CHIEF CREATIVE OFFICER FRED LEVRON

the jaws of an economic storm. Levron is not fazed by that fact: “All the data shows that brands that continue to invest, to remember the power of emotion and creativity, perform better in recessionary times and recover faster when the economy improves. But today it’s not just a question of spending your way through difficult times, it’s

about supporting consumers and communities to find a way through.” Picking up on this week’s brand activism theme, Levron said, “We absolutely believe brands play a pivotal role in the way society functions. Brands and businesses today can often have a bigger impact on people’s lives, day to day, than governments can.”

‘Budgets have come roaring back’ JAY RUSSELL, chief creative officer of GSD&M, told Lions Daily News “it’s great to be back at the Festival. Everybody’s so excited to be reuniting with their peers;

and it’s great to get down into the basement of the Palais with all the amazing work. That’s where I spend 90% of my time.” Russell said a big theme in

this year’s work is a continued shift towards experiential marketing. Another theme is “doing good — just as it has been for the last few years. But if I’d make an

There is an appetite for risk

JAY RUSSELL

GSD&M’S JAY RUSSELL

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observation it’s that solving the world’s problems used to be the preserve of the smaller boutique agencies. Now the big brands are involved.” Russell welcomes the fact that social purpose is on the

big brand agenda — but he suggested there is more work to be done: “As an industry we’ve been very good at using creativity to raise awareness — but I’m not really convinced that we’ve found many solutions yet. We have the smarts to do it, so that’s the next big challenge.” GSD&M’s client list includes a lot of brands that suffered during the COVID19 pandemic — including hotels, airlines. “I’m glad to say budgets have come roaring back. And there is an appetite for risk. But I’m not convinced by all the talk of NFTs. For me, web 3.0 is simply an evolution towards a more experiential, immersive internet.”

CLIENTS WANT TO KNOW WHAT ELSE YOU DO HOBBIES get you hired! That is one of the key pieces of advice given by James Coburn, the advertising-industry headhunter, to candidates of this year’s Cannes Lions Roger Hatchuel Student Academy and the Creative Academy. Coburn, vice-president of Mandrake Human Capital, in Toronto, had been invited to share his views on what ad agencies and their clients expect today from creatives working on their campaigns. “I wanted them to understand that advertising is still the best foundation for creativity,” he said. “Clients are not only asking for content creation, they expect it. If you are a copywriter, for example, they want to know what else you are bringing to the table that can add texture to who you are as a creative person.” If you are a designer who writes poetry for a hobby or builds computers in your spare time, you are seen as having additional assets that will make a difference to the quality of the job you do, he added. Being multi-skilled is a form of diversity that adds more tangible disciplines to your work, he said. “That is why creativity nurtures confidence, especially when it ties into your other interests.”

JAMES COBURN

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‘Don’t be afraid

to be a bitch’ ISSA RAE

SSA Rae, the Emmy- and Golden Globe-nominated Hollywood TV star famous for her TV comedy-drama hit Insecure, is also renowned for her personal mantra: “Don’t be afraid to be a bitch.” Speaking at yesterday’s session, The Mirror Only Has One Face, Rae said her uncompromising declaration is the yardstick she uses to ensure the high standards she expects in her work as a creative and decision-maker. In a candid discussion about the gender and race discrimination that still exists across in the creative industries, including advertising, she told Ogilvy’s global chief creative officer Liz Taylor that the word “bitch” is still used to depict female creatives that companies do not want to appoint. They use the pejorative word to imply the woman being rejected would be

impossible to work with — effectively an excuse to justify their bias. “Having seen people in high positions of power use the word ‘difficult’ to describe women they think are too demanding or critical, I have had to tell myself not to be afraid to be a bitch if it brings you the standards you expect,” Rae said. “As a creative and a boss, I have standards that I want met. I have countless numbers of stories of people who were afraid to speak out because they did not want to be seen as difficult.” Rae expressed her views after IBM senior vice-president Bob Lord disclosed that research that shows the platforms, tools and technology that “underpin our trillion-dollar digital advertising have bias built into them”. Rae, who is developing a new HBO Max series called Rap Sh!t, said she still sees bias within the creative sectors. “But now people are calling it out in a way that I think is healthy,” she added.

‘Backup Ukraine’ aims to save a cultural heritage under fire WHEN war broke out in Ukraine, many in the advertising world felt a pressing need to do something. Vice Media Group and its inhouse creative agency Virtue were perhaps unique in proposing a powerful way to turn creativity into action. ‘Backup Ukraine’, a project that aims to give ordinary people a tool to preserve Ukraine’s cultural heritage, was devised by Virtue to make anyone an archivist. “We tend to look at tech that hasn’t been used before,” said Morten Gruback, Virtue’s global executive creative director. “Polycam is used by the gaming industry to

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scan real items in 3D, so you can insert them into games. We saw the potential to use that same tech to preserve cultural heritage in Ukraine. So we went to Polycam and asked if we could develop this together.” The project invites Ukrainian citizens to sign up for the app, which they can download to their phones in order to capture everything from city monuments to buildings before bombs potentially erase the memory. A 3D blueprint of these images is then preserved in the cloud. Scanning a property takes about 10 minutes. To date, the cloud space donated by

VICE MEDIA’S CHRIS GARBUTT (LEFT) WITH VIRTUE’S MORTEN GRUBACK AND THEIR DIGITAL CRAFT GRAND PRIX

Polycam has archived more art than MOMA has purchased in the last 30 years. Chris Garbutt, chief creative officer of Vice and co-presi-

dent of Virtue, added: “It’s almost serendipitous. We really believe the future of marketing is about building communities around brands.

It’s not enough to build marketing monuments and make audiences feel something. You’ve got to arm an audience with the right tools to achieve what they need to achieve. In this case, people are in dire straits. And we want people in Ukraine to scan more of these national heritage sites.” Gruback added: “We felt an urgency from day one that the war broke out and turned around the idea — completing all due diligence — in about a month and a half. We’ve been scanning for 60 days to date and the war has just passed the 100-day mark. Eventually, ‘Backup Ukraine’ will serve to ‘build up’ Ukraine.” ‘Backup Ukraine’ won the Digital Craft Grand Prix earlier this week and is on the Titanium Lions shortlist.

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EMERGING FROM THE PANDEMIC Like most sectors of the media and entertainment industry, commercials production was hit hard by COVID. But there’s evidence to suggest that specialist companies around the world are bouncing back, writes Andy Fry

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Shooting Toyota’s Super Bowl commercial, the emotionally moving ‘Upstream’, which featured Paralympian swimmer Jessica Long

RESURGENCE in demand for content creation by brands, coupled with innovative new production techniques, has enabled specialist ad producers to stabilise and grow their businesses in the wake of COVID-19. “It goes without saying that it’s been a challenging time for everyone,” says Dale Kushner, executive producer at South Africa-based AFS Productions. “But we were one of the first companies to craft remote production solutions and pivot accordingly. We arranged one of the first remote test shoots to ensure the technology and workflow were efficient and to iron out potential time-wasting snags. That said, we missed having personal interaction with creatives and clients on set, so it’s a relief that we’re back to business as usual.” AFS’s client base is predominantly

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Whatever the season, there’s a reason. New Zealand.

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based in North America, Europe and the UK, with some work coming in from Australia. A recent highprofile job was Toyota’s Super Bowl commercial, the emotionally moving ‘Upstream’, which featured Paralympian swimmer Jessica Long. “The campaign was beautifully thought up by Saatchi & Saatchi in partnership with Dentsu, and directed by the talented Tarsem Singh of RadicalMedia. From start to finish, we felt very privileged to have worked with such a wonderful and innovative team of creative people,” Kushner adds. In terms of dominant market trends, Kushner says the rise of the SVOD streamers initially had a negative impact on the number of TV commercials being made: “But that’s changing again now, because a lot of streaming platforms are starting to introduce ads again.” Referring back to AFS’ shift towards remote production, Kushner says the company has always worked to stay at ahead of change. And in terms of its USPs, he adds: “We’re

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hands on with every project, from the bidding and research stage through to the end of production. Being a company built on strong family ethics, we have a cohesive, fun energy in the office. Most of our staff have been with us for many years and have moved up the ranks.” James Moore, managing director and executive producer of New Zealand-based Flying Fish, reports a similar experience to AFS. “Initially, as the world ground to a halt, everything dried up,” he says. “Local agencies tried to find ways of working, which was promising. New Zealand then came out of full lockdown and, with no COVID-19 in the community but with borders closed, we managed to keep it out for some time. While the rest of the world was battling with the pandemic, New Zealand became a hotspot for relatively risk-free production. Global enquiries for remote shoots came thick and fast and our twomonth turnover hiatus was fast replaced with very busy times.”

“A lot of streaming platforms are starting to introduce ads again”

DALE KUSHNER Flying Fish has a lot of experience of filming large-scale commercial productions for clients in the UK, the US and Europe, but most of its turnover is from New Zealand and Australian agencies. “We just released the latest Air New Zealand safety video, which has become a benchmark for airlines,” Moore says. “The latest execution comes with a strong focus on tiaki, which in New Zealand means to care for our people, our place and our culture. When welcoming the world back to New Zealand, we want tourists to also focus on this notion.”

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HERO PRODUCTIONS // ICELAND www.hero.is

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LIONS DAILY NEWS

He adds that the Air New Zealand job was “incredibly challenging” and involved flying a waka — or canoe — to various locations with very large construction cranes. On the whole, Flying Fish has not been affected too much by the growth of the streaming sector — except in terms of crew availability. “When the NZ industry is overpopulated with long-format productions, we suffer with crew availability,” Moore says. “But the recent move to Europe for a lot of Netflix and Amazon-like shows means our crew levels are currently very healthy.” In terms of Flying Fish’s USPs, Moore picks out experience: “We are New Zealand’s longest standing production company at 35 years, so our expertise in the region is second to none. In addition, our inner-city Auckland offices boast a one-stop-shop facility, including 200 sq m of studio space and full post-production with Flame and DaVinci grading capabilities via Mandy VFX.”

As for tech developments, Moore says: “LED screens are becoming a reality for commercials productions now that the tech is more widely tested and used. We used the technique with Air New Zealand and are now looking to invest in the screens for our own studio facility, which we believe will add another string to our bow for our international service clients.” He also references the global use of QTAKE, which has given access to many locations that would otherwise he unreachable: “We’ve enjoyed working with our international clients at many levels, including the more efficient QTAKE remote ways of shooting. But now that New Zealand is very much open again, we are ready to host our services clients back down here in the flesh for all four seasons in a day.” At Latin America-based commercials producer Labhouse, managing director Flora Fernández Marengo and in-house producer Natalia Mussolana admit they

were “very lucky” during the COVID-19 pandemic: “Almost three weeks into lockdown, we were involved in shooting pieces related to supporting healthcare workers. Those projects kept us busy for three months and, once they were finished, we started doing some remote work. Also, we used the time to think of ideas for TV shows. We would discuss ideas over Zoom and vote which ones to push forward. We developed one idea that won an industry competition, which provided us with a subsidy to make it.” Since borders have re-opened, Labhouse has generated a steady flow of work in its core markets of Argentina, Uruguay and Chile. International work mainly comes from the US. “We used to get more from the UK, but Eastern European countries have been making that much more competitive,” say Marengo and Mussolana. “The last big commercial was in Uruguay for Sixt with Traktor. That was hard work but a lot of

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18 FOCUS ON PRODUCTION

“It’s like buying a kilo of lemons and trying to walk out with bananas, oranges and kiwis as well”

DOMINIC BOLUS fun. We shot five days with tons of talent and locations. Montevideo worked out well. The great thing about servicing Argentina, Uruguay and Chile is that we can always pull resources from the other offices if need be.” As for Labhouse’s USPs, Marengo and Mussolana point to the company’s 20 years of experience and stable team: “After so many years, we know the industry well and, as we are set up in various countries, we can recommend

FRIDAY / JUNE 24 / 2022

what is best for the job objectively. Our producers travel and can work in Argentina, Uruguay, Chile and Spain. We have also had some clients for a long time, so it’s delightful when a job is confirmed because we know our clients well and they know us.” Technologically, “streaming was the revolution” for Labhouse, because it allows the company to shoot in one location while monitoring it from anywhere in the world: “Streaming kept us alive during the pandemic. Nowadays, people are travelling again, but we still work this way with people who cannot travel. On our last job, we had a supervisor from California-based Movie Animals Protected (MAP), who supervised everything we did with animals during production.” Spain-based production services company Widescope Productions also saw work dry up overnight. “We got to know our kids and parents a little better,” jokes company founder Dominic Bolus. Now that work has picked up again,

it is predominantly coming from the US and the UK. “We recently did something for Spark44 and Jaguar Land Rover,” Bolus says. “It was one of the latest Range Rover launch films. They wanted an expensive, beautiful Italian look — we found what they needed in Catalunya, between Gerona, Lerida, Tarragona and Barcelona.” In terms of key trends, Bolus says the shift towards multiplatform and in-house agencies and production outfits is what has really changed the business, because clients are now looking for more content for different screens — but for the same money. “It’s like buying a kilo of lemons and trying to walk out with bananas, oranges and kiwis as well,” he says. According to Bolus, Widescope’s USP is that it is a boutique service company with three partners who oversee all jobs: “Experience, transparency and attention to detail are what we are all about. People like us and we know when to say ‘no’ — though this seldom happens.”

Boutique Production Service

Spain, Portugal and the Islands

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LIONS DAILY NEWS

On location in Cape Town with director Erik Johann Van Wyk and Monument Los Angeles

Circling back to South Africa, Alison Ellard, co-founder and executive producer of Baxter, says the Cape Town-based production services company’s business suffered during the pandemic. “The most difficult time was when a travel ban was placed on South Africa one sunny morning, with most airlines cancelling all flights a few hours later,” she says. “That was in November/December 2021. It was the beginning of the season and it resulted in a massive loss of business. It also created a whole new set of problems for international brands who had already planned shoots in South Africa, so we were kept busy

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finding all sorts of new solutions for them. Those included producing commercials remotely with locally based international directors who happened to be back in the country.” When times are good, Baxter services some complex and challenging jobs, Ellard says, with the majority of its work coming from the UK, Europe and, increasingly, the US. “Setting up shoots for brands like Citroen, Orange and Chanel requires us to understand the level of excellence expected,” she adds. “Every aspect of the production must represent these brands’ values and level of craftsmanship, from the quality of the gear through the operators, all

Base camp in the Pyrenees for a Jaguar Land Rover shoot. The rigged Porsche in the foreground was for years known as a Russian Arm, but is now known as the U Crane

the way to the helicopter pilots. These are always multiple-location shoots with incredibly varied scenes, including stunts, animals, different lighting rigs and big extra numbers that need motion picture-style planning. Then again, the same applies to a music video with a tight budget — that demands the same attention once you’ve committed. We were very proud to work with Quad Group’s Art Bridge, who created the famous Jain music video Makeba, which was nominated for an Emmy Award.” In terms of key technical developments, Ellard agrees that the big changes are undoubtedly remote access to film sets and communication platforms like Zoom. “Ironically, this has brought us closer to our clients because any creative input or solutions designed to help them can start earlier in the production/ development process,” she adds. Running through Baxter’s USPs, Ellard says: “Apart from our production pedigree, people also like that we have conceptual backgrounds, so we understand why our production-company clients need the things they need for their directors to be able to deliver their shots at the highest level. Nowadays, production companies need more than fixers — they need allies.”

23/06/2022 20:58

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ENGAGEMENT TRACK –– WINNERS 21

Grand Prix

DIRECT LESS TALK, MORE BITCOIN COINBASE ACCENTURE SONG, NEW YORK USA

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22 ENGAGEMENT TRACK –– WINNERS –– DIRECT

GRAND PRIX B04/018 • USA USE OF BROADCAST TITLE • LESS TALK, MORE BITCOIN BRAND • COINBASE PRODUCT • COINBASE ENTERED BY • ACCENTURE SONG, NEW YORK IDEA CREATION • ACCENTURE SONG, NEW YORK/COINBASE, SAN FRANCISCO PRODUCTION • THE MILL, LONDON MEDIA • WAVEMAKER, NEW YORK POST PRODUCTION • WALKER, SANTA MONICA

GOLD AWARDS A06/010 • SPAIN TRAVEL/LEISURE TITLE • INVALUABLE FOOD BRAND • MADRID FUSIÎN PRODUCT • MADRID FUSIÎN ENTERED BY • LEO BURNETT, MADRID IDEA CREATION • LEO BURNETT, MADRID PRODUCTION • ATTIC FILMS, MADRID PR • LEO BURNETT, MADRID C02/003 • INDIA DATA-DRIVEN TARGETING TITLE • SHAH RUKH KHAN-MY-AD BRAND • CADBURY CELEBRATIONS PRODUCT • CADBURY CELEBRATIONS ENTERED BY • OGILVY, MUMBAI IDEA CREATION • OGILVY, MUMBAI PRODUCTION • THE PACK, MUMBAI MEDIA • WAVEMAKER INDIA, MUMBAI POST PRODUCTION • REPHRASE.AI, BENGALURU E04/045 • USA LAUNCH/RE-LAUNCH TITLE • APOLOGIZE THE RAINBOW BRAND • SKITTLES PRODUCT • SKITTLES LIME ENTERED BY • DDB, CHICAGO IDEA CREATION • DDB, CHICAGO/DDB, NEW YORK PRODUCTION • PICROW, LOS ANGELES POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/ WHITEHOUSE POST, NEW YORK/CARBON VFX, CHICAGO

E05/029 • USA PERSONALISED CAMPAIGNS TITLE • APOLOGIZE THE RAINBOW BRAND • SKITTLES PRODUCT • SKITTLES LIME ENTERED BY • DDB, CHICAGO IDEA CREATION • DDB, CHICAGO/DDB, NEW YORK PRODUCTION • PICROW, LOS ANGELES POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/ WHITEHOUSE POST, NEW YORK/CARBON VFX, CHICAGO

F01/023 • UNITED ARAB EMIRATES LOCAL BRAND TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DÉJÀVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI F05/085 • INDIA CULTURAL INSIGHT TITLE • THE NOMINATE ME SELFIE BRAND • POLITICAL SHAKTI + THE TIMES OF INDIA PRODUCT • PUBLIC PRESSURE GROUP ENTERED BY • FCB INDIA, DELHI IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • BASTA FILMS, MUMBAI F08/024 • DENMARK MARKET DISRUPTION TITLE • CIRKULÄR BRAND • IKEA PRODUCT • RETAIL ENTERED BY • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN IDEA CREATION • H JALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ IKEA DANMARK, TAASTRUP/MARKETSQUARE, COPENHAGEN PRODUCTION • H JALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ PEGASUS PRODUCTION, COPENHAGEN/MARKETSQUARE, COPENHAGEN MEDIA • DENTSU AEGIS NETWORK, KØBENHAVN PR • IKEA DANMARK, TAASTRUP POST PRODUCTION • PEGASUS PRODUCTION, COPENHAGEN

SILVER AWARDS A05/013 • DENMARK RETAIL TITLE • CIRKULÄR BRAND • IKEA

PRODUCT • RETAIL ENTERED BY • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN IDEA CREATION • H JALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ IKEA DANMARK, TAASTRUP/MARKETSQUARE, COPENHAGEN PRODUCTION • HJALTELIN STAHL, PART OF ACCENTURE SONG, COPENHAGEN/ PEGASUS PRODUCTION, COPENHAGEN/MARKETSQUARE, COPENHAGEN MEDIA • DENTSU AEGIS NETWORK, KØBENHAVN PR • IKEA DANMARK, TAASTRUP POST PRODUCTION • PEGASUS PRODUCTION, COPENHAGEN

A07/010 • UNITED ARAB EMIRATES MEDIA/ENTERTAINMENT TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DÉJÀVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI A08/018 • UNITED ARAB EMIRATES CONSUMER SERVICES/B2B TITLE • CHICKENSTOCK BRAND • KFC PRODUCT • FAST FOOD ENTERED BY • TBWA\RAAD, DUBAI IDEA CREATION • TBWA\RAAD, DUBAI PRODUCTION • TBWA\RAAD, DUBAI MEDIA • TBWA\RAAD, DUBAI PR • TBWA\RAAD, DUBAI POST PRODUCTION • SONIDO ANTRO, MIAMI A09/051 • USA NFPO/CHARITY/GOVERNMENT TITLE • THE INHERITANCE PASS BRAND • YELLOWSTONE FOREVER PRODUCT • YELLOWSTONE NATIONAL PARK ENTERED BY • HAVAS, CHICAGO IDEA CREATION • HAVAS, CHICAGO PRODUCTION • GETTY IMAGES, SEATTLE MEDIA • HAVAS, CHICAGO PR • HAVAS, CHICAGO POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, SANTA MONICA/ CARBON VFX, CHICAGO

A09/068 • BRAZIL NFPO/CHARITY/GOVERNMENT TITLE • THE REFUGEE JATOBA BRAND • INSTITUTIONAL PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • HUNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO

B02/066 • CANADA USE OF AMBIENT MEDIA: SMALL SCALE TITLE • DREAM DROP BRAND • ONTARIO LOTTERY AND GAMING CORPORATION PRODUCT • LOTTO MAX ENTERED BY • FCB CANADA, TORONTO IDEA CREATION • FCB CANADA, TORONTO PRODUCTION • COMMON GOOD, TORONTO/CRUEL, TORONTO, ON MEDIA • MEDIACOM, TORONTO PR • HILL+KNOWLTON STRATEGIES, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO/COMMON GOOD, TORONTO B04/027 • BRAZIL USE OF BROADCAST TITLE • THE FOAMY HAIRCUT BRAND • BRAHMA BEER PRODUCT • AB INBEV ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO C02/021 • FRANCE DATA-DRIVEN TARGETING TITLE • FNAC - UNRECCOMENDED BY ALGORITHM BRAND • FNAC PRODUCT • FNAC SERVICE ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS MEDIA • HAVAS MEDIA, PARIS C06/047 • BRAZIL GAMING TITLE • HEINZ HIDDEN SPOTS BRAND • THE KRAFT HEINZ CO PRODUCT • KRAFT KETCHUP ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • I HATE FLASH, CONSOLAÇÃO/ARMS STUDIO, -/MOL, SÃO PAULO/ BBL E-SPORTS, SÃO PAULO/HEFTY, SÃO PAULO MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO

C06/057 • BRAZIL GAMING TITLE • BURGER GLITCH BRAND • BURGER KING PRODUCT • WHOPPER ENTERED BY • DAVID, SÃO PAULO IDEA CREATION • DAVID, SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO/HEFTY, SÃO PAULO D01/020 • NEW ZEALAND USE OF DIGITAL PLATFORMS TITLE • BEYOND BINARY CODE BRAND • SPARK PRODUCT • SPARK ENTERED BY • COLENSO BBDO, AUCKLAND IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • COLENSO BBDO, AUCKLAND/FINCH, AUCKLAND MEDIA • SPARK, AUCKLAND PR • ANTHEM, AUCKLAND POST PRODUCTION • LIQUID STUDIOS, AUCKLAND D03/087 • ITALY USE OF SOCIAL PLATFORMS TITLE • BOYCOTT ADS BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN/PUBLICIS, BUENOS AIRES PRODUCTION • TRESBIEN!, MARTÍNEZ E01/003 • USA COPYWRITING TITLE • HELLO LITERALLY EVERYONE BRAND • TWITTER PRODUCT • @TWITTER SOCIAL ENTERED BY • TWITTER, SAN FRANCISCO IDEA CREATION • TWITTER, SAN FRANCISCO PRODUCTION • TWITTER, SAN FRANCISCO MEDIA • TWITTER, SAN FRANCISCO PR • TWITTER, SAN FRANCISCO POST PRODUCTION • TWITTER, SAN FRANCISCO E02/044 • SPAIN ART DIRECTION/DESIGN TITLE • SCRATCHBOARDS BRAND • ACTIVISION PRODUCT • GAMES ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • THE BAIT SHOPPE, NEW YORK/900 FILMS, SAN DIEGO/THE PRODUCER, MADRID

E03/024 • BRAZIL EXPERIENCE DESIGN TITLE • LOS SANTOS +3°C BRAND • GREENPEACE PRODUCT • GREENPEACE ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO E04/016 • AUSTRALIA LAUNCH/RE-LAUNCH TITLE • REJECTED ALES BRAND • MATILDA BAY PRODUCT • MATILDA BAY ORIGINAL ALE ENTERED BY • HOWATSON + COMPANY, SYDNEY IDEA CREATION • HOWATSON + COMPANY, SYDNEY PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/ HECKLER, SYDNEY MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY PR • HOWATSON + COMPANY, SYDNEY POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY

E05/021 • USA PERSONALISED CAMPAIGNS TITLE • A SONG FOR EVERY CMO BRAND • SPOTIFY PRODUCT • SPOTIFY ADVERTISING ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD PR • AJ MEDIA INC, NEW YORK F02/018 • FRANCE CHALLENGER BRAND TITLE • HACK MARKET BRAND • BACK MARKET PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC GOODS ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS F03/032 • BELGIUM SINGLE-MARKET CAMPAIGN TITLE • RESTORY BRAND • CANON BELGIUM

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PRODUCT • CANON ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS PRODUCTION • OBJECT CARE, DENDERMONDE

F05/025 • USA CULTURAL INSIGHT TITLE • BLACK-OWNED FRIDAY 2021 BRAND • GOOGLE PRODUCT • GOOGLE SMALL BUSINESS ENTERED BY • GOOGLE, NEW YORK IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES PRODUCTION • BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES PR • GOOGLE, NEW YORK POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/CARBON, NEW YORK CITY/REHAB, LONDON

BRONZE AWARDS A01/006 • GERMANY FOOD & DRINK TITLE • KETCHUP TO THE RESCUE BRAND • CURTICE BROTHERS PRODUCT • CURTICE BROTHERS KETCHUP ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT PRODUCTION • DAHOUSE AUDIO, BERLIN MEDIA • CAW MEDIA GMBH, BÜNDE A02/033 • UNITED KINGDOM CONSUMER GOODS TITLE • ONE/SECOND/SUIT BRAND • H&M PRODUCT • RETAIL ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON PRODUCTION • ANONYMOUS CONTENT, LONDON PR • UNCOMMON CREATIVE STUDIO, LONDON A06/017 • FRANCE TRAVEL/LEISURE TITLE • NOT PARIS BRAND • TRANSAVIA PRODUCT • FLIGHTS/AIRLINE TICKETS ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • MARCEL, PARIS A09/043 • SWEDEN NFPO/CHARITY/GOVERNMENT TITLE • THE BILLION DOLLAR COLLECTION BRAND • H&M FOUNDATION PRODUCT • SUSTAINABLE TRANSFORMATION OF THE FASHION INDUSTRY ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM PR • PRIME WEBER SHANDWICK, STOCKHOLM

A09/055 • COLOMBIA NFPO/CHARITY/GOVERNMENT TITLE • MISSING STOCK BRAND • INTERNATIONAL FOUNDATION FOR REUNION + MUDI 3D & AR STUDIO PRODUCT • STOCK IMAGE BANK ENTERED BY • WUNDERMAN THOMPSON, BOGOTÁ IDEA CREATION • WUNDERMAN THOMPSON, BOGOTÁ C05/024 • SWEDEN IMMERSIVE EXPERIENCES & OTHER TECH TITLE • 3D PRINTED MEATBALLS BRAND • IKEA PRODUCT • IKEA RECRUITMENT ENTERED BY • INGO, STOCKHOLM IDEA CREATION • INGO, STOCKHOLM PRODUCTION • INGO, STOCKHOLM PR • INGO, STOCKHOLM/OGILVY, LONDON C06/005 • COLOMBIA GAMING TITLE • THE MOST WANTED PORTRAIT BRAND • ALCALDIA DE SOACHA PRODUCT • ALCALDIA DE SOACHA ENTERED BY • SANCHO BBDO, BOGOTÁ IDEA CREATION • SANCHO BBDO, BOGOTÁ PRODUCTION • SANCHO BBDO, BOGOTÁ PR • SANCHO BBDO, BOGOTÁ C06/020 • PERU GAMING TITLE • E-NTERPRETERS BRAND • PILSEN CALLAO PRODUCT • PILSEN CALLAO ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA PRODUCTION • KA&O FILMS AND CONTENT, LIMA POST PRODUCTION • NATIVO POST, LIMA/LUNATIC, LIMA

C06/038 • BRAZIL GAMING TITLE • LOS SANTOS +3°C BRAND • GREENPEACE PRODUCT • GREENPEACE ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO D01/005 • INDIA USE OF DIGITAL PLATFORMS TITLE • SHAH RUKH KHAN-MY-AD BRAND • CADBURY CELEBRATIONS PRODUCT • CADBURY CELEBRATIONS ENTERED BY • OGILVY, MUMBAI IDEA CREATION • OGILVY, MUMBAI PRODUCTION • THE PACK, MUMBAI MEDIA • WAVEMAKER INDIA, MUMBAI POST PRODUCTION • REPHRASE.AI, BENGALURU D02/008 • NEW ZEALAND USE OF MOBILE TITLE • SAMSUNG ITEST BRAND • SAMSUNG PRODUCT • SAMSUNG OS ENTERED BY • DDB NEW ZEALAND, AUCKLAND IDEA CREATION • D DB NEW ZEALAND, AUCKLAND/TRIBAL AOTEAROA, AUCKLAND PRODUCTION • TRACK NZ, AUCKLAND MEDIA • STARCOM, AUCKLAND PR • MANGO COMMUNICATIONS, AUCKLAND POST PRODUCTION • TRACK NZ, AUCKLAND D02/055 • USA USE OF MOBILE TITLE • 9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK BRAND • VERIZON PRODUCT • VERIZON ENTERED BY • VERIZON, NEW YORK IDEA CREATION • VERIZON, NEW YORK PRODUCTION • VERIZON, NEW YORK/UNIT 9, NEW YORK MEDIA • VERIZON, NEW YORK PR • VERIZON, NEW YORK POST PRODUCTION • VERIZON, NEW YORK D03/020 • USA USE OF SOCIAL PLATFORMS TITLE • AMASON LOGO BRAND • AMAZON PRODUCT • AMAZON ENTERED BY • AMAZON, SEATTLE IDEA CREATION • AMAZON, SEATTLE PRODUCTION • AMAZON, SEATTLE D03/073 • BRAZIL USE OF SOCIAL PLATFORMS TITLE • BLACK CHARACTERS BRAND • REVISTA RAÇA PRODUCT • REVISTA RAÇA ENTERED BY • FCB BRASIL, SÃO PAULO IDEA CREATION • FCB BRASIL, SÃO PAULO MEDIA • FCB BRASIL, SÃO PAULO D03/089 • BRAZIL USE OF SOCIAL PLATFORMS TITLE • DUET DELIVERY BRAND • BURGER KING PRODUCT • BURGER KING DELIVERY ENTERED BY • DAVID, SÃO PAULO IDEA CREATION • DAVID, SÃO PAULO PRODUCTION • JAMUTE, SÃO PAULO/MD FILME PRODUTORA AUDIOVISUAL LTDA, RIBEIRAO PRETO

D04/031 • FRANCE REAL-TIME RESPONSE TITLE • OUTLAW RUNNERS BRAND • DISTANCE PRODUCT • DISTANCE ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GUM, PARIS/SOLDATS FILMS, PARIS D05/044 • BRAZIL CO-CREATION&USER GENERATED CONTENT TITLE • BLACK CHARACTERS BRAND • REVISTA RAÇA PRODUCT • REVISTA RAÇA ENTERED BY • FCB BRASIL, SÃO PAULO IDEA CREATION • FCB BRASIL, SÃO PAULO MEDIA • FCB BRASIL, SÃO PAULO D05/069 • USA CO-CREATION&USER GENERATED CONTENT TITLE • BACKUP UKRAINE BRAND • POLYCAM X UNESCO PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY ENTERED BY • VIRTUE WORLDWIDE, NEW YORK IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK PR • VIRTUE WORLDWIDE, NEW YORK POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

E03/007 • NEW ZEALAND EXPERIENCE DESIGN TITLE • SAMSUNG ITEST BRAND • SAMSUNG PRODUCT • SAMSUNG OS ENTERED BY • DDB NEW ZEALAND, AUCKLAND IDEA CREATION • DDB NEW ZEALAND, AUCKLAND/TRIBAL AOTEAROA, AUCKLAND PRODUCTION • TRACK NZ, AUCKLAND MEDIA • STARCOM, AUCKLAND PR • MANGO COMMUNICATIONS, AUCKLAND POST PRODUCTION • TRACK NZ, AUCKLAND

F04/087 • BRAZIL SOCIAL BEHAVIOUR TITLE • UNBREAKABLE COURTS BRAND • INSTITUTIONAL PRODUCT • BUDWEISER ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SICARIOS FILMES, SÃO PAULO/LOUD, SÃO PAULO F05/106 • EL SALVADOR CULTURAL INSIGHT TITLE • THE FIRST CAR SHOWROOM INSIDE A BUS BRAND • KIA PRODUCT • PICANTO ENTERED BY • OGILVY EL SALVADOR, SAN SALVADOR IDEA CREATION • OGILVY EL SALVADOR, SAN SALVADOR PRODUCTION • GARAGE FILMS, SAN SALVADOR MEDIA • OGILVY EL SALVADOR, SAN SALVADOR POST PRODUCTION • GARAGE FILMS, SAN SALVADOR F05/112 • HONDURAS CULTURAL INSIGHT TITLE • MORNING AFTER ISLAND BRAND • GRUPO ESTRATEGIGO GE PAE PRODUCT • WOMEN RIGHTS ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA MEDIA • OGILVY HONDURAS, TEGIUCIGALPA PR • OGILVY HONDURAS, TEGIUCIGALPA F06/004 • AUSTRIA BREAKTHROUGH ON A BUDGET TITLE • VIENNA STRIPS ON ONLYFANS BRAND • VIENNA TOURIST BOARD PRODUCT • VIENNA TOURIST BOARD ENTERED BY • JUNG VON MATT DONAU, VIENNA IDEA CREATION • JUNG VON MATT DONAU, VIENNA PR • JUNG VON MATT DONAU, VIENNA F06/046 • INDIA BREAKTHROUGH ON A BUDGET TITLE • CHATPAT BRAND • SOS CHILDREN’S VILLAGES INDIA PRODUCT • SOS CHILDREN’S VILLAGES INDIA ENTERED BY • FCB INDIA, DELHI IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI MEDIA • KINNECT, MUMBAI PR • CUMULUS, GURGAON POST PRODUCTION • LORD & THOMAS, CHICAGO F07/066 • USA CORPORATE PURPOSE & CSR TITLE • PLASTIC FISHING TOURNAMENT BRAND • AB INBEV/CORONA PRODUCT • CORONA BEER ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRIMO CONTENT, MEXICO CITY/RELEVANT, MÉXICO D.F. POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES

F07/085 • USA CORPORATE PURPOSE & CSR TITLE • I WILL ALWAYS BE ME BRAND • DELL TECHNOLOGIES & INTEL PRODUCT • DELL TECHNOLOGIES & INTEL ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/ THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NEW YORK

F07/114 • ITALY CORPORATE PURPOSE & CSR TITLE • THE NIGHT IS YOUNG BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE FILMS, ATENE POST PRODUCTION • PRODIGIOUS, MILAN

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Grand Prix

MEDIA HOPE REEF MARS PETCARE AMV BBDO, LONDON UNITED KINGDOM

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GRAND PRIX B05/032 • UNITED KINGDOM

USE OF AMBIENT MEDIA: LARGE SCALE TITLE • HOPE REEF BRAND • MARS PETCARE PRODUCT • SHEBA PET ENTERED BY • AMV BBDO, LONDON IDEA CREATION • AMV BBDO, LONDON PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK

GOLD AWARDS A02/004 • NEW ZEALAND

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK PRODUCTION • VIRTUE WORLDWIDE, NEW YORK MEDIA • VIRTUE WORLDWIDE, NEW YORK PR • VIRTUE WORLDWIDE, NEW YORK POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK C01/008 • AUSTRALIA

USE OF DATA-DRIVEN INSIGHT TITLE • AAMI REST TOWNS BRAND • AAMI PRODUCT • AAMI CAR INSURANCE ENTERED BY • OGILVY AUSTRALIA, MELBOURNE IDEA CREATION • OGILVY AUSTRALIA, MELBOURNE PRODUCTION • OGILVY AUSTRALIA, MELBOURNE MEDIA • OMD, SYDNEY D02/005 • AUSTRALIA

CONSUMER GOODS

BRAND CONTENT FOR DIGITAL/SOCIAL

TITLE • SAMSUNG ITEST BRAND • SAMSUNG PRODUCT • SAMSUNG OS ENTERED BY • DDB NEW ZEALAND, AUCKLAND IDEA CREATION • DDB NEW ZEALAND, AUCKLAND/ TRIBAL AOTEAROA, AUCKLAND PRODUCTION • TRACK NZ, AUCKLAND MEDIA • STARCOM, AUCKLAND PR • MANGO COMMUNICATIONS, AUCKLAND POST PRODUCTION • TRACK NZ, AUCKLAND

TITLE • THE AD BREAK CHAMPIONSHIP - GTI HIJACK BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN GOLF GTI ENTERED BY • DDB, SYDNEY IDEA CREATION • DDB, SYDNEY PRODUCTION • TRIBAL WORLDWIDE, SYDNEY/DDB, SYDNEY/ ART OF PLAY, MELBOURNE/SCOUNDREL, SYDNEY MEDIA • PHD, SYDNEY POST PRODUCTION • ADAM WILLS, SYDNEY/WHITE CHOCOLATE, SYDNEY/SONAR MUSIC, SYDNEY/THE KITCHEN CREATIVE, SYDNEY

PR • TINKLE, MADRID/LLYC, MADRID POST PRODUCTION • CRAFT, MADRID/SULFURICA, SANTIAGO/ METROPOLITANA, MADRID/THE LOBBY, MADRID/OEO MUSIC, MADRID A07/038 • ITALY

MEDIA/ENTERTAINMENT TITLE • STARAOKE BRAND • PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • OGILVY, MILAN IDEA CREATION • OGILVY, MILAN PRODUCTION • T3KNE, ROME A08/019 • USA

CONSUMER SERVICES/B2B TITLE • THE INEVITABLE NEWS BRAND • THE INEVITABLE NEWS PRODUCT • THE INEVITABLE NEWS ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • STELLAR PRINTING INC, QUEENS/ BROOKLYN SPORTS PAGE, NEW YORK MEDIA • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK POST PRODUCTION • RITMIKA AUDIO ARTS, SÃO PAULO

A04/012 • UNITED KINGDOM

AUTOMOTIVE TITLE • FORD VERY GAY RAPTOR BRAND • FORD OF EUROPE PRODUCT • FORD RAPTOR ENTERED BY • FORD, BRENTWOOD IDEA CREATION • VMLY&R, LONDON PRODUCTION • MAKERHOUSE, LONDON MEDIA • HILL+KNOWLTON STRATEGIES, LONDON PR • HILL+KNOWLTON STRATEGIES, LONDON POST PRODUCTION • MAKERHOUSE, LONDON A09/054 • INDIA

E04/037 • PORTUGAL

USE OF INTEGRATED MEDIA TITLE • BREAKING SIRENS BRAND • AMNESTY INTERNATIONAL PRODUCT • IRS DONATIONS ENTERED BY • BAR OGILVY, LISBON IDEA CREATION • BAR OGILVY, LISBON PRODUCTION • JUNGLE CORNER PRODUCTION COMPANY, LINDA-A-VELHA/ESTRELA DE ALCANTARA, LISBON MEDIA • OMD, LISBON F04/058 • USA

NFPO/CHARITY/GOVERNMENT

SOCIAL BEHAVIOUR

TITLE • CHATPAT BRAND • SOS CHILDREN’S VILLAGES INDIA PRODUCT • SOS CHILDREN’S VILLAGES INDIA ENTERED BY • FCB INDIA, DELHI IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI MEDIA • KINNECT, MUMBAI PR • CUMULUS, GURGAON POST PRODUCTION • LORD & THOMAS, CHICAGO

TITLE • GUN SURVIVOR REVIEWS BRAND • GUNS DOWN AMERICA PRODUCT • NON-PROFIT COMBATING GUN VIOLENCE ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • FLARE BBDO, CHICAGO/CANJA AUDIO CULTURE, CURITIBA MEDIA • OMD, NEW YORK POST PRODUCTION • FLARE BBDO, CHICAGO

B06/038 • SOUTH AFRICA

USE OF EVENTS TITLE • BRIDE ARMOUR BRAND • ABINBEV PRODUCT • CARLING BLACK LABEL ENTERED BY • OGILVY SOUTH AFRICA, JOHANNESBURG IDEA CREATION • OGILVY SOUTH AFRICA, JOHANNESBURG PRODUCTION • DARLING FILMS, SANDHURST/WE LOVE JAM, CAPE TOWN/LITTLE BIG PRODUCTIONS, CAPE TOWN MEDIA • VIZEUM SOUTH AFRICA, RANDBURG PR • OGILVY SOUTH AFRICA, JOHANNESBURG POST PRODUCTION • MUSHROOM MEDIA, JOHANNESBURG/ PRIEST POST PRODUCTION, CAPE TOWN B11/051 • USA

USE OF TECHNOLOGY TITLE • BACKUP UKRAINE BRAND • POLYCAM X UNESCO PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

SILVER AWARDS A01/015 • INDIA

FOOD & DRINK TITLE • PERK DISCLAIMERS BRAND • CADBURY PERK PRODUCT • CADBURY PERK CHOCOLATE ENTERED BY • OGILVY, MUMBAI IDEA CREATION • OGILVY, MUMBAI PRODUCTION • OGILVY, MUMBAI MEDIA • WAVEMAKER INDIA, MUMBAI PR • WAVEMAKER INDIA, MUMBAI A05/013 • SPAIN

RETAIL TITLE • TRAPPED IN THE 90S BRAND • IKEA PRODUCT • TRAPPED IN THE 90S ENTERED BY • MCCANN SPAIN, MADRID IDEA CREATION • MCCANN SPAIN, MADRID PRODUCTION • CRAFT, MADRID/LANDIA, MADRID MEDIA • YMEDIA, MADRID

B01/040 • BRAZIL

USE OF TV & OTHER SCREENS TITLE • HOW TO EXPLAIN? BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, SÃO PAULO IDEA CREATION • DAVID, SÃO PAULO PRODUCTION • CAFE ROYAL, SÃO PAULO B07/001 • UNITED ARAB EMIRATES

USE OF STUNTS TITLE • LIQUID BILLBOARD BRAND • ADIDAS PRODUCT • SWIMWEAR ENTERED BY • RED HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI PRODUCTION • JACK MORTON WORLDWIDE, DUBAI PR • HAVAS MIDDLE EAST, DUBAI B07/046 • BRAZIL

USE OF STUNTS TITLE • THE FOAMY HAIRCUT BRAND • BRAHMA BEER PRODUCT • AB INBEV ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO B07/048 • INDIA

USE OF STUNTS TITLE • CHATPAT BRAND • SOS CHILDREN’S VILLAGES INDIA PRODUCT • SOS CHILDREN’S VILLAGES INDIA ENTERED BY • FCB INDIA, DELHI IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI MEDIA • KINNECT, MUMBAI PR • CUMULUS, GURGAON POST PRODUCTION • LORD & THOMAS, CHICAGO

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B08/073 • UNITED ARAB EMIRATES

USE OF DIGITAL PLATFORMS TITLE • BREAKCHAINS WITH BLOCKCHAIN BRAND • CHILDREN OF FEMALE PRISONERS’ ASSOCIATION PRODUCT • NGO ENTERED BY • HORIZON FCB, DUBAI IDEA CREATION • HORIZON FCB, DUBAI ORIZON FCB, DUBAI/VOX HAUS COMPANY PRODUCTION • H ACTIVITY, NOVO HAMBURGO/FILM DNA, CAIRO/ THE YOUTH, CURITIBA/BLACK MADRE, SÃO PAULO MEDIA • HORIZON FCB, DUBAI B09/041 • USA

USE OF MOBILE TITLE • BACKUP UKRAINE BRAND • POLYCAM X UNESCO PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY ENTERED BY • VIRTUE WORLDWIDE, NEW YORK IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK PRODUCTION • VIRTUE WORLDWIDE, NEW YORK MEDIA • VIRTUE WORLDWIDE, NEW YORK PR • VIRTUE WORLDWIDE, NEW YORK POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK C01/002 • GERMANY

USE OF DATA-DRIVEN INSIGHT TITLE • HETZJAEGER. ANTIFASCIST ALGORITHMS. BRAND • LAUT GEGEN NAZIS E.V. PRODUCT • HETZJAEGER ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG IDEA CREATION • PHILIPP UND KEUNTJE, HAMBURG PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG MEDIA • PHILIPP UND KEUNTJE, HAMBURG PR • FISCHERAPPELT, HAMBURG C02/014 • BRAZIL

ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • I HATE FLASH, CONSOLAÇÃO/ARMS STUDIO, -/MOL, SÃO PAULO/BBL E-SPORTS, SÃO PAULO/ HEFTY, SÃO PAULO MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO E01/037 • USA

EXCELLENCE IN MEDIA INSIGHTS TITLE • MIKE’S IN A BEER WORLD BRAND • ANHEUSER-BUSCH INBEV PRODUCT • MIKE’S HARD LEMONADE ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK/FCB BRASIL, SÃO PAULO F01/018 • UNITED ARAB EMIRATES

LOCAL BRAND TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI F05/038 • INDIA

CULTURAL INSIGHT TITLE • THE NOMINATE ME SELFIE BRAND • POLITICAL SHAKTI + THE TIMES OF INDIA PRODUCT • PUBLIC PRESSURE GROUP ENTERED BY • FCB INDIA, DELHI IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • BASTA FILMS, MUMBAI

USE OF REAL-TIME DATA TITLE • THE REAL AIR DROP BRAND • GARENA PRODUCT • FREE FIRE ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • EVIL TWIN, SÃO PAULO/STINK FILMS, SÃO PAULO/VETOR ZERO, SÃO PAULO MEDIA • WMS GREY, SÃO PAULO POST PRODUCTION • EVIL TWIN, SÃO PAULO/STINK FILMS, SÃO PAULO C02/020 • SOUTH AFRICA

USE OF REAL-TIME DATA TITLE • VODACOM ANTI-HIJACK AD’S BRAND • VODACOM PRODUCT • VODACOM ENTERED BY • VMLY&R, JOHANNESBURG IDEA CREATION • VMLY&R, JOHANNESBURG PRODUCTION • CARAT, JOHANNESBURG MEDIA • CARAT, JOHANNESBURG C04/005 • BRAZIL

SOCIAL DATA TITLE • THE IMPOSSIBLE COMBO BRAND • BURGER KING PRODUCT • WHOPPER ENTERED BY • DAVID, SÃO PAULO IDEA CREATION • DAVID, SÃO PAULO/ZUBI ADVERTISING, MIAMI PRODUCTION • SAILOR STUDIO, SÃO PAULO/A9 AUDIO, SÃO PAULO MEDIA • DAVID, SÃO PAULO D01/048 • BRAZIL

BRAND/PROD INTEG IN PROG/PLATFORM TITLE • HEINZ HIDDEN SPOTS BRAND • THE KRAFT HEINZ CO PRODUCT • KRAFT KETCHUP

F07/083 • DENMARK

CORPORATE PURPOSE & CSR TITLE • THE RESELL TAG BRAND • SAMSØE SAMSØE PRODUCT • SAMSØE SAMSØE PLATFORM ENTERED BY • UNCLE GREY, COPENHAGEN IDEA CREATION • UNCLE GREY, COPENHAGEN PRODUCTION • UNCLE GREY, COPENHAGEN PR • UNCLE GREY, COPENHAGEN

BRONZE AWARDS A01/012 • CANADA

FOOD & DRINK TITLE • DRAW KETCHUP BRAND • KRAFT HEINZ PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • VAPOR MUSIC GROUP, TORONTO MEDIA • CARAT, TORONTO/STARCOM, CHICAGO PR • THE COLONY PROJECT, TORONTO POST PRODUCTION • R+D PRODUCTIONS, TORONTO

B02/013 • USA

USE OF AUDIO PLATFORMS TITLE • CODA PLAYLIST CURATED BY DEAF PEOPLE BRAND • APPLE PRODUCT • APPLE MUSIC ENTERED BY • ROSEWOOD CREATIVE, LOS ANGELES IDEA CREATION • ROSEWOOD CREATIVE, LOS ANGELES PRODUCTION • ROSEWOOD CREATIVE, LOS ANGELES MEDIA • APPLE, CUPERTINO POST PRODUCTION • ROSEWOOD CREATIVE, LOS ANGELES B02/020 • USA

USE OF AUDIO PLATFORMS TITLE • NATIVE SPORTSCASTERS BRAND • AB INBEV PRODUCT • CORONA ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRODOERS, NEW YORK MEDIA • MEDIACOM MEXICO, MEXICO CITY POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK B03/021 • UNITED KINGDOM

USE OF PRINT/OUTDOOR TITLE • I’M HERE BRAND • BIG ISSUE PRODUCT • BIG ISSUE ENTERED BY • FOREVER BETA, LONDON IDEA CREATION • FOREVER BETA, LONDON MEDIA • OCEAN OUTDOOR, LONDON B04/062 • ITALY

USE OF AMBIENT MEDIA: SMALL SCALE TITLE • IKEA - THE SUITCASE BRAND • IKEA PRODUCT • FURNITURE ENTERED BY • DDB, MILAN IDEA CREATION • DDB, MILAN PRODUCTION • KAREN FILM, MILAN B06/025 • USA

USE OF EVENTS TITLE • GOOGLE - REAL TONE BRAND • GOOGLE PRODUCT • GOOGLE ENTERED BY • GUT, MIAMI IDEA CREATION • GUT, MIAMI PRODUCTION • DIVISION7, LOS ANGELES/ HYPERBALLAD MUSIC, NEW YORK MEDIA • PHD, NEW YORK POST PRODUCTION • JANE STUDIOS, VENICE B07/038 • BELGIUM

USE OF STUNTS TITLE • MILLBOARD BRAND • MERCEDES-BENZ PRODUCT • ZERO EMISSIONS FACTORIES ENTERED BY • PUBLICIS GROUPE BENELUX, BRUSSELS IDEA CREATION • PUBLICIS GROUPE BENELUX, BRUSSELS/ PUBLICIS GROUPE NETHERLANDS, AMSTERDAM/PUBLICIS EMIL, BERLIN

A09/026 • UNITED ARAB EMIRATES

NFPO/CHARITY/GOVERNMENT TITLE • THE WARM WINTER LIVESTREAM BRAND • UAE GOVERNMENT MEDIA OFFICE PRODUCT • THE WARM WINTER INITIATIVE ENTERED BY • UAE GOVERNMENT MEDIA OFFICE, DUBAI IDEA CREATION • UAE GOVERNMENT MEDIA OFFICE, DUBAI/ GALAXY RACER, DUBAI PRODUCTION • UAE GOVERNMENT MEDIA OFFICE, DUBAI MEDIA • UAE GOVERNMENT MEDIA OFFICE, DUBAI PR • UAE GOVERNMENT MEDIA OFFICE, DUBAI

B07/060 • BRAZIL

USE OF STUNTS TITLE • I AM WORKING BRAND • STARBUCKS PRODUCT • I AM PROJECT ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PILOTO, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO

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B08/001 • BELGIUM

USE OF DIGITAL PLATFORMS TITLE • THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS BRAND • DECATHLON PRODUCT • SPORTS EQUIPMENT ENTERED BY • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN IDEA CREATION • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN PRODUCTION • FLEDGE, SINT-NIKLAAS/RED EAGLE PRODUCTIONS, DORDRECHT MEDIA • SEMETIS, BRUSSELS PR • WALKIE TALKIE, GENT

ENTERED BY • MEDIACOM, SINGAPORE IDEA CREATION • MEDIACOM, SINGAPORE/GREY, TOKYO PRODUCTION • GREY, TOKYO/PASSION PICTURES, LONDON/ PLATIGE IMAGE, WARSAW/C3 FILM, TOKYO/ ECLECTIC SOUNDS, LONDON MEDIA • MEDIACOM, SINGAPORE POST PRODUCTION • GREY, TOKYO/PASSION PICTURES, LONDON/ PLATIGE IMAGE, WARSAW/IMAGINARY FORCES, LOS ANGELES/ C3 FILM, TOKYO E01/002 • FRANCE

EXCELLENCE IN MEDIA INSIGHTS B08/063 • CHINA

USE OF DIGITAL PLATFORMS TITLE • QUEST FOR DYSLEXIA BRAND • SAMSUNG PRODUCT • SAMSUNG MOBILE ENTERED BY • CHEIL WORLDWIDE, BEIJING IDEA CREATION • CHEIL, HONG KONG PRODUCTION • CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING MEDIA • CHEIL WORLDWIDE, BEIJING PR • CHEIL WORLDWIDE, BEIJING POST PRODUCTION • CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING B10/005 • THE NETHERLANDS

USE OF SOCIAL PLATFORMS TITLE • MY NAME IS PETER BRAND • WOMEN INC. AND BRANDEDU PRODUCT • GENDER EQUALITY AWARENESS ENTERED BY • THE FAMILY AMSTERDAM IDEA CREATION • THE FAMILY AMSTERDAM PRODUCTION • THE FAMILY AMSTERDAM/TIM ARNOLD AV, AMSTERDAM MEDIA • THE FAMILY AMSTERDAM PR • THE FAMILY AMSTERDAM POST PRODUCTION • THE FAMILY AMSTERDAM/ TIM ARNOLD AV, AMSTERDAM B10/058 • COLOMBIA

USE OF SOCIAL PLATFORMS TITLE • TIKTOKMMERCIALS BRAND • DAVIVIENDA BANK PRODUCT • DAVIVIENDA BANK ENTERED BY • LEO BURNETT, BOGOTA IDEA CREATION • LEO BURNETT, BOGOTA MEDIA • STARCOM COLOMBIA, BOGOTÁ

TITLE • FEARLESS NIGHT BRAND • HANDSAWAY PRODUCT • ASSOCIATION AGAINST SEXUAL HARASSMENT ENTERED BY • TBWA, PARIS IDEA CREATION • TBWA, PARIS POST PRODUCTION • \ELSE, PARIS E01/041 • BRAZIL

EXCELLENCE IN MEDIA INSIGHTS TITLE • PAYWALL DOWN BRAND • L’OREAL PARIS PRODUCT • INSTITUCIONAL - STAND UP AGAINST STREET HARASSMENT ENTERED BY • WMCCANN, SÃO PAULO IDEA CREATION • WMCCANN, SÃO PAULO PRODUCTION • STUDIO GREAT, RIO DE JANEIRO/SONIDO, SÃO PAULO MEDIA • WMCCANN, SÃO PAULO PR • WMCCANN, SÃO PAULO POST PRODUCTION • STUDIO GREAT!, SÃO PAULO E04/051 • USA

USE OF INTEGRATED MEDIA TITLE • TOUCH CARD BRAND • MASTERCARD PRODUCT • TOUCH CARD ENTERED BY • MCCANN, NEW YORK IDEA CREATION • MCCANN, NEW YORK PRODUCTION • MJZ, LOS ANGELES MEDIA • CARAT, NEW YORK/KETCHUM, NEW YORK POST PRODUCTION • Q DEPARTMENT, NEW YORK/JSM MUSIC, NEW YORK/MPC, NEW YORK/HENRYBOY, NEW YORK/NO6, NEW YORK F01/010 • GERMANY

ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN PR • SCHOLZ & FRIENDS, BERLIN F04/064 • CHINA

SOCIAL BEHAVIOUR TITLE • ADIDAS NEO GYMASTICS X JUST DANCE BRAND • ADIDAS PRODUCT • ADIDAS NEO ENTERED BY • TBWA\BOLT SHANGHAI, SHANGHAI IDEA CREATION • TBWA\BOLT SHANGHAI, SHANGHAI PRODUCTION • TBWA\BOLT SHANGHAI, SHANGHAI/ OFF LAB, SHANGHAI F05/013 • UNITED KINGDOM

CULTURAL INSIGHT TITLE • TOGETHER THIS RAMADAN BRAND • TESCO PRODUCT • SUPERMARKET ENTERED BY • BBH, LONDON IDEA CREATION • BBH, LONDON MEDIA • MEDIACOM, LONDON F05/059 • GERMANY

CULTURAL INSIGHT TITLE • NEWTOWN ACTION ALLIANCE/#NOTCOMINGHOME BRAND • NEWTOWN ACTION ALLIANCE PRODUCT • NEWTOWN ACTION ALLIANCE ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH/ MEDIAPLUS, MUNICH PRODUCTION • ICONOCLAST, BERLIN/RUFFIAN, LOS ANGELES MEDIA • MEDIAPLUS, MUNICH PR • DIGENNARO COMMUNICATIONS, NEW YORK POST PRODUCTION • KATALYST BERLIN CREATIVE SERVICES F07/004 • FRANCE

CORPORATE PURPOSE & CSR TITLE • SOS MIGRANTS BRAND • FRANCE TERRE D’ASILE/WATIZAT PRODUCT • ASSOCIATION FOR IMMIGRANTS ENTERED BY • TBWA, PARIS IDEA CREATION • TBWA, PARIS MEDIA • OMD FRANCE, PARIS POST PRODUCTION • \ELSE, PARIS

LOCAL BRAND B11/008 • SPAIN

USE OF TECHNOLOGY TITLE • #REALVOICESOFPRIDE BRAND • FELGTB PRODUCT • FELGTB ENTERED BY • EDELMAN SPAIN S.A., MADRID IDEA CREATION • EDELMAN SPAIN S.A., MADRID PRODUCTION • EDELMAN SPAIN S.A., MADRID MEDIA • EDELMAN SPAIN S.A., MADRID PR • EDELMAN SPAIN S.A., MADRID

TITLE • BERLIN’S HEART STANDS STILL. BRAND • BERLINER VERKEHRSBETRIEBE (BVG) - AÖR PRODUCT • BVG ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • JUNG VON MATT AG, HAMBURG/RABBICORN FILMS, HAMBURG/NOT A MACHINE, HAMBURG MEDIA • JUNG VON MATT AG, HAMBURG PR • JUNG VON MATT AG, HAMBURG POST PRODUCTION • DELI CREATIVE COLLECTIVE, HAMBURG F02/008 • FRANCE

C03/018 • FRANCE

DATA-DRIVEN TARGETING TITLE • FNAC - UNRECCOMENDED BY ALGORITHM BRAND • FNAC PRODUCT • FNAC SERVICE ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS MEDIA • HAVAS MEDIA, PARIS D02/027 • SINGAPORE

CHALLENGER BRAND TITLE • HACK MARKET BRAND • BACK MARKET PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC GOODS ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS F04/001 • GERMANY

BRAND CONTENT FOR DIGITAL/SOCIAL

SOCIAL BEHAVIOUR

TITLE • VERSUS BRAND • SK-II PRODUCT • SK-II

TITLE • ANTI LOOK – THE LIFE-SAVING QR DESIGN BRAND • JOHANNITER PRODUCT • JOHANNITER UNFALL-HILFE

F07/070 • USA

CORPORATE PURPOSE & CSR TITLE • BUICK #SEEHERGREATNESS BRAND • BUICK PRODUCT • AUTOMOTIVE ENTERED BY • LEO BURNETT, DETROIT IDEA CREATION • LEO BURNETT, DETROIT PRODUCTION • CUTTERS, CHICAGO/ FINGER MUSIC AND SOUND DESIGN, BROOKLYN MEDIA • CARAT, NEW YORK PR • LEO BURNETT, DETROIT POST PRODUCTION • CUTTERS, CHICAGO/FINGER MUSIC AND SOUND DESIGN, BROOKLYN/MONSTER FILMS, SÃO PAULO F07/095 • INDIA

CORPORATE PURPOSE & CSR TITLE • SEE EQUAL #SHARETHELOAD (INTEGRATED) BRAND • PROCTER & GAMBLE INDIA PRODUCT • ARIEL ENTERED BY • BBDO INDIA, MUMBAI IDEA CREATION • BBDO INDIA, MUMBAI PRODUCTION • BBDO INDIA, MUMBAI MEDIA • MEDIACOM INDIA, MUMBAI PR • KETCHUM SAMPARK, MUMBAI POST PRODUCTION • BBDO INDIA, MUMBAI

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ENGAGEMENT TRACK –– WINNERS 29

Grand Prix

CREATIVE DATA DATA TIENDA WECAPITAL DDB MEXICO, MEXICO CITY MEXICO

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GRAND PRIX A03/005 • MEXICO

DATA-DRIVEN CONSUMER PRODUCT TITLE • DATA TIENDA BRAND • WECAPITAL PRODUCT • DATA TIENDA ENTERED BY • DDB MEXICO, MEXICO CITY IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ

GOLD AWARDS A01/017 • INDIA

DATA-ENHANCED CREATIVITY TITLE • SHAH RUKH KHAN-MY-AD BRAND • CADBURY CELEBRATIONS PRODUCT • CADBURY CELEBRATIONS ENTERED BY • OGILVY, MUMBAI IDEA CREATION • OGILVY, MUMBAI PRODUCTION • THE PACK, MUMBAI MEDIA • WAVEMAKER INDIA, MUMBAI POST PRODUCTION • REPHRASE.AI, BENGALURU A02/012 • GERMANY

DATA-DRIVEN TARGETING TITLE • HETZJAEGER. ANTIFASCIST ALGORITHMS. BRAND • LAUT GEGEN NAZIS E.V. PRODUCT • HETZJAEGER ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG IDEA CREATION • PHILIPP UND KEUNTJE, HAMBURG PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG MEDIA • PHILIPP UND KEUNTJE, HAMBURG PR • FISCHERAPPELT, HAMBURG A10/014 • CANADA

DATA INTEGRATION TITLE • THE BLACK ELEVATION MAP BRAND • BLACK & ABROAD PRODUCT • THE BLACK ELEVATION MAP ENTERED BY • PERFORMANCE ART, TORONTO IDEA CREATION • PERFORMANCE ART, TORONTO PRODUCTION • VOCAL TYPE CO., WASHINGTON D.C./ ALFREDO FILMS, TORONTO MEDIA • INITIATIVE, TORONTO PR • GLOSSY PR, TORONTO POST PRODUCTION • ALTER EGO, TORONTO/ TA2 SOUND + MUSIC, TORONTO

SILVER AWARDS

PRODUCT • THE BLACK ELEVATION MAP ENTERED BY • PERFORMANCE ART, TORONTO IDEA CREATION • PERFORMANCE ART, TORONTO PRODUCTION • VOCAL TYPE CO., WASHINGTON D.C./ ALFREDO FILMS, TORONTO MEDIA • INITIATIVE, TORONTO PR • GLOSSY PR, TORONTO POST PRODUCTION • ALTER EGO, TORONTO/TA2 SOUND + MUSIC, TORONTO

BRAND • BACARDI PRODUCT • BACARDI ENTERED BY • BBDO, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • STURDY., LOS ANGELES MEDIA • BBDO, NEW YORK/STURDY., LOS ANGELES POST PRODUCTION • STURDY., LOS ANGELES A04/001 • PORTUGAL

A07/047 • BRAZIL

USE OF REAL-TIME DATA TITLE • THE REAL AIRDROP BRAND • GARENA PRODUCT • FREE FIRE ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • EVIL TWIN, SÃO PAULO/STINK FILMS, SÃO PAULO POST PRODUCTION • EVIL TWIN, SÃO PAULO/ STINK FILMS, SÃO PAULO A08/010 • BRAZIL

SOCIAL DATA & INSIGHT TITLE • BLACK CHARACTERS BRAND • REVISTA RAÇA PRODUCT • REVISTA RAÇA ENTERED BY • FCB BRASIL, SÃO PAULO IDEA CREATION • FCB BRASIL, SÃO PAULO MEDIA • FCB BRASIL, SÃO PAULO

DATA STORYTELLING TITLE • THE DAY-AFTER-WOMEN’S-DAY NEWSPAPERS BRAND • RAPARIGAS DA BOLA PRODUCT • RAPARIGAS DA BOLA ENTERED BY • HAVAS, LISBON IDEA CREATION • HAVAS, LISBON A07/027 • UNITED KINGDOM

USE OF REAL-TIME DATA TITLE • GREEN LIGHT SIGNAL BRAND • NATIONAL GRID PRODUCT • NATIONAL GRID ENTERED BY • EDELMAN, LONDON IDEA CREATION • EDELMAN, LONDON PRODUCTION • SOLARFLARE STUDIO, LONDON MEDIA • EDELMAN, LONDON PR • EDELMAN, LONDON A08/017 • USA

BRONZE AWARDS A02/034 • AUSTRALIA

DATA-DRIVEN TARGETING TITLE • AAMI REST TOWNS BRAND • AAMI PRODUCT • AAMI CAR INSURANCE ENTERED BY • OGILVY AUSTRALIA, MELBOURNE IDEA CREATION • OGILVY AUSTRALIA, MELBOURNE PRODUCTION • OGILVY AUSTRALIA, MELBOURNE MEDIA • OMD, SYDNEY

SOCIAL DATA & INSIGHT TITLE • APOLOGIZE THE RAINBOW BRAND • SKITTLES PRODUCT • SKITTLES LIME ENTERED BY • DDB, CHICAGO IDEA CREATION • DDB, CHICAGO/DDB, NEW YORK PRODUCTION • PICROW, LOS ANGELES POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/WHITEHOUSE POST, NEW YORK/CARBON VFX, CHICAGO

A02/043 • SOUTH AFRICA

DATA-DRIVEN TARGETING TITLE • VODACOM ANTI-HIJACK AD’S BRAND • VODACOM PRODUCT • VODACOM ENTERED BY • VMLY&R, JOHANNESBURG IDEA CREATION • VMLY&R, JOHANNESBURG PRODUCTION • CARAT, JOHANNESBURG MEDIA • CARAT, JOHANNESBURG

A05/022 • CANADA

DATA VISUALISATION TITLE • THE BLACK ELEVATION MAP BRAND • BLACK & ABROAD

A03/008 • USA

DATA-DRIVEN CONSUMER PRODUCT TITLE • MUSIC LIBERATES MUSIC MIXTAPE

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ENGAGEMENT TRACK –– WINNERS 31

Grand Prix

PR THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS DECATHLON BBDO BELGIUM, MOLENBEEK-SAINT-JEAN BELGIUM

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GRAND PRIX B01/002 • BELGIUM

SOCIAL ENGAGEMENT TITLE • THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS BRAND • DECATHLON PRODUCT • SPORTS EQUIPMENT ENTERED BY • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN IDEA CREATION • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN PRODUCTION • FLEDGE, SINT-NIKLAAS/ RED EAGLE PRODUCTIONS, DORDRECHT MEDIA • SEMETIS, BRUSSELS PR • WALKIE TALKIE, GENT

GOLD AWARDS A06/010 • GERMANY

TRAVEL/LEISURE TITLE • THE BVG HEMPTICKET – COME HOME, CALM DOWN. BRAND • BERLINER VERKEHRSBETRIEBE (BVG) - AÖR PRODUCT • BVG ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • NOT A MACHINE, HAMBURG/JUNG VON MATT AG, HAMBURG/TONY PETERSEN FILM, HAMBURG MEDIA • JUNG VON MATT AG, HAMBURG PR • JUNG VON MATT AG, HAMBURG POST PRODUCTION • DELI CREATIVE COLLECTIVE, HAMBURG A09/058 • USA

NFPO/CHARITY/GOVERNMENT TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES B03/023 • GERMANY

REAL-TIME RESPONSE TITLE • #FLUTWEIN - OUR WORST VINTAGE BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V. PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR” ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN PR • SEVENONE ADFACTORY, UNTERFOHRING POST PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING B04/035 • FRANCE

CONTENT CREATION & PRODUCTION TITLE • GENDER SWAP BRAND • WOMEN IN GAMES PRODUCT • WOMEN IN GAMES ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GENERAL POP, PARIS PR • BETC, PARIS D02/072 • USA

USE OF EVENTS & STUNTS TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO

PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES E04/011 • USA

B01/056 • USA

SOCIAL ENGAGEMENT TITLE • REVERSE RENEGADE BRAND • CHAMPION PRODUCT • CHAMPION REVERSE WEAVE APPAREL ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • VERYTASTE, CHICAGO MEDIA • KEPLER, NEW YORK

INTERNAL COMMS&EMPLOYEE ENGAGEMENT TITLE • 9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK BRAND • VERIZON PRODUCT • VERIZON ENTERED BY • VERIZON, NEW YORK IDEA CREATION • VERIZON, NEW YORK PRODUCTION • VERIZON, NEW YORK/UNIT 9, NEW YORK MEDIA • VERIZON, NEW YORK PR • VERIZON, NEW YORK POST PRODUCTION • VERIZON, NEW YORK F06/003 • AUSTRIA

BREAKTHROUGH ON A BUDGET TITLE • VIENNA STRIPS ON ONLYFANS BRAND • VIENNA TOURIST BOARD PRODUCT • VIENNA TOURIST BOARD ENTERED BY • JUNG VON MATT DONAU, VIENNA IDEA CREATION • JUNG VON MATT DONAU, VIENNA PR • JUNG VON MATT DONAU, VIENNA

SILVER AWARDS A01/031 • CANADA

B01/071 • ITALY

SOCIAL ENGAGEMENT TITLE • THE NIGHT IS YOUNG BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE FILMS, ATENE POST PRODUCTION • PRODIGIOUS, MILAN B03/037 • USA

REAL-TIME RESPONSE TITLE • BACKUP UKRAINE BRAND • POLYCAM X UNESCO PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY ENTERED BY • VIRTUE WORLDWIDE, NEW YORK IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK PRODUCTION • VIRTUE WORLDWIDE, NEW YORK MEDIA • VIRTUE WORLDWIDE, NEW YORK PR • VIRTUE WORLDWIDE, NEW YORK POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

FOOD & DRINK TITLE • HEINZ HOT DOG PACT BRAND • KRAFT HEINZ PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO MEDIA • CARAT, TORONTO PR • THE COLONY PROJECT, TORONTO/MIDDLE CHILD, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO

B04/046 • CZECH REPUBLIC

CONTENT CREATION & PRODUCTION TITLE • 13 MINUTES BRAND • CZECH INSURANCE ASSOCIATION PRODUCT • CZECH INSURANCE ASSOCIATION ENTERED BY • MCCANN, PRAGUE IDEA CREATION • MCCANN, PRAGUE PRODUCTION • HYPERMARKET FILM, PRAHA 1 PR • HERO & OUTLAW, PRAGUE

A01/053 • USA

FOOD & DRINK TITLE • SUNBREW BRAND • CORONA PRODUCT • CORONA SUNBREW ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • MJZ, LOS ANGELES PR • ALLISON+PARTNERS, CHICAGO POST PRODUCTION • COSMO STREET, MIAMI/ PICKLE MUSIC, NEW YORK A05/003 • FRANCE

B05/012 • GERMANY

CONTENT DISCOVERY & AMPLIFICATION TITLE • THE TRUTH WINS BRAND • RSF PRODUCT • RSF ENTERED BY • DDB GERMANY, BERLIN IDEA CREATION • DDB GERMANY, BERLIN PRODUCTION • HYPERINTERACTIVE, HAMBURG/ DAHOUSE AUDIO, BERLIN/MOLLE&KORN GMBH, BERLIN B05/014 • USA

RETAIL

CONTENT DISCOVERY & AMPLIFICATION

TITLE • OUTLAW RUNNERS BRAND • DISTANCE PRODUCT • DISTANCE ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GUM, PARIS/SOLDATS FILMS, PARIS

TITLE • MICHELOB ULTRA - SAVE IT SEE IT BRAND • MICHELOB ULTRA PRODUCT • MICHELOB ULTRA BEER ENTERED BY • GUT, MIAMI IDEA CREATION • GUT, MIAMI PRODUCTION • LOVEBOAT, PARIS PR • 3PM, MIAMI

A05/004 • USA

RETAIL TITLE • BLACK BEAUTY IS BEAUTY BRAND • SEPHORA PRODUCT • BLACK BEAUTY PRODUCTS ENTERED BY • R/GA, NEW YORK IDEA CREATION • R/GA, NEW YORK PRODUCTION • M SS NG P ECES, BROOKLYN PR • DEVRIES GLOBAL, NEW YORK POST PRODUCTION • ROCK PAPER SCISSORS, SANTA MONICA

D02/103 • FRANCE

USE OF EVENTS & STUNTS TITLE • HACK MARKET BRAND • BACK MARKET PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC GOODS ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS

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D04/023 • FRANCE

A06/019 • SPAIN

B01/066 • USA

BRAND & STRATEGIC STORYTELLING

TRAVEL/LEISURE

SOCIAL ENGAGEMENT

TITLE • GENDER SWAP BRAND • WOMEN IN GAMES PRODUCT • WOMEN IN GAMES ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GENERAL POP, PARIS PR • BETC, PARIS

TITLE • INVALUABLE FOOD BRAND • MADRID FUSIÎN PRODUCT • MADRID FUSIÎN ENTERED BY • LEO BURNETT, MADRID IDEA CREATION • LEO BURNETT, MADRID PRODUCTION • ATTIC FILMS, MADRID PR • LEO BURNETT, MADRID

E01/008 • AUSTRALIA

CORPORTE IMAGE & REPUTATION TITLE • ONE HOUSE TO SAVE MANY BRAND • SUNCORP GROUP PRODUCT • WEATHER RESILIENT HOUSING ENTERED BY • LEO BURNETT, SYDNEY IDEA CREATION • LEO BURNETT, SYDNEY PRODUCTION • LEO BURNETT, SYDNEY/REVOLVER, SYDNEY POST PRODUCTION • THE GLUE SOCIETY, SYDNEY E02/001 • FRANCE

A07/018 • UNITED KINGDOM

B01/089 • UNITED KINGDOM

MEDIA/ENTERTAINMENT

SOCIAL ENGAGEMENT

TITLE • DYSLEXIC THINKING BRAND • VIRGIN GROUP PRODUCT • MADE BY DYSLEXIA ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • FCB INFERNO, LONDON MEDIA • FCB INFERNO, LONDON PR • FCB INFERNO, LONDON

TITLE • #FREECUTHBERT BRAND • ALDI PRODUCT • CUTHBERT CATERPILLAR CAKE ENTERED BY • MCCANN, MANCHESTER IDEA CREATION • MCCANN, MANCHESTER PRODUCTION • MCCANN, MANCHESTER PR • CLARION COMMUNICATIONS, LONDON

A08/006 • ARGENTINA

PUBLIC AFFAIRS & LOBBYING

CONSUMER SERVICES/B2B

TITLE • MONOPOLY OF INEQUALITIES BRAND • L’OBSERVATOIRE DES INEGALITES PRODUCT • MONOPOLY OF INEQUALITIES ENTERED BY • HEREZIE, PARIS IDEA CREATION • HEREZIE, PARIS PRODUCTION • HEREZIE, PARIS PR • HEREZIE, PARIS

TITLE • BEHIND THE MOST IMPORTANT JOB BRAND • NAVENT PRODUCT • ZONAJOBS ENTERED BY • TOGETHERWITH, BUENOS AIRES IDEA CREATION • TOGETHERWITH, BUENOS AIRES MEDIA • INFINITY MEDIA, BUENOS AIRES

B02/003 • THE NETHERLANDS

COMMUNITY MANAGEMENT TITLE • A PIECE OF AJAX BRAND • AFC AJAX PRODUCT • AFC AJAX ENTERED BY • ONE:NIL, AMSTERDAM IDEA CREATION • ONE:NIL, AMSTERDAM/AFC AJAX, AMSTERDAM PRODUCTION • ONE:NIL, AMSTERDAM/FALSUM, BREDA/ MAJOR FIFTH, OSS PR • HET PR BUREAU, AMSTERDAM

A09/016 • ESTONIA E02/012 • BELGIUM

PUBLIC AFFAIRS & LOBBYING TITLE • REDUCE THE RIDE BRAND • D’IETEREN PRODUCT • HUSK ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS E05/001 • UNITED KINGDOM

SPONSORSHIP & BRAND PARTNERSHIP TITLE • LONG LIVE THE PRINCE BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX PRODUCT • KIYAN PRINCE FOUNDATION ENTERED BY • ENGINE, LONDON IDEA CREATION • ENGINE, LONDON PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON PR • ENGINE, LONDON/MISCHIEF, LONDON POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/NINETEENTWENTY, LONDON

NFPO/CHARITY/GOVERNMENT TITLE • 14 IS NOT OK BRAND • ESTONIAN SEXUAL HEALTH ASSOCIATION PRODUCT • NOT APPLICABLE ENTERED BY • OPTIMIST CREATIVE, TALLINN IDEA CREATION • OPTIMIST CREATIVE, TALLINN PRODUCTION • OPTIMIST CREATIVE, TALLINN MEDIA • OPTIMIST CREATIVE, TALLINN PR • OPTIMIST CREATIVE, TALLINN POST PRODUCTION • OPTIMIST CREATIVE, TALLINN A09/078 • HONDURAS

SOCIAL BEHAVIOUR TITLE • DYSLEXIC THINKING BRAND • VIRGIN GROUP PRODUCT • MADE BY DYSLEXIA ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • FCB INFERNO, LONDON MEDIA • FCB INFERNO, LONDON PR • FCB INFERNO, LONDON

BRONZE AWARDS A06/008 • USA

TRAVEL/LEISURE TITLE • WELCOME TO THE ICELANDVERSE BRAND • INSPIRED BY ICELAND PRODUCT • ICELAND ENTERED BY • SS+K, NEW YORK IDEA CREATION • SS+K, NEW YORK/PEEL ICELAND, REYKJAVÍK PRODUCTION • PELIKULA, REYKJAVÍK PR • M&C SAATCHI TALK, LONDON

TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU

NFPO/CHARITY/GOVERNMENT TITLE • MORNING AFTER ISLAND BRAND • GRUPO ESTRATEGIGO GE PAE PRODUCT • WOMEN RIGHTS ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA MEDIA • OGILVY HONDURAS, TEGIUCIGALPA PR • OGILVY HONDURAS, TEGIUCIGALPA A09/079 • USA

F04/057 • UNITED KINGDOM

B04/036 • INDIA

CONTENT CREATION & PRODUCTION

B06/007 • USA

INNOVATIVE USE OF INFLUENCERS TITLE • BLESS YOUR F*ING COOCH BRAND • EOS PRODUCT • EOS ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN PRODUCTION • MAKEOUT, BROOKLYN MEDIA • MEKANISM, NEW YORK PR • CMM, NEW YORK

NFPO/CHARITY/GOVERNMENT TITLE • BACKUP UKRAINE BRAND • POLYCAM X UNESCO PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY ENTERED BY • VIRTUE WORLDWIDE, NEW YORK IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK PRODUCTION • VIRTUE WORLDWIDE, NEW YORK MEDIA • VIRTUE WORLDWIDE, NEW YORK PR • VIRTUE WORLDWIDE, NEW YORK POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK B01/046 • INDIA

SOCIAL ENGAGEMENT TITLE • UNBOX ME BRAND • UNAIDS PRODUCT • UNAIDS ENTERED BY • FCB INDIA, DELHI IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • FCB CHICAGO/FUEL CONTENT, GURUGRAM MEDIA • UNAIDS, GENÈVE PR • CUMULUS, GURGAON POST PRODUCTION • FCB CHICAGO

D04/018 • CANADA

BRAND & STRATEGIC STORYTELLING TITLE • BLACKED OUT HISTORY BRAND • ONTARIO BLACK HISTORY SOCIETY PRODUCT • NOT FOR PROFIT ENTERED BY • DDB CANADA, TORONTO IDEA CREATION • DDB CANADA, TORONTO PRODUCTION • ALFREDO FILMS, TORONTO/SAUCE DIGITAL, TORONTO PR • DDB CANADA, TORONTO POST PRODUCTION • ALFREDO FILMS, TORONTO/ VAPOR MUSIC GROUP, TORONTO/SAUCE DIGITAL, TORONTO D04/030 • NEW ZEALAND

BRAND & STRATEGIC STORYTELLING TITLE • DAVID’S UNUSABLES BRAND • MOTOR NEURONE DISEASE ASSOCIATION NZ PRODUCT • CHARITY ENTERED BY • SPECIAL, AUCKLAND IDEA CREATION • SPECIAL, AUCKLAND

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PRODUCTION • SPECIAL, AUCKLAND/THE POST OFFICE, AUCKLAND MEDIA • SPECIAL, AUCKLAND PR • SPECIAL, AUCKLAND D05/001 • UNITED KINGDOM

IDEA CREATION • EDELMAN, LONDON PRODUCTION • SOLARFLARE STUDIO, LONDON MEDIA • EDELMAN, LONDON PR • EDELMAN, LONDON

USE OF TECHNOLOGY

LOCAL BRAND TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DEJAVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI

USE OF TECHNOLOGY

SOCIAL BEHAVIOUR TITLE • TOUGH TURBAN BRAND • PFAFF HARLEY-DAVIDSON PRODUCT • PFAFF HARLEY-DAVIDSON ENTERED BY • ZULU ALPHA KILO, TORONTO IDEA CREATION • ZULU ALPHA KILO, TORONTO PRODUCTION • ZULUBOT, TORONTO PR • NELSON CONNECTS, TORONTO/SELECT PR, TORONTO F05/006 • SOUTH KOREA

CULTURAL INSIGHT D05/016 • UNITED KINGDOM

USE OF TECHNOLOGY TITLE • GREEN LIGHT SIGNAL BRAND • NATIONAL GRID PRODUCT • NATIONAL GRID ENTERED BY • EDELMAN, LONDON

TITLE • UNBOX ME BRAND • UNAIDS PRODUCT • UNAIDS ENTERED BY • FCB INDIA, DELHI IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • FCB CHICAGO/FUEL CONTENT, GURUGRAM MEDIA • UNAIDS, GENÈVE PR • CUMULUS, GURGAON POST PRODUCTION • FCB CHICAGO F06/051 • GERMANY

F04/043 • CANADA

TITLE • HETZJAEGER. ANTIFASCIST ALGORITHMS. BRAND • LAUT GEGEN NAZIS E.V. PRODUCT • HETZJAEGER ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG IDEA CREATION • PHILIPP UND KEUNTJE, HAMBURG PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG MEDIA • PHILIPP UND KEUNTJE, HAMBURG PR • FISCHERAPPELT, HAMBURG

F05/061 • INDIA

CULTURAL INSIGHT F01/025 • UNITED ARAB EMIRATES

TITLE • LONG LIVE THE PRINCE BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX PRODUCT • KIYAN PRINCE FOUNDATION ENTERED BY • ENGINE, LONDON IDEA CREATION • ENGINE, LONDON PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON PR • ENGINE, LONDON/MISCHIEF, LONDON POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/NINETEENTWENTY, LONDON D05/005 • GERMANY

MEDIA • INNORED, SEOUL PR • INNORED, SEOUL

TITLE • GREETING MILK BRAND • MAEIL DAIRIES CO. ,LTD PRODUCT • MAEIL SOJAL(LACTOSE-FREE) MILK ENTERED BY • INNORED, SEOUL IDEA CREATION • INNORED, SEOUL PRODUCTION • PAULUS.CO, SEOUL

BREAKTHROUGH ON A BUDGET TITLE • LOVE THE WORK MORE BRAND • SELF-PROMO PRODUCT • SELF-PROMO ENTERED BY • LOVE THE WORK MORE, BERLIN IDEA CREATION • LOVE THE WORK MORE, BERLIN PRODUCTION • LOVE THE WORK MORE, BERLIN POST PRODUCTION • LOVE THE WORK MORE, BERLIN F07/128 • UNITED KINGDOM

CORPORATE PURPOSE & CSR TITLE • AS EARLY AS FIVE BRAND • DOVE | UNILEVER PRODUCT • THE CROWN ACT ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON/SWIFT, PORTLAND PRODUCTION • SANCTUARY CONTENT, LOS ANGELES MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK

LIONS DAILY NEWS / FRIDAY / JUNE 24 / 2022

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ENGAGEMENT TRACK –– WINNERS 35

Grand Prix

CREATIVE B2B SPEAKING IN COLOR SHERWIN-WILLIAMS COIL COATINGS WUNDERMAN THOMPSON, MINNEAPOLIS, USA

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36 ENGAGEMENT TRACK –– WINNERS –– CREATIVE B2B

GRAND PRIX B02/020 • USA

BRAND EXPERIENCE TITLE • SPEAKING IN COLOR BRAND • SHERWIN-WILLIAMS COIL COATINGS PRODUCT • SPEAKING IN COLOR ENTERED BY • WUNDERMAN THOMPSON, MINNEAPOLIS IDEA CREATION • WUNDERMAN THOMPSON, MINNEAPOLIS PRODUCTION • WUNDERMAN THOMPSON, MINNEAPOLIS

GOLD AWARDS A04/010 • USA

TARGETING & ENGAGEMENT TITLE • A SONG FOR EVERY CMO BRAND • SPOTIFY PRODUCT • SPOTIFY ADVERTISING ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD PR • AJ MEDIA INC, NEW YORK A09/021 • BELGIUM

CORPORATE PURPOSE & CSR TITLE • REDUCE THE RIDE BRAND • D’IETEREN PRODUCT • HUSK ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS B10/002 • USA

A11/020 • USA

CRAFT IN B2B TITLE • ESCAPE FROM THE OFFICE BRAND • APPLE PRODUCT • APPLE DEVICES ENTERED BY • APPLE, SUNNYVALE IDEA CREATION • APPLE, SUNNYVALE/SMUGGLER, CENTRAL LA PRODUCTION • SMUGGLER, CENTRAL LA POST PRODUCTION • WORK EDITORIAL, LOS ANGELES B06/006 • USA

LONG-TERM BRAND BUILDING TITLE • SPEAKING IN COLOR BRAND • SHERWIN-WILLIAMS COIL COATINGS PRODUCT • SPEAKING IN COLOR ENTERED BY • WUNDERMAN THOMPSON, MINNEAPOLIS IDEA CREATION • WUNDERMAN THOMPSON, MINNEAPOLIS PRODUCTION • WUNDERMAN THOMPSON, MINNEAPOLIS B09/003 • USA

CORPORATE PURPOSE & CSR TITLE • PIÑATEX BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM PRODUCT • PIÑATEX ENTERED BY • L&C, NEW YORK IDEA CREATION • L&C, NEW YORK PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK POST PRODUCTION • AGOSTO, LIMA

BRONZE AWARDS A01/014 • NEW ZEALAND

MARKET DISRUPTION

CROSS-CHANNEL STORYTELLING

TITLE • PIÑATEX BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM PRODUCT • PIÑATEX ENTERED BY • L&C, NEW YORK IDEA CREATION • L&C, NEW YORK PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK POST PRODUCTION • AGOSTO, LIMA

TITLE • ROBYN’S UNDIES BRAND • YELLOW PRODUCT • YELLOW NEW ZEALAND ENTERED BY • HEYYOU, AUCKLAND IDEA CREATION • HEYYOU, AUCKLAND/YELLOW NEW ZEALAND, AUCKLAND/UNTOLD PROJECTS LTD RICHMOND ROAD, AUCKLAND PRODUCTION • UNTOLD PROJECTS LTD RICHMOND ROAD, AUCKLAND/CAMILLE SANSON, AUCKLAND MEDIA • YELLOW NEW ZEALAND, AUCKLAND/ SO THE STORY GOES, AUCKLAND PR • HEYYOU, AUCKLAND POST PRODUCTION • UNTOLD PROJECTS LTD RICHMOND ROAD, AUCKLAND

SILVER AWARDS A07/004 • NORWAY

BREAKTHROUGH ON A BUDGET TITLE • HANDLE WITH I DON´T CARE BRAND • STRAHL PRODUCT • STRAHL ENTERED BY • APRIIL, BERGEN IDEA CREATION • APRIIL, BERGEN PRODUCTION • APRIIL, BERGEN MEDIA • APRIIL, BERGEN PR • APRIIL, BERGEN POST PRODUCTION • APRIIL, BERGEN

IDEA CREATION • FCB NEW YORK PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD PR • AJ MEDIA INC, NEW YORK A04/015 • BRAZIL

TARGETING & ENGAGEMENT TITLE • BLACK BUSINESS BEATS BRAND • MERCADO LIVRE (EBAZAR) PRODUCT • INSTITUTIONAL ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • MAGMA, SÃO PAULO/HEFTY, SÃO PAULO MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO A05/009 • BRAZIL

EFFECTIVENESS & MEASUREMENT TITLE • ADS FOR EQUALITY BRAND • META PRODUCT • FACEBOOK ENTERED BY • META, SÃO PAULO IDEA CREATION • META, SÃO PAULO PRODUCTION • META, SÃO PAULO MEDIA • META, SÃO PAULO/6510, SÃO PAULO PR • META, SÃO PAULO B09/002 • PORTUGAL

CORPORATE PURPOSE & CSR TITLE • CO2AT BRAND • AZGARD 9 PRODUCT • CO2AT ENTERED BY • THIS IS PACIFICA, PORTO IDEA CREATION • THIS IS PACIFICA, PORTO/ STREAM AND TOUGH GUY, LISBON B09/016 • ITALY

CORPORATE PURPOSE & CSR TITLE • THE UNWASTED BEER BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN/PUBLICIS, DUBLIN PRODUCTION • D12 FILM CLUB, DUBLIN

A02/019 • USA

BRAND EXPERIENCE TITLE • A SONG FOR EVERY CMO BRAND • SPOTIFY PRODUCT • SPOTIFY ADVERTISING ENTERED BY • FCB NEW YORK

LIONS DAILY NEWS / FRIDAY / JUNE 24 / 2022

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ENGAGEMENT TRACK –– WINNERS 37

Grand Prix

SOCIAL & INFLUENCER THE UNFILTERED HISTORY TOUR VICE MEDIA DENTSU CREATIVE, BENGALURU INDIA

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ENGAGEMENT TRACK –– WINNERS –– SOCIAL & INFLUENCER 39

GRAND PRIX A07/018 • INDIA

MEDIA/ENTERTAINMENT TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU

GOLD AWARDS A01/030 • BRAZIL

FOOD & DRINK TITLE • THE FOAMY HAIRCUT BRAND • BRAHMA BEER PRODUCT • AB INBEV ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

A04/017 • CHINA

AUTOMOTIVE TITLE • BMW: NOTHING BUT SHEER JOY BRAND • BMW PRODUCT • BMW ENTERED BY • TBWA\JUICE CHINA, BEIJING IDEA CREATION • TBWA\JUICE CHINA, BEIJING/TBWA\BOLT SHANGHAI, SHANGHAI PRODUCTION • REAL GOOD STUDIO, NEW YORK/ FILMATE PRODUCTIONS, SHANGHAI

PRODUCT • AQUAFRESH ENTERED BY • GREY, TOKYO IDEA CREATION • GREY, TOKYO PRODUCTION • GREY, TOKYO/AMANA INC., TOKYO/TCJ, TOKYO PR • GREY, TOKYO

A06/006 • SPAIN

TRAVEL/LEISURE TITLE • INVALUABLE FOOD BRAND • MADRID FUSIÎN PRODUCT • MADRID FUSIÎN ENTERED BY • LEO BURNETT, MADRID IDEA CREATION • LEO BURNETT, MADRID PRODUCTION • ATTIC FILMS, MADRID PR • LEO BURNETT, MADRID

A09/043 • USA

NFPO/CHARITY/GOVERNMENT TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

B02/072 • FRANCE

TARGETING/ENGAGEMENT STRATEGIES TITLE • THE TRAILER TROLL BRAND • PRIME VIDEO PRODUCT • ENTERTAINMENT ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • PRODIGIOUS FILMS, CLICHY/MASSCORP, PARIS

A09/038 • INDIA

NFPO/CHARITY/GOVERNMENT TITLE • CHATPAT BRAND • SOS CHILDREN’S VILLAGES INDIA PRODUCT • SOS CHILDREN’S VILLAGES INDIA ENTERED BY • FCB INDIA, DELHI IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI MEDIA • KINNECT, MUMBAI PR • CUMULUS, GURGAON POST PRODUCTION • LORD & THOMAS, CHICAGO

C03/118 • BRAZIL

B03/004 • USA

REAL-TIME RESPONSE TITLE • BLESS YOUR F*ING COOCH BRAND • EOS PRODUCT • EOS ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN PRODUCTION • MAKEOUT, BROOKLYN MEDIA • MEKANISM, NEW YORK PR • CMM, NEW YORK

D04/061 • FRANCE

CO-CREATION&USER GENERATED CONTENT TITLE • THE TATTOO DUO OVER BRAND • DUOLINGO PRODUCT • DUOLINGO ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • VOIR PICTURES, PARIS

D04/072 • BRAZIL

CO-CREATION&USER GENERATED CONTENT TITLE • THE FOAMY HAIRCUT BRAND • BRAHMA BEER PRODUCT • AB INBEV ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

D05/001 • SPAIN

SOCIAL COMMERCE TITLE • KFCOPYPASTE BRAND • KFC PRODUCT • KFC ENTERED BY • PS21, MADRID IDEA CREATION • PS21, MADRID

E01/033 • ITALY

MULTI-PLATFORM SOCIAL CAMPAIGN TITLE • THE VIRTUAL HEINEKEN SILVER BRAND • HEINEKEN PRODUCT • HEINEKEN SILVER ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • BOOMERANG AGENCY, AMSTERDAM/ISOBAR, LONDON/ FRAMESTORE, LONDON/SFERA PRODUCTION, MILAN MEDIA • DENTSU REDSTAR, LONDON PR • EDELMAN, LONDON

E03/047 • CANADA

SOCIAL PURPOSE TITLE • THE MICROPEDIA OF MICROAGGRESSIONS BRAND • BLACK BUSINESS AND PROFESSIONAL ASSOCIATION, ET AL. PRODUCT • THE MICROPEDIA OF MICROAGGRESSIONS ENTERED BY • ZULU ALPHA KILO, TORONTO IDEA CREATION • ZULU ALPHA KILO, TORONTO PRODUCTION • ZULUBOT, TORONTO POST PRODUCTION • ZULUBOT, TORONTO/PIRATE, TORONTO

C02/053 • USA

E03/063 • INDIA

INNOVATIVE USE OF INFLUENCERS

PARTNERSHIPS

SOCIAL PURPOSE

TITLE • LU FROM MAGALU BRAND • MAGAZINE LUIZA PRODUCT • CORPORATE IMAGE ENTERED BY • OGILVY, SÃO PAULO IDEA CREATION • OGILVY, SÃO PAULO/MAGAZINE LUIZA, SÃO PAULO PRODUCTION • OAK FILMES, RIBEIRÃO PRETO/COMANDO S AUDIO, SÃO PAULO/ALOK PRODUCTION, SÃO PAULO/SENTIMENTAL FILME, SÃO PAULO/VOGUE, SÃO PAULO

TITLE • DOJACODE BRAND • GIRLS WHO CODE PRODUCT • DOJACODE ENTERED BY • MOJO SUPERMARKET, NEW YORK IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK PRODUCTION • ACTIVE THEORY, LOS ANGELES PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK

TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU

D02/048 • USA

SOCIAL FILM TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

E01/022 • USA

MULTI-PLATFORM SOCIAL CAMPAIGN TITLE • THE FIRST META SNEAKER BRAND • UNDER ARMOUR PRODUCT • GENESIS CURRY FLOW NFT ENTERED BY • BERLIN CAMERON, NEW YORK IDEA CREATION • BERLIN CAMERON, NEW YORK PRODUCTION • NEWKINO STUDIO, NEW YORK PR • DIGENNARO COMMUNICATIONS, NEW YORK/ EDELMAN, WASHINGTON/NASTY/CREATIVE, BROOKLYN

SILVER AWARDS A03/002 • JAPAN

HEALTHCARE TITLE • AQUAFRESH FORTUNE TELLING BRAND • GLAXOSMITHKLINE CONSUMER HEALTHCARE JAPAN K.K

C02/057 • USA

PARTNERSHIPS TITLE • FANCY LIKE BRAND • APPLEBEE’S PRODUCT • APPLEBEE’S ENTERED BY • GREY, NEW YORK IDEA CREATION • GREY, NEW YORK PRODUCTION • TOWNHOUSE, NEW YORK MEDIA • INITIATIVE, NEW YORK PR • CURRENT GLOBAL, CHICAGO POST PRODUCTION • TOWNHOUSE, NEW YORK

C03/098 • INDIA

E03/091 • UNITED KINGDOM

SOCIAL PURPOSE TITLE • DYSLEXIC THINKING BRAND • VIRGIN GROUP PRODUCT • MADE BY DYSLEXIA ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • FCB INFERNO, LONDON MEDIA • FCB INFERNO, LONDON PR • FCB INFERNO, LONDON

F07/033 • UNITED ARAB EMIRATES

INNOVATIVE USE OF INFLUENCERS

CORPORATE PURPOSE & CSR

TITLE • TWITTER FEMININE ARABIC BRAND • TWITTER PRODUCT • TWITTER ENTERED BY • VMLY&R COMMERCE MENA, DUBAI IDEA CREATION • VMLY&R COMMERCE MENA, DUBAI PRODUCTION • VMLY&R COMMERCE MENA, DUBAI/ TRUFFLE FILM, BEIRUT PR • HILL+KNOWLTON STRATEGIES, DUBAI POST PRODUCTION • TRUFFLE FILM, BEIRUT

D02/041 • ITALY

SOCIAL FILM TITLE • THE SOUND OF STORIES BRAND • NETFLIX PRODUCT • NETFLIX ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • MERCURIO CINEMATOGRAFICA, MILAN

BRONZE AWARDS A01/033 • ITALY

FOOD & DRINK TITLE • THE VIRTUAL HEINEKEN SILVER BRAND • HEINEKEN PRODUCT • HEINEKEN SILVER ENTERED BY • PUBLICIS ITALY, MILAN

LIONS DAILY NEWS / FRIDAY / JUNE 24 / 2022

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40 ENGAGEMENT TRACK –– WINNERS –– SOCIAL & INFLUENCER

IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • BOOMERANG AGENCY, AMSTERDAM/ISOBAR, LONDON/ FRAMESTORE, LONDON/SFERA PRODUCTION, MILAN MEDIA • DENTSU REDSTAR, LONDON PR • EDELMAN, LONDON

A05/015 • BRAZIL

RETAIL TITLE • THE VIRTUAL NODULE BRAND • AMARO PRODUCT • FASHION, BEAUTY, WELLNES, DECOR ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO

IDEA CREATION • MIRIMAR, LOS ANGELES PRODUCTION • PRETTYBIRD, LOS ANGELES

C02/055 • BRAZIL

PARTNERSHIPS TITLE • HEINZ HIDDEN SPOTS BRAND • THE KRAFT HEINZ CO PRODUCT • KRAFT KETCHUP ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • I HATE FLASH, CONSOLAÇÃO/ARMS STUDIO, -/MOL, SÃO PAULO/BBL E-SPORTS, SÃO PAULO/HEFTY, SÃO PAULO MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO

C03/110 • USA B02/067 • BRAZIL

TARGETING/ENGAGEMENT STRATEGIES TITLE • BURGER GLITCH BRAND • BURGER KING PRODUCT • WHOPPER ENTERED BY • DAVID, SÃO PAULO IDEA CREATION • DAVID, SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO/HEFTY, SÃO PAULO

B03/008 • SPAIN

REAL-TIME RESPONSE TITLE • BREADED CARS BRAND • KFC PRODUCT • KFC ENTERED BY • PS21, MADRID IDEA CREATION • PS21, MADRID PR • PS21, MADRID

B03/030 • USA

REAL-TIME RESPONSE TITLE • NATIONAL ROAST DAY BRAND • WENDY’S PRODUCT • WENDY’S ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, CHICAGO

B06/020 • SPAIN

INNOVATIVE USE OF COMMUNITY TITLE • KFCOPYPASTE BRAND • KFC PRODUCT • KFC ENTERED BY • PS21, MADRID IDEA CREATION • PS21, MADRID

INNOVATIVE USE OF INFLUENCERS TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

D01/002 • AUSTRIA

CONTENT PLACEMENT TITLE • VIENNA STRIPS ON ONLYFANS BRAND • VIENNA TOURIST BOARD PRODUCT • VIENNA TOURIST BOARD ENTERED BY • JUNG VON MATT DONAU, VIENNA IDEA CREATION • JUNG VON MATT DONAU, VIENNA PR • JUNG VON MATT DONAU, VIENNA

B06/032 • NEW ZEALAND TITLE • SAMSUNG ITEST BRAND • SAMSUNG PRODUCT • SAMSUNG OS ENTERED BY • DDB NEW ZEALAND, AUCKLAND IDEA CREATION • DDB NEW ZEALAND, AUCKLAND/ TRIBAL AOTEAROA, AUCKLAND PRODUCTION • TRACK NZ, AUCKLAND MEDIA • STARCOM, AUCKLAND PR • MANGO COMMUNICATIONS, AUCKLAND POST PRODUCTION • TRACK NZ, AUCKLAND

B06/078 • FRANCE

INNOVATIVE USE OF COMMUNITY TITLE • GENDER SWAP BRAND • WOMEN IN GAMES PRODUCT • WOMEN IN GAMES ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GENERAL POP, PARIS PR • BETC, PARIS

B06/099 • FRANCE

D03/019 • INDIA

SOCIAL FILM SERIES TITLE • CHATPAT BRAND • SOS CHILDREN’S VILLAGES INDIA PRODUCT • SOS CHILDREN’S VILLAGES INDIA ENTERED BY • FCB INDIA, DELHI IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI MEDIA • KINNECT, MUMBAI PR • CUMULUS, GURGAON POST PRODUCTION • LORD & THOMAS, CHICAGO

E01/017 • CANADA TITLE • HEINZ HOT DOG PACT BRAND • KRAFT HEINZ PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO MEDIA • CARAT, TORONTO PR • THE COLONY PROJECT, TORONTO/MIDDLE CHILD, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO

E02/031 • USA

SPONSORSHIP & BRAND PARTNERSHIP TITLE • MARVEL TEASER OR TIDE AD? BRAND • PROCTER & GAMBLE PRODUCT • TIDE ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • MARVEL STUDIOS PARTNERSHIPS, BURBANK/ BULLITT, HOLLYWOOD MEDIA • PROCTER & GAMBLE, CINCINNATI PR • POWELL COMMUNICATIONS, NEW YORK POST PRODUCTION • FRAMESTORE, LOS ANGELES/WHITEHOUSE POST PRODUCTIONS, SANTA MONICA/COMPANY 3, NEW YORK/IMN CREATIVE, GLENDALE

E03/057 • SPAIN

INNOVATIVE USE OF COMMUNITY

SOCIAL PURPOSE

TITLE • THE TRAILER TROLL BRAND • PRIME VIDEO PRODUCT • ENTERTAINMENT ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • PRODIGIOUS FILMS, CLICHY/MASSCORP, PARIS

TITLE • TAG THE GAME BRAND • OMO PRODUCT • LAUNDRY DETERGENT ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • HAPPY FINISH, LONDON MEDIA • MINDSHARE, LONDON PR • GOLIN, NEW YORK POST PRODUCTION • HAPPY FINISH, LONDON

C02/029 • USA

PARTNERSHIPS TITLE • LIL DICKY QUARTERTIME SHOW BRAND • GOPUFF PRODUCT • GOPUFF ENTERED BY • MIRIMAR, LOS ANGELES

E03/072 • UNITED KINGDOM

SOCIAL PURPOSE TITLE • NEVER SENT WITHOUT CONSENT BRAND • BROOK PRODUCT • CAMPAIGN ENTERED BY • GREY, LONDON IDEA CREATION • GREY, LONDON PRODUCTION • JELLY, LONDON/GREY, LONDON

F03/003 • USA

SINGLE-MARKET CAMPAIGN TITLE • BLESS YOUR F*ING COOCH BRAND • EOS PRODUCT • EOS ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, BROOKLYN PRODUCTION • MAKEOUT, BROOKLYN MEDIA • MEKANISM, NEW YORK PR • CMM, NEW YORK

F04/057 • DENMARK

SOCIAL BEHAVIOUR TITLE • THE RESELL TAG BRAND • SAMSØE SAMSØE PRODUCT • SAMSØE SAMSØE PLATFORM ENTERED BY • UNCLE GREY, COPENHAGEN IDEA CREATION • UNCLE GREY, COPENHAGEN PRODUCTION • UNCLE GREY, COPENHAGEN PR • UNCLE GREY, COPENHAGEN

F05/048 • BRAZIL

CULTURAL INSIGHT

MULTI-PLATFORM SOCIAL CAMPAIGN INNOVATIVE USE OF COMMUNITY

BRAND • FEDERACIÎN MEXICANA DE SORDOS A.C (FEMESOR), CENTRO PARA LA INCLUSIÎN SOCIAL DEL PRODUCT • TIKTOK TEACHERS ENTERED BY • DDB MEXICO, MEXICO CITY IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ

E03/062 • MEXICO

SOCIAL PURPOSE TITLE • TIKTOK TEACHERS

TITLE • THE FOAMY HAIRCUT BRAND • BRAHMA BEER PRODUCT • AB INBEV ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

F05/054 • INDIA

CULTURAL INSIGHT TITLE • UNBOX ME BRAND • UNAIDS PRODUCT • UNAIDS ENTERED BY • FCB INDIA, DELHI IDEA CREATION • FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • FCB CHICAGO/FUEL CONTENT, GURUGRAM MEDIA • UNAIDS, GENÈVE PR • CUMULUS, GURGAON POST PRODUCTION • FCB CHICAGO

F07/050 • BRAZIL

CORPORATE PURPOSE & CSR TITLE • THE REFUGEE JATOBA BRAND • INSTITUTIONAL PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • HUNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO

F07/058 • ITALY

CORPORATE PURPOSE & CSR TITLE • THE NIGHT IS YOUNG BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE FILMS, ATENE POST PRODUCTION • PRODIGIOUS, MILAN

F07/072 • MEXICO

CORPORATE PURPOSE & CSR TITLE • PAUSE IS POWER BRAND • POWERADE PRODUCT • POWERADE ENTERED BY • PUBLICIS MEXICO, MEXICO CITY IDEA CREATION • PUBLICIS MEXICO, MEXICO CITY/ PUBLICIS ITALY, MILAN/LEO BURNETT, CHICAGO PRODUCTION • STINK FILMS, LOS ANGELES/ MASSIVE MUSIC, NEW YORK POST PRODUCTION • WHITEHOUSE POST, CHICAGO/FRAMESTORE, CHICAGO/HARBOR, NEW YORK/ANOTHER COUNTRY, CHICAGO

LIONS DAILY NEWS / FRIDAY / JUNE 24 / 2022

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Sharpening your creative research.

Become a member

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ARE YOU READY TO BREAK THE NORM AND BECOME THE NEXT BRAND TO CREATE A CAMPAIGN STANDING AGAINST GUN VIOLENCE?

TAKE THE RISK

SPEAKER- MANUEL OLIVER CO-FOUNDER CHANGE THE REF FRIDAY 24, 15:30 TERRACE STAGE, THE TERRACE

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