The Cannes Report 2013 Ranking — Analysis — Insights
Welcome Note
The 2013 Festival — our 60th anniversary — was fascinating for many reasons. More than 35,000 pieces of work were entered , and just over 1,000 entries were deemed worthy of a Lion by our world-class juries — which included of course the ranks and analyses all these winners — based on rules we have honed for nearly 60 years — by agency, network, people and territory. Cannes each year throws a spotlight on what is great, it points the way forward, and shows what is possible. It also hints at the future of our industry — and if the winners and speeches this year are an indication, three words dominate. The use of Data (and insight), the Purpose of a brand, and the place it has in the customers’ lives, and the quality of the Storytelling, which is becoming all the more important. All the results published in the Cannes Report are solely based on performance at the Festival, which is entirely determined by our panels of juries. The Festival itself remains entirely neutral and never passes judgement on any work. We thank the judges for their dedication and tremendous sense of responsibility — judging Cannes is a huge commitment. Enjoy the reports. PhilipThomas, Lions Festivals
Contents
Main Rankings
7
Agency of the Year 10 Independent Agency of the Year 12 Media Agency of the Year 14 Network of the Year 15 Holding Company of the Year 16 Palme d’Or 18 Highest-Ranked Agencies: Branded Content & Entertainment 20 Highest-Ranked Agencies: Creative Effectiveness 8
Highest-Ranked Agency: 22 Cyber 24 Design 26 Direct 28 Film 30 Film Craft 31 Innovation 32 Mobile 33 Outdoor 35 PR 38 Press 40 Promo & Activation 43 Radio 45 Titanium and Integrated
People Rankings
Advertiser Rankings
47
91
Highest-Ranked Art Directors 50 Highest-Ranked Copywriters 52 Highest-Ranked Creative Directors 54 Highest-Ranked Directors 56 Media Person of the Year 57 Lion of St. Mark 58 Creative Marketer of the Year
Most Awarded 95 Automotive 96 FMCG 97 Alcoholic Drinks 98 Non Alcoholic Drinks 99 Financial Products & Services 100 Retail/Restaurants 101 Telecommunications 102 Consummer Electronic 104 Methodologie & Credits
48
59
Trophies 2013
Geographical Rankings 63
Asia Pacific 66 EMEA 68 Latin America 70 North America 72 Cities Rankings 74 Country Rankings 86 Young Lions Competitions 88 Young Lions Historic by Country 64
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The Cannes Report 2013 — Highest Ranked Agencies: Film
Highest Ranked Agencies: Film 2013
1
Grey New York
New York
USA
2 Wieden+Kennedy
Portland USA
3 BBH
London
United Kingdom
4 Pereira O’Dell
San Francisco
USA
5 Ogilvy & Mather London
London
United Kingdom
6 Clemenger BBDO Melbourne
Melbourne Australia
7 Wieden+Kennedy
New York
USA
8 BBDO New York
New York
USA
9 Wieden+Kennedy
London
United Kingdom
10 Ogilvy Brasil
São Paulo
Brazil
11 DDB Paris
Paris France
12 McCann Melbourne
Melbourne Australia
13 DDB New York
New York
USA
14 Mother
London
United Kingdom
15= BBDO Germany
Berlin Germany
15= BBH New York
New York
USA
17= Deutsch
Los Angeles
USA
17= Try/Apt Advertising Agency
Oslo
Norway
19 CLM BBDO
Paris France
20= Chi & Partners
London
United Kingdom
20= Del Campo Saatchi & Saatchi
Buenos Aires
Argentina
2012
1
Wieden+Kennedy
Portland USA
2 BBH
London
United Kingdom
3 Del Campo Nazca Saatchi & Saatchi
Buenos Aires
Argentina
4 Duval Guillaume Modem
Antwerp Belgium
5 Barton F. Graf 9000
New York
USA
6 BBDO New York
New York
USA
7 Wieden+Kennedy
New York
USA
8 Grey New York
New York
USA
9 Creative Artists Agency
Los Angeles
USA
10 Saatchi & Saatchi
Milan
Italy
11 Abbott Mead Vickers BBDO
London
United Kingdom
12= AlmapBBDO
São Paulo
Brazil
12= Deutsch
Los Angeles
USA
Ramat Gan
Israel
14=
Baumann Ber Rivnay Saatchi & Saatchi
14= BETC
Paris France
14= Hakuhodo
Tokyo Japan
14= Projector
Tokyo Japan
29
The Cannes Report 2013 — Highest Ranked Agencies: Film
14=
Publicis Mojo
Sydney Australia
19= Euro RSCG New York
New York
USA
19= Saatchi & Saatchi
London
United Kingdom
New York
USA
2011
1
BBDO New York
2 Wieden+Kennedy
Portland USA
3= Del Campo Nazca Saatchi & Saatchi
Buenos Aires
Argentina
3= Wieden+Kennedy Amsterdam
Amsterdam
The Netherlands
5 AlmapBBDO
São Paulo
Brazil
6 Johannes Leonardo
New York
USA
7 BBDOCanada
Toronto
Canada
8 Santo Buenos Aires
Buenos Aires
Argentina
9 Grey New York
New York
USA
10 Ponce Buenos Aires
Buenos Aires
Argentina
11 Y&R
New York
USA
12 Publicis
Paris France
13 Clemenger BBDO Melbourne
Melbourne Australia
14 Gooby Silverstein & Partners
San Francisco
15 Dentsu
Tokyo Japan
16 Ogilvy Johannesburg
Johannesburg
South Africa
17 Saatchi & Saatchi
Carouge
Switzerland
18= Ogilvy Mexico
Mexico
Mexico
18= Droga5
New York
USA
18= BBDO Argentina
Buenos Aires
Argentina
2010
1
Wieden+Kennedy
2 TBWA\Chiat Day
USA
Portland USA New York
USA
3
Y&R New York
New York
USA
2009
Mother
London
United Kingdom
1
2= Wieden+Kennedy
Portland USA
2= BBDO New York
New York
USA
BBDO New York
New York
USA
2 Fallon London
London
United Kingdom
3 Saatchi & Saatchi
New York
USA
2008
1
50
The Cannes Report 2013 — Highest-Ranked Copywriters
Highest-Ranked Copywriters 2013
1
Hugo Veiga
Ogilvy Brasil
São Paulo
Brazil
2 John Mescall
McCann
Melbourne
Australia
3 Shahir Zag
Y&R
Dubai
United Arab Emirates
4 Neil Ramanan
Pereira O’Dell
San Francisco
USA
5 João Caetano Brasil
Leo Burnett Tailor Made
São Paulo
Brazil
6 Jieun Park, Yongkyu Choi, Youngjun Kim, Yukyung Joo
Cheil Worldwide
Seoul
South Korea
7 Iggy Rodriguez
Leo Burnett
Sydney
Australia
8 Lukas Liske
BBDO Proximity
Berlin
Germany
9 Santosh Padhi
Taproot India
Mumbai
India
10 Erick Mendonça
Leo Burnett Tailor Made
São Paulo
Brazil
51
2012
The Cannes Report 2013 — Highest-Ranked Copywriters
Luca Lorenzini
Saatchi & Saatchi
Milan
Italy
2 Dieter De Ridder
Duval Guillaume Modem
Antwerp
Belgium
3 Dries De Wilde
Duval Guillaume Modem
Antwerp
Belgium
4= Adrian Alexander, Ashley Berndt, Adrian Dickerson, Kelly McCormick, Kimberly Samskin-Barger
Crispin Porter & Bogusky
Boulder
USA
5 Michael Ohanian
Jung von Matt
Hamburg
Germany
6= Keith Byrne, Evan Maranca
R/GA
New York
USA
7 Simon Vicars
Colenso BBDO
Auckland
New Zealand
8 Eduardo Marques
Ogilvy Brasil
São Paulo
Brazil
9 Matt Lawson
George Patterson Y&R
Melbourne
Australia
10 Shachar Aylon
Baumann Ber Rivnay Saatchi & Saatchi
Ramat Gan
Israel
2011 1= Spencer LaVellee
Droga5
New York
USA
1= Adam Noel
Droga5
New York
USA
3= Florin Florea
McCann Erickson Romania
Bucharest
Romania
3= Dinu Panescu
McCann Erickson Romania
Bucharest
Romania
3= Catalin Dobre
McCann Erickson Romania
Bucharest
Romania
6 Shahir Zag
Y&R
Dubai
United Arab Emirates
7 Nicolas Vara
Ogilvy Argentina
Buenos Aires
Argentina
8 Diego Medvedocky
Del Campo Nazca Saatchi & Saatchi
Buenos Aires
Argentina
9 Peter Kain
BBDO
New York
USA
10 Trong Tantivejakul
Y&R Thailand
Bangkok
Thailand
AlmapBBDO
São Paulo
Brazil
2 Cristiano Tonnarelli
JWT Italia
Milan
Italy
3 Adam Reeves
BBDO
New York
USA
4 Valérie Chidlovsky
BETC Euro RSCG
Paris
France
5 Patricio Del Sante
Del Campo/Nazca Saatchi & Saatchi
Buenos Aires
Argentina
6 Carl Fredrik Jannerfeldt
Farfar
Stockholm Sweden
7 Andreas Henke
Jung von Matt
Hamburg
Germany
8 Haruko Tsutsui
Dentsu
Tokyo
Japan
9 Aricio Fortes
DDB Brasil
São Paulo
Brazil
10 Martin Lundgren
DDB
Stockholm
Sweden
2010
1
1
André Kassu
97
The Cannes Report 2013 — Alcoholic Drinks
Alcoholic Drinks 2013
Grand Prix Titanium
CE*
Gold
Silver
Bronze
Total Lions Shorlist
1
Heineken
1
–
–
1
5
9
16
30
2
Diageo
–
–
–
1
1
7
9
16
3
Southern Comfort
–
–
–
2
3
–
5
–
4
Labatt Breweries
–
–
–
2
2
–
4
2
5=
The Absolut Company
–
–
–
1
1
1
3
–
5=
Carlton & United Breweries
–
–
1
1
1
3
2
–
7
Carlsberg
–
–
–
–
–
3
3
5
8
Pinnacle Liquor Group
–
–
–
–
1
1
2
–
1
Diageo
–
–
1
1
3
3
8
6
2
DB Breweries
–
–
–
2
3
3
8
4
3
Carlsberg
–
–
–
3
2
1
6
3
4
Heineken
–
–
–
1
3
1
5
12
5
Lion Nathan
–
–
–
1
1
3
5
2
6
South African Breweries
–
–
–
1
1
2
4
6
7
AB inBev
–
–
–
1
–
1
2
2
8
Gmodelo
–
–
–
–
–
2
2
1
9=
Fabricas Nacionale
–
–
–
–
1
–
1
1
9=
LVMH
–
–
–
–
1
–
1
1
2012
The 2013 Cannes Lions Awards process, including the process for appointing the Presidents and jurors, was independently audited by Pricewaterhouse Coopers LLP UK. Refer to www.canneslions.com for details.
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