Cannes Report 2013: Extract

The Cannes Report 2013 Ranking — Analysis — Insights

Welcome Note

The 2013 Festival — our 60th anniversary — was fascinating for many reasons. More than 35,000 pieces of work were entered , and just over 1,000 entries were deemed worthy of a Lion by our world-class juries — which included of course the ranks and analyses all these winners — based on rules we have honed for nearly 60 years — by agency, network, people and territory.

Cannes each year throws a spotlight on what is great, it points the way forward, and shows what is possible. It also hints at the future of our industry — and if the winners and speeches this year are an indication, three words dominate. The use of Data (and insight), the Purpose of a brand, and the place it has in the customers’ lives, and the quality of the Storytelling, which is becoming all the more important.

All the results published in the Cannes Report are solely based on performance at the Festival, which is entirely determined by our panels of juries.

The Festival itself remains entirely neutral and never passes judgement on any work. We thank the judges for their dedication and tremendous sense of responsibility — judging Cannes is a huge commitment.

Enjoy the reports.

PhilipThomas, Lions Festivals

Contents

Main Rankings

7

Agency of the Year 10 Independent Agency of the Year 12 Media Agency of the Year 14 Network of the Year 15 Holding Company of the Year 16 Palme d’Or 18 Highest-Ranked Agencies: Branded Content & Entertainment 20 Highest-Ranked Agencies: Creative Effectiveness 8

Highest-Ranked Agency: 22 Cyber 24 Design 26 Direct 28 Film 30 Film Craft 31 Innovation 32 Mobile 33 Outdoor 35 PR 38 Press 40 Promo & Activation 43 Radio 45 Titanium and Integrated

People Rankings

Advertiser Rankings

47

91

Highest-Ranked Art Directors 50 Highest-Ranked Copywriters 52 Highest-Ranked Creative Directors 54 Highest-Ranked Directors 56 Media Person of the Year 57 Lion of St. Mark 58 Creative Marketer of the Year

Most Awarded 95 Automotive 96 FMCG 97 Alcoholic Drinks 98 Non Alcoholic Drinks 99 Financial Products & Services 100 Retail/Restaurants 101 Telecommunications 102 Consummer Electronic

104 Methodologie & Credits

48

59

Trophies 2013

Geographical Rankings 63

Asia Pacific 66 EMEA 68 Latin America 70 North America 72 Cities Rankings 74 Country Rankings 86 Young Lions Competitions 88 Young Lions Historic

by Country 64

92

28

The Cannes Report 2013 — Highest Ranked Agencies: Film

Highest Ranked Agencies: Film 2013

1

Grey New York

New York

USA

2 Wieden+Kennedy

Portland USA

3 BBH

London

United Kingdom

4 Pereira O’Dell

San Francisco

USA

5 Ogilvy & Mather London

London

United Kingdom

6 Clemenger BBDO Melbourne

Melbourne Australia

7 Wieden+Kennedy

New York

USA

8 BBDO New York

New York

USA

9 Wieden+Kennedy

London

United Kingdom

10 Ogilvy Brasil

São Paulo

Brazil

11 DDB Paris

Paris France

12 McCann Melbourne

Melbourne Australia

13 DDB New York

New York

USA

14 Mother

London

United Kingdom

15= BBDO Germany

Berlin Germany

15= BBH New York

New York

USA

17= Deutsch

Los Angeles

USA

17= Try/Apt Advertising Agency

Oslo

Norway

19 CLM BBDO

Paris France

20= Chi & Partners

London

United Kingdom

20= Del Campo Saatchi & Saatchi

Buenos Aires

Argentina

2012

1

Wieden+Kennedy

Portland USA

2 BBH

London

United Kingdom

3 Del Campo Nazca Saatchi & Saatchi

Buenos Aires

Argentina

4 Duval Guillaume Modem

Antwerp Belgium

5 Barton F. Graf 9000

New York

USA

6 BBDO New York

New York

USA

7 Wieden+Kennedy

New York

USA

8 Grey New York

New York

USA

9 Creative Artists Agency

Los Angeles

USA

10 Saatchi & Saatchi

Milan

Italy

11 Abbott Mead Vickers BBDO

London

United Kingdom

12= AlmapBBDO

São Paulo

Brazil

12= Deutsch

Los Angeles

USA

Ramat Gan

Israel

14=

Baumann Ber Rivnay Saatchi & Saatchi

14= BETC

Paris France

14= Hakuhodo

Tokyo Japan

14= Projector

Tokyo Japan

29

The Cannes Report 2013 — Highest Ranked Agencies: Film

14=

Publicis Mojo

Sydney Australia

19= Euro RSCG New York

New York

USA

19= Saatchi & Saatchi

London

United Kingdom

New York

USA

2011

1

BBDO New York

2 Wieden+Kennedy

Portland USA

3= Del Campo Nazca Saatchi & Saatchi

Buenos Aires

Argentina

3= Wieden+Kennedy Amsterdam

Amsterdam

The Netherlands

5 AlmapBBDO

São Paulo

Brazil

6 Johannes Leonardo

New York

USA

7 BBDOCanada

Toronto

Canada

8 Santo Buenos Aires

Buenos Aires

Argentina

9 Grey New York

New York

USA

10 Ponce Buenos Aires

Buenos Aires

Argentina

11 Y&R

New York

USA

12 Publicis

Paris France

13 Clemenger BBDO Melbourne

Melbourne Australia

14 Gooby Silverstein & Partners

San Francisco

15 Dentsu

Tokyo Japan

16 Ogilvy Johannesburg

Johannesburg

South Africa

17 Saatchi & Saatchi

Carouge

Switzerland

18= Ogilvy Mexico

Mexico

Mexico

18= Droga5

New York

USA

18= BBDO Argentina

Buenos Aires

Argentina

2010

1

Wieden+Kennedy

2 TBWA\Chiat Day

USA

Portland USA New York

USA

3

Y&R New York

New York

USA

2009

Mother

London

United Kingdom

1

2= Wieden+Kennedy

Portland USA

2= BBDO New York

New York

USA

BBDO New York

New York

USA

2 Fallon London

London

United Kingdom

3 Saatchi & Saatchi

New York

USA

2008

1

50

The Cannes Report 2013 — Highest-Ranked Copywriters

Highest-Ranked Copywriters 2013

1

Hugo Veiga

Ogilvy Brasil

São Paulo

Brazil

2 John Mescall

McCann

Melbourne

Australia

3 Shahir Zag

Y&R

Dubai

United Arab Emirates

4 Neil Ramanan

Pereira O’Dell

San Francisco

USA

5 João Caetano Brasil

Leo Burnett Tailor Made

São Paulo

Brazil

6 Jieun Park, Yongkyu Choi,

Youngjun Kim, Yukyung Joo

Cheil Worldwide

Seoul

South Korea

7 Iggy Rodriguez

Leo Burnett

Sydney

Australia

8 Lukas Liske

BBDO Proximity

Berlin

Germany

9 Santosh Padhi

Taproot India

Mumbai

India

10 Erick Mendonça

Leo Burnett Tailor Made

São Paulo

Brazil

51

2012

The Cannes Report 2013 — Highest-Ranked Copywriters

Luca Lorenzini

Saatchi & Saatchi

Milan

Italy

2 Dieter De Ridder

Duval Guillaume Modem

Antwerp

Belgium

3 Dries De Wilde

Duval Guillaume Modem

Antwerp

Belgium

4= Adrian Alexander, Ashley Berndt,

Adrian Dickerson, Kelly McCormick,

Kimberly Samskin-Barger

Crispin Porter & Bogusky

Boulder

USA

5 Michael Ohanian

Jung von Matt

Hamburg

Germany

6= Keith Byrne, Evan Maranca

R/GA

New York

USA

7 Simon Vicars

Colenso BBDO

Auckland

New Zealand

8 Eduardo Marques

Ogilvy Brasil

São Paulo

Brazil

9 Matt Lawson

George Patterson Y&R

Melbourne

Australia

10 Shachar Aylon

Baumann Ber Rivnay Saatchi & Saatchi

Ramat Gan

Israel

2011 1= Spencer LaVellee

Droga5

New York

USA

1= Adam Noel

Droga5

New York

USA

3= Florin Florea

McCann Erickson Romania

Bucharest

Romania

3= Dinu Panescu

McCann Erickson Romania

Bucharest

Romania

3= Catalin Dobre

McCann Erickson Romania

Bucharest

Romania

6 Shahir Zag

Y&R

Dubai

United Arab Emirates

7 Nicolas Vara

Ogilvy Argentina

Buenos Aires

Argentina

8 Diego Medvedocky

Del Campo Nazca Saatchi & Saatchi

Buenos Aires

Argentina

9 Peter Kain

BBDO

New York

USA

10 Trong Tantivejakul

Y&R Thailand

Bangkok

Thailand

AlmapBBDO

São Paulo

Brazil

2 Cristiano Tonnarelli

JWT Italia

Milan

Italy

3 Adam Reeves

BBDO

New York

USA

4 Valérie Chidlovsky

BETC Euro RSCG

Paris

France

5 Patricio Del Sante

Del Campo/Nazca Saatchi & Saatchi

Buenos Aires

Argentina

6 Carl Fredrik Jannerfeldt

Farfar

Stockholm Sweden

7 Andreas Henke

Jung von Matt

Hamburg

Germany

8 Haruko Tsutsui

Dentsu

Tokyo

Japan

9 Aricio Fortes

DDB Brasil

São Paulo

Brazil

10 Martin Lundgren

DDB

Stockholm

Sweden

2010

1

1

André Kassu

97

The Cannes Report 2013 — Alcoholic Drinks

Alcoholic Drinks 2013

Grand Prix Titanium

CE*

Gold

Silver

Bronze

Total Lions Shorlist

1

Heineken

1

–

–

1

5

9

16

30

2

Diageo

–

–

–

1

1

7

9

16

3

Southern Comfort

–

–

–

2

3

–

5

–

4

Labatt Breweries

–

–

–

2

2

–

4

2

5=

The Absolut Company

–

–

–

1

1

1

3

–

5=

Carlton & United Breweries

–

–

1

1

1

3

2

–

7

Carlsberg

–

–

–

–

–

3

3

5

8

Pinnacle Liquor Group

–

–

–

–

1

1

2

–

1

Diageo

–

–

1

1

3

3

8

6

2

DB Breweries

–

–

–

2

3

3

8

4

3

Carlsberg

–

–

–

3

2

1

6

3

4

Heineken

–

–

–

1

3

1

5

12

5

Lion Nathan

–

–

–

1

1

3

5

2

6

South African Breweries

–

–

–

1

1

2

4

6

7

AB inBev

–

–

–

1

–

1

2

2

8

Gmodelo

–

–

–

–

–

2

2

1

9=

Fabricas Nacionale

–

–

–

–

1

–

1

1

9=

LVMH

–

–

–

–

1

–

1

1

2012

The 2013 Cannes Lions Awards process, including the process for appointing the Presidents and jurors, was independently audited by Pricewaterhouse Coopers LLP UK. Refer to www.canneslions.com for details.

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