LIST ING PRESENTATI ON
CONTENTS OUR MISSION, VISION, AND CORE VALUES .................................................................................................. 3-4 THE POWER OF A GLOBAL BRAND ................................................................................................................. 5-6 THE RE/MAX COLLECTION ................................................................................................................................ 7-8 COMMITMENT ..................................................................................................................................................... 9-10 LIPMAN ELEVATE............................................................................................................................................... 11-12 MARKETING YOUR PROPERTY ..................................................................................................................... 13-14 1| PROFESSIONAL PHOTOGRAPHY ............................................................................................................ 15-16 2 | LISTING YOUR PROPERTY ........................................................................................................................ 17-18 3 | WEBSITES ....................................................................................................................................................... 19-20 4 | TARGETED ADVERTISING WITH ADWERX .......................................................................................... 21-22 5 | SOCIAL MEDIA .............................................................................................................................................. 23-24 6 | PRINT ADVERTISING ................................................................................................................................. 25-26 7 | UNIQUE MARKETING OPPORTUNITIES ............................................................................................. 27-28 OVERVIEW ........................................................................................................................................................... 29-30
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LIVE NASHVILLE #8 BEST PERFORMING CITY ON ECONOMIC PERFORMANCE 1
REAL ESTATE GREW BY $12 BILLION IN 2020 2
#3 FASTEST SELLING HOMES IN THE UNITED STATES 3
BUY + SELL WITH THE #1 BRAND IN REAL ESTATE, RE/MAX 4
Information provided by 1.) Milken Institute, 2021 2.) WSMV Nashville, 2021 3.) RE/MAX National Housing Report, 2020 4.) Entrepreneur’s 2020 Franchise 500® survey, 8th Straight Year
Introduction | Larissa Farley
LARISSA FARLEY Larissa Farley epitomizes integrity, energy, hard work, and creative service in every detail of your real estate transactions. Larissa grew up in Powder Springs, GA. The first time she knew she loved real estate was at the ripe old age of 6 when her family was searching for a home to move into and she was on a mission for a home with stairs and a sandbox, which her parents finally purchased. Fast forward to her adult life, after years of being a stay at home mom who was married to her high school sweetheart, she lost her husband to cancer which led her to move to the Nashville area to get a fresh start with her four children. Since that time she has become passionate about her career in real estate.
REALTOR® c. 404. 372.6938 o. 615.463.3333 larissafarley@bellsouth.net larissa.lipmanhomesandestates.com
In Larissa’s free time, she enjoys weight training, hiking, cooking, entertaining friends and family, wine tasting events, travel, and you are likely to find her at many different events throughout Nashville on the weekends. She has run both the Big Sur Marathon and the Chicago Marathon. Her favorite charity is the Leukemia & Lymphoma Society which she has fundraised for as well as mentored runners for their Team in Training program. Larissa often engages in real estate training to add to her skill set and offer her clients the very best. Larissa can be counted on to use her experience and foresight to proactively address details before they can become a problem. You can expect the utmost integrity, commitment, attention to detail, and likely fun from the first phone call all the way to the closing table.
Introduction | Larissa Farley
Awarded the RE/MAX 100% Club Award, which recognized high-achieving real estate professionals for their service to buyers and/or sellers during 2020.
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OUR VISION, MISSION, & CORE VALUES OUR VISION Passionately helping all live the life they envision.
OUR MISSION To operate with originality, authenticity and integrity while continuing to utilize our years of experience in operations, sales, agent development, and marketing.
CORE VALUES trust • culture • differentiation • reputation • expertise
OUR TEAM We are here to provide exceptional services for our listings and clients.
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THE POWER OF THE GLOBAL RE/MAX BRAND. Middle Tennessee welcomes more international buyers, becoming more and more diverse. Who else is better prepared to serve our market than the leader in global home sales? Over 124,000 RE/MAX agents across the globe bolster the company’s presence in over 110 countries and territories. We have created the perfect pairing of local connections and a global marketing reach. The website global.remax.com is viewable in over 40 languages, translating list pricing in nearly 60 currencies. With an average of 800,000 available properties displaying on the website and recording millions of views per year, global.remax.com has become an international hub for buyers. Purchases by international buyers accounted for 183,100 of the residential properties in the United States last year. Let’s ensure your home is present in the global market. We are dedicated to connecting people and properties around the world.
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THE RE/MAX COLLECTION
FINE HOMES & LUXURY PROPERTIES
The RE/MAX Collection offers sophisticated services to affluent homebuyers and sellers around the world. This RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training and distinctive marketing tools to RE/MAX agents so they can better serve luxury clients. RE/MAX Homes and Estates, Lipman Group stands among the RE/MAX elite Collection offices. We specialize in luxury real estate; however, we excel in all ranges of the market with a belief that “luxury is an experience, not just a price point.” In addition, our affiliation suggests that our agents sell approximately 50% more luxury properties than the average agent. We are the luxury experts in the community, marketing The RE/MAX Collection to the highest degree.
TO QUALIFY FOR INCLUSION IN THE RE/MAX COLLECTION PROPERTY MARKETING, HOMES MUST BE AT LEAST TWICE THE AVERAGE LISTING PRICE IN THE ZIP CODE.
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COMMITMENT
LET’S BUILD A WINNING RELATIONSHIP.
We believe in working with you throughout the entire process from start to finish, and providing you with comprehensive, high-quality service. Our commitment... is to execute responsibilities in accordance with your transactions, including complete disclosure, loyalty, and accountability in line with the Tennessee Realtors Association code of ethics. Additional commitments include: • Research the market • Provide updated market reports • Deliver transparent communication at all times • Negotiate on your behalf • Recommend professional service providers Your commitment... partners you with the most diligent and capable real estate professionals - and access to one of the most sophisticated and expansive marketing powerhouses available.
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LIPMAN ELEVATE
UPGRADE YOUR HOME NOW AND PAY FOR IT LATER With Lipman Elevate, you can sell your home faster for top dollar with services like staging, flooring, painting, and more. We’ll front the cost of your pre-sale home improvements with no interest or hidden fees – you repay the money spent at the time of closing. Here are the steps we will go by, and I will make them as seamless as possible. 1. Let’s discuss listing your home. 2. We will work together to determine which updates may increase your home’s value the most. 3. I will schedule a consultation with you and an independent designer to curate the approved work to help your home sell. 4. Home improvements begin with a professional project manager overseeing everything. 5. Transformation is complete, with no cash out of pocket - we are ready to place your home on the market! 6. Repayment for updates are either paid from your proceeds at closing or one year after the project is completed, whichever is first. Let’s talk about whether this concierge program is a fit for your property. 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. – National Association of Realtors
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MARKETING
We understand the unique value of a property. We offer a customized marketing plan that will provide the attention and exposure your property deserves.
1. PROFESSIONAL PHOTOGRAPHY
92% of buyers use the internet to search for properties. Be sure your property makes an amazing first impression.
2. POST YOUR PROPERTY ON MULTIPLE LISTING SERVICE (MLS)
In addition to listing your home on the MLS, we launch your property to dozens of websites & media partners.
3. WEBSITES
With over 90 million visits in 2017, remax.com is 1 of 4 high-traffic company websites on which your property will be featured.
4. ADWERX
Have you ever looked at something online and had ads from that company follow you? We can do this for your property.
5. SOCIAL MEDIA
Social media can be a valuable tool when selling a property. Facebook and Instagram ads can target a specific type of buyer.
6. PRINT ADVERTISING
We’ve partnered with some of the best Nashville print publications so your home will receive maximum exposure.
7. MARKETING OPPORTUNITIES
Stunning property brochures, dynamic email campaigns and more, our marketing team has you covered!
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1 PROFESSIONAL PHOTOGRAPHY What is professional photography? Professional photography does not include any shots by the real estate agent or any photos taken on an iPhone. The photos only come from a professional photographer so we can give buyers the best view of your home. Did you know that listings with professional photos/video sell for more money? Not only that, but they sell quicker. Did you know that 92% of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. This isn’t only about homes ranging above $1 million; this applies to all homes, at all price points. Keep in mind that with so much research performed online, a good photo can get a homebuyer through the door. Did you know that first impressions are essential? If homebuyers aren’t sold on the images that they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. Professional photography can help a buyer connect positive emotions with the property.
We think high-quality, professional photography is a key factor in selling a home.
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2 LISTING YOUR HOME Once we have the professional photos ready to go, your property will be listed on the Middle Tennessee Multiple Listing Service, also known as the MLS, and we don’t stop there. RE/MAX has an automated listing syndication system that feeds your property to all the top websites, such as Zillow.com, Realtor.com, WSJ.com, and more. Feeding your listing directly from the MLS to third party websites ensures accuracy and web visibility. The RE/MAX system for listing syndication allows us to add additional writing to the property description and more photos on your property, if needed. This feature is great for every listing, but especially useful for luxury listings with stories to tell and numerous features to highlight. Presenting your listing properly online is vital, which is why we work with you to understand all the unique features of your home. To better understand your home, we offer a home book for you to fill out and share with us. With a clear understanding of all your home has to offer, a captivating written description and amazing photography, your home will be more likely to capture the attention of a potential buyer.
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3 WEBSITES lipmanhomesandestates.com
RE/MAX Mobile App global.remax.com
remax.com
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4 ADWERX Have you ever looked at something online and noticed ads from that company or product following you around on the web? Adwerx will do just that - marketing your home to people browsing real estate related websites and showing them your ad – even once they’ve left those sites! Adwerx puts your listing where people spend their time, on Facebook and hundreds of other top websites. By targeting ads to the right location - either near the listing or in the zip code of your choosing - your property can be seen by the right people. Pretty cool, huh? Let’s work with technology to find a buyer for your property.
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MLS FIND ADWERX ADVERTISEMENTS ON PAGES LIKE: Target.com Countryliving.com Evite.com Pgatour.com Mlb.com 247sports.com Sports.yahoo.com Kayak.com
Hgtv.com Housebeautiful.com Athome.tv Yahoo.com Youtube.com Huffingtonpost.com Cnn.com Abcnews.com
Usatoday.com Foxnews.com Espn.com Washingtonpost.com Nbcnews.com Cbslocal.com Realtor.com Homes.com
Msn.com HomeFinder.com Weather.com Accuweather.com Startribune.com Worldnewsandwire.com Financearea.net Wallstcheatsheet.com
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VIDEOGRAPHY
CAPTIVATING PHOTOS
FACEBOOK ADS
RE/MAX SOCIAL MEDIA FOLLOWERS
202K+
162K+
22K+
101K+
500K+
87K+
101K+
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*As of Jan 2020
5 SOCIAL MEDIA It’s all visual. People are inherently visual beings, which explains why Facebook prioritizes posts with photography over basic text posts. Professional photography plays a HUGE role in marketing your home online. With 92% of buyers looking online for properties, you want your home to be represented in the best light possible with captivating photos and property videos. Drone photographs and video have become an important tool for real estate.
Facebook and Instagram Advertising Our marketing team is committed to employing the most current social media advertising tools. Facebook and Instagram ads can reach hundreds of potential buyers. Facebook and Instagram ads can be aimed at the buyers who are most interested in your property by targeting their location, household income, interests, age, and much more.
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6 PRINT ADVERTISING A plan to successfully market your home includes a combination of powerful interactive and print marketing efforts to generate additional consumer interest both locally and globally. We partner with some of the best Nashville publications to ensure that your property is advertised around the Nashville area to the right clientele. Our local advertising consists of full page ads in the first 20 pages of the publication. We offer co-op advertising to our agents, allowing them to buy a portion of our company full-page ad or two-page spread advertisement. We work to ensure print advertising is effective and affordable in some of Nashville’s most exclusive publications. These are a few of the ways RE/MAX Homes and Estates, Lipman Group differs from other companies.
A TRUE SOUTHERN WELCOME
GORGEOUS ESTATE IN GATED WINDSTONE
Equestrian paradise on 39 acres. Exclusively + privately located just minutes off I-40 in Lebanon, Tennessee. As you enter this gated estate, the park-like setting and manicured grounds will astound you. From the 8,000 square foot home with a large chef’s kitchen, 2 master suites, 3 stall barn and 39 acres of pristine grounds, this estate has it all covered. Visit: www.2259HornSpringsRoad.com
This beautiful home hosts extraordinary features, custom hand-carved marble fireplace, French view clad doors and windows + much more • Huge chef’s kitchen equipped with 6-burner gas range, 2 diswashers, 2 warming drawers, 98 wine bottle cooler • Master with his + her baths with heated marble floors, coffee bar, whirlpool tub • Reflection pool with triple fountains • Courtyard with pergola • Gas grill in covered patio • Full yard irrigation • Covered terrace • 50 year Grand Manor roof • 3-car garage.
5 Beds / 4 Full Baths / 2 Half Baths | 8,004 SF 2259 Horn Springs Road, Lebanon TN Price Offered At: $1,750,000 Represented by Chris Mannino, 615.299.7995 + Larry Lipman, 615.364.3333
6 ACRES :: STUNNING FRANKLIN HOME
NEW CUSTOM BUILT HOME IN FRANKLIN Another one-of-a-kind custom home meticulously built by Atkinson Construction & Associates. Features include: Hardwoods throughout main level • Large great room with fireplace, custom built-ins + sliding glass doors from wall to wall • Gourmet kitchen • Huge entertainment room upstairs • Covered porch overlooking large backyard offering privacy • 3-car garage • Concealed crawl space and much more. A must see! 5 Beds / 5 Full Baths / 1 Half Baths | 5,014 SF 6682 Hastings Lane Lot 1669, Franklin, TN Price Offered At: $1,339,000 Represented by Jean Atkinson, 615.474.5127
PRIVATE NANTUCKET-STYLE CHARMER
4 UNITS AVAILABLE :: WESSEX TOWER
The crown jewel of Cliftee Drive. This luxury abode is a 1.54acre oasis and an entertainer’s dream, nestled in the lush, green hills of Brentwood/Forest Hills. Features include: open floor concept • true master suite • gorgeous chef’s kitchen • formal library/office • screened-in porch • second floor recreation area • wine pantry • media room • 624 SF guest house • expansive deck overlooking the private pool.
EXCEPTIONAL VIEWS + AMENITIES 24/7 DOORMAN • ALL INCLUSIVE HOA • 9 MILES FROM DOWNTOWN RIVERFRONT Unit 708: End Unit • All New Kitchen Appliances • Washer + Dryer Included • 3 BR, 3 Full BA • $428,000 Unit 1103: Renovated • Hardwoods Throughout • 3 BR, 3 Full BA • 3 Balconies • $489,000 Unit 709: Renovated • Washer + Dryer Included • 1,321 SF • 2 BR, 2 Full BA • $325,000 • For Lease: $2,500/MO Unit 302: 2 BR, 2 Full BA • 1,443 SF • $225,000
4 Beds / 3 Full Baths / 2 Half Baths | 5,901 SF 1244 Cliftee Drive, Brentwood TN Price Offered At: $1,269,000 Represented by John Grimes, 615.289.0866 + Chris Grimes, 615.881.9127
Home is love. Home is a reflection of your individuality. Home is feeling a warm, loving embrace from the moment you walk in the door. We can help you find just that. If you are searching for that perfect home, or ready to sell, we would be honored to assist you with the process.
4 Beds / 4 Full Baths / 2 Half Baths | 5,389 SF 1013 Falling Leaf Circle, Brentwood, TN Price Offered At: $1,495,000 Represented by Donna Tisdale, 615.202.8799
Absolutely gorgeous 6 acre estate home located just minutes from Downtown Franklin. Bring your horses, build your dream barn. Close to 7,000 square feet of custom features abound in this 5 bedroom home which features a salt water pool with waterfall and bath house, amazing outdoor living space, 600 sq ft art studio (not included in sq ft) indoor and outdoor fireplaces, media room with wet bar and so much more. Visit: www.3309RunningSprings.com 5 Beds / 6 Full Baths / 1 Half Bath | 6,721 SF 3309 Running Springs Court, Franklin, TN Price Offered At: $1,950,000 Represented by Chris Mannino, 615.299.7995
TAKE PRIDE IN YOUR HOME
- Alexa and Julian
ALEXA LIPMAN REALTOR
c. 615.578.3343 • alexa@lipmanhomesandestates.com
JULIAN BRIDGES BAKER III REALTOR
c. 615.866.7954 • julianbakerrealestate@gmail.com
6666 Brookmont Terrace, Nashville, TN Represented by Jackie Roth Karr, 615.330.9779
lipmanhomesandestates.com
2002 Richard Jones Road, Suite C-104 Nashville, TN 615.463.3333 Each RE/MAX office is independently owned and operated.
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JEAN ATKINSON
DONNA TISDALE
JOHN GRIMES
CHRIS GRIMES
JACKIE ROTH KARR
CHRIS MANNINO
LARRY LIPMAN
Each RE/MAX Office is independently owned and operated. • 2002 Richard Jones Road, Suite C-104 Nashville, TN 37215 • 615.463.3333
our media partners THE RE/MAX COLLECTION
LUXURY HOME MAGAZINE
NFOCUS
NASHVILLE EDIT
SOPHISTICATED LIVING
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ONLINE MAGAZINE
E-BLAST
PROPERTY BROCHURE
MARKETING OPPORTUNITIES 7 PROPERTY BROCHURES & POSTCARDS With high quality templates that can be customized to your individual needs, we can develop a property brochure for every home. These can be shared on for sale signs, at open houses and more, so that prospective buyers see your home in its best light. In addition to the property brochures, we develop beautiful postcards that can be mailed out to the surrounding area. ONLINE MAGAZINE Using elegant online magazines, our marketing team offers a high quality, monthly digital magazine for each real estate agent featuring all their current listings. Luxury properties listed over $750,000 qualify to be featured in an exclusive e-magazine. E-magazines flip just like a print magazine and can be shared on social media and through e-blasts with your agent’s sphere list and the Middle Tennessee Realtors. E-BLASTS Our team takes your marketing to the next level, developing digital email campaigns of your home that your agent can send to their sphere and share with our list of over 12,000 Middle Tennessee Realtors. With an engaging description of your property and professional photos, our e-blasts start the selling process off on the right foot.
OUR MARKETING TEAM ENSURES YOUR PROPERTY WILL BE BEAUTIFULLY PRESENTED WITH INTENT.
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OVERVIEW We understand that every property is unique. This is why we tailor a custom marketing plan that will provide the most effective exposure your home deserves. We are more than just agents. As REALTORS, we thrive on navigating the buying and selling process, taking each opportunity to educate our clients and ensure they make their best decisions. Behind the scenes, we work to make sure the purchase and sale of your home is as easy as possible. • Provide exposure to your property locally, nationally and internationally • Add your property to remax.com, which drives over 90 million visits a year • Host open houses when your listing is active to drive further awareness per request • Provide you with marketing reports summarizing the traffic your listing received online • Provide you with a copy of all advertising per request • Preview your property to all interested agents • Inform you of responses and inquiries relating to your property • Provide regular updates on comparable properties in your area (sales, new listings) • Consistent communication and follow up every step of the way
WE ARE HERE TO SERVE YOU. Professional Photography • List on MLS • realtor.com • zillow.com • global.remax.com • remax.com • theremaxcollection.com • lipmanhomesandestates.com • ADWERX
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Each RE/MAX is independently owned and operated.