Lipman Group | The Life You Envision Starts Here

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lipmangroup

RE/MAX HOMES AND ESTATES

The life you envision starts here.

34+ YEARS SERVING GREATER NASHVILLE LOCAL LEGACY | GLOBAL BRAND

TO RE/MAX HOMES AND ESTATES welcome home

At RE/MAX Homes and Estates, Lipman Group, our focus is you - equipping you with cutting-edge resources and technology, as well as access to a full-service marketing team trained to tailor a winning strategy for growing your brand and showcasing your expertise We understand that each of our affiliates defines success differently, which is why we are prepared to come alongside you in building not just the business you envision but the life you envision

At the most basic level, we earnestly believe that you deserve more - more (and better) tools, more training, more opportunities, more freedom, and more of what brings you joy That’s where we come in

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“Since I have joined Lipman Group, I have had access to several different lead sources which has increased that portion of my business I continue to get good internet leads through the Lipman Group website, and it is really growing my business”

“Our office team really is the foundation for our company They don’t just do tasks – they are truly committed to supporting us as a group and us as individuals They are passionate about community-building within our company, which I love, and they set the tone with their excellence and attention to detail. The level of marketing is truly second to none in Nashville - maybe in any brokerage anywhere – which allows us to present ourselves and our listings as a luxury brand should, while freeing us up to focus on real estate”

“When I came to RE/MAX Homes And Estates, Lipman Group, I already had established a steady and growing business. The Lipman Group has been a great resource and support to come alongside me I had been in the business for 15 years and had never had any type of real support Lipman Group has given me the opportunity to do the things I do best by coming alongside me and providing so much support They also have a leadership staff that is marked by integrity They are people and a company I can trust, and that means so much”

MISSY DAVIDSON | REALTOR®
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MARIA HOLLAND | REALTOR®

CONNIE NICHOLS | REALTOR®

“With a culture that thrives on helping everyone succeed, I am more confident being part of RE/MAX Homes and Estates Lipman Group The company allows me to live the life I envision because I have experienced and believe in the Vision, the Mission, and the Core Values I am so proud to be affiliated with Lipman Group”

“I made the decision to join RE/MAX Homes and Estates, Lipman Group after thinking about what has always been important to my business and my clients It comes down to the ability to give hyper-local concierge experience on a global scale. I want my client to know I absolutely have their best interest at heart.”

“I always say Lipman Group is family Not only is it our family-owned business, but the agents feel like extended family The support and advice I've received throughout my time being an agent are unlike anything Everyone is there for one another If someone needs a REALTOR® to step in for them, there is always an agent willing to help. This kind of camaraderie is what makes Lipman Group so special and ensures my clients have an exceptional experience”

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ALEXA LIPMAN | REALTOR®
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from

our leaders

“Nashville is a city with a pulse, a place where the spirit of entrepreneurship and creativity thrives As a REALTOR® in this dynamic environment, you have the opportunity to make an impact, not just in the lives of your clients, but also in shaping the landscape of this growing city Understanding the market's diversity, embracing technology, and staying resilient is key With our support, we encourage you to embrace the journey, build connections, and let your passion shine You're not just a REALTOR®; you're shaping Nashville's future Here's to a successful career ahead!”

Larry Lipman

“At Lipman Group, we believe in the transformative power of positivity and community Your victories are our celebrations, and we stand by you through every challenge, fostering an environment where your highest potential can be realized. Here, your passion, commitment, and enthusiasm are not just noticed, but cherished. We continuously strive to create growth opportunities and shine a spotlight on these exceptional traits within our agents Together, we build a supportive culture that fuels success and amplifies the unique strengths of every member of our team.”

Anna Altic

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C E O | B R O K E R | O W N E R M A N A G I N G B R O K E R FOREWORD | 05
table
of contents
07 1 - 1 | Welcome Home to Lipman Group
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S E C T I O N I 09
brand power

why re/max

THE #1 BRAND IN REAL ESTATE

Nobody sells more real estate than RE/MAX* , and there’s a reason for that The RE/MAX brand is more than a name, a logo, or a collection of products and services. It is how people think and feel about our network It tells a story It reflects our personality, dedication to clients, and commitment to excellence The RE/MAX brand will be one of your most valued assets.

As part of The RE/MAX Collection - the brand’s luxury sector - we align ourselves with the highest-quality real estate professionals in the industry Additionally, the Collection equips you with premier materials and resources to spotlight and sell your high-end listings, including advertising in publications like Kingdom, Unique Homes, Mansion Global, and Wall Street Journal.

*As measured by residential transaction sides 10

110+ COUNTRIESAND TERRITORIES

9,000+ RE/MAXOFFICES

THE POWER OF OUR NETWORK EXPANDINGANDATWORKFORYOU

650,000+

RE/MAXLISTINGS

140,000+

RE/MAXAGENTS

BRAND POWER | 11

9

10 home buyers and sellers out of KNOW

It is common knowledge that consumers hold perceptions - both positive and negative - about brands, either consciously or subconsciously The real estate industry is not immune to this consumer behavior, as these perceptions extend to local brokerages, teams, and individuals as well When people come across a RE/MAX yard sign or the iconic RE/MAX Balloon, they immediately associate it with the local agent they are familiar

with This connection gives agents backed by a recognizable brand a distinct advantage when buyers and sellers are deciding whom to work with. By leveraging the power of the RE/MAX name, you, too, can benefit from increased awareness, higher footfall, and greater lead activity Whether it's through video, television, digital platforms, sponsorships, or other means, the RE/MAX brand is actively at work for you.

RE/MAX #1TRUSTEDNAMEISREALESTATE
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Dataisfull-yearorasofyear-end2022,asapplicable Exceptasnoted ColdwellBanker,Century21,ERA,Sotheby’s andBetterHomesandGardensdataisasreportedby AnywhereRealEstateonSEC10-K AnnualReportfor2022 TransactiondataforParkswasgatheredon1/8/2024viaRE/DATUM Dataforallothercompetitorsisfromcompany websitesandindustryreports 1UStransactionsidesperagentarecalculatedfromthe73SixtyRealEstateAlmanacEnterprisesreport Italsocites2022transactionsidesand agentcounts,someofwhichitestimateswhencompanyelectednottoprovide®2023RE/MAX LLC Eachofficeisindependentlyownedandoperated 23 368

13.3
6.4 CENTURY 21 6.2 KELLER
6.2
6.1 5.9 COMPASS 7.4 SOTHEBY’S 5.9 EXP 5.4 BETTER HOMES
7.0 industry
TRANSACTION SIDES PER RE/MAX AGENT COLDWELL BANKER
WILLIAMS
BERKSHIRE HATHAWAY
PARKS
BRAND POWER | 13
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agent advantages

S E C T I O N I I 15

Getacquaintedwith#1techplatformintheindustry.

SYSTEMS advanced technology

SIMPLIFY

YOUR

Ready to put your business growth on autopilot? kvCORE truly does it all with everything you need, all in one place Networking, Prospecting, Converting Leads, Niche Marketing Each agent has their own approach to real estate based on their unique strengths Many brokerages try to piece together products to meet these unique needs but just end up with a sea of disjointed tools that don’t talk to one another. kvCORE is the only real estate platform that empowers every type of agent to manage and grow their business, all from one central place

Streamline your business with kvCORE's fully mobile system, freeing you from juggling outdated tech tools and allowing you to focus on selling real estate

3X MORE LEADS

#1 RANKED REAL ESTATE PLATFORM 5-10X MORE CLIENT ENGAGEMENT

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powered by

“Your Business Platform on Steroids! The ability to combine my marketing, CRM, and lead generation software all on one platform. I am staying organized, following up with clients, and generating more leads than ever.”

AGENT ADVANTAGES | 17
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Showcaseyouruniquebrandwithcustomizablewebsitesforouroffice andeveryagent Maximizeleadcapturewithamodern,portal-like consumersearchexperienceandintelligentbehaviortracking Hyperlocalareapages,homevaluationpages,andoptionsforrichlifestyledata keepcustomerssearchingwithyouasthelocalexpert

POWERFUL LEAD ENGINE

Themostrobustleadgentoolsonthemarkethelpourbrokerage,teams, andagentseffectivelydrivenewbusiness-nomattertheirbudget We empoweryoutogeneratefreeleadsinstantlywithoursimple-to-use landingpagesandIDXsqueezepages Drivemoreleadswithhigher qualityandlowercostthroughin-housetoolsbuiltwithintheplatform. Diversifyleadsourceswithourautomatedsocialmediaposting, integratedGoogleandFacebookadvertising,customtextcodes,andso muchmore

AI-POWERED SMART CRM

kvCORE’sSmartCRMservesasapowerhousevirtualassistant,surfacing thehottestopportunitiesandautomatingday-to-daytaskssoouragents canfocusonwhattheydobest-buildingrelationships Improveyour productivitywithleadvalidationandscoring,automatedtaskplans,and amobiledialerpromptingdailycallstowarmcontacts Ensuremaximum leadconversionwithbuilt-inaccountabilityrules,sophisticatedlead routing,andautomatedleadfollow-up

TRANSACTION MANAGEMENT INTEGRATION

Deeptransactionintegrationsimplifiesworkflowswhiledrivingpowerful post-closeautomationandanalytics RobustintegrationsintoindustryleadingtransactionmanagementplatformslikeDocusignTransaction Rooms,Dotloop,andSkySlopemakeclosingthedealeasyand streamlined

BUILT-IN MARKETPLACE & INTEGRATIONS

Createyourownuniquetechecosystemwithafullyintegrated marketplaceforpremiumadd-onsolutionsandintegrationsdesignedto meettheuniqueneedsofallyourusers Weempowerouragentsand teamstocustomizethekvCOREPlatformandmakeittheirownwith one-clickaccesstopaidadvertisingforadditionalleadgeneration, premiumwebsiteenhancements,expertcoaching,andmore Vetted add-onsofferrobustintegration,notjustSSO,ensuringouragentsget maximumROI

AGENT ADVANTAGES | 19

marketing autopilot

WITHIN THE KVCORE PLATFORM

Drive 5-10X more engagement with both new leads and Sphere-of-Influence contacts using kvCORE’s Marketing Autopilot. Dynamic, multi-channel campaigns automatically adjust based on user behavior, ensuring our agents deliver timely, relevant content Fully automated Listing Alerts, Market Reports, and built-in video messaging help agents stay top of mind to drive repeat and referral business.

Seamlessly manage and promote all your listings, including off-market properties, in one central location Drive maximum listing exposure with integrated social media marketing, including one-click posting to Facebook, Craigslist, mass-texting, and more Capture leads and automatically kick off tailored nurture campaigns from your own branded Open House App.

LISTING PRESENTATIONS IN MINUTES

TURN-KEY MARKETING MATERIALS

SIMPLE TOOLS FOR QUICK CUSTOMIZATION

AUTOMATED SOCIAL MEDIA CURATION PRE-BUILT AUTOMATED
O1 333 M YDVSO M 20
CAMPAIGNS MISSYDAV

CORE LISTING MACHINE

CORE Listing Machine takes the time and hassle out of promoting your listings with a fully automated marketing suite, including social media posts Connected directly to your MLS, CORE Listing Machine pulls in property details and automatically creates a complete marketing campaign for each stage of your listing’s life cycle turn-key marketing materials

CORE PRESENT

The next-generation CMA and presentation builder, CORE Present, helps you guide clients through an interactive and compelling pricing discussion Create an engaging CMA in under a minute, or build a fully customized, branded presentation with real-time activity tracking to ensure you win the deal listing presentations in minutes

DESIGN CENTER

simple tools for quick custom designs

With designs that wow and marketing that wins, Design Center is a wealth of easy-to-use tools to customize digital and print marketing materials Plus, it includes listing kits/bundles overseen by our Lipman Group Marketing Team that automate your listing marketing efforts to make stunning impressions

CORE SOCIAL

Maintaining a strong brand on social media establishes credibility and expertise, but finding quality content is time-consuming CORE Social automates this chore by curating relevant content that gets posted to your social media channels automated social media curation

SMART CAMPAIGNS

Don’t miss another opportunity - create versatile automated campaigns distributed across various channels No matter where your clients are in the process, they are sure to feel your support pre-built automated campaigns

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marketing support

WITHIN OUR LIPMAN GROUP OFFICE

We proudly offer our agents complimentary marketing services they can trust Rooted in strategic positioning, consistent and relevant messaging, and innovative design and distribution, our brand is a brand you can build upon Gone are the days spent creating campaigns or budgeting for advertising exposure/marketing collateral. Whatever your vision is for your business, we are not only prepared to get you there but truly consider it our pleasure to see you shine in your niche of the market

Whether you are looking to build brand awareness, campaign for new clients, integrate a new system for marketing listings, or beyond, the Lipman Group Marketing Team is here to offer a wide-scope white glove service that allows you to focus on doing what you do best.

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LISTING SUPPORT

CLIENT APPRECIATION EVENTS

DIGITAL ADVERTISING

PERSONAL BRANDING

PRINT ADVERTISING

LIPMAN LOUNGE

SPHERE TARGETING

SOCIAL CONTENT LIBRARY

CUSTOMIZABLE BUYER’S GUIDE

FARMING

UNLIMITED EXPERT ACCESS

PROFESSIONAL VIDEO CONTENT SHOOTS

STRATEGIC LOCAL PARTNERSHIPS

LISTING PRESENTATION SUPPORT

BRANDED MARKET REPORTS

SIMPLIFIED DIY TRAINING

AGENT ADVANTAGES | 23
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YOURLISITNG MARKETING

STANDARD LISTINGS LUXURY ADD-ONS

AUTOMATIC MARKETING | NO COST

DigitalExposureontheLipmanGroupWebsite

DigitalExposureonRE/MAXcom

DigitalExposureonRE/MAXGlobal

PropertyVideoExposureontheLipmanGroupWebsite

PropertyVideoExposureonLipmanGroup'sYoutubePage

SocialMediaPropertyFeatureonAllLipmanGroupSocialMediaPlatforms

SocialMediaPropertyVideoReelonAllLipmanGroupSocialMediaPlatforms

Two-WeekTargetedInternet/SocialMediaCampaign-(4,000impressionsguaranteed)

PropertyWebsiteDesignedtoFunnelLeads

MARKETING BY REQUEST | NO COST

ComingSoonE-blast(10,587AgentRecipients)

JustListedE-blast(10,587AgentRecipients)

NowAvailableE-blast-WeeksAfterBeingListed(10,587AgentRecipients)

PriceImprovementE-blast(10,587AgentRecipients)

InclusioninCompanyOpenHouseE-blast(10,587AgentRecipients)

CustomSocialMediaGraphic

FeaturedListingBlogPost(DistributedviatheLipmanGroupBlog)

MARKETING BY REQUEST | WITH AGENT INVESTMENT

ListingAnnouncementDirectMailer

PropertyFlyer

PropertyFeatureSheet

Two-PagePropertyBrochure

Four-PagePropertyBrochure

AdditionalWeeksofTargetedInternet/SocialMediaCampaign

Custom-DesignedZipcodeTargetedAdforFeederMarkets

NASHTodayDigitalAdvertisingOpportunities

NegotiatedbytheLipmanGroupMarketingTeam

NfocusDigitalAdvertising

WebsiteAds

EditorialNewsletterInclusion

ExclusiveEmailCampaign

StyleBlueprintDigitalAdvertising

RealEstateSponsoredArticle

SBWeekendFeature(Distributedto31,000-32,000Subscribers)

WebsiteAds(12,500ImpressionsGuaranteed)

DigitalExposureonMansionGlobal (US listingisover$1million)

LipmanGroupLoungeTelevision

ListingFeaturewithQRCodeTrackedbythe LipmanGroupMarketingTeam

E-MagazineE-blast(10,587AgentRecipients)

FeederMarketE-blast(906RE/MAXAgent RecipientsinNashville’sFeederMarkets)

SocialMediaFeaturedListingStoryonLipman GroupSocialMediaPlatforms FeaturedListingBlogPost(Distributedviathe LipmanGroupBlog)

LipmanLoungePosterAdvertisement LuxuryHomeMagazineCo-OpPrintAdvertising LuxuryHomeMagazineDiligtalAdvertising SubmittedSocialMediaListingFeature SubmittedSocialMediaTour NationalHomepageFeature On-SiteSocialMediaContent

S T R A T E G I C L Y
AGENT ADVANTAGES | 25

LET OUR TEAM HELP BUILD YOUR

BRAND exposure matters

There is no other REALTOR® quite like you, it’s time your Greater Nashville community knows it Tell your story through free and cooperative marketing/advertising opportunities. With the assistance of our knowledgeable marketers, watch your business grow with Lipman Group Allow us to help you fully develop your brand. Let us drill down to the core of your business and what differentiates you in the Greater Nashville Real Estate market Aside from what we can do “in-house,” we pride ourselves in aligning with local and national partners that work cohesively within the market to perfectly position and spotlight our agents and their listings in sales solely to farming my neighborhood.

IN2YEARS I can attribute $9MILLION+

“What the Marketing Team at Lipman Group puts out is just above and beyond; the team provides and distributes the content and materials I need each month to continue serving my community in this way.”

- Lipman Group Agent

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Staytop-of-mindwithoutliftingafinger Ourteamcuratesanddistributesa consistentbi-weeklyflowoflifestyleand realestatecontentdirectlytoyoursphere onyourbehalfthroughdiversechannels, ensuringeverydemographicinyour databaseisnurturedregularly

THIRD PARTY MARKETING/ADVERTISING

OurLipmanLoungespaceisdedicated toshowcasingourbrand,ouragents, andtheirluxurylistings Ourgoalisfor ourREALTORS®toconnectwith consumerswhomaybelookingtobuy, sell,orinvest Weareproudtosayweare theFIRSTANDONLYrealestate companytoofferthiskindofadvertising hereinNashville

Exposure: 16,942Impressions/Week

Opportunities: AgentOnDuty,ListingPosters,and ListingTVSlideshow Selectatargetmarket,andwewilldothe rest!Offeringbothdigitalandprint optionsfordevelopingyourfarming strategy,wearepreparedtotailora campaignthatdrivesexposure,brand recognition,andgrowth

LuxuryHomeMagazinefeaturesthe finestluxuryhomes,luxuryproperties, andestatesforsale Here,youwillfind LuxuryHomeMagazinerepresentingthe luxurylifestyleforGreaterNashville Throughthispartnership,youare additionallyprivytothispublication’s socialmediaanddigitaladvertising channels

Readership: 85,000+(23,000Circulated)

Reach: Davidson&WilliamsonCounty (PlusBusinessesandaListofPrivateList ofFinelyTargetedIndividuals)

Ourmarketingteamlikestoremain“out ofthebox,”breathinglifeintoyourideas andvisionforyourbusiness Welovethat ouragentsleanonustocarryoutwhat theydon’thavethetimeorresourcesto doontheirown

The Mall at Green Hills Luxury Home Magazine FARMING SPHERE TOUCHES CUSTOM COLLATERAL
AGENT ADVANTAGES | 27

education and training

THE MORE YOU LEARN, THE MORE YOU EARN

At Lipman Group, we invest in you In an ever-changing industry, we applaud your commitment to continuously perfecting your craft. However, we recognize that it should not be difficult or timeconsuming to find quality training opportunities and practical ways to push your career forward and stay up-to-date with evolving “best practices” in real estate.

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TRAINING WEEKLY

FIRST WEEK OF THE MONTH

Contracts and Forms

In the first week of the month, our Managing Broker leads a training session, refreshing our agents on the materials available to you, changes in contracts, and when to use what There is also a time for robust open discussion on troubleshooting difficult or uncommon situations

SECOND WEEK OF THE MONTH

Sales Meeting

On the second Tuesday of each month, our Managing Broker hosts a sales meeting comprised of:

Industry-Specific Guest Speakers

Upcoming Events/Internal Announcements

Marketing Updates

Industry Updates

Marketing Data/Trends

Internal Coming Soon’s & Buyer Needs

THIRD WEEK OF THE MONTH

Real Estate Hot Topics

The gift of real estate is that it is always changing During the third week of the month, Lipman Group hosts an educational opportunity to dive into what is trending in the industry and offer guidance on how to navigate said topic

LAST WEEK OF THE MONTH

Marketing Tools and Best Practices

During the last Tuesday of the month, the marketing team hosts a class introducing new and relevant marketing tools/best practices and how to seamlessly integrate them into your business systems

Eachtrainingsessionisofferedvirtuallyandrecordedforfuturereference

I NP E R S O N
AGENT ADVANTAGES | 29
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AGENTS WHO ENGAGED WITH , ON AVERAGE...

Closed 29% to 38% more transactions

AGENT ROUNDTABLE

During these monthly one-house sessions, the RE/MAX Training Team will hear from agents about their experiences out in the field! learning from experiences

Earned 31% to 233% more in commissions

AGENT 101

This is a two-day immersive workshop that occurs monthly and sets the foundation for new agents to get started in their careers and learn essential skills to set them up for success a firm foundation

TECHNOLOGY FOUNDATIONS

This is a step-by-step, hands-on experience for adopting the technology available to RE/MAX agents and utilizing it successfully in their businesses This series of four workshops builds upon each other and ensures agents walk away feeling confident in their tech skills. hands-on tech support

COMPLETE AGENT DEVELOPMENT

Each workshop focuses on a different boot camp from the Complete Agent Development series and expands on the material found in those lessons You will get an in-depth learning experience and apply these skills in real-world scenarios! a deeper dive into application

“Havingbeenaleaderintherealestateindustryfordecades,RE/MAXunderstandsmarketsareconstantlyfluctuating Ensuringour affiliateshavetheresourcesavailabletothemtobesuccessfulinanytypeofmarketisourtoppriority asitisthekeytotheirlong-termsuccess”

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P R E S I D E N T AGENT ADVANTAGES | 31
R E / M A X

Our goal here at Lipman Group is to keep your engine running smoothly with tools you will actually use Oftentimes, the tools available to you seem outdated or only make sense for one kind of agent. That is why we have carefully curated a tool belt we believe will enhance your business rather than overwhelm your systems. Browse through our consolidated list of Lipman Group exclusives and envision how becoming a Lipman Group agent can not only save you time, but save you money as well

W O R K F O R Y O U R S E L F , N O T B Y Y O U R S E L F
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Includesaweeklynewslettercomprisedofupcomingeventsand trainingopportunitiesaswellasupdatesfromthemarketingteam, financedepartment,andourManagingBroker

IncludesaninternalprivateFacebookpageforcollaborationandfor sharingofmarketupdates,off-marketlistings,comingsoon’s,tips, andreal-timenewsyoucanuse

LEADS, REFERRALS, AND NETWORKING

kvCORE/CompanyWebsite

RE/MAX.com

RE/MAXGlobal

RE/MAXReferralExchange

SocialMedia/MarketingEfforts

LipmanLounge(mallspace)

MonthlySalesMeetings

QuarterlyIntra-OfficeNetworking

INNOVATIVE AND EVOLVING COMPANY WEBSITE

lipmanhomesandestates.com

Encompassestechsupport,coaching,assistancefromtheweb developer,andanextensivesmartCRMsystemwithautomation poweredbyInsideRealEstate

IN-OFFICE WORKSTATIONS

Includesaccesstohigh-speedinternet,computers,acopier,printer, scanner,andfaxmachine,plusleadopportunitiesviaLipmanGroup officewalk-insandcall-ins

NASHVILLE’S CHAMBER OF COMMERCE MEMBERSHIP

nashvillechambercom

AllowsyoutoenjoyallthebenefitsoftheNashvilleChamberof Commerce,includingeventattendanceandnetworking opportunities

Offerstoolsandresourcesthatare invaluableingrowingyourbusiness, givingyouaccesstoaportaloftoolsfor training,brandawareness,andaccessto theluxuryinsightsofbeingaRE/MAX Collectionagent

RE/MAX MOBILE SEARCH APP

Allowsyoutoseelistingsthatyourclients havesaved,whileofferinginformationon theneighborhood/community surroundingeachpropertyandreal-time updatesonnewlistingswithpush notifications

DOTLOOP

Providesapaperlessdocumentsystem foreasydigitaltransactionmanagement

EGNYTE CLOUD STORAGE

Providesonecentrallocationtohostallof yourlistingdocuments,propertyphotos, headshots,etc,whilebeingeasily accessibletotheLipmanGroupstafffor simplifiedfilesharingandstorage andtimesforallshowings

EARNNEST

Offersasecuredigitalpaymentplatform forafullydigitaltransferoffunds

MAX/CENTER
AGENT ADVANTAGES | 33
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about lipman group

S E C T I O N I I I 35

AT RE/MAX HOMES AND ESTATES culture & community

“Business was originally intended to be person-to-person After 34+ years in the industry, I am more sure now than ever that being a REALTOR® goes far beyond a business transaction. It’s about authentic relationships and community. That is why our office focuses on creating opportunities to cultivate a positive and collaborative culture of professionals and relationship activists. This has been consistent since the very beginning, which is why I can say I am proud of where we have been, and I am proud of where we are going.”

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MISSION VISION and core values

Our vision is to passionately help all live the life they envision. Our mission is to operate with originality, authenticity, and integrity while continuing to utilize our years of experience in operations, sales, agent development, and marketing. We do so under the following core values:

TRUST

Committed to clarity, transparency, and fairness to everyone - at all times

CULTURE

Doing business as it was originally intended - person to person

DIFFERENTIATION

Customized support designed around the lifestyle of your business with attention to detail.

REPUTATION

A company built on and rooted in the beauty and sophistication of Nashville.

EXPERTISE

34+ years of knowledge and experience

ABOUT LIPMAN GROUP | 39

A COMMUNITY OF SERVANT LEADERS philanthropic outreach

You're always there for your clients And your community At the core of giving back as a REALTOR® is the fundamental belief in the interconnectedness of the community. REALTORS® are not just sellers of properties or representatives in a transaction; they are integral members of the neighborhoods they serve By engaging in acts of service, you demonstrate your commitment to the well-being and prosperity of Greater Nashville This commitment goes beyond the transactional nature of the real estate business and embodies a genuine desire to improve the lives of those around you Whether it's supporting local charities, participating in community events, or volunteering time and resources, selfless servant leadership creates a ripple effect that strengthens the fabric of our community.

Moreover, giving back as a REALTOR® provides an opportunity to gain a deeper understanding of the local community and its unique needs This insight can be invaluable in understanding the market, identifying opportunities for development, and effectively addressing the needs of potential clients.

In an industry where trust, credibility, and reputation are paramount, your dedication to giving back sets you apart from competitors Clients are more likely to choose a REALTOR® who is not only knowledgeable about the market but also actively engaged in supporting Greater Nashville That is why, at Lipman Group, we provide a wide array of opportunities to reveal your heart in this way.

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WhenyoubecomeaRE/MAXMiracleAgent, youpledgetosupportfamiliesinyour communityandyourlocalchildren'shospital BecomeaMiracleAgent,donateonbehalfof yourclientsaftereveryhomesale,andcreate lastingrelationships Asourprimary philanthropicpartner,weareproudtobea Miracleoffice,helpingfundthemedicalcare, research,andeducationneededtosaveand improvethelivesofchildrenatourlocal hospital,MonroeCarellJr Children'sHospital atVanderbilt.

Thirtyyearsafteritslaunch,HandsonNashville connectsthousandsofvolunteerstomorethan 300serviceprojectseachmonth manyof themaimedtoprovidecreativesolutionsto someofourcommunity'smostpressingneeds Volunteersareessentialtocontinuingthis importantwork,whichiswhyLipmanGroup gatherstogethertoservethepeopleof Nashvilleeveryquarter.Itisselflessworklike thisthatbondsourLipmanGroup affiliates/REALTORS®intoafamilyofservant leaders

ABOUT LIPMAN GROUP | 41

the lipman legacy

ORIGINALITY | AUTHENTICITY | INTEGRITY

Nashville native Larry Lipman is a dedicated real estate professional with over 34 years of experience A true visionary, Larry turned his passion for interior design and architecture into a multi-million dollar company that strives to not only be a leader in real estate but also to positively impact the community of Nashville.

Larry developed an interest in real estate that stemmed from a passion he and his mother shared for interior design and architecture A true businessman, Larry has developed multiple thriving companies throughout his career. For his first business, Larry owned the first multi-use warehouse in Nashville. The warehouse was a first of its kind for Nashville and included 3/1 retail spaces, offices, and bays Larry has a special talent for understanding what his community needs and responding to that need in a way that elevates Nashville to a greater standard

His second business, aptly named Lipman Brothers, was founded by the Lipman family. Lipman Brothers is a beverage company that serves 74 counties in Tennessee Being a forward-thinker, Larry followed his intuition and helped start a wine department within Lipman Brothers He knew that wine would be a beloved beverage choice for men and women alike and wanted Tennessee to have premiere access to exceptional wines. Larry is no longer involved in this business, as he was ready to venture into his next endeavor

The third business for Larry would be Spats, a popular BBQ restaurant in Nashville that was opened in 1989 and expanded over time with 10 additional restaurants in 7 states. After dedicating many years to

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Spats, Larry decided to pursue his true passion for interior design and architecture by earning his residential real estate license in 1989. Upon licensure, Larry created Lipman Realty and began his impressive, ongoing 34+ year career Today, Larry owns RE/MAX Homes and Estates, Lipman Group His team truly believes in building lasting relationships with his clients. “We live to give the extraordinary in all we do as we serve our clients, our community, and our world We strive to work diligently and focus on our client's goals, and achieve success through living and striving to be a relationship-based company We believe it is all about our clients” The mission is simple yet profound, “To operate with originality, authenticity, and integrity while continuing to utilize our years of experience in operations, sales, agent development, and marketing."

Larry has always been passionate about philanthropy and supports several local organizations. He actively supports the WO Smith Music School and Vanderbilt University Children’s Medical Center in Nashville He has always had a desire to help children and enjoys giving back to his community through service and philanthropy In addition, Larry donates to the many arts organizations in Nashville

Aside from his professional career, Larry is a dedicated husband, father, and philanthropist Larry’s beautiful daughters, Sutton Lipman Costanza and Alexa Lipman, are both Realtors and are proud to carry on the Lipman real estate legacy. Sandra Lipman, Larry’s wife, is an avid philanthropist and social influencer in the Nashville community She has served in numerous chairmanships, including the Swan Ball, and is an active board member of the Nashville Symphony and Ballet.

ABOUT LIPMAN GROUP | 43
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Olivia infuses her elaborate education and enthusiasm for marketing and strategic planning into her role as Marketing Manager While consistently immersing herself in industry research and networking opportunities, Olivia remains focused on supporting Lipman Group’s skilled agents with their marketing needs by creating innovative campaigns and extended plans for implementation and distribution She remains inspired by trends and strategies outside of the industry that push her to think critically about the current strategies her team is using Through her knowledge, creativity, and marketing expertise, Olivia consistently strives to set our office, agents, and listings above the rest while passionately helping all live the life they envision

In her role as Marketing Specialist, Lexi thrives on executing strategic marketing pieces for listings creating relevant content to drive social media exposure and engagement, and developing new systems to optimize each agent’s marketing experience Lexi’s steadfast ambition and consistently positive attitude push her team to remain thought leaders in the real estate industry The team lead on many listing projects, Lexi continues to push herself to be the best she can be for the benefit of Lipman Group’s REALTORS® and their clients A true asset to the company, Lexi thrives on constructive feedback and is motivated by problem-solving and preventing pitfalls Her contribution to maintaining a polished brand experience is crucial

Sutton Lipman Costanza, a Nashville native and a secondgeneration, multi-million dollar REALTOR®, takes great pride in her association with the esteemed leadership team at RE/MAX Homes and Estates Lipman Group Renowned for her sincere empathy and unwavering dedication to our meticulously selected group of REALTORS®, Sutton passionately upholds her commitment to fostering enduring and meaningful connections An alumna of George Washington University, she comes from a background in community-centered behavioral healthcare This same heartfelt aspiration to effect positive change in the lives of others resonates through her leadership role, underscoring her steadfast dedication to service and impact

OLIVIA JORGENSEN Marketing Manager LEXI HOBGOOD Marketing Specialist
B U I L T T O S E R V E A N D I M P R E S S
ABOUT LIPMAN GROUP | 45
SUTTON LIPMAN COSTANZA Leadership
RE/MAX HOMES AND ESTATES, LIPMAN GROUP Each RE/MAX office is independently owned and operated 615 463 3333 | 2002 Richard Jones Road Suite C-104 Nashville TN 37215

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