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TTENTION
Li Pui Yee Sharon App No.: 140316053
TABLE OF CONTENT POSTER --- FEELING 5-6
INTERACTIVE INSTALLATION --- TSIT WING 9-12
MOBILE APPLICATION --- WELLCOME 15-18
PROMOTIONAL PACKAGE --- CDF X BOKSS 21-26
MUSIC VIDEO 29-30
POSTER --- MYSELF 33-34
WEBSITE BRAND CAMPAIGN--- YEUNG GWONG 37-40
1. POSTER -- FEELING
1. POSTER -- FEELING 5
Aim:
To express my feeling
Tagline:
鬥-煩-愁
Specific purpose:
For expressing my existing feelings
Specific Audience:
Teenagers
Deliverable(s):
Posters
1. POSTER -- FEELING
Design concepts: it is a set of posters expressing my feelings to the future. It is called “鬥，煩，愁” representing “Competitors”, “Troubles” and “Gloomy”. I use triangles as my main visuals. It is from the concept of “Tangram”. It is a complicated version similar to playing with puzzles. When you put one of the triangles to another place, it will have different chemical effects. So, It means I can have different combinations and everyone will have a different message/ atmosphere they are expressing. For me, I am facing keen competition and I have to try hard to fight against my competitors. During the process, I felt stressed and troubled.
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2. INTERACTIVE INSTALLATION -- TSIT WING
2. INTERACTIVE INSTALLATION -- TSIT WING
Aim:
To promote the brand of Tsit Wing
Tagline:
踏出零糖生活
Specific purpose:
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To promote Tsit Wing 2 in 1 coffee
Specific Audience:
Housewives and white collar
Deliverable(s):
Interactive installation at bus shelter
Mirror
Interactive meter Holder with LED lights (Get free samples)
bus shelter banner plan
2. INTERACTIVE INSTALLATION -- TSIT WING
LED Lights Blubs
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2. INTERACTIVE INSTALLATION -- TSIT WING
virtual bus shelter installation
Design concepts: I use an interactive installation at bus shelter because bus is one of the most common public transports in Hong Kong. So, advertising at bus shelter is a good platform. There is an interactive mirror with LED lights on this banner. When people walk across it will play an alert sound to draw your attention. The led light will randomly light up immediately. Besides, there is a blood pressure metersphygmometer. It is animated and will show lowest to highest “high sugar�.
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2. INTERACTIVE INSTALLATION -- TSIT WING
virtual bus shelter installation
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3. MOBILE APPLICATION -- WELLCOME
3. MOBILE APPLICATION -- WELLCOME 15
Aim:
to promote Wellcome’s brand
Tagline:
惠康, 用心為您
Specific purpose:
to promote Wellcome mobile application
Specific Audience:
General Public
Deliverables:
Posters, Mobile Application
3. MOBILE APPLICATION -- WELLCOME
User Flow of the Wellcome Mobile Application
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3. MOBILE APPLICATION -- WELLCOME
Since Wellcome does not provide a mobile application; I think a mobile application for people to search products’ information using camera function is a more convenient way. To promote this brand name mobile application, a set of three posters is designed. The concept of these three posters is from the typical festival in Hong Kong (Lunar New Year, Valentines’ Day and Christmas). Using simple shapes and festival related color to form a hot balloon. No matter what festival is coming, Wellcome will take care of all of you and find the best products for you.
3. MOBILE APPLICATION -- WELLCOME
Design concepts:
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4. PROMTIONAL PACKAGE -- CDF X BOKSS
4. PROMOTIONAL PACKAGE -- CDF X BOKSS 21
Aim:
Help BOKSS to promote their new life-guiding programme “Step Up 4”
Tagline:
Step Up 4
Specific purpose:
For the promotion of this year programme
Specific Audience:
Teenagers
Deliverable(s):
Posters, CDF card, T-shirt, Logo, Paper Design
Using a circle and the words “up”, it forms an outline of a person jumping up. It means that person is jumping out from that circle and step up further. With the message box saying “STEP UP”, the person is telling others to step up and make a difference.
Programme Logo
4. PROMOTIONAL PACKAGE -- CDF X BOKSS
Design Concepts:
Forming a “heart” shape means every mentors gives their hearts to help mentees. Also, this heart means this program is a meaningful program The Arrow going up means the aim of this program “keep going up/ improvement”
This year’s theme Logo
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4. PROMOTIONAL PACKAGE -- CDF X BOKSS
服務對象
10-16歲
名
100名
額
申請日期
即日起至2013年12月15日
推行時期
2014年1月至2016年12月 為期3年
請將將填妥之表格傳真至3188 9934或郵寄至九龍尖沙咀寶勒巷25號8樓 浸信會愛群社會服務處--- Step Up 4 生命導航計劃負責人收。 參加表格可自行於本處網頁下載 http://www.bokss.org.hk/ 或親臨本處索取 查詢及聯絡 萬振良先生 (電話 2721 2096)
申請辦法
家庭月入須低於家庭收入中位數的75%或領取綜援或領取學生資助計劃的全額資助
Promotional Poster
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4. PROMOTIONAL PACKAGE -- CDF X BOKSS
CDF Card -- Back CDF Card -- Front
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Paper Pack
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4. PROMOTIONAL PACKAGE -- CDF X BOKSS
T-shirt Template
4. PROMOTIONAL PACKAGE -- CDF X BOKSS
T-shirts are designed for the Baptist Oi Kwan Social Service, the fourth batch of Child Development Fund Projects called “Step Up 4 – Life Guiding Project”. The T-shirt with three different colors for three different people. They are black, blue and purple, representing mentors, mentees and staff respectively. This T-shirt is designed with typography. By merging the letter “S”, “U” and “P”, it builds the image of heart and an arrow going up. The meaning behind is that among mentors and mentees, there is love and it affects each others’ life.
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5. MUSIC VIDEO
5. MUSIC VIDEO
Jessie
Aim:
To let the public know the difficulties of being homosexual
Tagline:
如果有一天, 我愛上了你
Specific purpose:
To show support for homosexuality
Specific Audience:
General Public
Deliverable(s):
Video
(Link: http://youtu.be/w3Yd9wyb5y0/ )
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Christie
5. MUSIC VIDEO
Design Concepts: This is a story about a homosexuality between two girls. The story begins with a flashback, which Christie gives up loving Jessie, and continues their friendship. Christie and Jessie are good friends. Christie discovers she loves Jessie but Jessie has a boyfriend. Homosexuality is common nowadays, especially in Hong Kong. However, is it really easy to love? Homosexuality is still treated unfairly. Through this video, I want to show a message that we have freedom love and choose our life.
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6. POSTER -- MYSELF
6. POSTER -- MYSELF 33
Aim:
To let others know about me
Tagline:
Every Thing and Everything
Specific purpose:
To enhance communication between people
Specific Audience:
Teenagers
Deliverables:
Poster
6. POSTER -- MYSELF
Design concepts: Origami hearts are used as the main visual in this poster. The arrangements of the hearts are playing with grid lines. I am an attentive and careful person. No matter who the person is, I will pay a good attention on him/her. “Every Thing And Everything” means every little thing and all the things in our daily life. By using different types of materials (e.g. color papers, newspaper, plastic package, fabrics, etc.) with different people’s names below, they show that I am attentive to everyone in wide spectrum areas. Through this poster, I also hope everyone can be more attentive to every people near you. If everyone does so, this can enhance the communication between people and the society will become more harmonious.
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7. WEBSITE BRAND CAMPIGN -- YEUNG GWONG
7. WEBSITE BRAND CAMPAIGN -- YEUNG GWONG 37
Aim:
To rebrand and increase the popularity of Yeung Gwong
Group Project
Tagline:
CHANGE
Group member: Cheng Yuk Lam, Felen
Specific purpose:
Rebrand
Specific Audience:
General Public
Deliverable(s):
Website
Chin Wing Yee, Christie Li Pui Yee, Sharon Yung Sze Wing, Lody
In this project, we are creating a minisite for Yeung Gwong x Instagram campaign. Through this website, we wanted to create a new image of Yeung Gwong, i.e. young, healing and fresh feeling. This is because the original image of Yeung Gwong is old-fashion and not appealing, we hope that this minisite can change people’s feeling towards Yeung Gwong. To achieve this, we crossover the brand with Instagram, as Instagram is one of the most popular social networking application youngsters use, hope more target users notice this brand and join the campaign. I am reponsible in thinking some of the campaign and visual ideas in the website. Also, I am responible in the technical support and the workout of the whole website using Adobe Muse.
7. WEBSITE BRAND CAMPAIGN -- YEUNG GWONG
Design Concepts:
We choose “Triangle” as our main visual element in this website to create a more interesting and elegance interface for users. Triangle also represents the relationship between stakeholders of this campaign,Yeung Gwong, Instagram,as well as the users. It cannot form a shape without these three parts.
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This is the campaign banner. It was an advertisement on the bus so people can know this campaign on the street. This banner was also put on Yahoo! home page to let people click on and link to our website.
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Wireframes
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