Pictures and Stories 03/2020

SINCE 1957

PICTURES AND STORIES FROM OUR LIVES

03.2020

With quality and continuity to success

SINCE 1847

XXXXXXXXXX CHRISTMAS AND THE WINNER GREETINGS IS …

M DOLOR U Y S L P O I M M I E U R Q I O L

IMPRINT

me : At the sa e c n e id ward c the 10th a ’t be a coin d n e a iv c e c ly e p r y! ds, we This sim in German scar awar d O n e a r h t b t s a n a time lubric s the best a w o r a in

2

Publisher: LIQUI MOLY GmbH, Jerg-Wieland-Strasse 4, 89081 Ulm, Germany, www.liqui-moly.de · LIQUI MOLY GmbH is represented by: Ernst Prost, Günter Hiermaier Responsible under German press law: Ernst Prost Editorial: Jörg Witopil Design: Niklas Döhring Distribution: The magazine is issued 12 times a year and is published free of charge on our website and the online platform Issuu.com at the beginning of each month. Rights & privacy: Reproduction or other use solely with the written permission of the publisher. Pictures and photos: LIQUI MOLY GmbH, Shutterstock, iStock, Annika Dollner

LIQUI MOLY I MEGUIN I 10 03 I 2019 2020

EDITORIAL

Dear LIQUI MOLY friends, Wham bam – what a TENsation! Now we can truly be proud to stroll over the red carpet. Because, once again, the expert readers of Auto Zeitung, one of the most widely covered car magazines in the German-speaking world, have voted us TOP BRAND. And that in our supreme discipline of lubricants.

The unique thing about this award: The choice fell on us for the 10th time in a row. This is an incredible honor and a tremendous vote of confidence in the consistent top quality of our products.

Because, in addition to the top position in the lubricants category, we also took second place in the care products category once again.

So it’s high time, in good old Oscar fashion, to say thank you: Thanks to all the car drivers who voted for us! But also thanks to all our business partners, suppliers and customers, without whom this grand success would never have been possible.

And, last but not least, of course, thanks to our almost 1,000 “co-entrepreneurs”, who give their all every day to make people around the world happy with LIQUI MOLY. But let’s keep our feet on the ground despite all the cheering and remember that this serial victory is neither a coincidence nor a matter of course. Rather, it is the reward for our hard work.

The unconditional commitment of each and every one of us.

So let’s take advantage of the upcoming massive advertising campaign with millions of advertising contacts, the worldwide sponsoring activities and our unique full range of products for a film-worthy spring business in 2020. To ensure that next time it again will be “And the winner is … LIQUI MOLY!” We wish you happy reading and excellent business!

Jörg Witopil (Copywriter)

LIQUI MOLY I MEGUIN I 10 I 2019

Niklas Döhring (Graphic Artist)

3

TOP BRAND 2020

GERMANY

OTED V E V A H S R E 'S CAR DRIV

LIQUI MOLY

4

LIQUI MOLY I MEGUIN I 03 I 2020

LIQUI MOLY

LIQUI MOLY I MEGUIN I 03 I 2020

5

LIQUI MOLY ACHIEVES THE

TENSATION For a decade now TOP BRAND in the lubricants category!  *

Issue 5/2020

Issue 5/2020

TOP

MARKE

Issue 11/2011

Issue 6/2012

Issue 5/2013

Issue 6/2014

Ausgabe 6/2016

2014

Issue 6/2015

Issue 6/2016

Issue 8/2017

Issue 5/2018

Issue 5/2019

* For 10 years now, TOP BRAND in the lubricants category at Auto Zeitung, and again on place 2 in the care products category.

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LIQUI MOLY I MEGUIN I 03 I 2020

#MYLIQUIMOLY For the 10th time* the readers of Auto Zeitung magazine voted us Germany’s best lubricant brand and once again ranked us second in the care products category – an impressive result that stands for our quality and continuity. And for this we would like to express our most sincere thanks!

Ernst Prost

Over 4,000 products made in Germany. All from a single source. www.liqui-moly.com

LIQUI MOLY I MEGUIN I 03 I 2020

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SALES BOOST

AMPAIGN

ING C IS T R E V D A R OU

Print and online campaign:

Ten times is something to shout about!

Being at the top of the podium once is a great achievement. But only true champions can win 10 times in a row. Just like LIQUI MOLY – Germany’s best lubricant brand over a decade for the expert readers of Auto Zeitung magazine. We thank you from the bottom of our hearts for this choice and are launching a broadly based advertising campaign to ensure that all our partners benefit from this award.

We are investing 3.5 million EUR in your success!

The first ads are just the starting shot. This will be followed by a concentrated, integrated advertising campaign in all relevant magazines and on all major social media and online platforms.

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LIQUI MOLY I MEGUIN I 03 I 2020

Use our advertising power for your business!

Thanks to the enormous public attention for our BEST BRAND campaign, the demand for our lubricants, additives, care products and service products is sure to increase rapidly. Prepare yourself today to transform the high demand for LIQUI MOLY products into your increased sales.

So make provisions now – this checklist shows you how you can earn more money with LIQUI MOLY!

Steer customers into your business: Display our façade designs, outdoor decorations, flags and banners to let it be known that you stock LIQUI MOLY products.

Ensure product availability: Order in good time and stock up with sufficient LIQUI MOLY products.

Lots sell lots: Fill your shelves up and present the entire LIQUI MOLY range.

Promote sales: Put sales displays in highly frequented till areas or secondary placement zones.

Only those who stand out, win: Create an attractive brand presence at the point of sale with folding screens, banners, ceiling hangers etc.

Create additional incentives to buy: Put counter displays on the sales counter.

Show your expertise and customer focus: Offer advice and actively sell LIQUI MOLY products.

Use the power of digital reach: Communicate and spread the word about your LIQUI MOLY product range on social media.

LIQUI MOLY I MEGUIN I 03 I 2020

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TOP BRAND 2020

MPAIGN A C G N I S I T R OUR ADVE

Publication dates of general-interest magazines Name of magazine

Issue

ACE Lenkrad Auflage ca.

607.000 auto motor und sport Auflage ca.

342.000 Auto Bild Auflage ca.

314.500 Auto Bild Motorsport (Supplement) Auflage ca.

314.500 Sport Bild

Date

Motor Klassik

7/2020 ● 12.03.

9/2020 ● 09.04.

11/2020 ● 07.05.

13/2020 ● 04.06.

autorevue

13/2020 ● 26.03.

15/2020 ● 08.04.

17/2020 ● 23.04.

Motorrad News

18/2020 ● 30.04.

20/2020 ● 14.05.

Auto Bild Sportscars

60.000 54.000

Auflage ca.

Auflage ca.

Yacht

Auto Bild Motorrad

1/2020 03.04.

107.500 Auflage ca.

16.01.

Auflage ca.

Auflage ca.

40.000 7/2020 12.06.

12/2020 13.11.

1/2021 18.12.

Auflage ca.

39.400

3/2020 15.01.

11/2020 13.05.

20/2020 16.09.

1/2021 16.12.

Auflage ca.

38.100 am automagazin

2/2020 20.03.

3/2020 19.06.

Auflage ca.

34.000 Motorradfahrer

5/2020 08.04.

6/2020 06.05.

Auflage ca.

100.000 Oldtimer Markt

5/2020 29.04.

6/2020 27.05.

Auflage ca.

das österreichische

100.000 Messe Lotse**

33.900 5/2020 30.04.

6/2020 28.05.

98.500

Motorsport aktuell Auflage ca.

33.700 9/2020 ● 09.04.

11/2020 ● 08.05.

13/2020 ● 05.06.

Auto Zeitung Classic Cars

Auflage ca.

5/2020 16.04.

6/2020 14.05.

Der Reitwagen

Oldtimer Praxis

6/2020 14.05.

Motorrad Auflage ca.

92.000 Auto Bild Klassik

5/2020 09.04.

7/2020 12.06.

41.200

9/2020 01.04.

11/2020 29.04.

13/2020 27.05.

Auto Straßenverkehr

5/2020 09.04.

6/2020 07.05.

7/2020 10.06.

46.150

sport auto

162.000

*200.000

Auflage ca.

5/2020 05.02.

9/2020 ● 01.04.

11/2020 ● 29.04.

13/2020 ● 27.05.

Auflage ca.

4a/2020* 08.04.

5/2020 24.04.

Auflage ca.

Alles Auto

Auto Zeitung

Date

6/2020 ● 13.05.

7/2020 ● 10.06.

Auflage ca.

14/2020 ● 01.04.

16/2020 ● 15.04.

18/2020 ● 29.04.

303.000

Issue

4/2020 01.04.

5/2020 02.05.

6/2020 02.06.

alten wir Hier sch iten (2 /1 S.) e ls e D opp

Auflage ca.

78.000

Auflage ca.

15/2020 25.03.

17/2020 08.04.

19/2020 22.04.

6/2020 06.05.

7/2020 03.06.

31.300 Auflage ca.

5/2020 29.04.

6/2020 27.05.

30.000

Auflage ca.

76.600 10

Name of magazine

* Special issue ** Insert for the Düsseldorf International Boat Show

Tourenfahrer Auflage ca.

6/2020 08.05.

7/2020 12.06.

26.600 LIQUI MOLY I MEGUIN I 03 I 2020

Chosen Germany's best oil brand in Germany's most important print publications.

Publication dates of general-interest magazines Name of magazine

PS

Auflage ca.

25.200 Boote

Auflage ca.

23.600 Segler Zeitung Auflage ca.

20.000

Issue

Date

Name of magazine

5/2020 08.04.

6/2020 06.05.

7/2020 10.06.

Motorrad Magazin

1/2020 18.12.

2/2020 15.01.

5/2020 22.04.

10/2020 16.09.

1/2021 16.12.

Motorrad Magazin MO

Auflage ca.

Issue

Date

3/2020 16.04.

4/2020 20.05.

17.000 Auflage ca.

16.200

5/2020 22.04.

6/2020 20.05.

7/2020 17.06.

1/2020 18.12.

2/2020 15.01.

7/2020 17.06.

10/2020 16.09.

1/2021 23.12.

โ ขPublication dates of special-interest magazines Name of magazine

Werkstatt aktuell Auflage ca.

50.300 NFZ-Werkstatt Auflage ca.

Issue

Date

2/2020 06.05.

3/2020 08.07.

4/2020 26.08.

asp Auto Service Praxis

2/2020 04.06.

3/2020 27.08.

Krafthand Truck

29.800 amz auto motor zubehรถr Auflage ca.

26.400 kfz-betrieb Auflage ca.

22.350 NKW Partner Auflage ca.

Auflage ca.

21.200 nfm

Auflage ca.

20.200 Autohaus Auflage ca.

19.900 LIQUI MOLY I MEGUIN I 03 I 2020

Auflage ca.

19.800 Auflage ca.

16.600 4/2020 08.04.

5/2020 08.05.

9/2020 02.09.

Freie Werkstatt

15/2020 09.04.

19/2020 08.05.

36/2020 04.09.

Auto & Wirtschaft

2/2020 10.06.

3/2020 03.09.

Autoservice

21.700 Krafthand

Name of magazine

Auflage ca.

13.500 Auflage ca.

Issue

Date

4/2020 17.04.

5/2020 29.05.

7-8/2020 24.07.

1/2020 27.03.

2/2020 26.06.

3/2020 02.09.

4/2020 17.04.

5/2020 22.05.

9/2020 28.08.

4/2020 02.04.

6/2020 02.06.

13.000 Auflage ca.

2/2020 06.04.

3/2020 16.06.

9.700 7/2020 04.04.

9/2020 09.05.

17/2020 05.09.

KFZ Wirtschaft

4/2020 01.04.

5/2020 30.04.

9/2020 01.09.

Profi Werkstatt

Auflage ca.

4/2020 10.04.

5/2020 08.05.

8.500

Auflage ca.

3/2020 26.08 .

SH* 08.09.

7.100

7/2020 06.04.

9/2020 11.05.

17/2020 07.09.

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TOP BRAND 2020

l i o r a l u p o p t s o m y e n h a T m r e G n i ! s d r n a a e r y b 0 1 t s a p e h t r fo

2012

2011 2013

PAIGN M A C G N I S I T OUR ADVER

2014

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LIQUI MOLY I MEGUIN I 03 I 2020

2016 2015

2018

Ihre Treue ist unsere wertvollste Auszeichnung!

Ausgabe 6/2018

Ausgabe 13/2018

Ihr Ernst Prost

Ausgabe 5/2018

Ausgabe 7/2018

2017

„Auch 2018 haben Sie uns zu Deutschlands Schmierstoffmarke Nr. 1 gewählt.

Dafür danke ich Ihnen im Namen meiner 835 Kolleginnen und Kollegen recht herzlich.“

Für manche nur ein Motoröl. Für uns Herzblut – made in Germany.

2019 LIQUI MOLY I MEGUIN I 03 I 2020

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LEVERAGING THE PRODUCT RANGE CTS CARE PRODU

Essential, especially after the winter: Our Special Rim Cleaner ensures that road salt residue and dirt do not permanently damage the rims.

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LIQUI MOLY I MEGUIN I 03 I 2020

Keeps boats squeaky clean.

A brilliant outlook for all cars.

Because well maintained is also safer.

So that winter rest doesn’t mean winter rust.

Hibernation season is nearly over: Think about tomorrow’s sales today!

Spring comes along faster than you think. That is why it is important to order in good time and to equip warehouses and shelves with our extensive range of care products. Because at the latest with the first warming rays of the sun, it is time to say “dirt be gone!” Drivers want to remove the unsightly remnants of winter to give their pride and joy a visual and technical makeover.

The same applies to motorbikes, bicycles and boats. Here too, we offer the perfect problem solvers. So stock up today and look forward to sparkling sales of LIQUI MOLY care products!

single From a e right h t : e c r sou r cars, care fo bicycles ikes, motorb boats! and

LIQUI MOLY I MEGUIN I 03 I 2020

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RANGE EXPANSION

TION A V O N IN T C U PROD

Cool idea for cool heads and combating bacteria CLIMATE REFRESH – the clever solution for cleaning up vehicle air conditioning systems and vehicle interiors.

Our new CLIMATE REFRESH quickly and easily removes unpleasant odors from vehicle air conditioning systems and vehicle interiors that are caused by bacteria and mold in air conditioning systems, ventilation ducts or vehicle interiors – without the need for time-consuming dismantling of the pollen or dust filter. The ingenious packaging, which also serves to affix the CLIMATE REFRESH in the vehicle interior, makes it very easy to use.

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Part no.

Product designation

Contents

Type of packaging

Language

PU

20000

Climate Refresh

75 ml

Aerosol can

D‑GB‑I‑E‑P

12

21465

Climate Refresh (allergen-free) 75 ml

Aerosol can

D‑GB

12

LIQUI MOLY I MEGUIN I 03 I 2020

Thanks to a clever box, CLIMATE REFRESH stands rock-solid in the vehicle interior.

Start the engine.

Switch on air conditioning (AC) and set the temperature control to “cold”.

Set the air distribution to windshield (top).

Turn up to maximum output.

Adjust for circulating air to ensure optimum cleaning effect.

Shake can well before use. Then press the box down to prop up CLIMATE REFRESH securely.

Place in the intake area of the air circulation system (usually the front passenger footwell or center console).

Position so that the can sprays upwards with no obstruction. Actuate the spray head with the windows closed.

Leave the vehicle and close the doors. No persons may be in the vehicle during the spraying process!

The spraying process is completed after approx. 10 minutes.

Open the doors and switch off the engine.

Ventilate the interior for approx.

10 minutes – done!

All that remains is a pleasant fresh scent.

LIQUI MOLY I MEGUIN I 03 I 2020

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WINTER SPECTACLE RMANY E G , E E S S G I UP, KÖN C D L R O W N TO BOB & SKELE

Start-to-finish victory of brand presence: the LIQUI MOLY Winter Spectacle 2019/2020 Our extensive winter sponsorship has been in full swing for weeks! As it is usual for the world of motorsport to be quieter at the cold time of year, we are even more involved in popular sports such as Alpine skiing, ski jumping, biathlon, cross-country skiing, Nordic combined, bobsleigh and skeleton during the winter season. In this way, we maintain international attention for our brand and are always there live when the world’s best athletes thrill the masses – whether on location at the competition venues, on worldwide TV broadcasts, on the world wide web or in the press.

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LIQUI MOLY I MEGUIN I 03 I 2020

LIQUI MOLY I MEGUIN I 03 I 2020

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WINTER SPECTACLE BOB WORL

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IP ALTEN H S N IO P M A D CH

BERG

LIQUI MOLY I MEGUIN I 03 I 2020

Victory for the history books Olympic bobsleigh champion Francesco Friedrich with pusher Thorsten Margis in the two-man bob at the World Championships in Altenberg, Saxony, scored a spectacular coup: After four exciting runs, he won his 6th world champion title in a row with superior ease.

LIQUI MOLY congratulates on this great series victory!

LIQUI MOLY I MEGUIN I 03 I 2020

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WINTER SPECTACLE

BOB & SKELE

22

TON

GERMA , E E S S G I N Ö K WORLD CUP,

NY

LIQUI MOLY I MEGUIN I 03 I 2020

LIQUI MOLY I MEGUIN I 03 I 2020

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LAND WINTER SPECTACLE R E Z T I W S , Z T ST. MORI , P U C D L R O TON W BOB & SKELE

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LIQUI MOLY I MEGUIN I 03 I 2020

D

Emotion is packaged together with our winter sponsorship!

LIQUI MOLY I MEGUIN I 03 I 2020

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WINTER SPECTACLE LGARIA U B , O K S N A D CUP, B L R O W I K S E ALPIN

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LIQUI MOLY I MEGUIN I 03 I 2020

LIQUI MOLY I MEGUIN I 03 I 2020

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WINTER SPECTACLE R U SS I A , I H C O S , P U ORLD C W I K S E N I P L A Completed the Italian double victory in the super-G: Sofia Goggia during her rapid run.

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LIQUI MOLY I MEGUIN I 03 I 2020

n ity i r o i n pr give

also s i y pla orts – for our orts! r i a p F p ason er s ter s win ore re to wint m t one itmen m com

Cheering her win in super-G: Federica Brignone from Italy.

LIQUI MOLY I MEGUIN I 03 I 2020

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WINTER SPECTACLE

TON E L E K S & B O B

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ATVIA L , A D L U G I S WORLD CUP,

LIQUI MOLY I MEGUIN I 03 I 2020

Unmissable for fans and cameras: our blue, red and white logo along the race tracks and in the finish zones!

ALPINE SK

LOVENIA S , A R O G A K KRANJS , P U C D L R O IW

LIQUI MOLY I MEGUIN I 03 I 2020

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SEASON PREPARATION

32

CHAMP D L R O W E L C MOTORCY

IONSHIP

LIQUI MOLY I MEGUIN I 03 I 2020

Big moment: Roll-out for the Moto2 team LIQUI MOLY IntactGP What began as early as 2013 with a collaboration will culminate in our commitment as main sponsor for the 2020 season.

And after a long winter break, preparation for the season finally started with promising tests at the Circuito de Jerez in Spain. We look forward to an exciting Moto2 debut season for our LIQUI MOLY IntactGP team!

LIQUI MOLY I MEGUIN I 03 I 2020

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AUSTRALIA

2H BATHURST 1

OUR

Superlatives to start off the racing year The legendary 12-hour race in Bathurst, Australia, once again thrilled hundreds of thousands of people worldwide. And right in the middle of it: our global brand!

34

Photos: Sugar-Photographie.com

LIQUI MOLY I MEGUIN I 03 I 2020

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AUSTRALIA

Photos: Sugar-Photographie.com

LIQUI MOLY branding as far as the eye can see – on all racing cars and along the entire track!

36

LIQUI MOLY I MEGUIN I 03 I 2020

Top motor sport at Mount Panorama As the first race of the Intercontinental GT Challenge 2020, the LIQUI MOLY Bathurst 12 Hour with a starting field of 40 vehicles was the largest GT3 field since the event was first held in Australia.

The supercars from eleven different manufacturers, a breathtaking backdrop in front of the Mount Panorama Circuit, and live broadcasting to the whole world were the ingredients that made this endurance race one of the first big highlights in the colorful LIQUI MOLY sponsorship calendar.

LIQUI MOLY I MEGUIN I 03 I 2020

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AUSTRALIA

Highest brand attention Down Under!

38

LIQUI MOLY I MEGUIN I 03 I 2020

Photos: Sugar-Photographie.com LIQUI MOLY I MEGUIN I 03 I 2020

39

AUSTRALIA

Cool racing battles on hot asphalt!

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LIQUI MOLY I MEGUIN I 03 I 2020

LIQUI MOLY I MEGUIN I 03 I 2020

41

JAPAN S TOKYO AUTO

42

ALON

LIQUI MOLY I MEGUIN I 03 I 2020

Full house, full energy, full exposure Our appearance at this year’s Tokyo Auto Salon was a complete success.

Over 340,000 visitors came to our booth to find out about oils, additives and service products – accompanied by our legendary LIQUI MOLY entertainment with impressive presentations, great prizes, charming brand ambassadors and, of course, our sought-after giveaways such as the popular annual calendar in the XXL LIQUI MOLY goodie bag. This ensured that our logo was always visible over the entire exhibition grounds.

LIQUI MOLY I MEGUIN I 03 I 2020

43

GERMANY

LDO E S S Ü D T O O B

RF

Our problem solvers from the LIQUI MOLY Marine product line continue to generate a wave of enthusiasm. This was also the case at boot Düsseldorf, the world’s largest boat and water sports fair, where we were able to welcome numerous international guests to our impressive stand and convince them of our products.

As an award for the best MARINE customer in 2019, Tom Lippmann from our national distributor Gotthardt (left) presented the Golden Oil Can to Ingo Danowski from the yacht equipment supplier Wendel & Rados.

44

LIQUI MOLY I MEGUIN I 03 I 2020

GERMANY NSEE E D O B T L E W MOTORRAD

Not only our advertising material and promotional items were in demand at Motorradwelt Bodensee, but also our professional expertise! For this reason, our motorcycle guru and application engineer Dietmar Schmid (left, with the mike) was on stage for five interviews on each of the three days of the fair!

LIQUI MOLY onstage: our application engineer Dietmar Schmid.

LIQUI MOLY I MEGUIN I 03 I 2020

45

PORTUGAL

NAUTICAMPO

At Nauticampo, an international exhibition for leisure boating, sports, adventure, caravanning and swimming-pool equipment, LIQUI MOLY IBERIA once again provided ample proof of a fruitful partnership with the Portuguese Motorboat Association. Our product presentations and attractive LIQUI MOLY brand presence delighted both trade fair visitors and well-known personalities.

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LIQUI MOLY I MEGUIN I 03 I 2020

PORTUGAL

0

UNIRAID 202

Together with AleCarPeças, LIQUI MOLY IBERIA plunged into the UniRaid 2020 adventure: Here we are supporting six Portuguese students in traveling to the Moroccan desert in their cars, which are over 20 years old, together with around 150 other participants from Portugal and Spain – all for charity. Of course, optimally lubricated with our products!

LIQUI MOLY I MEGUIN I 03 I 2020

47

PORTUGAL

Power advertising on the Iberian Peninsula: Thanks to the new LIQUI MOLY Iberia truck, 14 meters of the finest LIQUI MOLY branding is ensuring increased attention and excitement among fans of the finest lubricants made in Germany on Portuguese and Spanish roads every day.

48

LIQUI MOLY I MEGUIN I 03 I 2020

PORTUGAL

This is another characteristic of the unique LIQUI MOLY spirit: When help is needed, help is provided! As in this example, by supporting the volunteer fire brigade of Paรงo de Arcos, so that they always get to their assignments quickly and safely.

Matthias Bleicher (Managing Director LIQUI MOLY Iberia, right) presents the donation in kind.

LIQUI MOLY I MEGUIN I 03 I 2020

49

PORTUGAL

before

after

With a new, attractive LIQUI MOLY branding, our customer LUCAS PERFORMANCE shows its deep attachment to our blue-red-white global brand! But not only that: From now on, Rui Lucas and his team will use only LIQUI MOLY products in their motorcycle workshop.

SPAIN

before

after

Recambios Ocho Ruedas from Cรณrdoba is a company with a history of over 20 years and has been a loyal LIQUI MOLY customer for five years. This successful partnership has now also been reflected visually in a new store design with the LIQUI MOLY look. We certainly like it!

50

LIQUI MOLY I MEGUIN I 03 I 2020

PORTUGAL

Since opening in 2017, our workshop customer Asphalt Potencial from Montijo has been relying on our products. From 2018, they have also been offering complete automatic transmission fluid service with our Gear Tronic. And, as of 2019, they have been using our car care products in their car spa to ensure radiant results. A strong partnership that is visible from afar through the appropriate faรงade design.

With a handshake, Matthias Bleicher (Managing Director LIQUI MOLY IBERIA, left) and Paulo Ferreira (President of the Portuguese Motorboat Association) sealed another year of close cooperation! In 2020, the partnership will even be intensified to guarantee our brand even more attention at all races and events.

LIQUI MOLY I MEGUIN I 03 I 2020

51

WORKSHOP DECORATION

IRAQ

By day or by night, you can’t miss it: the radiance of our global brand!

52

LIQUI MOLY I MEGUIN I 03 I 2020

Our friends from Iraq are working incessantly with passion and commitment to promote our brand recognition. This workshop in Erbil is another successful building block, thanks to its striking exterior signage and clear presentation of the goods.

Show a lot, sell a lot – especially when it is excellently sorted, as seen here!

LIQUI MOLY I MEGUIN I 03 I 2020

53

NIGERIA

With numerous decorative measures at car repair shops and a roadshow through the country, our colleague Tim Braun (Export Area Manager, 2nd left), together with all our friends, ensures that our brand is increasingly perceived in Nigeria, among others at Tritan Autoworks (above).

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LIQUI MOLY I MEGUIN I 03 I 2020

NIGERIA

More than 1,000 motor yachts in the Nigerian metropolis of Lagos are a good reason to also bring our MARINE range into play! And with Kayode Abdulazin Olowu (owner, center), Tim Braun and Damian Nwaiwu (right) from our partner C. Woermann were able to win over the first and at the same time largest retailer for marine products in Lagos for us.

LIQUI MOLY I MEGUIN I 03 I 2020

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CZECHIA

EUROPE

56

MPIO A H C B M I L C AN HILL

NSHIP

LIQUI MOLY I MEGUIN I 03 I 2020

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57

SOUTH AFRICA

Our colleagues from LIQUI MOLY South Africa caused a positive stir and generated great demand with a demonstration of our Tornador Gun cleaning device.

s ank h t d : ew un an n o G r! nt ld i nador leane o n r Tur ur To rsal C e to o Univ r ou

Nothing is more convincing than the effect you see!

58

Tornador Gun is also perfect for cleaning hardto-reach areas.

LIQUI MOLY I MEGUIN I 03 I 2020

CZECHIA

EUROPEAN

PIONSH M A H C B M I L HILL C

IP

It’s not just at the European Hill Climb Championship that our friend Marek Rybníček (Managing Director LIQUI MOLY Czech Republic) and his LIQUI MOLY Racing Team Czech Republic are putting the pedal to the metal – he is also successfully overtaking again in 2020 with regard to expanding the product range and growing sales.

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SPONSORSHIP

TEAM ENGST

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LER

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With a great team spirit, lightning-fast cars and LIQUI MOLY lubricants under the hood, Team Engstler has been successfully chasing points in various racing series around the world for years.

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LAPLAND

ER EXP T IN W & G IN DRIV

ERIENCE

What truly seems to be a winter fairy tale for people is the ultimate endurance test for engines!

Whether an icy -32 °C (-26 °F) and sunshine or heavy snowfall: During the Driving and Winter Experience in the far north of Finland, rally legend Armin Schwarz and his team often push the cars to their limits. All the better that he can rely completely on our full range of products when it comes to lubrication, care and service.

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e extrem n i n e v e e , vehicl choice A wise s: Lubricants s from ct on conditi service produ d care an LY! O LIQUI M

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SPONSORSHIP

E: E U IV T C E P S O R T RE

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ROPEAN

PIONSH M A H C L L A B HAND

IP 2020

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LIQUI MOLY bags the European Sponsorship Championship Even though the EHF European Men’s Handball Championship in Austria, Norway and Sweden was held a few weeks ago – its echo still lingers today, thanks to spectacular games, great emotions and excellent atmosphere.

And, with that, also our sponsorship, which attracted millions of attentive viewers worldwide.

Photos: eurohandball.com

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URUGUAY

Healthy cars with LIQUI MOLY! Healthy partnership with these shirts! In order to bind customers even closer, almost to the skin, our friends at LIQUI MOLY Uruguay are rewarding loyal customers with these new T-shirts. Great idea!

NEW RECRUITS

Two people are visibly looking forward to working together in the future: our new colleague Dorothee Bertermann (chemical laboratory assistant, left) together with her supervisor Michael Scholer (Head of R&D/Application Technology/QA Laboratory).

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ASSISTANCE

This special event also shows that LIQUI MOLY has always been committed to furthering young talent: Pauline Prickler (left) received a certificate for the promotion of gifted and highperforming students from Peter Baumann (Marketing Director LIQUI MOLY) during the German Scholarship award ceremony at the University of Ulm.

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LIQUI MOLY FAMILY

Not only the color of their shoes, but also the bond with the LIQUI MOLY family unites the anniversary celebrants, the new colleague and the well-wisher (from left to right): Michael Mayer (Application Engineer, 10-year anniversary), Bjรถrn Welkenbach (Inhouse Consultant), Ernst Prost (LIQUI MOLY Managing Director), Niclas Kneer (Head of Sales Office National + Austria, 50th birthday) and Volker Anhorn (Sales National + Austria, 50th birthday).

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SITE TOUR

In order to be brought up to date on the latest developments by our lubricant specialists, our promotion colleagues met with some technical colleagues for a day of training at our Meguin plant.

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Our client Ruhl Autoteile and its own customers were impressed by our tank farm capacity and the investments in the expansion of our oil production during a visit to Saarlouis.

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NATIONAL PRESS

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Markt intern, 01-02/2020 issue

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STA NEWS, 04/2019 issue

ATR Blinklicht, 01/2020 issue LIQUI MOLY I MEGUIN I 03 I 2020

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Chrom & Flammen, 02/2020 issue

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SWITZERLAN

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D

SWITZERLAN

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auw, 01+02/2020 issue

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INTERNATIONAL PRESS

ITALY

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UKRAINE

A regular source of inspiration for our Ukrainian friends: the LIQUI MOLY NEWS!

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AUSTRALIA

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AUSTRALIA

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OUR SOURCE OF INSPIRATION.

OUR MONTHLY MAGAZINE. PICTURES AND STORIES is for all of us. By all of us. An exceptional reflection of an exceptional brand. Share your experiences, success and emotions about the LIQUI MOLY family worldwide – with your contribution to the next edition of our company magazine.

m.

Infor d a Spre rd. o the w . e Shar

Next closing date:

13. 03. 2020

www.liqui-moly.de/company/monthlymagazine This is how your contribution can also be included in PICTURES AND STORIES: Send your pictures including the associated information as well as the declarations of consent for all persons pictured to bug@liqui-moly.de.

Select and name photos.

Send the completed declarations of consent.

Write an e-mail with all important information and send it to bug@liqui-moly.de.

If all requirements have been met, you will find your article in the next monthly magazine.

Note:The magazine appears on a monthly basis. We therefore ask you to submit content promptly. Photos and articles that are sent after the respective closing date always appear in the following issue.