BeSafe

from Families September October Half term and education issue

Dealing with Anxiety

The award-winning Norwegian car seat brand BeSafe, is introducing its brand new iZi Turn B i-Size - a baby and toddler car seat in one, suitable from birth to 4 years old.

Dedicated to developing the safest possible car seats for children of all ages, BeSafe are excited to launch a new seat to the world. Like a true Scandinavian brand, BeSafe prides itself on its innovation and design, with a spirit of adventure at the heart of everything they do. They enable families to travel at ease, with the knowledge their children are safely secured in the car. The new iZi Turn B i-Size include: • 360 degree rotation, that makes the transfer in and out of the seat simple and easy for parents, reducing stress for everyone involved. • BeSafe Baby Shell™ and Newborn

Hugger™. The Baby Shell is a one-of-akind baby insert that provides an ideal sitting angle custom made for babies, the Baby Shell adds an extra layer of side impact protection to keep babies safe. The additional Newborn Hugger that is placed inside the Baby Shell has a combination of soft material on the sides of the baby and a cleverly placed wedge to keep newborns snug and supported and allows them to lie

even flatter by lifting their back instead of the bottom. • The Dynamic Force Absorber. A state-ofthe-art, innovative headrest design created with a honeycomb placement of V-shaped materials, allowing for controlled bending in the inner area of the seat, whilst keeping a rigid outer frame. By bending like a trampoline, the seat allows for a perfectly controlled and very gentle cushioning of the

child. This gives them the most advanced protection in the event of a side impact collision. This brand new design advances the car seat industry away from the traditional polystyrene side impact support, which most car seats are still currently made from. The new Dynamic Force Absorber is not

restricted to just one impact that polystyrene will only withhold, making our seats more durable with a longer lifespan. • BeSafe Universal Level technology. A one of a kind installation method that provides an optimal seat angle in EVERY car - solving the issue of sloping back seats which are not ideal for a newborn who is unable to hold their head up. • SIP+ Additional Side Impact Protection - additional protection which can be added to the side of the seat. Created to combat side impact injuries providing even greater peace of mind to parents, as it is constructed to absorb energy and reduce the load on the child’s neck and head by up to an additional 20% in the event of a collision. BeSafe are world renowned for their safety credentials. Their research and development team continually focuses on creating innovative products that will improve children’s safety on the roads. All their car seats undergo extreme tests to ensure the highest quality standards.

The iZi Turn B i-Size is available in 7 different colour ways.

For more information about BeSafe and to view the whole collection, visit www.BeSafe.com

Lasting memories with Mads & Moodle

Take a moment to create a beautiful keepsake of your babies’ early years with Mads & Moodle - a step you’ll never forget. Mads & Moodle are a specialised life casting service, creating beautiful casts of your baby or child’s feet or hands and are now offering the first shoe cast service too.

Mads & Moodle based in Thame, Oxfordshire have been creating special keepsakes of precious moments in time for the last 7 years. The life casting process is very simple starting with an appointment at the Mads & Moodle studio in Thame. The process is quick and uses completely natural materials against your baby or child’s skin. If you are unable to make it to the studio or prefer something a little different you can now have a beautiful first shoe keepsake created. This service is all done via post directly to Mads & Moodle who will create an artwork that will be treasured for a lifetime.

A precious moment in time captured, framed and personalised for you. Whether you are a parent or maybe an aunt or Grandparent this is a truly wonderful gift that will last a lifetime. Mads & Moodle offer vouchers too. Madsandmodle.com, Jen@madsandmoodle.co.uk