Guess Fashion Weekly

Page 1

Guess Fashion Weekly

Writer: Kennedy Stell


Contents 1. 2. 3. 4. 5. 6. 7. 8. 9.

Title Contents Who is involved When did it start Where is it at What is going on What happened Why did it happen How did it happen


Who was involved Brothers Paul and Maurice Marciano went to Los Angeles in 1981 and made their first store in upscale Beverly Hills. Guess soon became known, and in 1985 introduced their iconic black and white ads. The ads have won A LOT Clio Awards.


When did this start In the 1990s Milica, Aleksic and Milos had a group called Guess Home which showed bedding collections. Guess was the first company to make and package each sheet, duvet and pillowcase pair in packaging made from sheeting material, which was a cool way to showcase. By the end of the decade, sales dropped and Guess discontinued their home division.


Where is it at ●

Philippines

Toronto

West edmonton mall

Philadelphia

Pennsylvania

Chicago

New York City


What is going on Guess is an American clothing brand and retailer. Plus to clothing for both men and women, Guess makes other fashion accessories such as watches, jewelry, perfumes, and shoes.


What happened? ´´In 1993, Georges Marciano, the former Guess Inc. chairman who organize over the company's long running and costly feud with a rival jeans maker, is now suing his former firm and his brothers to whom he relinquished control of Guess in August of that same year..´´


Why did it happen “The suit is the latest episode in a Marciano family disagreement and could be a prelude to a new business rivalry should Georges Marciano launch a new clothing enterprise. Georges Marciano, who is credited by some with helping to develop the $7-billion-a-year designer jeans business, contends that Guess has infringed on the trademark he owns on the Marciano name and is violating a licensing agreement.�


How did it happen In my opinion the brother should not go at it with each. Also family should not work together. Guess is one of the top styles in 2016. They sponsor most of the popular youtubers. They get their name out everywhere and anywhere.


Sources https://www.guess.eu/en/love guess/ https://en.wikipedia.org/wiki/ Guess_(clothing)

http://www.usmagazine.com/c elebrity-news#login


Thank you


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