Saturation
Why sacai? In comparison with other brands in the selection, Sacai was the one of those that was the closest to me in style, fashion designs and processing. With the magazine I am really tried to capture the elements of many years of work and building the cognitive elements of Sacai. Like Sacai, my work is very colorful and unique.
DOVER STREET MARKET
is store with high fashion brands located in many world centres cities which are London, New York, Los Angeles, Ginza, Songapore, Beijing, What we can find in the store? For people who are passionate about fashion and love originality is this place perfect for them. We can find here plenty of fashion brands with big and famous name but we also can find here new designers with original style and feeling for fashion. DOVER STREET MARKET isn’t only fashion store. Is the place where a lot of new start up designers coming and taking inspiration for their art or new collections. Is the literally place for Fashion with big F.
Sacai was established by Chitose
Tokyo, Japan.
Abe in 1999 in
The Sacai collection embodies the notion that women can wear what they want, how they want, when they want. By incorporating the idea of hybridization through juxtapositions of contrasting textures of fabrics, such as knits with super fine wovens and the usage of techniques based on reinterpretations of patterns of the garment, transforming the pieces into unexpected shapes and silhouettes. While her collections may appear to be about femininity, Abe’s interest is in creating clothes that are entirely unique and timeless, innovative and experimental. To Abe, who is influenced by observing her surroundings and functions of daily life, the Sacai collection has a distinctive elegance that is based on renderings and transformations of basic and classical items. The result is a collection of items that can transition easily between various occasions and is not only reserved for special opportunities.
ZENDAYA Zendaya Maree Stoermer Coleman is an American actress and singer. She began her career appearing as a child model and backup dancer, before gaining prominence for her role as Rocky Blue on the Disney Channel sitcom Shake It Up. Why ZENDAYA as a brand representative? Zendaya is a young person with personal style and feeling for trends. She is marked as a fashion icon for yourng people in midle age. She is not only a famous girlbut also a big inspiration of girls from whole world. Zendaya is perfect candidate for SACAI!
mix
SPEC SHEET POM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Description Measurement 70 cm Front Length 70 cm Center Back Length 1.5 cm Sise Seam Leangth 60 cm Chest Width Circunference 15 cm Across Shoulder 12 cm Shoulder Width 50 cm Waist Width Circunference 4 cm Bottom Sweep Width Circunference 15 cm Sleeve Length Top Armhold 5 cm Staright Armhold Width Circunference 6 cm Curved Armhold Width Circunference 8 cm Elbow Width Circunference 7 cm Sleeve Opening Width Circunference 10 cm Sleeve cuff width 40cm Sleeve cuff Height 4 cm Neck drop front 4 cm Neck drop back 5 cm Neck width 3.5 cm Collar width 5 cm Collar height 1 Number of buttons
1
POM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Description Measurement 70 cm Front Length 70 cm Center Back Length 1.5 cm Sise Seam Leangth 60 cm Chest Width Circunference 15 cm Across Shoulder 12 cm Shoulder Width 50 cm Waist Width Circunference 4 cm Bottom Sweep Width Circunference 15 cm Sleeve Length Top Armhold 5 cm Staright Armhold Width Circunference 6 cm Curved Armhold Width Circunference 8 cm Elbow Width Circunference 7 cm Sleeve Opening Width Circunference 10 cm Sleeve cuff width 40cm Sleeve cuff Height 4 cm Neck drop front 4 cm Neck drop back 5 cm Neck width 3.5 cm Collar width 5 cm Collar height 1 Number of buttons
1
Sacai
Sacai デザイナー阿部千登勢により、東京で1999年スタート。
Sacai
550.00 £
www.sacai.jp
The theme of the Digital Fashion Design was create a magazine and do a Collaboration with mine chosen brand. For my final collaboration I have chosen the brand named SACAI. It’s the Japanese company with great and original collections. Why I have chosen SACAI? When I did a research about the other brands SACAI was the one I felt the most connected with as a person. The first thing I had start with were DMS board, Brand board and TMG board. TMG board supposed to show the acceptable and responsible person to promoted the brand. As a SACAI influencer I decided to choose singer and fashion icon Zendaya. She is perfect for representing SACAI now days. One of the next steps was create concept board. As a theme of the concept board I have chosen bubbles because bubbles are colorful and each of them is different, same as SACAI. Another part of project was quite challenging for me and that was make a surfaces. I have done it 3 times different surfaces and I still wasn’t enough satisfied with the result. The last week of working on the project I finally made a surfaces I am really satisfied with. In my view surface designs and consequently patterns are corresponding with a brand. The primary pictures from the Lush arose lovely prints with very interesting pattern and colorful palette. Make the illustrations was also next step when I had to reassess my work and choose different way how to make the illustrations. I took inspiration from the artist name Lalappo. I found her works on Pinterest and when I saw them I knew this will be the good direction. Her art is very simply but still interesting. Illustration I have made are again very colorful and the style of the fashion designs are mixed with sporty and kind of elegant fashion. The part I have enjoyed the most is Visual merchandising. Making product with my own logo, colors or prints was nice and also I’ve got new experience. In my work I tried to create interesting and original collaboration. Mine main and dominant component are colors. I wanted create collection full of positive vibes, young atmosphere and originality. During the time I have been worked on this project I have got a massive of new knowledges. Digital Fashion Design was sometimes quite challenging and struggling for me but I finally found out how to work with Photoshop, Illustrator and InDesign really effectively and professionally. My time management wasn’t enough good. I had to change a lot of things and the first idea wasn’t always the best way. So things took me long time and I started really working in last few weeks because work was really challenge for me and I didn’t alway like the result. Finally, I can say I am really satisfied with my work. I put a lot of afford to this work and did my best. In general the first year of Digital Fashion Design gave me and learnt me a lot.
SACAI x ANETA