Retail Guide Sweden 2016/2017 by Lisa Haglund

2016/2017 2015/2016

RETAIL GUIDE GUIDE SWEDEN SWEDEN STOCKHOLM GOTHENBURG MALMÃ&#x2013;

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most rld’s 6th The wo tive economyd competi g to the Worl accordin ic Forum Econom

SWEDEN AT A GLANCE • Top performing economy in Europe • Largest market in the Nordic region • Strong retail sales growth for 19 consecutive years • Wealthy consumers with high purchasing power • P opulation growth and a large, well-educated middle class • Recognised as a trendsetting and progressive country • Sophisticated consumers, early adopters • Strong appetite for new international retail brands • Well established test market • Availability of attractive retail space • Transparent market and easy to do business

Luts'k

L'viv

Tern

Content

WELCOME TO SWEDEN We are glad that you picked up this publication, since it means you are interested in learning more about retail opportunities in Sweden. The purpose of this guide is to give an overview and assist you in evaluating an entry into this dynamic Swedish market. Sweden stands out from the crowd and outperforms the rest of Europe in many key areas such as economy and competitiveness. Equally important, we are a nation of high-income earners with a large share of spending on retail and food & beverage. Swedes are also recognised as widely travelled trendsetters who are innately curious about new international brands and products. And since the purchasing power is one of the highest in Europe, they have everincreasing means to satisfy that curiosity. Many new international brands have already discovered the potential but there is room for many more. The share of international retailers in Sweden is low compared to markets in the rest of Europe.

Sweden 4 THE NORDICS 6 SWEDEN OVERVIEW 10 THE SWEDISH RETAIL MARKET 15 THE SWEDISH CONSUMER 17 SHOPPING TOURISM 18 FOODIE NATION WITH GREAT TASTE 19 GOOD SUPPLY OF RETAIL SPACE 20 EXCELLENT LOGISTICS HUB 21 SWEDISH INVESTMENT MARKET 22 E-COMMERCE IN SWEDEN 25 ESTABLISHMENT FACTS 26 A-Z GUIDE TO SWEDEN

Stockholm 28 STOCKHOLM OVERVIEW 32 LARGEST SHOPPING DESTINATIONS 34 SHOPPING CENTRES 36 KEY RETAIL AREAS CITY CENTRE 38 UNDER DEVELOPMENT

Gothenburg 40 44 46 49

Sweden stands out from the crowd and outperforms the rest of Europe in many key areas such as economy and competitiveness. This guide will chart retail opportunities in Sweden’s three largest city regions – Stockholm, Gothenburg and Malmö – and provide hard facts and information about the market, demand and supply. It has been developed in joint collaboration between the national trade and investment council Business Sweden, the regional investment promotion agencies of Stockholm, Gothenburg and Malmö and the Stockholm City Center Partnership. Among the partners are CBRE, the Stockholm Property Association, property owners and consultants. Please contact us for advice, networking contacts and establishment support – free of charge and in full confidentiality – to assist you further in evaluating the opportunities and setting up a successful business in Sweden. Please see contact details at the back.

GOTHENBURG OVERVIEW LARGEST SHOPPING DESTINATIONS KEY RETAIL AREAS CITY CENTRE UNDER DEVELOPMENT

Malmö 50 54 56 58 61

MALMÖ OVERVIEW LARGEST SHOPPING DESTINATIONS CITY AREAS KEY SHOPPING STREETS CITY CENTRE UNDER DEVELOPMENT

Let us assist you 59 CONTACT INFORMATION

THE NORDICS TOP OF LEAGUE OUTPERFORMING EUROPE Sweden is the very epicentre of the Nordic region, being the largest market, financial centre and hub for business in the region. Together the Nordic countries – Sweden, Denmark, Finland and Norway – make up the 11th largest economy in the world, consisting of 26 million inhabitants. The Nordic model – one region, four countries Some consider them small nations up north but in fact, the Nordics are continuing to outperform the rest of Europe, showing higher scores on practically every chart and ranking one cares to construct. The four countries are tied together historically through collaboration and many similarities – political visions, social security and cultural traditions – even language (except for Finnish). This has been internationally labelled as the “Nordic Model” – a hybrid system with its mix of social welfare benefits, openness and high-tech capitalism, which has made the region a highly attractive place for both living and doing business. Add to that security, transparency and lack of corruption. Transparency International ranks all the Nordic countries as the least corrupted societies in the world from 1st to 5th place, out of 177 countries. Each country in the region also exhibits significant differences, meaning that one size of business strategy does not fit all markets. These differences are reflected in in rules and regulations, ways of doing business, consumer behaviour, taste and preferences as well as the retail market structure and presence of foreign companies.

PRIVATE CONSUMPTION AND RETAIL DEVELOPMENT 2016 (F), %

High performers in an international perspective The Nordic economies, and especially Sweden and Norway, have shown strong development in recent years. The region has stood out from the rest of the developed world with its strong macroeconomic fundamentals. Low sovereign debt, transparent economies, a well-consolidated banking system and consumers with sound personal finances, produce a combination of stability and growth potential. However, developments in the Nordic economies are far from uniform. While Sweden, Norway and Denmark have stable economic growth, Finland is still recovering from recession. Comparing wealth with price levels Norway stands out with a GDP significantly higher than the rest of the Nordics and Europe, largely due to Norway’s abundance of oil. But one should also take into consideration that Norway is one of the most expensive countries to live in, with 52 percent higher prices on goods than the EU average. The Norwegians actually flock to Sweden to shop. Swedish consumers have the second highest GDP per capita in the Nordics and 24 percent higher than the European average, yet prices are not as high.

GDP DEVELOPMENT AND FORECAST, %

4.8 4.2 3.6 3.0

2.6 2.1

2.0

1.6

0.2

1.5 2.2 1.2

1.5

1.2

0.4

Sweden

Norway

Denmark

Finland -1.6

Denmark

Finland

2015

2017 (f)

Source: HUI

Source: Gfk

Swedish household consumption is continuously strong, and a main contributor to growth in the economy. Retail sales in Sweden and Denmark are strong, while Norway will probably see negative growth in 2016. Finland’s retail market is still struggling but will probably see positive growth during 2015/2016.

Norway

1.1

2016

-2.8

Private consumption Retail development

Sweden

0.5 0.7

Sweden has the brightest future among the Nordic countries when it comes to GDP growth. Consumer trust is trending upwards in Norway. Denmark has weak but positive GDP growth. Finland’s retail market is still struggling and will continue the negative growth during 2016.

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Sweden

way N or

NORWAY

SEK

Finland

Sweden received the highest marks among all countries for perception of an effective government, and ranked second among respondents for appealing environment and in the nature of its advanced economy. It is seen by many as safe and welcoming. -Reputation institute 2016

439 billion

Helsinki

Oslo

Retail turnover

Stockholm

FINLAND

5.3 million inhabitants 82,830 SEK/capita

SEK

DENMARK

5.7 million inhabitants 74,385 SEK/capita

5.5 million inhabitants 67,454 SEK/capita

m a rk

424 billion

Retail turnover

De n

SEK

9.9 million inhabitants 71,212 SEK/capita

Inhabitants Stockholm

924,000

79.4

Oslo

659,000

81.7

Copenhagen

583,000

59.3

Helsinki

628,000

75.9

Price levels incl. rent*

*New York = Index 100, The price level rankings reveal the relative cost of goods and services worldwide. Source: UBS PURCHASING POWER PER CAPITA Nordic countries, 2015/2016 Purchasing power per capita, SEK

European index*

Norway

292,935

221

Denmark

216,587

167

Sweden

204,301

156

Finland

179,373

142

705 billion

Retail turnover

Purchasing power Net annual income

Country

SWEDEN

Copenhagen

PURCHASING POWER PER CAPITA Nordic capitals, 2015

Rank, Europe

371 billion

Retail turnover

PRICE LEVELS VS. GDP PER CAPITA - EUROPEAN RANKING (Index 2015)

EU-28=100

Price level

GDP per capita

Switzerland

148

162

Norway

136

163

Denmark

124

Sweden

121

123

Iceland

120

124

118

110

Finland

115

108

Luxembourg

111

271

Ireland

105

145

Austria

102

129

*European average = 100 Source: Eurostat

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Source: Eurostat

International companies are attracted to Sweden for numerous reasons. The country is a global leader of innovation with a highly skilled labour force, sophisticated consumers, smooth business procedures, openness to international ownership and a stable economy.

SWEDEN STANDING OUT FROM THE CROWD 6

1 Swedish krona, SEK = Â¤â&#x20AC;&#x2030;0.105, EUR (average 2016)

Photo: iStockphoto

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

KEY FACTS SWEDEN

Kiruna Population 2016, million

9.9

GDP growth 2015, %

3.8

GDP growth 2016, %

3.4

GDP growth 2017 (f)%

2.8

Inflation (Sep 2016)

1.1

Retail sales growth 2015. %

4.5

Retail sales growth 2016 (f), %

4.8

Unemployment rate Q1 2016, %

6,3

Repo interest rate

Luleå

-0.5

GDP per capita 2016

SEK 439,437

Disposable income per capita

SEK 260,602

Total consumption per capita

SEK 218,264

Retail sales per capita

Skellefteå

SEK 69,155

Corporate tax rate

22%

Swedish krona, SEK/Euro (average 2015)

Umeå

9.3

Swedish krona, SEK/$ (average 2015)

8.3 Source: SCB / OECD Östersund

Sundsvall

Gävle/Sandviken Borlänge

Uppsala Västerås SWEDEN’S LARGEST CITY REGIONS

Population 2015

Growth from 2014, %

Stockholm County

2,231,439

1.5%

Göteborg (greater region)

982,360

1.2%

Malmö (greater region)

695,430

1.2%

Uppsala

210,126

1.3%

GOTHENBURG

Helsingborg/Landskrona

181,870

1.6%

Borås

Linköping

152,966

0.7%

Västerås

145,218

1.0%

Örebro

144,200

1.1%

Halmstad

Norrköping

137,035

1.3%

Helsingborg /Landskrona

Jönköping

133,310

0.8% Source: SCB, 2016

Karlstad

Örebro Eskilstuna

Norrköping Linköping

Jönköping

Lund MALMÖ

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Kalmar

Karlskrona

STOCKHOLM

TOP 10 MOST COMPETITIVE WORLD ECONOMIES

Switzerland

Singapore

United States

Netherlands

Germany

Sweden

United Kingdom

Japan

Hong Kong

Finland

Source: The global competitiveness report 2016-2017

DEMOGRAPHY – AGE STRUCTURE, 2015, % Sweden and the three largest city regions SWEDEN

STOCKHOLM

15%

21%

20%

22%

8% 25%

25%

26%

GOTHENBURG

MALMÖ

15%

19%

10%

AGE

0–17 45–64

22%

32%

21%

33%

18–24 25–44 65+ Source: Handeln i Sverige

TOP 10 COUNTRIES IN EU GDP PER CAPITA IN PPP, SEK

Ireland Finland

557 544

Netherlands

432 153

Austria

411 726

Germany

404 277

Denmark

398 738

Sweden

397 411

Belgium

374 776

350 833

Finland

346 922 Source: OECD

20,600 19,700

Highly competitive and progressive nation Despite the relatively small population, Sweden consistently ranks as one of the most competitive, productive and globalised countries in the world. Its business community continues to demonstrate the ability to take on new ideas and to innovate, adapt to changing business conditions and compete in an international setting. The fact is that Sweden is the birthplace of Alfred Nobel, one of history’s most successful entrepreneurs, and home to many large multinationals such as IKEA, H&M, Ericsson and Volvo, but also to innovative start-ups that have achieved global success, such as Skype, Spotify and Klarna. Looking at Sweden’s dominance in the Nordic marketplace reinforces attractiveness of retail investments. Sweden has the largest population and the largest retail market, and receives as much foreign direct investment as the Nordic and Baltic countries together. Of all the Nordic countries, Sweden has the highest level of retail attractiveness when it comes to establishing new business ventures, and international retailers continue to selectively expand in the Nordic region at a slightly faster rate than in Europe’s key cities at an aggregated level. Sweden’s central location and strategic gateway to Northern Europe have also made it a natural logistics hub and place for consolidated business in the region. Growing population Sweden’s population is 9.9 million and the country has enjoyed steady population growth over the past 21 years, especially in urban areas, due to net immigration, increasing birth rates and lower mortality. The trend is only expected to continue. The annual population growth rate today is 1.1 percent, compared to the EU 27 average of just 0.3 percent. The majority of the population lives in the middle and southern parts where the largest cities – Stockholm, Gothenburg and Malmö – are situated. The largest increase can be found in the capital Stockholm. The levels of immigration mean that the population is highly diverse, with people from different cultures. Wealthy middle class with one of the highest levels of purchasing powers in Europe Disposable income and private consumption growth are stronger than in most other European countries. There is a large middle-class segment with high spending power, and the difference between high and low-income households is low. Put simply, Swedes are wealthy and 80 percent of the population earns 75 percent of total income.

Sweden is in good financial shape • Public finances are balanced • GDP growth is solid • Employment levels increasing • Interest rate low • Consumer confidence high • Purchasing power high • Retail sales growing

THE SWEDISH RETAIL MARKET IMPRESSIVE GROWTH AND STRONG DEMAND

More on p. 18

consecutive years of annual retail sales growth E-COMMERCE SALES, 2007-2016, SEK BILLION 20.4 25.0 31.6 42.9 58 17.7 22.1 27.7 37.0 50 E-COMMERCE SALES, 2007-2016, SEK BILLION 20.4 17.7

25.0 22.1

31.6 27.7

42.9 37.0

Singapore

Hong Kong

Republic of Korea

Sweden

Ireland

Estonia

Denmark

Panama

United Arab Emirates

Malaysia

Sweden is ranked the 4th best country in the world when it comes to cross-border trade. Source: KNOEMA

40%

58 50

of total household expenditure is spent on retail and F&B

2008

2009

2010

2011

2012

2013

2014

2015

2008

2009

2010

2011

2012

2013

2014

2015

PRESENCE OF INTERNATIONAL RETAILERS

2016 (f) 2016 (f)

2007 2007

E-commerce sales are expected to reach SEK 58 billion by 2016 Source: E-barometern

Mainstream Stockholm is the springboard for retailers into the region and has the highest presence of international retailers compared to its Nordic peers, followed by Copenhagen, Oslo, Malmö, Gothenburg and finally Helsinki.

Stockholm

Copenhagen

Oslo

Malmö

Gothenburg

Source: JLL, 2015

Helsinki

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Premium

Luxury

Recent International retail brand entrants – a selection

Mature but vibrant retail market The Swedish retail market is well developed and dominated by a small number of large chains. This is especially true of high-volume clothing, furniture and food retail, where it is common for several different chains to have the same owners. Swedish H&M is the third largest clothing retailer in the world and IKEA the world’s largest furniture retailer. The success of these two multinationals illustrates that the Swedish retail market is mature and innovative, and can compete well in the international market. Opportunities in most retail segments Sweden is well suited to new retail concepts and there are opportunities in most segments. The market is largely unregulated and open to international retailers. However, as the global retail industry has expanded rapidly into new markets, the Swedish and Nordic markets have remained relatively untapped by international retailers. Traditionally, the country has been dominated by domestic and Scandinavian brands, but in recent years new brands have entered the market with further expansion plans. There have been a number of new openings over the last five years. Examples are Aesop, Celine, Disney Store, Lindt, MAC, 3ina, Pull & Bear, Reima, Starbucks and Tesla. In addition, food and beverage players are also entering the market. For example, the US coffee giant Starbucks has expanded across Sweden. Jamie Oliver’s Italian, Lindt, Joe & the Juice, KFC and Dunkin' Donut have also entered the Swedish market.

Photo: Mikael Sjöberg

Photo: Jeppe Wikström

Aesop American Vintage Apple Stores Calzedonia Celine Chanel Claire's Decathlon Disney Store Dunkin' Donut Hamleys Hollister Hunkemöller Intimissimi JD Sports Joe & the Juice Kiko LEGO Store Lindt MAC Oysho Picard Pull & Bear Reima River Island Sephora Starbucks Superdry Stella McCartney Tesla Victoria's Secret XXL Sport Zara Home 3ina

There has been a number of new openings over the last five years. Examples are Aesop, Celine, Disney Store, Lindt, MAC, 3ina, Pull & Bear, Reima, Starbucks and Tesla.

Market structure and sector trends in Sweden is dominated by the Swedish chains ICA, Coop and Axfood, but competition from discount grocery players like German Lidl and Danish Netto is increasing.

the grocery market

the pharmaceutical market was deregulated in 2009. Since then, a number of new players have entered the market and more pharmacies have opened, like Celecio with LloydsApotek.

Photo: Staffan Eliassson

Photo: Tuukka Ervasti

the sports and leisure sector is a good example of how increased international competition is changing the local market. With the recent arrival of the retail chains XXL (from Norway) and Decathlon (from France), the market is becoming more competitive, with a focus on both low prices and a broad selection.

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Photo: Simon Paulin

Photo: Susanne Walström

Photo: Tuukka Ervasti

Swedes are recognised both for setting new trends and rapidly adopting them from abroad. They travel widely and thus expand their minds culturally.

THE SWEDISH CONSUMER CURIOUS AND PROGRESSIVE TRENDSETTERS both for setting new trends and rapidly adopting them from abroad. They travel widely, expanding their minds culturally, exposing themselves to many different cultures, and cultivating a taste for new brands and experiences, which they love to test against their own high standards. Swedes are also demanding buyers who value function and quality as much as design and branding in purchasing decisions. As consumers, these globalised and curious Swedes with urban lifestyles embrace newness, are eager to try new concepts - both setting new trends and rapidly adopting them from abroad. This national mindset has led many players to use Sweden as a testing ground for new products and services. For example, Michael Kors, Coca-Cola, Diesel, Microsoft swedes are recognised

and Apple have all used Sweden for early commercialisation projects. The use of social media and mobile communication is high and Sweden has the highest penetration of internet users in the world. Consumption patterns reflect both equality and individuality. Alternative lifestyles and relationship patterns are tolerated and welcomed. New movements in fashion, music or design are often communicated through media, blogs and personalities. According to the World Value Survey, Sweden is one of the most individualised and secularised countries in the world. This makes its consumers different from any other country – while at the same time remaining a homogeneous group.

Sweden is one of the most individualised and secularised countries in the world.

Photo: Ola Ericson

Photo: Nicho Södling

- World Values Survey

Tourism facts

SEK billion

Tourism facts

282

SEK billion

in total consumption from tourists (+7% since 2014). Foreign consumption in Sweden has increased three times as much as domestic consumption.

Photo: Simon Paulin

is what foreign visitors spent on restaurants and lodging in 2015, a total of 32 percent. Since 2000, foreign consumption has grown by 177 percent.

Tourism facts

1 Swedish krona, SEK = Â¤â&#x20AC;&#x2030;0.105, EUR (average 2016)

60 million

overnight stays, of which 15 million are international. Shopping is the largest expenditure, at 49 percent of total consumption.

LARGE INCREASE IN SHOPPING TOURISM

Did you k

now

... ...that 80 percent of all transactio ns in Swed en are made by cards. Sweden m ight very w ell be the firs t cash-fre e society in the near future .

Record volumes and record shopping expenditure fuel Swedish retail sales. in its largest cities and its five-star culinary experiences, Sweden is gaining the attention of travellers from around the world. A new record was set in 2015 when 60 million commercial overnight stays were recorded, the largest increase originating from non-European countries like China, USA and India. The capital Stockholm attracted most visitors with 13 million overnight stays. An increase of 38 percent from 2008. The fact that tourism is the fastest growing industry in Sweden has had a significant impact on the retail and shopping culture. Revenues from international visitors have more than doubled in the last five-year period, and visitor volumes have increased faster than the European average. This trend can be observed in the capital city, where luxury brands compete for the affluent traveller’s attention on Stockholm's high streets. Shopping and product purchases was the largest single expenditure for international visitors – SEK 52 billion. FOREIGN VISITORS CONSUMPTION IN SWEDEN, 2015

Photo: Jeff Sheldon

with the fashionable lifestyle

Thousand overnight stays

TOP COUNTRIES VISITING SWEDEN

Source: Swedish Agency fo

OPPING SH

112

SEK billion (¤11 billion)

Norway

3,483

(+6.7%)

Germany

2,929

(+5.2%)

Denmark

1,200

(+10%)

771

(+16.1%)

Netherlands

658

(+7.5%)

Finland

572

(+6.7%)

USA

533

(+5.8%)

Switzerland

358

(+16.1%)

France

310

(+6.1%)

Poland

283

(+19.5%)

Restaurants & Lodging: 25% Restaurants & Lodging: 25% Product purchases: 46% Product purchases: 46% Travel & transportation: 13% Travel & transportation: 13% Fuel: 8% Restaurants & Lodging: 25% Fuel: 8% Culture & recreation: 6% Culture & recreation: 6% Product purchases: 46% Other: 1% Travel & transportation: 13% Other: 1%

Source: Swedish Agency for Economic and Regional Growth

Fuel: 8% Swedish Agency for Economic and Regional Growth Source:

Source: Swedish Agency for Economic and Regional Growth Culture & recreation: 6% Other: 1%

: Swedish Agency for Economic and Regional Growth 1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Photo: Tina Stafrén

Photo: Graphicstock

FOODIE NATION WITH GREAT TASTE The all-pervasive Swedish interest in food and beverage experiences continues unabated. Food innovators are gaining an international reputation, and consumers are dining out like never before.

Cafés/ Coffee shops: 7%

119

Hotel restaurants: 11% Workplace restaurants: 5%

SEK billion

(¤12 billion)

Entertainment venues and bars: 14%

Restaurants: 45%

Roadside restaurants: 7% Fast food restaurants: 13% RESTAURANT TURNOVER 2003-2014 MILLION SEK (INCLUDING VAT) RESTAURANT TURNOVER 2003-2015

MILLION SEK (INCLUDING VAT)

100 000

80 0000

60 000

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

20 000

2005

40 000

2004

28 Michelin stars. Sweden offers world-class cuisine with a total of 24 restaurants with Michelin stars in Stockholm, Gothenburg, Malmö, Järpen, Skåne, Öland and Växjö.

TOTAL F&B SALES PER SEGMENT 2015

2003

are spending more and more money on food and beverages. The restaurant industry’s turnover is growing fast and hit a record high of SEK 119 billion in 2015. An increase of 9.8 percent over the previous year. Turnover growth hasn’t been this strong since 2010. Sweden has also emerged as a foodie nation to watch, with its modern food scene, indigenous cuisine and culinary techniques that shape global trends. Swedish chefs have achieved world recognition by earning both gold and silver medals at the culinary Olympics, the Bocuse d’Or. And with gourmet restaurants opening their doors all over the country, Sweden has transformed itself into one of Europe’s haute cuisine hot spots, which has definitely caught the eye of food critics across the globe. Another example of this is Teatern which opened in December 2015 in the shopping centre Ringen at Södermalm. The venue is a must-visit food destination and is bringing together several of Sweden’s most high-profile chefs. By serving high quality food in a simple and unpretentious presentation at accessible prices, Teatern makes outstanding eating experiences available to all. Unsurprisingly, curiosity about new types of food and beverages is strongest in the big cities of Stockholm, Gothenburg and Malmö, where expectations of new restaurants and food and beverage initiatives are high. This makes these cities a great testing ground. Opportunities for anyone who wants to introduce new exciting F&B concepts to Sweden most certainly exist – from fast food to fine dining concepts. swedish consumers

Source: Visita/SCB

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

R c

E a

GOOD SUPPLY OF RETAIL SPACE The Swedish shopping centre market is one of the most mature and well developed in Europe. Major attractive developments cater to increased demand.

Did you k

now ...

…that in 20 16 , entertainm ent restau ra have post ed the stro nts ngest trend of al l segments with an in , crease of 13 .5% , compared to an over all industry in crease of 13 .8% .

Photo: Nicho Södling

space due to strong private consumption and retail there is a considerable supply of retail space on the sales growth. Swedish market and the total retail stock amounts to Most major Swedish cities have at least one retail approximately 18 million sq m, including shopping park, with IKEA dominating the out-of-town market. centres, retail parks and high street premises. Sweden has some 400 sq m GLA per 1,000 people, compared The factory outlet centre market is immature and only a few schemes have opened, including Arlandastad to the EU average of 231 sq m retail space per 1,000 Outlet Village and Freeport Designer Factory Outlet. people. Some 15 new shopping centres located all over Ever since the 1950s, Swedish families have been Sweden are in the pipeline stretching out to 2017. happily making weekly trips to their shopping destinations, both out of town and in the cities. Shopping cen- Some of these recently opened and ongoing developments are presented in the following city guides, rangtres represent some 30 percent of the non-daily ing from high-tech setups with a GLA of more than goods market. In the Stockholm area, this figure is 100,000 sq m, to specialised city district developcloser to 50 percent. The retail sales in shopping centres account for more than 33 percent of total retail ments and shops in restored historical buildings. sales in the country. There is a healthy nationwide supply due to major ongoing and planned expansions of shopping centres and retail parks throughout the country, as well as a number of city-centre renewal projects. Much of Sweden’s retail space is under institutional ownership and many owners specialise solely Ever since the 1950s, Swedish families in retail property. Developers and prophave been happily making weekly trips to erty owners are working constantly to their shopping destinations. increase the stock of attractive retail

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

EXCELLENT LOGISTICS HUB FOR NORTHERN EUROPE Sweden ranks at the top as the most trade-friendly and logistically efficient nation in the world, moving goods and connecting manufacturers and consumers with international markets. choice when companies consolidate distribution and warehousing activities in Northern Europe to one central location. From Sweden, all major cities in Sweden, Denmark and Norway are accessible by road transport in less than 12 hours, while Estonia, Finland, Latvia, Lithuania and western Russia are accessible within 24 hours. Some ten Swedish locations are used by foreign companies for centralised distribution in Northern Europe. Infrastructure investments have provided Sweden with outstanding capacity to assure fast, frequent and timely deliveries. Road and rail capacity to and from Sweden is supported by several high frequency ferry connections and an extensive port network. The Swedish distribution network comprises a large number of freight-forwarding and full-service third-party logistics (3PL) providers. Spurred by the requirements of diversified and multinational industries, Sweden’s logistics sector has become one of the most capable in Europe. Early globalisation of Swedish created high demand for efficient transport and communications systems. sweden is the preferred

CENTRAL HUB FOR FREIGHT AND FLIGHT TRANSPORTATION

WORLD LEADING LOGISTICS INFRASTRUCTURE Logistics Performance Index (Global ranking)

1 Germany 2 Luxembourg 3 Sweden 4 Netherlands 5 Singapore 6 Belgium 7 Austria 8 United Kingdom 9 Hong Kong 10 USA Source: World Bank Logistics Performance Index 2016

“Logistics and supply chain management are now as business-critical as innovation and service orientation. Companies in the Nordic countries and beyond look on the Nordic countries as a single market more and more. Demand is growing for cross-border, cost-effective solutions.”

Henrik Höjsgaard, CEO, PostNord Logistics

Luts'k

L'viv

Rivne

Ternopil

All major destinations reached within 2 hours by air and 24-hour distribution in the entire Baltic sea region

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

SWEDISH INVESTMENT MARKET

25%

30 000

25 000

20%

20 000 15% 15 000 10% 10 000

2015

2014

2013

2012

2011

2010

2016, H1

5 000 2009

Retail market 2015 was a record year for the retail sector, which represented 18% of total transaction volume. The retail sector has continued on a strong path in H1 2016, representing close to 12% of total transaction volume. The cross-border share of retail investment in 2015 equates to 46%, well above the average of 28%.

now ...

RETAIL SHARE OF TOTAL INVESTMENT IN SWEDEN SEK MILLION

2008

appetite for real estate among both institutional and private investors. The Swedish transaction market witnessed a very strong and confident Q2 2016, with activity remaining high across most markets and segments. Transaction volume for H1 2016 ended up at SEK 84.7 billion, which is the strongest first half-year in history and an increase of 41% compared to the record year H1 2014. Brexit has had no impact on the Swedish market. On the contrary, there are signs indicating that it could have a positive effect on international interest.

2007

transaction market Increasing

Did you k

...that Swed en is the second m ost tech hub in prolific the world per capita , producin g 6 .3 billion -dollar companies per millio n people .

Retail Share of Total

FOREIGN SHARE PER SEGMENT

SHOPPING CENTRE, PRIME RENT AND YIELD SEK PER SQ M PA

100%

10 000

% 10 9

80%

8 000

7 60%

6 000

6 5

40%

4 000

3 20%

Office Foreign share Retail Foreign share Industrial/logistics Foreign share Residential Foreign share Other (incl. Mixed-Use) Foreign share Avg. Foreign share of total

2015

2014

2013

2012

2011

Prime rent

F 2018

F 2017

F 2016

Q2 16

Q2 15

Q2 14

Q2 13

Q2 12

Q2 11

0 2010

2009

2008

2007

2006

Q2 10

2 000

1 0

Prime yield (%)

Source: CBRE

1 Swedish krona, SEK = Â¤â&#x20AC;&#x2030;0.105, EUR (average 2016)

E-COMMERCE IN SWEDEN IMPRESSIVE GROWTH AND STRONG DEMAND Swedish retail sales over the Internet rose by 19 percent in 2015. This means that e-commerce in goods in Sweden posted turnover of SEK 50.1 billion in 2015, accounting for 6.9 percent of total turnover in Swedish retail. 40 percent of consumers in Sweden between the ages of 18 and 79 buy goods online at least once a month. That’s five percentage points more than a year ago. 19 percent of consumer purchases of goods over the Internet in 2015 were from foreign sites. The largest markets were the UK, Germany, USA and China. 75 percent of e-commerce consumers think it is important to have a choice of delivery methods when shopping online. 29 percent think it is important to be able to have an item they ordered on the Internet delivered the next working day. Most popular is having the goods delivered to a pick-up point (37%), followed by delivery to the home mailbox (29%) and home delivery in the evening (11%). Increasing digitization drives globalization. Swedes are moving ever more freely outside of Sweden. Today's consumers are becoming more discerning and demanding; they want a large variety and they want products delivered in ways that fit into their daily lives. When Swedes shop online from abroad, it is mainly the wide range and lower prices that drive their purchases.

51%

OF SWEDES SHOP ONLINE FROM MOBILE PHONE OR TABLET

Source: HUI, 2015

58.1

E-COMMERCE TURNOVER, SEK BILLION 50.1 42.9 37.0 31.6

14.3 4.9

6.8

2003

2004

17.7

20.4

22.1

25.0

27.7

9.0

2005

2006

2007

2008

2009

2010

2011

Strong retail sales growth even during the few years of financial downturn. Source: E-barometern

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

2012

2013

2014

2015

2016

E-COMMERCE SALES BY SEGMENT 2015

APPAREL/ SHOES SEK 8.4 BILLION

CONSUMER ELECTRONICS SEK 11 BILLION

BOOKS/MEDIA SEK 3.6 BILLION

BUILDING SUPPLIES SEK 2.8 BILLION

FURNITURE/ DECORATION SEK 2 BILLION

SPORTS/ LEISURE SEK 1.8 BILLION

MATURE E-COMMERCE CONSUMERS Population (18-79)

7 262 665

Internet penetration (% of population)

95%

At least one online purchase per year (% of population)

87%

At least one online purchase per month (% of population)

37%

Share of population making online purchases from foreign sites (% of population)

32%

Average purchase per person per quarter (SEK)

TOYS/ CHILDREN’S ITEMS SEK 1.4 BILLION

2 956

Average time consumers are ready to wait for a delivery from a purchase (days)

3,9

E-COMMERCE SALES BY SEGMENT 2015

16% CONSUMER ELECTRONICS

12%

APPAREL/SHOES

BOOKS/MEDIA

38%

BUILDING MATERIALS

34% FURNITURE/ DECORATION

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

29%

SPORTS/LEISURE

34%

TOYS/CHILDREN’S ITEMS

Gallerian, Stockholm

Mood, Stockholm

Photo: Jacob Nyremark Photo: Nils Carmel

Food court, Malmö

Food experience, Sweden

Photo: Göran Assner

Götaplatsen, Gothenburg

Photo: Jacob Fridholm

Picnic, Sweden

Photo: Susanne Walström

Grandpa, Stockholm

Photo: Mikael Sjöberg

Liseberg, Gothenburg

Photo: Göran Assner

Photo: Joakim Lloyd Raboff

Turning Torso, Malmö

Photo: Janus Langhorn

Local brewery, Malmö

ESTABLISHMENT FACTS SETTING UP OPERATIONS IN SWEDEN IS EASY AND COST EFFICIENT

Way of entering the market The most common way to enter the Swedish retail market is through direct ownership. Franchising and entering via shops-in-shops are other ways, but the Swedish franchise market is not as mature as that in other European countries. It can be difficult to find financial partners and master franchisees to invest in new international brands. Favourable rental conditions There are no restrictions on foreign companies either buying or renting property in Sweden. It is generally believed that the Swedish lease structure is more orientated toward tenant than landlord. Security of tenancy is strong and the tenant has the right to renew at lease end. Standard lease terms are 3–5 years for shopping centres and high street units. Longer terms, usually 7–10 years, apply at retail parks and for anchor tenants. Rents are normally constructed as a minimum base rent with a turnover element if sales exceed the base rent. Rents are indexed annually to the trend in consumer prices, and the tenant has the right to renew the contract for three years. Commercial leases and rents Compared to other countries, tenants have a strong legal position and right to the rented premises. Generally, landlords bear a higher proportion of operating costs than in other countries. Rent usually includes heating and water but not electricity or telecommunications. Rent also often includes cleaning of common areas and snow removal. Rental costs for a fashion store typically amount to 8–10 percent of sales. Opening hours Companies are free to set their own opening hours, as long as this is not in conflict with the lease. It is common for the retail trade in a given city to reach an accord on opening hours. Typical opening hours for high streets are 10:00 a.m. - 7:00 p.m. Mon-Fri, 10:00

a.m. - 5:00 p.m. Sat, 11:00 a.m. - 4:00 p.m. Sun. For shopping malls opening hours are longer, until 8:00 p.m. /9:00 p.m. weekdays and 5:00 p.m./6:00 p.m. weekends. For grocery stores opening hours are longer. Salary costs The average salary for a full-time sales clerk in retail ranges from 23,000 to 25,000 SEK, excluding social fees. Typically, salary costs for a fashion store amount to 17-19 percent of sales. There is no statutory minimum wage in Sweden; wage issues are instead left to employers and employees and their representatives. In the retail sector, the trade union stipulates a minimum monthly and hourly wage, depending on age and experience, in the collective agreement. Starting a business in Sweden - fast and easy Setting up a business in Sweden is a straightforward process. Procedures are simple and efficient, based on a transparent system that seeks to facilitate establishment of new enterprises without red tape. 85 percent of the population speaks English. For more detailed information on how to expand to Sweden – please contact Business Sweden.

RETAIL RENTS 2016 SEK thousand per sq m pa

City

Luxury District

Best Mass Market Street

Prime Shopping Centre

Retail Parks

Stockholm

15'–20'

10'–25'

7'–11'

1.4'–1.8'

Gothenburg

13'–15'

8'–14'

5'–7'

1.3'–1.6'

4.5'–5.5'

4'–5'

4'–6'

1.2'–1.4'

Malmö

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Source: CBRE

BRINGING BUSINESS TO S AN A-Z GUIDE What seems to be the overall experience among companies that have brought their business into the Swedish market is how easy things are. The business climate is characterised by simplicity, openness and transparency. We have compiled a list of arguments, in alphabetical order, as to why Sweden is a thriving market that should be looked into.

ANNUAL GROWTH

The Swedish retail market has enjoyed positive annual growth for more than a decade, fuelled by steady population growth and rising disposable incomes. Overall, retail sales have increased by 51 percent since 2000, and according to the Swedish Trade Federation, retail sales are expected to grow by 30 percent by 2020.

BUSINESS FRIENDLY

Sweden is known for its non-hierarchical management approach based on consensus, knowledgesharing and delegation of responsibility to the individual. Business frameworks are transparent and user-friendly. A high percentage of those employed speak English, and in many cases other languages besides.

COLLECTIVE AGREEMENT

Sweden has a tradition of mutual respect and cooperation between companies and their employees. Labour rela-

tions between employers and trade unions are cordial and constructive. Industrial disputes and conflicts are rare. Employers or employers’ organisations hold discussions with the unions to agree on collective agreements for employees. These regulate wages and employment conditions. About 90 percent of employees in Sweden are protected by collective agreements. Employers in the retail industry are automatically entered into collective agreements when they join the Swedish Trade Federation.

DOUBLE TOURISM REVENUES BY 2020

Tourism is Sweden’s fastest growing industry, with significant revenues expected to double by 2020. Shopping tourism is on the rise and Sweden is mostly visited by tourists from neighbouring Denmark, Norway and Finland, and others nearby, such as Germany and the UK. The strongest growth comes from non-European markets like China, Japan and Russia.

EXPERTS’ FAST TRACK

Sweden offers special income-tax relief to encourage highly skilled people, such as international executives, experts, researchers and others with special skills, to work in Sweden. The tax relief scheme makes it easier for foreign-owned and domestic companies to

attract experts and other key people from abroad to work in Sweden. The tax relief is motivated by the fact that foreign experts and others who live in Sweden for short periods cannot derive full advantage from Sweden’s social welfare and pension system.

FINANCIALLY STABLE COUNTRY Sweden has not been as affected by the financial crisis as the rest of Europe. With lowered interest rates and rising disposable in comes, the outlook is positive. In addition, low sovereign debt, transparent economies, an intact banking system and consumers with sound personal finances produce a rare combination of stability and growth potential. Sweden has a competitive export industry focusing on investment and on input goods such as components and raw materials.

GROCERY GIANTS

The three largest retailers in Sweden are in the grocery retailer segment. The largest of these companies, measured by retail sales value in 2014, is ICA Sverige, followed by Axfood and Coop Sverige. Multinationals play an important role in Swedish retail, especially in nongrocery retail, but they are now gaining in significance even in grocery retail thanks to the rising share of the discounters Lidl (German) and Netto (Danish).

HQs CHOOSE SWEDEN

Sweden has the second highest number of global headquarters in the world per million inhabitants. 24 Forbes 2000 companies have their global headquarters in Sweden.

INTERNET SAVVY

Sweden tops the Networked Readiness Index’s (NRI) rankings as the third most networked economy in the world. The country’s showing is outstanding across the board: 1st, 2nd, and 3rd for individual usage, business readiness, and infra

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

structure environment, respectively. E-commerce in goods is growing strongly. Seven out of ten consumers shop online, with consumer electronics, clothes and books topping the list.

JUST ONE WORLD

For most Swedes today, sustainability is a way of life. Sweden ranks first in the EU in consumption of organic foods, leads the way in recycling drinks cans and bottles, and gets most of its energy from renewable sources. Sustainable development is a key objective for the Swedish Government, both at home and abroad. The reasoning is that members of one generation should conserve resources for future generations. A recent study by the European Commission found that 40 percent of Swedes had purchased an eco-labelled item over the past month, compared with the EU average of 17 percent. In 2010, Stockholm won an award for being the first Green Capital of Europe, for its efforts to improve the environment, the economy and the quality of life of its citizens.

KEY MONEY

Key money for retail premises is not that common but it exists, particularly in prime locations. A security deposit or bank guarantee equivalent to between three and six months’ rent is normal.

LOW CORPORATE TAX

Sweden is one of Europe’s most competitive locations for corporate taxation. Sweden’s tax structure is transparent, efficient and designed to meet the needs of international investors. At 22 percent, corporate tax is low by international standards, and is also based solely on the company’s annual profit. No licence tax or local corporate tax is applicable. Tax frameworks for businesses compare very favourably with other OECD nations.

SWEDEN MORE CENTRAL THAN YOU MIGHT THINK

By plane, train, boat, truck or car, Sweden lies within a comfortable distance of many European destinations. Flights from Sweden reach the rest of Europe within two hours and major Asian markets and the US in about 10. By truck, all major cities in Denmark, Finland and Norway can be reached in less than 12 hours. Estonia, Latvia, Lithuania and western Russia in 24. Sweden ranks at the top as the most trade-friendly and logistically efficient nation in the world, moving goods and connecting manufacturers and consumers with international markets. Sweden is also the preferred choice when consolidating distribution and warehousing activities in Northern Europe.

NOT JUST “LAGOM”

The word “lagom” can be applied to many things – sugar in coffee, behaviour, having a job, the size of your house, drinking. It pretty much means “it’s just right”, “everything in moderation” and “don’t get too big for your boots” all rolled into one word. Swedish business people consider themselves lagom, meaning normal. However, the Swedish way seems to be amazingly efficient. Sweden is considered an innovative and creative country, and one successful Swedish company after the other pops up on the global market.

OPENING HOURS

Regular opening hours at most shops are 10 a.m. to 7 p.m. on weekdays. All shopping centres and department stores are open on Sundays. In the larger cities, department stores remain open until 7 p.m. or longer. Retailers are free to set their own opening hours, as long as this does not conflict with the lease.

PAYMENTS ON TIME

According to Intrum Justitia’s European Payment Index, Sweden is a country where companies can expect to get paid on time for their services. The average payment periods in Sweden are 26 days for B2C and 35 days for B2B, compared to the European average of 36 days for B2C and 49 days for B2B.

QUALITY OF LIFE

The Human Development Report 2016 from the United Nations ranks Sweden as the world’s 14th best country to live in. The report’s human development index compares living conditions in the world’s nations and determines rankings based on a wide range of parameters, including life expectancy, education enrolment levels, adult literacy and economic output.

RENTAL CONDITIONS

Compared to other countries, tenants in Sweden have a strong legal position and right to the rented premises. Standard lease terms are 3-5 years for shopping centres and high street units. The tenant has the right to renew the contract for a further three years. Rents are normally constructed as a minimum base rent with a turnover element if the sales exceed the base rent. A high quality standards prevails at commercial premises and fee structures are generally cost-effective. Rents are linked to changes in the consumer price index to keep pace with inflation. The market rent includes heating and excludes property tax.

SALARY COSTS

The median monthly salary for a full-time sales clerk in retail is 24,300 SEK, excluding social fees. There is no statutory minimum wage in Sweden; the trade union stipulates a minimum monthly and hourly wage, depending on age and experience, in the collective agreement (see above).

TRANSPARENCY

All Western politicians claim to promote transparency and technology. The Scandinavians can do so with more justification than most. Performance is measured at all schools and hospitals. Sweden is also a leader in e-government – you can pay your taxes with a text message. Governments are forced to operate in the harsh light of day. Sweden allows everyone access to all official records. Compared to many other markets, Sweden has a transparent climate, with information about everything from estate agents to governmental institutions easily accessible to all.

URBANISATION

Swedes are leaving the countryside at a rapid pace and gathering in the major cities of Stockholm, Gothenburg and Malmö. Stockholm is the fastest-growing city in Western Europe and by 2030, the Stockholm region will have about 4 million inhabitants.

defined as price reductions of at least ten percent, or five percent if the margin is less than ten percent. The item must belong to the shop’s normal range and should have a regular price.

YUPPIES AT STUREPLAN

Stureplan is more than an address, it is also Stockholm’s symbol for luxury and style. Business people, media icons, models and celebrities stroll past the square’s famous “mushroom” to visit some of the city’s most exclusive clubs, restaurants and retailers along Birger Jarlsgatan and Bibliotekstan.

ZEITGEIST AWARENESS

Sweden is recognised for both setting new trends and rapidly adopting them from abroad. Consumers are considered demanding buyers who value new technology, functionality and quality as much as design.

VAT

In Sweden, VAT (“moms” in Swedish) is assessed at a standard rate of 25% on almost all goods and services. Some exceptions apply, however, to hotel accommodation and groceries (12%) and passenger transportation (6%).

WORLD COMPETITIVENESS

Sweden’s overall performance in the prestigious World Bank ranking, the World Competitiveness Report, puts Sweden in 6th place in overall global competitiveness, in 5th place in innovation and business sophistication and 4th in technical readiness.

X-TRAPRIS

Normally spelled “extrapris”, “x-trapris” is sometimes seen in shop windows to indicate a temporary sale on selected items. According to the Consumer Agency’s guidelines on temporary price activities, these are

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Daily goods

Non-daily goods

Total

Stockholm

102

128

115

Sweden

100

STOCKHOLM

Retail sales index

Source: HUI

STOCKHOLM THE CAPITAL OF SCANDINAVIA

Stockholm is Europe’s fastest growing capital and regularly ranks among the top cities to do business in. The international atmosphere, the beneficial entrepreneurial climate and an audience of affluent, sophisticated shoppers create exciting opportunities for brands in all retail areas.

KEY FACTS STOCKHOLM GRP/Capita*: 571,000 SEK Population • City: 923,516 • County: 2.2 million (+35000/year) • Greater region: 4.4 million

Commercial bednights 2015*: ca 13 million Workforce greater region: 2.4 million Students**: 125,000 Companies**: 529,657 Foreign owned companies**: 17,995

Average age: 39 Highly educated people: 59% Single households: 44% Average income: SEK 366,300 Retail sales*: SEK 152 billion (24% of total Sweden)

* Stockholm County ** Greater region Sources: Invest Stockholm, HUI, SCB

Photo: Henrik Trygg

Stockholm ranks as the most popular destination for international retailers in the Nordic region. Source: JLL’s report “Destination Nordics 2015”.

STOCKHOLM AN OVERVIEW Stockholm is the fastest growing capital in Europe. It is often considered a global leader in adopting new technology and consumer trends. Thanks to successful startups like Spotify, Skype and King, Stockholm has become a global tech and startup hub. In fact, the city boasts the most unicorns per capita in the world after Silicon Valley.

Stockholmers are early adopters and trendsetters Consumers in Stockholm have an international mindset and are sensitive to, and accepting of, new trends in every area. Trendsetters gather here in what can without a doubt be called one enormous, creative melting-pot. Stockholmers are both trendy and "spendy". Stockholm County has one of the highest GRPs per capita in Europe. Stockholm inhabitants are the highest income earners in the country and spend large sums on retail.

epicentre of one of the most knowledge-intensive and innovative regions in the world. According to the fDi Intelligence Unit of the Financial Times, Stockholm is one of the top ten European Cities/Regions of the Future in terms of its infrastructure, economic potential, human resources and business friendliness. Stockholm’s forward-thinking culture fosters innovation, which in turn produces popular and globally relevant companies; many of which are headquartered in the city.

Photo: Robert Höglund

stockholm is the

Opportunities for international retail brands Currently, around 35,000 people move into Stockholm each year, which makes it the fastest-growing capital in Europe. Stockholm is predicted to grow at a rate six times faster than Paris and twice as fast as Copenhagen by 2030. Every year millions of visitors travel to Stockholm. With close to 13 million commercial overnight stays in 2015, Stockholm continues to climb the list of most attractive destinations in Europe. There has been a considerable surge in new retail space developments and expansions of shopping centres and city districts. Reasons include swelling retail sales and high population growth rates, much higher than other leading European cities. The opportunities for international retail brands are many, and most indicators are in Stockholm’s favour, in particular for retail chains. Simply put: Stockholm offers high purchasing power, one of Europe’s most popular tourist destinations and an attractive business environment.

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

STOCKHOLM

... Stockholm is at the centre of the tourism industry, with close to 13 million overnight stays in commercial establishments ... Stockholm is the fastest-growing capital in Europe

Photo: Ola Ericson

DID YOU KNOW THAT...

3. Täby Centrum

7. Arninge

LARGEST EXTERNAL SHOPPING DESTINATIONS STOCKHOLM REGION

2. Barkarby Retail Park

15. Mörby Centrum

6. Kista Galleria E4

E18

9. Häggvik 15. Sollentuna Centrum 11. Vällingby City

19. Mall of Scandinavia 16. Solna Centum

13. Bromma Blocks 275

STOCKHOLM CITY

14. Värmdö R P 12. Liljeholmstorget 4. Sickla Köpkvarter

10. Nacka Forum

E20 8. Skärholmen Centrum

226

1. Kungens Kurva

17. Heron City E4

Airport

Shopping centre

Existing shopping centre going through expansion or development

Largest shopping centres and retail parks by turnover

Source: SSCD

Railway

New Development

Retail Park Existing retail park going through expansion or development

1. KUNGENS KURVA R. P Owner: IKEA Fastigheter Turnover: SEK 5,732 m GLA: 182,200 sq m No of tenants: 68

3. TÄBY CENTRUM Owner: Unibail Rodamco Turnover: mSEK 4 127 GLA: 62,075 No of tenants: 243

5. FARSTA CENTRUM Owner: Atrium Ljungberg Turnover: mSEK 2,453 GLA: 51,675 sq m No of tenants: 166

2. BARKARBY RETAIL PARK Owner: IKEA Fastigheter ab Turnover: mSEK 4 870 GLA: 159 150 No of tenants: 71

4. SICKLA KÖPKVARTER Owner: Atrium Ljungberg Turnover: mSEK 3250 GLA: 75,525 sq m No of tenants: 170

6. KISTA GALLERIA Owner: Citycon AB Turnover: mSEK 2438 GLA: 52,450 sq m No of tenants: 170

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

5. Farsta Centrum 18. Haninge

7. ARNINGEN RETAIL PARK Owner: Trophi Fastighets AB (Redito AB) Turnover: mSEK 1963 GLA: 59,350 sq m No of tenants: 51 8. SKHLM Owner: Grosvenor Fund Turnover: mSEK 1934 GLA: 53 950 sq m No of tenants: 159

STOCKHOLM

EXAMPLES OF SHOPPING CENTRES

4 Sickla Köpkvarter is the hub of a growing new part of Stockholm. A meeting place with strong urban soul where people live and work next door to shopping, restaurants, culture, educational institutions and international corporations with jobs for about 5,000 people. Sickla also offers a wide cultural range including a library, cinema, museums and craft workshops. The centre has 160 shops with offerings in all segments, including many interior design and furniture retailers. Examples of retailers: G-Star Raw, Designtorget, Urban Deli, Bookbinders Design, Naturkompaniet.

6 Kista Galleria is the largest shopping centre in Stockholm, with 170 stores. It enjoys a dominant position in the fast-growing northern area of the city, with a strong and stable catchment area. Located in Kista, the largest office submarket outside the city centre, with over 1 million sq m of office space. 125,000 people live and 70,000 people work in the area. The opening hours are 10 a.m. to 9 p.m. every day, the most generous opening hours in Stockholm. Examples of retailers: Gina Tricot, Adidas, Monki, New Yorker, Boomerang, Jysk.

5 Farsta Centrum is a modern 50-year old centre with a unique 1960s style. With its extensive range of retail, workplaces, cultural centres, educational facilities, services and ﬁtness and healthcare facilities, Farsta Centrum functions not only as one of Stockholm’s biggest retail hubs, but as a major city district centre. The centre of Farsta Centrum is home to one of Sweden’s few lively outdoor market places. Examples of retailers: GATT, Amazing Seven, Åhlens, Lagerhaus, Clas Ohlson, Stadium, H&M, Rituals and KappAhl.

12 Liljeholmstorget opened in October 2009 and is located directly adjacent to one of Stockholm’s main public transport hubs, where the metro, buses, and trams converge. The shopping centre has three floors with 92 shops, cafés and restaurants. Europe’s greenest, it was the first shopping centre in Europe to achieve LEED certification (Leadership in Energy and Environmental Design) at the highest level. Examples of retailers: Deichmann, Clas Ohlson, Esprit.

3 Täby Centrum is one of the largest shopping centre facilities in the Stockholm area with a lettable area of 62,075 sq m. The centre has 230 stores, many restaurants and cafés, and two large supermarkets. Stores and restaurants include Apple, L’Oréal, Filippa K, Hollister and Vapiano to name a few. There is also a newly refurbished cinema and other services. Täby Centrum was named the best Swedish shopping mall of the year in 2014 and the best Nordic shopping mall in 2015. These awards are given every year by NCSC.

10 Nacka Forum is the largest shopping centre in the southeastern part of Stockholm, with 129 shops, restaurants and cafés spread over four levels. The 38,000 sq m centre offers fashion, interior design, F&B and services with 1,900 indoor parking spaces. There are also pharmacies, a library, banks, healthcare and offices. Stores and restaurants include Zara, Mango, Sephora, Hamleys and Melanders, as well as exciting new pop-up concepts.

Mall of Scandinavia is the largest retail facility in Scandinavia. This new Nordic flagship is an important part of the integrated event city. The building covers about 300,000 sq m including parking spaces for 4000 cars and a total of around 250 shops, restaurants and much more. A 45,000 sq m office building is planned for the roof of the commercial facility, along with over 100 apartments. Sweden’s first IMAX cinema will be one of the mall’s many new experiences for Stockholm residents and visitors, along with restaurants, coffee shops and exclusive shops. Mall of Scandinavia benefits from an outstanding location, only 7 minutes from Stockholm city, and with direct access from the E4 and E18 highways. A new metro station is also planned for 2022.

9. HÄGGVIK RETAIL PARK Owner: Aviva Investors/ LaSalle Turnover: mSEK 1 764 GLA: 52 800 sq m No of tenants: 19 10. NACKA FORUM Owner: Unibail-Rodamco Turnover: mSEK 1 661 GLA: 38 000 sq m No of tenants: 140

11. VÄLLINGBY CITY Owner: AB Svenska Bostäder Turnover: mSEK 1 652 GLA: 53 000 sq m No of tenants: 134 12. LILJEHOLMSTORGET Owner: Citycon Turnover: SEK 1632 m GLA: 26,400 sq m No of tenants: 92

13. BROMMA BLOCKS Owner: Starwood Capital grp/Vencom P Turnover: mSEK 1 404 GLA: 50 300 sq m No of tenants: 77 14. VÄRMDÖ RETAIL PARK Owner: Aberdeen Asset Management Sweden AB Turnover: mSEK 1 365 GLA: 31 575 sq m No of tenants: 28

15. SOLLENTUNA CENTRUM Owner: Olav Thon Gruppen Turnover: mSEK 1 341 GLA: 35,000 sq m No of tenants: 114 16. SOLNA CENTRUM Owner: Unibail-Rodamco Turnover: mSEK 1 265 GLA: 36 250 sq m No of tenants: 126

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

17. HERON CITY Owner: Varma/Capman Nordic Real Estate/Cavendo Turnover: mSEK 1 222 GLA: 46 325 sq m No of tenants: 33 18. HANINGE CENTRUM Owner: Grosvenor Fund Turnover: mSEK 964 GLA: 25 100 sq m No of tenants: 78

SHOPPING CENTRES AND DEPARTMENT STORES IN STOCKHOLM CITY

T T

Vasastan

A hip residential area with many smaller fashion and interior stores and culinary restaurants.

Östermalm

This large sophisticated residential area (“Upper East Side”) has the largest concentration of private wealth in Stockholm.

Norrmalm

The central business district and main retail district of Stockholm.

4 T

City

centre

Kungsholmen

Mainly a residential area for affluent professionals. The prime retail area is Västermalmsgallerian.

12 T

T T

Gamla Stan

The Old Town dates from the 13th century.

Did you know ... … th at Mo no cle rec ch os e Ga ml a Sta en tly n as “to p up -an d-c om the ing ne igh bo urh oo d in the wo rld ”

Did you know ...

T T

7 T

… that fashion magazine Vogue recently mapped out the 15 coolest neighbourhoods in the world, and Södermalm in Stockholm placed 3rd

Södermalm

Stockholm’s most populated island, attracting young, trend-conscious urbanites, includes the retail and F&B district SoFo. The bohemian area is home to a mixture of trendy contemporary boutiques.

3 T

J Commuter trains T Metro 30 34

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

2 T

SHOPPING CENTRES 1

GLA: 30,269 sq m No of tenants: 70

Fältöversten

Fältöversten is located in the heart of Östermalm, one of the most upmarket residential areas in Stockholm. A spacious centre with around 60 stores and restaurants that satisfies most of the shopping needs of its affluent neighbours. The atmosphere is welcoming, with big labels sharing the space alongside small high-end and lifestyle brands, traditional and classic but with a modern twist. The centre is continually evolving, aiming to uphold and improve an innovative and exciting mix of food, fashion and service. Retailers include H&M, Kicks, Lindex, Jackie, Rituals and ICA. Owner: AMF Fastigheter Turnover: SEK 1,240 m GLA: 21,000 sq m No of tenants: 60

Owner: AMF Fastigheter Turnover: SEK 983 m GLA: 16,875 sq m No of tenants: 50+

Sturegallerian

Owner: ADIA Turnover: SEK 915 m GLA: 15,800 sq m No of tenants: 56

Centralstationen

Owner: Jernhusen Turnover: SEK 765 m GLA: 10,725 sq m No of tenants: 63

Västermalmsgallerian

Hornstull

Mood Stockholm

Mood Stockholm is shopping beyond shopping. An entire block in the city centre with an elegant, diverse and international atmosphere. It even includes urban gardens and unique treehouses for conference use. This is the place to find unique concepts, a high level of service and some of Stockholm’s most popular restaurants, attracting a trendaware target group with the highest of standards. The tenant mix, containing 55 units, covering the whole range from fashion to beauty and interiors perfectly reflects the needs and wants of an urban consumer. Mood Stockholm is located close to three different metro stations. Retailers include Ralph Lauren Group, Daniel Wellington, Best of Brands, Samsoe Samsoe, Rodebjer, Yellow Corner, Posh Living, Starbucks, Holy Greens, Boqueria, Air bar and more. Owner: AMF Fastigheter Turnover: SEK 521 m GLA: 9,275sq m No of tenants: 55

Galleria Skrapan

The ground floors of what used to be the Swedish tax authorities’ headquarters is now a 8,600 sq m retail space with a wide range of shopping offerings, along with a rooftop restaurant and sky bar. The well known high-rise – now converted into student apartments – occupies a central location on Södermalm and attracts shoppers of all ages. Retailers include Monki, Intersport, Habitat and Vapiano.

10 PK-Huset

Connected to the classic department store NK is the smaller PK-Huset, whose ambition is to offer something new for every family member. Well known Swedish fashion brands mingle with a handful of jewellery, watch, beauty and children’s clothes stores. Retailers include Acne, Tiger of Sweden, Gina Tricot and Polarn o Pyret. Owner: Pembroke Real Estate Turnover: SEK 305 m GLA: 5,250 sq m No of tenants: 20

11 NK

Stockholm’s classic department store, located on the major shopping street Hamngatan and adjacent to Mood Stockholm. 118 different stores featuring a vast assortment of high-end fashion and luxury goods. Restaurants and cafés for refreshments are found throughout the building. A popular grocery store and bakery is located in the basement. Examples of stores: Hermés, Ralph Lauren, Paul Smith, Burberry and Max Mara. Owner: Hufvudstaden, Turnover: SEK 2,380 m GLA: 22,000 sq m No of tenants: 118

Centralstationen is the main hub for tourists arriving from all over the world, connecting people to railways, metro lines and buses. Apart from that, Centralstationen offers a wide selection of stores, restaurants and coffee shops. Retailers include Lindex, Starbucks, ICA, Burger King and Lush.

Opened in 2013 in the city’s hipster-crowded southwest corner, Hornstull is a welcoming commercial addition to the district. With a pronounced emphasis on food, drink and social shopping, visitors can choose from a mix of some 30 F&B and apparel outlets. Retailers include H&M, Picard, Juiceverket, Frozzy Yogurt, L'Occitane and Designer’s Loft.

DEPARTMENTS STORES

Located in the dandyish Stureplan area, Sturegallerian has been a meeting point for discerning shoppers, bookworms, gourmets, coffee lovers and interior design enthusiasts since 1989. Sturegallerian caters to several walks of urban life with a diverse offering of shopping, restaurants, patisseries, nightclubs, entertainment and recreation. Retailers include: Zara, Rituals, J.Lindeberg, Massimo Dutti, My Closet, Casall, Sturehof, Grand Escalier and Sturebadet Spa.

Owner: AMF Fastigheter Turnover: SEK 552 m GLA: 9,100 sq m No of tenants: 48

Owner: Vasakronan Turnover: SEK 335 m GLA: 8,600 sq m No of tenants: 30

Ringen

Ringen is at the core of Södermalm, one of the trendiest and most innovative districts of Stockholm. It houses a mix of brands that reflect the diverse, creative and innovative people in the area. The galleria is a laid-back space for socialising and everyday shopping, where different styles combine to form an attractive whole with a quirky edge. Teatern (“The Theatre”) was launched in December 2015. The venue brings together several of Sweden’s most high-profile chefs and offers gourmet food with fast food convenience. Retailers include H&M, Kicks, MQ, Stadium and ICA.

friends and family. The centre is located right by Fridhems plan metro station, Stockholm’s third largest hub for public transport. Retailers include Rituals, H&M, Gina Tricot, Polarn o Pyret and Espresso House.

Owner: Bonnier Fastigheter, Turnover: SEK 490 m GLA: 8,300 sq m No of tenants: 30

Gallerian

Stockholm’s first and largest shopping centre, located in the heart of downtown Stockholm’s commercial hub. Comprising 70 shops and restaurants, Gallerian is home to an exciting mix of international and Swedish retailers. Among them are the most successful Hollister store (stämmer det fortfarande) in Scandinavia and the first River Island store in Sweden. The centre is seamlessly connected with the underground and tram. Car access is one of the best in the CBD. The next step is an additional 5,000 sq m of new retail space containing more attractive shopping, restaurants and entertainment concepts. Retailers include Hollister, River Island, Lindex, Nike, Clas Ohlson, G-Star RAW and H&M. Owner: AMF Fastigheter Turnover: SEK 1,726 m 2

STOCKHOLM

Located throughout the city – from the from “Upper East Side” Östermalm to hipster Söder – these are the favourite indoor shopping destinations for Stockholmers:

In the heart of Kungsholmen, one of the most urban and lively districts in Stockholm, lies the shopping centre Västermalms-gallerian. It contains more than 40 shops, creating an attractive mix of fashion, food and services. This is where urban consumers do their daily shopping and spend time with

Åhléns City

Åhléns is the leading department store operator in Sweden, whose flagship Åhléns City is the largest department store in Stockholm. Here, over 1,000 quality brands co-exist to offer the widest assortment of fashion, beauty, accessories and lifestyle products in town. Examples of brands: Desigual, Hugo Boss, Filippa K, J.Lindeberg, Oasis, Muji, Guess, Diesel and Acne. Owner: Ramsbury Property Turnover: SEK 1,635 m GLA: 20,000 sq m No of tenants: 10

Source: SSCD

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

KEY RETAIL AREAS AND DISTRICTS

STOCKHOLM CITY CENTRE

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Retail in Stockholm’s city centre is concentrated in connected shopping areas, each with its own unique atmosphere and commercial offering.

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Bibliotekstan/Birger Jarlsgatan

Bibliotekstan is Stockholm’s exclusive fashion and luxury district, a small-town environment dating back to 1885. International high-end brands such as Prada, Stella McCartney, Burberry, Ralph Lauren, Michael Kors, Chanel, Louis Vuitton and Marc by Marc Jacobs sit alongside Swedish designers Acne, Hope and Rodebjer, to name a few. Footfall: Biblioteksgatan, Fri: 20,000, Sat: 25,000 Birger Jarlsgatan: Fri: 25,000, Sat: 15,000

Hamngatan

An attractive high street with a mix of flagships like H&M, Zara and the recently opened Victoria’s Secret. Home of the classic NK department store and large shopping mall Gallerian across the street. The street stretches from the city area around Sergels Torg down to the exclusive Bibliotekstan area. Footfall: Fri: 65,000, Sat: 50,000

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Crossing Hamngatan and connecting Kungsgatan, Regeringsgatan houses the recently opened lifestyle galleria Mood Stockholm and a whole new neighbourhood that adds a contemporary mix of fashion and F&B offerings. Development of this district is ongoing to provide more attractive flagship retail space. Footfall: Fri: 13,900, Sat: 10,700 Mäster Samuelsgatan: Fri: 14,600, Sat: 14,700 Jakobsbergsgatan: Fri: 7,600, Sat: 5,000 5

Dramaten

Norrmalmstorg

Sergelgatan/Hötorgscity

A new commercial district has emerged around the exclusive Stureplan. Sturegallerian offers numerous premium brands as well as a row of up-market restaurants and nightclubs. On Humlegårdsgatan you can find Stockholm’s new “Savile Row” with a menswear focus. Footfall: Fri: 15,200, Sat: 12,000

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An area where outdoor sport retailers have created a cluster of stores, such as North Face, Hestra and Haglöfs. Connects the Mood district and Bibliotekstan, as well as Hamngatan and Kungsgatan. Footfall: Fri: 15,000, Sat: 15,000

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One of the most visited and popular sites in Stockholm, linking the city’s eastern and western retail zones. Lined with restaurants, cafés and food courts like Kungshallen, Hötorgshallen and K25. Also home to some of the premiere cinemas in Stockholm. New attractive flagship spaces are under development. Nespresso and Starbucks have chosen to locate their flagship stores on this street. Footfall: Fri: 45,000, Sat: 40,000

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Hötorgscity has a typical 1960s environment with the pedestrianised street Sergelgatan as the central hub. Shopping is diverse in this hub for young shoppers, who mainly aim for the big chain brands like Gina Tricot, H&M, Topshop, Mango, Monki and Desigual. Footfall: Fri: 35,000, Sat: 35,000 Sveavägen: Fri: 18,100, Sat: 14,300

Sturehof

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The Central Station, with its 11,000 square metres of retail space, stands out for its access to communications and transport. The main commercial area is made up of large hotels and restaurants, but new developments are under way to make room for more contemporary F&B and retail concepts. Footfall: Fri: 40,000, Sat: 30,000 37

STOCKHOLM

The busiest pedestrian shopping street in Stockholm, where the largest Swedish retailers have a presence. The street has three types of atmosphere: the southern part of this 1,500 m stretch begins in heavily touristed Old Town, the central part has a crowded ambiance with a vast retail offering, and the northern part is slightly calmer with historic architecture, cafés and restaurants, combined with independent boutiques. Location of the department store Åhlens and the upcoming hotel Scandic Haymarket. Includes brands like HM, Zara, Clas Ohlsson and Weekday. Footfall: Fri: 75,000, Sat: 75,000 Gamla Brogatan: Fri: 8,300, Sat: 10,000 Klarabergsgatan: Fri: 50,400, Sat: 32,500

Stockholm… • recorded the highest growth in international overnight stays of the top 25 European destinations in 2015. • is the No. 1 city for Nordic headquarters Source: European Cities Marketing Benchmarking Report 2015

Source: Invest Stockholm 2015

Did you know

...

Photo: Yanan Ulf H Börjesson Li

… 36 percent of the population in Sweden lives in the gr eater Stockholm re gion

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

STOCKHOLM

UNDER DEVELOPMENT IN STOCKHOLM CITY Many new developments are under way in the Stockholm region. Ranging from high-tech setups like Mall of Scandinavia with a GLA of more than 100,000 sq m, to specialised district developments and shops in restored historical buildings. KLARA C Development of a historical building on Vasagatan In the heart of Stockholm City, and with a unique position by Sergelstorg, lies Sergelhuset. This is the name of a major development project involving three properties, three streets and a square. The anonymouslooking former bank headquarters is being given a brand-new look and role to play in the city, and will offer modern centrally located office space, new commercial spaces, residential units, hotels and venues. The ground floors facing Sergelstorg are being opened up, while a wide stair between Malmskillnadsgatan and Sergelgatan both creates and contributes to new footfalls. A brand new retail property is being built at Hamngatan. Planned construction start 2017/2018. MOOD STOCKHOLM A new flagship destination Right in the centre of Stockholm city, Mood Stockholm will within the next few years grow to become a whole new business district. The proven strong pedestrian flow is expected to increase even more with new transport links, presenting a unique opportunity to evolve the area into an attractive business district. The district includes an exciting mix of retail, restaurants, social areas, offices and Epicenter, a 10000 sqm Innovation House and a hub for fast growing digital companies and cutting-edge creative corporate initiatives. Developed by AMF Fastigheter, Result and Sime. URBAN ESCAPE STOCKHOLM A whole new city space Five buildings, four streets and two squares create a Urban Escape, Stockholm

whole new city space in the heart of Stockholm’s city centre. This is where AMF Fastigheter is creating a new city space measuring some 130,000 square meters. Large and small office spaces alike will flourish. Swedish and international companies will be able to grow and scale up their operations. Restaurants, cafés and lounges will become living rooms for informal meetings. This city space is called Urban Escape Stockholm. The project to redevelop Gallerian, adding around 5,000 square meters of retail space, will form part of this project. To find out more, please visit www.urbanescape.se REGERINGSGATAN Shopping street development – ongoing project Stockholm City, AMF Fastigheter, Pembroke, Vasakronan and Hufvudstaden have joined forces to enhance the linkages and developments within the Stockholm’s existing streetscape. The desire is to build a connected platform for retail occupants to come to Stockholm and grow a successful business. Today, this street is an important link for the retail areas of the city, and the wish of all property owners in the area is to mirror the success of streets like Regent Street in London, a connected, vibrant, world-class area for shopping, working and meeting. SERGELHUSET City development - ongoing project In the centre of Stockholm City, with a unique location facing Sergels Torg, you will find Sergelhuset. This is a major ongoing development involving three properties, three streets and a city square. The anonymous-looking bank headquarters will be given a whole new expression and role to play in the city, and will offer modern central offices, brand-new retail spaces, residential units, hotels and meeting places. Bottom floors facing Sergels Torg will be opened up, with solar staircases between Malmskillnadsgatan and Sergelgatan generating entirely new pedestrian flows. Plans for a new commercial property are also in the pipeline for this big project. Planned start of construction 2017/2018.

Daily goods

Non-daily goods

Total

Gothenburg

102

130

116

Sweden

100

GOTHENBURG

Retail sales index

Source: HUI

GOTHENBURG THE SMILING FACE OF SWEDEN

The Gothenburg region is growing faster than anyone could have imagined. Serious investments are also being made in infrastructure and urban development, leading to more commuting and a population influx.

KEY FACTS GOTHENBURG GRP/Capita*: 438,000 SEK Population: • City: 548,000 (+7,000 per year) • Region: 982,000 (+12,000 per year) • County: 1,649,000 (+17,000 per year) Workforce*: 489,000 Students: 50,000

Companies: 112,000 Foreign owned companies: 2,274 Average age: 39 Highly educated people: 53% Single households: 53% Average income: SEK 250,000 Retail sales*: SEK 64 billion (10% of total Sweden)

* Gothenburg Region Source: Business Region Göteborg For more data on the Gothenburg Region, you may download the report "Facts & Figures" on www.businessregiongoteborg.com 37

The number of airline passengers continues to rise, breaking a new record in 2015, when nearly 6.2 million passengers travelled to and from Gothenburg. The hotels, holiday villages and hostels also reached new

Retail growth Retail sales are an important growth engine for the Gothenburg region, accounting for 27,000 full-time employees. The city of Gothenburg will celebrate its 400th anniversary in 2021, by which time it will have a substantially expanded infrastructure base and be an even more attractive travel destination. Retail sales play an important role in making this goal a reality. Gothenburg is increasingly making waves on the fashion scene. Major Swedish chains MQ, Lindex and KappAhl all have their headquarters in the city, as do Intersport and the designer brand Nudie Jeans. POPULATION IN THE GOTHENBURG REGION 2000-2015 AND FORECAST FOR THE PERIOD 2016-2030 1 200 000

2030, 1 157 515

1 150 000 1 100 000 1 050 000 2017, 1 012 512

1 000 000

2015, 982 360

950 000 900 000 850 000

Population forecast

2030

800 000 2025

Many have already discovered the pearl of the West Coast As a tourist and shopping destination, Gothenburg has a lot to offer. There is a wide range to choose from, and plenty of shops are within walking distance, with a mix of department stores, shopping centres, speciality shops and pleasant pedestrianised areas. The region also has extensive experience hosting and organizing large and small meetings/congresses, events and festivals, putting it in a strong position in this area relative to the rest of Sweden. This adds to the importance of and growth in tourism, and to the number of visitors.

A delicious experience of Gothenburg Gothenburg is also a fantastic city for eating out. The offering of restaurants and cafés is well developed. It has everything from Michelin-starred restaurants to tiny street stalls that serve delicious local specialities. The proximity to the sea and the archipelago means that the selection of fish and seafood is second to none in Sweden. Gothenburg offers several worldclass fish and seafood restaurants.

2020

The logistics hub of Scandinavia Scandinavia’s largest port has 400 years of experience in trading and shipping. The port currently handles more than 100 ships every week: a third of Sweden’s entire foreign trade and 60% of Sweden’s container traffic. The port offers a very wide range of routes, with traffic to over 130 destinations throughout the world, including North America, India, the Middle East and Asia. Around 25 rail shuttles enter and leave the port, with daily connections to cities throughout Sweden and Norway – an eco-smart direct connection to the rest of the world.

highs in 2015, with an increase of 10%, adding up to 4.5 million overnight stays.

2015

Driving growth in Sweden For many years, the Gothenburg region has enjoyed a birth surplus and net population growth. In addition, the Gothenburg region has the fastest growing total wages among Swedish metropolitan regions. The strong growth of the region's labour market is driven mainly by the high value added generated in the region’s production of goods and services.

Europe 2020 Regional Index: 5th place of 268 regions Source: EU Commission

2010

that this region rates highly in the global rankings. For example, according to the Swiss survey company BAK Basel, Gothenburg ranks 10th out of 117 European metropolitan areas in terms of future growth potential for economic growth and employment. 5,000,000 square metres are slated for development in the central parts of Gothenburg alone, which will double in size with 25,000 new apartments and 45,000 new jobs. The total investment in the region is estimated at 1,000 billion SEK. While new buildings will soar to new heights, the labour market is expected to grow from today’s 1.16 million inhabitants to 1.75 million inhabitants in 2030. several studies show

5th place Competitiveness The Gothenburg region boasts positive results for employment, higher education and R&D.

2005

Gothenburg is changing shape - with the largest urban development project in the Nordic area underway.

2000

GOTHENBURG AN OVERVIEW

Population actual

The Gothenburg region is growing by 32 people per day and the added average annual spending per person on retail (excl. F&B) is approx. 65,000 SEK.

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

152,000

Photo: Daniel Hรถgberg

new residents

Photo: Jennie Smith

more jobs

GOTHENBURG

102,000

DID YOU KNOW THAT... ... the retail and F&B sector in the Gothenburg region has a turnover of 71 billion SEK and employs more than 38,000 people

GROWTH IN THE GOTHENBURG REGION SINCE 2000

34% 61% 51% higher productivity

increase in total wages

increase in GRP (gross regional product)

E6 14. Stenungstorg Centre

THE LARGEST SHOPPING DESTINATIONS

9. Bäckebol Shopping centre

IN AND AROUND GOTHENBURG

11. Allum Shopping centre

E45

E20 6. Backaplan

1. Nordstan Shopping Mall 3. Arkaden

2. NK

4. Fredsgatan

Gothenburg City

To the airport

27/40 E6 155

158

E20

5. Frölunda Torg 7. Galleria 421

8. Sisjö Shopping Park

Commuter trains Shopping centre

10. Kållered Shopping Park

Retail Park Airport 12. Kungsmässan 13. Hede Fashion Outlet 40

GOTHENBURG

Frölunda torg Shopping Centre

EXAMPLES OF SHOPPING CENTRES, RETAIL PARKS AND DEPARTMENT STORES 1

Nordstan Shopping Centre

Frölunda Torg

Kållered shopping park

A visit to Nordstan, the largest shopping centre in Gothenburg, is much more than a routine shopping trip. There are over 150 shops and restaurants, and you can easily spend a full day here just browsing. Aside from the massive selection of clothing and shoes, Nordstan also offers cosmetics, home electronics, sporting goods, toys, interior design items and much more. Around Christ mas and in the summertime there are enjoya ble markets selling handicrafts and design goods.

Frölunda Torg offers 200 stores just 15 min. from the city centre. It has everything from fashion, home décor and sporting goods to cosmetics and electronics. There are also several cafés and restaurants, as well as unique delicacies at the Salutorget food hall. Park for free for three hours and experience great shopping in an inviting setting.

Kållered Köpstad was developed from open countryside into one of the region’s shopping parks in the 1970’s. A new land use plan is in the works to allow for development of the area, under which the shopping area will increase from 39,000 sq m to 72,650 sq m. Construction work at this area is underway.

Owner: Skandia Fastigheter AB Turnover: mSEK 2,847 GLA: 54,975 sq m No of tenants: 205

Owner: IKEA Centres Turnover: mSEK 1,933 m GLA: 72,650 sq m No of tenants: 33

Owner: Hufvudstaden AB & Vasakronan AB Turnover: mSEK 4,174 GLA: 77,475 sq m No of tenants: 161

Backaplan, located in Hisingen north of Gothenburg city centre, is one of Sweden’s largest shopping areas. It covers approx imately 110,000 sq m and holds more than 120 stores with a turnover in the vicinity of SEK 1,870 million. The infrastructure around the area is well developed, so Backaplan is easy to reach by any mode of transport.

Nordiska Kompaniet (NK)

NK stands for style, trends and inspiration. This exclusive department store has been located at Östra Hamngatan 42 for over a century. Spread over four floors, it has over 50 departments offering the latest in fash ion, accessories, beauty and interior design. The NK Designers department celebrates Swedish brands such as Dagmar, Whyred, Acne, Hunkydory and Odd Molly. Interna tional brands such as Marc Jacobs and D&G can also be found here. NK puts a lot of emphasis on highlighting new trends and staging product launches and premieres. Owner: Hufvudstaden AB Turnover: mSEK 684 GLA: 9,900 sq m No of tenants: 46

Arkaden

Gothenburg's modern mall Arkaden consists of 24 shops and restaurants on three levels with a focus on fashion, design and décor. Here you will find shops like Zara, Raglady, Tara, Vans, MQ, Mango, Tommy Hilfiger and Tesla. The mall opened way back in 1899. A lot has happened since then, but one thing has remained constant – its role as a modern, central shopping destination in Göteborg. Welcome to Arkaden at Brunnsparken / Fredsgatan. arkadengalleria.se Owner: Vasakronan AB Turnover: mSEK 300 GLA: 9,900 sq m No of tenants: 22

Fredsgatan

This area around the main shopping street named Fredsgatan is also called "Fredstan". Fredsgatan is a classic shopping street in downtown Gothenburg and stores have recently been rebuilt with new entrances. Also, new retail space has been created mak ing room for new concepts. Owner: Vasakronan AB & Hufvudstaden AB Turnover: mSEK 145 GLA: 6,800 sq m No of tenants: 9

Backaplan

Owner: Skandia Fastigheter AB Turnover: mSEK 2,028 GLA: 78,700 sq m No of tenants: 104

Galleria 421

Opened in 2006, it has grown into an estab lished shopping centre with an increasing number of visitors and sales. The retail space covers 24,200 sq m. The largest tenant is ICA Maxi, followed by MediaMarkt. Chains such as H&M, Intersport, Dressman, Lindex, KappAhl and Cubus are among others. Owner: Eurocommercial Properties N.V Turnover: mSEK 877 GLA: 24,200 sq m No of tenants: 12

Sisjö shopping park

Sisjö Entré is a part of Sisjö Köpstad – a customer-friendly and comprehensive shopping complex for both consumable and durable goods. Located in Askim in the south of Gothenburg, it is one of the most largest shopping areas in the region, which is rapidly growing and attracting more stores to the area. There is a mixture of stores offering electronics, DIY and home improvement, sporting goods, toys, etc. Owner: : Alaska Holding Sverige Turnover: mSEK 2,268 GLA: 83,250 sq m No of tenants: 60

Bäckebol

Located on the island of Hisingen in the northern part of town, this large shopping destination (70,950 sq m) is home to retail ers such as German home improvement giant Bauhaus, Clas Ohlson, Coop, MediaMarkt and Norwegian sports chain XXL.

Allum

Allum is located 8 km east of Gothenburg centre. It is a modern shopping centre with a retail area of 44,400 sq m, featuring special ity shops side by side with well known chains. There are 97 stores attracting 5.6 million visitors who enjoy shopping in a modern and inviting environment. Owner: Steen & Ström Sverige AB Turnover: mSEK 1,980 GLA: 44,400 sq m No of tenants: 104

Kungsmässan

The retail trade in the growing city of Kungsbacka, south of Gothenburg, is characterised by three separate shopping areas – Hede Fashion Outlet, Kungsmässan and the inner city. All three have joined forces under the name “Kungsbacka Shopping” to further develop the sector. Kungsmässan is located in the heart of Kungsbacka and is home to 85 stores. All the major chains, including H&M, Zara, KappAhl, Lindex, Dressman and Clas Ohlson, are present here, as are Volt, Tara and MQ. Owner: Aranäs KB Turnover: mSEK 1,587 GLA: 28,550 sq m No of tenants: 85

Hede Fashion Outlet

This outlet offers well-known brands in fashion, sporting goods and home furnishings from Acne, Björn Borg, Hugo Boss, Filippa K, J.Lindeberg, Kosta Boda, Lacoste, Nudie Jeans, Orrefors, Oscar Jacobson, Peak Performance and Rörstrand. Owner: Via Group Turnover: mSEK 571 GLA: 18,150 sq m No of tenants: 47

Stenungstorg Centre

This center in the municipality of Stenungsund consists of many stores with a large variety of brands. The location is in a quiet marine environment just by the ocean. Owner: Citycon Turnover: mSEK 760 GLA: 18,450 sq m No of tenants: 74

Owner: Trophi Fastighets AB (Redito AB) Turnover: mSEK 2,638 GLA: 70,950 sq m No of tenants: 30

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

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Kungsportsavenyn, known as Avenyn (the Avenue), stretches from the monumental Götaplatsen to Kungsportsbron bridge by the Moat. Avenyn is a popular destination for over 8 million Gothenburg natives and tourists every year. The boulevard and its side streets are lined with numerous cosy cafés, renowned restaurants and popular bars. In summer, Avenyn becomes even livelier as the pavements fill up with sunny terrace bars, cafés and strolling holiday makers. The district also has several muse um shops, including the one at the Gothen burg Museum of Art with its large selection of art and design books, and Röhsska, which offers an assortment of curated design items and prints. Flagship stores for Oscar Jacobson, Villeroy & Boch, Tommy Hilfiger, Bang & Olufsen, Nespresso and Laura Ash ley rub shoulders with a wide selection of top fashion chain stores. Recently the store Av33 opened here where one can find an assortment of sports brands such as Under Armour.

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Gothenburg has an exciting mix of international fashion brands, independent shops, pedestrian streets, malls and department stores.

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Haga is one of the oldest and most popular districts in Gothenburg. The neighbourhood has kept a lot of its original charm and the picturesque main street Haga Nygata is lined with well-preserved wooden houses, boutiques and cafés. It is home to numerous small boutiques that offer an eclectic mix of old and new. There is a wonderful assort ment of antiques, handicrafts, designer goods, books, children’s clothing and vin tage fashion. The neighbourhood merges into the Linné district.

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The charming area inside the Moat is home to a mix of small specialist shops and large chain stores. There are about 470 stores, more than 125 restaurants and 57 cafés, and over 10 retreats for body and mind. The aroma of freshly roasted coffee drifts from Victoriapassagen, a narrow alley lined with charming small boutiques. Beyond, the cob bled Södra Larmgatan stretches all the way to Kungsportsplatsen and the old Market Hall (Saluhallen). A little farther along the Moat stands the famous Feskekôrka fish market hall. Kungsgatan, which is mostly a pedestrian street, offers a wide variety of shops, cafés and restaurants. Recently, Tes la motors opened a showroom here in the inner city. Luxury brand Michael Kors also has a store close to the Tesla showroom. The Magasin district, previously a ware house district, now offers a great selection of shopping and exciting places to eat. A creative centre has blossomed in the neigh bourhood around Magasinsgatan, Vallgatan and Södra Larmgatan, where local Gothen burg designers have set up shop amidst cafés and vintage boutiques. Shoppers will also find speciality shops such as Emma and Malena and Velour, and can enjoy a seafood lunch at Strömmingsluckan in the heart of this district.

Linné

The Linné district extends from Järntorget square to the hub Linnéplatsen, next to Slottsskogen, a park. The street is some times described as “the main boulevard” for the locals, largely thanks to its large selec tion of restaurants and bars. The area is also good for shopping, with a varied selection of vintage, fashion boutiques and art galleries. The four side streets named Långgatan are dotted with urban fashion stores, vintage boutiques, record shops, antique shops, pubs and cafés. 43

GOTHENBURG

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UNDER DEVELOPMENT IN THE GOTHENBURG REGION

Gothenburg is in the midst of a fascinating urban development project covering 5 million square metres along the Göta Älv waterfront. River City is a vision that is set to come true in the coming years. The county in which Gothenburg is located, Västra Götaland, is the county with the largest planned volume of new retail space in Sweden – approximately 700,000 square metres. Nordstan Shopping Mall Ongoing expansion This enormous shopping centre, which attracts millions of shoppers every year, is set to grow even larger. Renovation and expansion have already started, and will provide new streets and arcades, more entrances and more retail space for boutiques and cafés. Fredstan Ongoing expansion In 2016 several new stores opened along the southern part of Fredsgatan. After extensive renovations the street now offers unique two-storey boutiques with impressive shopfronts of over 4 meters. The expression and design here are something special. This glittering portal, with stores like Best of Brands, Zara Home, Superdry, Solo and others, offers a shopping experience beyond the ordinary. Fredstan is undergoing continuous development and will offer premium concepts to the Gothenburg market. The most recent concept to open here is Michael Kors. About 6 million visitors pass through Fredstan annually. Backaplan district Ongoing 2016-2025 This large and popular retail district has a central location, just a bridge and a few minutes away from Gothenburg's inner city. It will transform into a new urban

Kongahälla Shopping/Adapta Fastigheter

district – an attractive area for living and shopping. Developers have joined forces, and plans include 5,000-6,000 housing units, public spaces and retail/ food & beverage space. Kulan Shopping District Expected Opening 2019 Kulan is under development, a 45,000 sq m shopping centre in Gothenburg, including 15,000 sq m of restaurants, service and amusement facilities, as well as 1,300 parking spaces. 300 apartments will be built next to the shopping centre. SKF’s old factory buildings are being transformed into the new shopping experience Kulan, whose architecture and design are inspired by the industrial heritage of the area. Högsbo-Sisjön Ongoing 2016-2018 This area south of Gothenburg continues to expand, and is expected to double in area over the next years. The investments will lend the area a new character, with offices, new retail space and hotels. Nya Hovås Retail Ongoing 2016-2019 This first class retail area in the prosperous residential area in southern Gothenburg, about 15-20 minutes drive from Gothenburg city center, is on its way to

GOTHENBURG

The Avenue - Avenyn - main boulevard of Gothenburg

grow bigger during the coming years. There are major plans for more retail space with a total of 50 well-sorted stores from sizes starting from 32 up to 800 sqm and more housing: 1,300 new apartments. Kållered shopping park Expected opening 2021 This is a large area of retail expansion in the municipality of Mölndal, which will give the new modern shopping destination a combined total area of nearly 80,000 sq m. Gothenburg Airport City Ongoing This huge airport area in the municipality of Härryda will be a sustainable destination for work, services, meetings, shopping and travel. There are detailed plans for large areas dedicated to logistics, business parks and retail. Kungälv - Kongahälla Shopping Expected opening 2019 A new retail destination will be established in this municipality – just along the E6 freeway. The planned name of this urban district is Kongahälla – it will consist of retail as well as non-commercial activities covering about 35,000 sq m. It will also include new residential units. All of which will be adjacent to the new travel centre also planned for in this area. Mölndal Expected opening 2018 Mölndal Galleria is a redevelopment project of parts of the existing city centre of Mölndal. The new Citycon Mölndal Galleria will feature 70 shops spread over 24,000 sq m of retail, services and F&B. The galleria will have 830 parking spaces and 145 apartments above the two-story galleria. It is a true city development project fully integrated with the existing city centre structure, using high quality architecture suited to the sensitive setting. The galleria is anchored by a large supermarket & wine store, three large fashion anchors as well as an F&B cluster.

The Avenue - Avenyn - main boulevard of Gothenburg Ongoing expansion Avenyn and its side streets are being developed to make room for even more shops, experiences and restaurants of international calibre. This transformation aims to give visitors an exceptional range of choice within fashion, food and exciting art and culture concepts. Project execution comprises several stages, with completion scheduled for 2020. The entire street will be inaugurated in 2021 as part of the celebrations marking Gothenburg’s 400th anniversary.

Kulan Shopping District

million sq m are ready to be developed in the urban areas of Gothenburg alone, and the total investment volume for the entire region is estimated at SEK 800 1000 billion. The largest sums will be invested in new housing, followed by infrastructure, industry/production and retail.

1 Swedish krona, SEK = ¤ 0.106, EUR (average 2015)

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MALMÖ OPENNESS AND ACCESSIBILITY

If you are looking for a vibrant, evolving place with an excellent geographical location that gives you access to the most densely populated region in Scandinavia – then look no further. You have come to the right place. Let us introduce you.

KEY FACTS MALMÖ & ÖRESUND REGION GRP/Capita*: 359,476 SEK Population • City: 322,000, (+4.8% since 2011) • Malmö region: 695,430 • Öresund region #: 3,900,000 Workforce: 165,000

Students • Malmö: 24,400 • Öresund region*: 153,000 (8,000 scientists) Companies • Malmö: 34,405 (1,941 are foreign-owned) • Öresund region #: 250,000

New companies: 8 reg./day Average age: 38 Highly educated people: 50% Single households: 70% Average income: SEK 207,000 Retail sales Malmö region*: SEK 45 billion (7% of Sweden)

* Malmö Region # The Öresund Region is a transnational metropolitan area centred on the cities of Copenhagen and Malmö. Source: SCB, malmobusiness

1 Swedish krona, SEK = ¤ 0.106, EUR (average 2015)

Photo: Justin Brown

MALMÖ -

GROWING AND EVOLVING The southernmost part of Sweden is a growing and evolving region, both economically and demographically. Malmö is experiencing positive population growth for the 31st consecutive year, and now has approximately 320,000 inhabitants, but the city also gives retailers access to the market across the Öresund Bridge – Copenhagen, Denmark. seamless connection with Greater Copenhagen there is a substantial flow of shoppers and commuters to and from Denmark – another nation and 2.6 million more people within reach. As the commercial centre for the western part of Skåne, Malmö was ranked #4 in Grist Magazine’s "15 Green Cities" list 2007 and the fourth most inventive city based on the number of patent applications per 10,000 residents (Forbes 2013). thanks to a

• • •

More than 300,000 inhabitants and the third largest city in Sweden. Population grew with 1.4% during 2015. 177 nationalities of the world are represented.

Young, vibrant and hip The city’s innovative and entrepreneurial spirit is exemplified by the Malmö-based company called Hövding (Swedish for chief) founded by two women

who practically created the biggest thing since the emergence of the bicycle helmet – an airbag-based helmet that claims to provide the best shock absorption in the world (video went viral and got over 100 million views, check out their FB page). The magazine Travel and Leisure ranked Malmö as the hippest city in Scandinavia in 2014. Recently Apple moved in, accompanied by champions like Ubisoft, Tarsier, King and Planeto – gaming is a serious business in the area. Other global corporations with offices here are Canon, Mercedes, Bosch, Thule, Huawei and of course Ikea – with their international HQ. Accessibility The southernmost part of Sweden, Skåne and the Greater Copenhagen region offer: • • • •

A market with 3.9 million inhabitants, of whom 1.3 million are on the Swedish side and 2.6 million are on the Danish side. 25% of Sweden’s and Denmark’s population live in the region. Access to Copenhagen airport, the largest interna tional airport in Northern Europe with flights to more than 120 destinations and direct flights to key cities like San Francisco and Shanghai, Tokyo, Sin- gapore, New York and many other world cities. Short travel times – the area has an excellent public transport network, and extensive investments are being made in infrastructure.

Architecturally, Malmö showed off its self-confidence in 2005 by finishing construction on the Turning Torso, a 54-storey twisting skyscraper that towers over the city’s western harbour area and has become the new landmark of the region. Equally stunning architecture can be found at Emporia, the largest shopping centre in Scandinavia, which earned the 2013 MAPIC award for “most innovative shopping centre”, the 2014 MIPIM award for best shopping centre, as well as the Singapore architectural design award.

SWEDEN DENMARK Öresunds Bridge Bridee Copenhagen gen M MALMÖ

2024 - The Fehmarnbelt tunnel 2026

Hövding the fashionable airbag-based helmet claimed to provide the best shock absorption in the world.

GERMANY

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

MALMÖ

Illustration: ICONO A/S, Femern A/S

The Fehmarn Belt Link, a fixed link that will bring Scandinavia and Europe even closer together. The combined rail and road tunnel is approximately 18 km long, and stretches between the towns of Puttgarten in Fehmarn (DE) and Rödby in Lolland (DK).

TRAVEL TIMES From Copenhagen International Airport to: Stockholm 1h Berlin 1h15 Brussels 1h50 San Francisco 11h20 Beijing 9h

From Malmö Station to: Berlin 6h50 Stockholm 4h20 Copenhagen 30 min Hamburg 5h30

The Öresund Bridge, from the famous crime TV series The Bridge Photo: Oskar Falck

To Helsingborg 65 km / 50 min 3

To Löddeköpinge 5 27 km / 20 min

To Kristianstad 97 km / 70 min 10 E6 9

LARGEST SHOPPING DESTINATIONS AND RETAIL PARKS

J 18 km / 20 min from Malmö

IN AND AROUND THE MALMÖ REGION

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Malmö city is really evolving now that the Triangeln shopping centre has been refurbished. The city is in full swing with its open-air restaurants, and several exciting new concepts have opened on the high street. Photography, Leif Johansson, City of Malmö, Trade & Industry Agency

– Vasakronan Property owner, Triangeln

EXAMPLES OF SHOPPING CENTRES AND RETAIL PARKS

Emporia

Emporia is the leading shopping centre in Scandinavia. It has an international atmosphere, a full range of stores, and a well-developed service concept. It is a combination of shopping, food, art and design spread over three floors. Located in Malmö’s most rapidly expanding district, Hyllie in the centre of the Öresund region, Emporia is easily accessible thanks to the Hyllie train station next door. There is a unique rooftop park that is open to the public. As well as being a magnificent viewpoint, the park is also a major part of Emporia’s environmental strategy. Emporia was named the best-looking shopping centre in the world at the World Architecture Festival in Singapore in 2013. Owner: Steen & Ström Turnover: mSEK 2,700 GLA: 70,000 sq m No of tenants: 173

Mobilia

This is one of Malmö’s most comprehensive and accessible shopping centres. With 111 shops and 2,000 parking spaces, it has a genuine atmosphere in which a strong Malmö tradition has evolved since the late 1960s. The centre expanded in 2013, and the surrounding area is accorded strong priority in the development plans. Retailers include Best of Brands, Clas Olsson and Åhléns. Owner: Atrium Ljungberg Turnover: mSEK 1,777 GLA: 50,825 sq m No of tenants: 111

Triangeln

The most central shopping centre in Malmö city, inaugurated in 1989 and rebuilt and expanded from 25,000 sq m to 34,800 sq m. After more than 25 years, Triangeln is still the largest marketplace in Malmö city centre, drawing 11 million visitors every year. It features a wide variety of shopping, with 140 shops, restaurants, cafés and other services, including H&M, VOLT, Denim & Supply and Ralph Lauren. Owner: Vasakronan Turnover: mSEK 968 GLA: 34,800 sq m No of tenants: 114

Center Syd

Center Syd is within easy driving distance of Helsingborg, Landskrona, Lund and Malmö (about 15-20 minutes driving time). In 20142015, Center Syd underwent a total refurbishment, adding about 8,000 sq m of new retail area. Galleria Center Syd is a family destination for residents in our catchment area. We plan to be the most attractive choice in the region for families with children. Galleria Center Syd has about 85 shops including services such Systembolaget, pharmacies, and much more. Anchor Tenants: ICA Maxi, Systembolaget, H&M, KappAhl, Lindex, NewYorker, Akademibokhandeln, Stadium, Dressmann, Cubus, Cassels, Drakens Playground. Galleria Center Syd is part of a large commercial area which attracts over 4 million visitors per year. Bauhaus, Elgiganten, Lager 157, and Jysk are some examples of chain stores that are on the market place. There are over 250 companies in this commercial area, with approximately 1,800 employees. 45,000 cars pass by every day on the E6 motorway and about 700,000 people live within a 40 km radius. Owner: NRF Sweden Holding Turnover: mSEK 979 GLA: 37,425 No of tenants: 79

Burlöv Centre

Located in Arlöv in the north-eastern corner of Malmö, this shopping centre has 38,700 sq m of retail space. The 73 shops include Cubus, Din Sko, Lindex, MQ, Twilfit, Gina Tricot, Rusta, Elgiganten, Stadium, H&M, Ecco and Clas Ohlsson.

Photo: Jappz Productions

Owner: Grosvenor Fund Turnover: mSEK 1,000 m GLA: 42,000 sq m No of tenants: 73

Malmö Plaza

Plaza is located at the North entrance of Malmö. Built in 2009, it has 55,000 sq m retail space and 900 parking spots. In the future it will house 108 stores, as well as bowling, restaurants and a cinema. Entryway refurbishment is ongoing and will be finished in 2017. 3

Väla Centre

With its 180 shops located outside Helsingborg, Väla brings you world-class shopping. Here shoppers will find both international chains and trendy local stores: Zara, Hugo Boss, Desigual, New Yorker, Filippa K, G-Star, Mango, J.Lindeberg and many more. Väla Centre won the NCSC Nordic award for Best Nordic Shopping Centre 2013. Väla continues to develop as a shopping area. Owner: Skandia Fastigheter Turnover: mSEK 2,230 GLA: 51,250 sq m No of tenants: 173

Owner: Commerz Real Turnover: mSEK 368 GLA: 33,000 sq m No of tenants: 13

Jägersro Centre

Jägersro Centre is located near the Jägersro racetrack and has a wide range of shops offering something for all ages. Here you’ll find everything from clothes, shoes, jewellery and electronics to everyday products in a family-friendly environment with generous opening hours and parking spaces. Jägersro Centre is also easy accessible by bus.

Nova Lund

Since its opening in 2002 in the western part of the university town of Lund, Nova Lund has become a popular shopping destination for the entire Skåne region. An additional 6,000 sq m were added in 2006. Its 81 shops centre on fashion and include Esprit, H&M, Odd Molly, Jack & Jones, Dressmann and Vero Moda. Owner: Th Real Estate Turnover: mSEK 979 GLA: 24,650 sq m No of tenants: 82 10

Galleria Boulevard

A modern, convenient urban shopping centre is taking shape in the heart of Kristianstad. Galleria Boulevard will form the hub of Kristianstad’s shopping quarter in the city centre. The shopping centre is being built and opened in three stages. Stage two opened in March 2015, and includes restaurants, cafés and a cinema. Owner: Steen & Ström Turnover: mSEK 585 m GLA: 21,300 sq m No of tenants: 36 11

Kv. Caroli

Kv. Caroli is strategically situated in the Old town close to Malmö Central Station and Malmö City. Kv. Caroli has a unique atmosphere and offers a well-balanced mix of fashion, food, service and leisure. Personal, innovative and exciting cafés, bistros and restaurants add to the mix targeting consumers. At Kv. Caroli you’ll find a variety of shops like H&M, The Body Shop, Scorett, Kicks, Hi-Fi klubben and Le Nails. The great mix of restaurants includes top Swedish chef Melker Andersson’s restaurant Köttbaren. Owner: A Group of Retail Assets Sweden AB Turnover: mSEK 498 m GLA: 13,600 sq m No of tenants: 35 12

Hansa

A centrally located meeting place and gallery for shopping, lunch or coffee. Retailers encompass most of the major brands shoppers are looking for, classics and newcomers alike. There are also several concepts unique to the region. For example, COS, & Other Stories, or Systembolaget, whose unique wine cellar is one of only three of its kind in all of Sweden. Hansa also has care facilities and a secondary school. Owner: Areim Fastigheter Turnover: mSEK 509 GLA: 12,450 sq m No of tenants: 47 13

The Svågetorp retail park

The Svågertorp retail park is in close proximity to the Öresund Bridge and offers free parking. At the Svågertorp retail park in southern Malmö, you will find a large selection of shops catering to needs in home construction, interior design, sporting goods and gardening. For example: Ilva, Bauhaus, Stof&Stil, K-rauta, Elgiganten and Stadium. IKEA has a new 44,000 square metre department store in the area, the largest IKEA store in the world. Source: Datscha SSCD

Owner: Trophi Fastighets AB (Redito AB Turnover: mSEK 514 GLA: 22,700 sq m No of tenants: 34

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

# 1 Hippest City in Scandinavia, # 4 “Green Cities”, # 4 Most inventive cities,

Travel and Leisure

Grist Magazine

Forbes Magazine

Turning Torso, the 54 story high neo-futurist skyscraper that is the new landmark in the region accompanied by the Öresund Bridge. The residential building was designed by Santiago Calatrava and is the tallest building in Scandinavia

Photography Werner Nystrand, City of Malmö, Trade & Industry Agency

A brand new office block adjacent to the Central Station in Malmö - Glasvasen (the glas vase in Swedish).

One of the most important areas of expansion today is the Western Harbour with its mixed urban structures including residential, commercial and services. one of the most sustainable and trendy districts in Malmö with amazing architecture and a view over the Öresund and the Öresund Bridge. Here you also find the spectacular 190 metre high Turning Torso and Stapelbäddsparken, which attracts skateboarders from all over the world. The district offers beautiful walks, wonderful bathing facilities, unhurried meals in restaurants, coffee and picnics on the grass, or fun and games with high-energy activities. You can also find the Dockan Marina here, with plenty

the western harbour is

of berths and facilities for guest boats, just ten minutes’ walk from Malmö Central Station. The area is known for its environmental engineering solutions and has developed into an organic, sustainable part of Malmö. The Western Harbour, more than any other area in Malmö, is an example of the city’s transformation from an industrial society to a society based on innovation and knowledge. The companies operating here are are in close proximity to Malmö University at Universitetsholmen, Malmö Centre and Malmö Central Station.

VANS in partnership with the city of Malmö history of collaborating with skaters going all the way back to the 70’s, and it was Vans and Steve Van Doren’s approach of listening to skaters and responding to their needs that helped spur this project. Building this amazing bowl and donating it to the City of Malmö is further evidence of Vans’ commitment to skateboarding and a big step in the process of giving back to the skate community. Malmö is run by skateboarders! Here you will not only find some of the most interesting skate parks, but a barrage of DIY spots and public spaces adapted for skating. The all new skate park, which plays host to the Vans Pro Skate Park Series final, is a premier built-to-spec terrain legacy construction donated by Vans to the community, as thanks for their leadership and progressive support of the city’s youth with skateboard programming and activities.

Photographer: George Pedrick, Pr & Media Dept VANS | Europe, Middle East, Africa

vans has a

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MALMÖ

KEY SHOPPING STREETS MALMÖ CITY CENTRE

Malmö offers a large selection of designer boutiques and young, trendy fashion. Commercial pedestrian areas stretch from Stortorget along Södergatan, Skomakaregatan and Baltzarsgatan, past Gustav Adolfs Torg and Södertull, and further down Södra Förstadsgatan to Triangeln and Möllevången. Most of the shopping districts are pedestrian only, and within walking distance. 1 Centralstationen (Malmö Central Station) Malmö Central Station is Sweden’s third largest station with over 45,000 travellers passing through each day. Since the Citytunnel opened in 2010, the station has gone through a major renovation, combining new modern architecture with historic buildings such as Kungalängan, the one-time waiting lounge for the king in the 19th century. At Malmö Central Station you’ll find a mix of shops selling books, magazines and flowers, as well as a wide range of nice restaurants and coffee shops with flavours from all over the world.

Malmö’s busiest locations, no matter the season. Next to Lilla Torg you will find Bastard, one of Malmö’s most popular restaurants. 5 Södra Förstadsgatan This is a popular pedestrian shopping street that stretches from Davidshallsbron bridge to Triangeln. Here you’ll find Design Torget, G Star Raw, Samsoe & Samsoe, Levis, Björn Borg, Mango and Benetton. 6 Davidshall Over the last few years, many new restaurants, cafés and shops have popped up in the area around Davidshalls torg. Most of the stores cater to a young and trend-conscious audience, but you can still find everything from boutiques with custom designs to vintage shops. Find your favourite designer at Tjallamalla, Popolino, Gry, Anceschi or Liebling.

2 Södergatan This is one of the city’s oldest streets - with a rich tapestry and a heavy flow of people. Construction along the street dates from many different times, from the Flensburg House (1596) to Baltzar City (opened in 2002). Baltzar City is part of Malmö’s most exclusive string of boutiques, and the beautiful glass façade makes for a spectacular contrast to the surrounding turn-of-the-20th-century houses. Shops on Södergatan include Zara, Mulberry, Eton, Peak Performance, Filippa K and Bolia.com. Södergatan is also home to Åhléns City, one of Sweden’s leading department store chains. Åhléns is one of Sweden’s most recognisable brands, offering a unique mix of fashionable, affordable products and solutions in the areas of fashion, interiors, entertainment, beauty and children.

Baltzargatan/Skomakargatan Baltzargatan and Skomakargatan form one of Malmö’s most exclusive shopping streets. At the intersection where Baltzargatan meets Södergatan and becomes Skomakargatan, shoppers find high-end boutiques such as Marlene Birger, Lacoste, Efva Attling, Ittala, Nespresso, Hope and Whyred. Some brands are only available here, unless you want to cross the bridge to Copenhagen. On Baltzargatan you’ll find excellent coffee at the very popular Lilla Kafferosteriet in a beautiful 17th century building.

7 Möllevångstorget Malmö’s most colourful neighbourhood with lively markets, shops and restaurants from around the world. There are 177 countries represented in Malmö, and they all come together in Möllevångstorget. When it comes to restaurants, you will find virtually the whole world represented here! Close to Möllevångstorget is also Malmö Chokladfabrik/Chocolate factory, Malmö Chocolate Museum and micro brewery Malmö Brygghus, all showcasing proud traditions from Malmö’s past.

4 Lilla Torg The Form/Design Center is located in Hedmanska Gården at Lilla Torg. Here you will find the best in Scandinavian design and local crafts. Lilla Torg is a large outdoor area that is home to several of Malmö’s best-known restaurants and clubs. Lilla Torg is one of

Photo: Fredrik Johansson, City of Malmö, Trade & Industry Agency

The new hotel and congress centre in the city of Helsingborg. The centre occupies a prime location overlooking the sea. Illustration: Jais Architects, developer: Midroc

HELSINGBORG Helsingborg is one of the fastest growing cities in the region. H+, Helsingborg’s new waterfront district, is the largest urban renewal project in Helsingborg in modern times. Once an old harbour and industrial area, H+ is undergoing a transformation into a modern residential and business district. Here you will find Campus Helsingborg with 4000 students, a new hotel and congress centre by the sea, a new shopping galleria and a boutique hotel. Visit www.businesshelsingborg.com for more projects and information.

ESS & MAX IV MAKING THE INVISIBLE VISIBLE The world’s most advanced research facilities, MAX IV and ESS, are outside Lund, 20 kilometres north of Malmö. These facilities will help scientists understand materials in much finer detail, helping them solve some of the grand challenges of our times – from cancer research to novel energy materials.

1 Swedish krona, SEK = ¤ 0.106, EUR (average 2015)

MALMÖ

UNDER DEVELOPMENT IN THE MALMÖ REGION

Linking Scandinavia to the continent, providing faster and smooth access The Fehmarn Belt tunnel being built between Denmark and Germany and is expected to be completed in 2026. The tunnel will link Scandinavia with the Continent and will shorten travel time significantly. The Öresund Bridge has played an important role in the integration and growth of the Öresund region, and the forecast is that the tunnel will have a similar impact on a competitive new greater Region. www.femern.com

Science village Scandinavia

Science village Scandinavia The land being developed just north of Lund covers 18 hectares where the plan is to build approximately 250,000 sq m GFA intended for use by businesses, research and educational facilities in the field of materials and life science research and innovation. University and college campuses, guest accommodation, research institutes, services, gyms, restaurants and cafés will be built on the plot. The buildings can be erected with up to seven or eight floors, in a variety of architectural styles. www.sciencevillage.com Malmö Industrial Park Malmö Industrial Park, situated by the harbour, is one of the most attractive locations for new business start-ups in northern Europe. The area is located close to the Malmö/Copenhagen conurbation at the threshold to the Baltic Sea region and its 100 million consumers. The strategic location makes it easy to distribute incoming and outgoing freight flows, both on a north-south axis to Scandinavia and northern Germany and on an east-west axis to Poland, the Baltic States and western Russia. The sizes of the industrial sites in the Malmö Industrial Park vary, starting at around 20,000 square metres. The subdivision of sites is flexible and there is significant scope for adaptations based on the needs of each business. Similarly, there are good opportunities for meeting the needs of businesses that need extra-large sites or have other preferences.

Malmö Saluhall, a brand new foodhall Classic food hall culture meets today’s demand for great food to take away or to eat in. Malmö Food Hall is the meeting place for real food experiences that inspire us during the week, at the weekend, or for parties. A food destination for food lovers, hungry lunch guests and passionate cooks. Malmö Food Hall heaven for food lovers!

C4 Shopping C4 Shopping is planned to open in stages. The first part of the complex opens in late 2017. The grand opening, once construction of the entire establishment is completed, will be in the end of 2018. Located in Kristianstad, the seat of Scania County which is a city with strong commercial traditions, the new shopping mall is in the center of a region with 300,000 inhabitants. With its 70,000 sqm, 2,400 parking spaces, and 100 retail spaces it will be a commercial center attracting visitors from Eastern Scania, Western Blekinge and Southern Småland. It’s situated in the green surroundings of the castle of Hammarshus, where King Christian IV of Denmark founded the city in 1614. .

Malmö Saluhall

C4 Shopping

I love this city and that is why I have invested heavily in it, with a total of three new hotels in the coming years. Malmö has incredible potential with its pioneering spirit and diversity and I have decided to be part of the city’s growth. – Petter A Stordalen, owner of Nordic Choice Hotels in Sydsvenskan 57

Photo: Johan Bävman

Shopping street, Malmö Sergels torg, Stockholm

Photo: Jakob Fridholm

Photo: Nicho Sodling

Interior design, Gothenburg Photo: Rodrigo Rivas Ruiz

Ullevi, Gothenburg

Photo: Nicho Sodling

Photo: Pixprovider 2011

Triangeln, Malmö Photo: Christoffer Lomfors

NK, Stockholm

Mood, Stockholm

Bibliotekstan, Stockholm

Food experience, Sweden Photo: Jeppe Wikström

Photo: AMF Fastigheter

LET US ASSIST YOU IN SETTING UP BUSINESS IN SWEDEN This publication is provided by the investment promotion organisations of Sweden, Stockholm, Malmö and Gothenburg in partnership with industry organisations and retail property owners. Contact us for assistance, information and network contacts when considering expanding into Sweden. is the official Swedish trade and investment council, whose mission is to facilitate and promote international investment in Sweden, and to promote the expansion of Swedish companies abroad. International companies can get free advice, tailored information, establishment support and networking contacts, when considering expanding into Sweden. www.business-sweden.se business sweden

is the official investment promotion agency of Stockholm. We work on a long-term basis with the marketing and development of the Stockholm region as a business destination. www.investstockholm.com invest stockholm business region

invest in skåne is the official business promotion agency for southern Sweden. We provide free professional advice and services to international companies considering southern Sweden for future investments, and assist regional companies in developing their international business. www.investinskane.com business region göteborg is the official investment promotion agency of the Gothenburg region. We are dedicated to strengthening and developing trade and industry in this region. We offer local expertise, market information, tailor-made data/analysis and contacts facilitating the establishment and expansion of businesses in greater Gothenburg. www.investingothenburg.com

INDUSTRY ORGANISATIONS

CONSULTANTS

stockholm property association

gate46

Based in the heart of Sweden’s thriving capital, the Stockholm Property Association represents and serves over 5,000 members in the commercial and residential real estate industry. www.fastighetsagarna.se/stockholm

provides solutions to make retailers more profitable. We offer Tenant Representation, Site Acquisition & Disposal, Legal Advice, Valuation & Advisory and Contract Management. www.gate46.se is the largest full-service real estate services firm in the world. Operating across the globe, the firm holds a leadership position in the clear majority of the world's key business centres. The firm has approximately 70,000 employees, of whom 250 are based in Sweden. We have offices in Stockholm, Gothenburg and Malmö. www.cbre.se cbre

city i samverkan

(Stockholm City Centre Partnership) is a non-profit membership organisation that initiates, manage and executes city centre projects in collaboration with local authorities, property owners and various city stakeholders. Together we strive for the best possible Stockholm City centre experience. www.cityisamverkan.se PROPERTY OWNERS is one of Sweden’s largest property investment and development companies, focusing mainly on urban commercial office and retail premises in Stockholm, with its main investment focus being on Stockholm’s city centre. AMF fastigheter is a subsidiary of AMF Pension Insurance. www.amffastigheter.se amf fastigheter

cushman & wakefield is a leading global real estate services firm that helps clients transform the way people work, shop and live. Our cross-border retail team provides innovative solutions to occupants, owners and investors, with offices in Stockholm, Norrköping, Gothenburg and Malmö. We are the centre of retail & leisure. www.cushmanwakefield.se

vasakronan is the leading commercial property company in Sweden. Our strategy is to focus on retail premises and centrally located offices in Sweden’s major growth regions: Stockholm, Uppsala, Gothenburg, Malmö and Lund. We believe in city shopping wholeheartedly, and with 320,000 sq m of retail space, we are the largest retail operator in Sweden. www.vasakronan.se

1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016)

Published in October 2016 by Business Sweden Invest Stockholm Business Region Stockholm City Center Partnership Business Region Gรถteborg Invest in Skรฅne

Main partners: CBRE The Stockholm Property Association 1