WELCOME TO
PAC INDEPENDENCE UNIVERSITY JUNE 12, 2015
SALT LAKE CITY
WELCOME Thank you for volunteering to take time out of your day to be part of our Graphic Arts Program Advisery Committee (PAC). You have been chosen because you have vital experience within the field of graphic design and I look forward to hearing your ideas regarding our program. Please take time to review this packet of information and be ready to discuss your thoughts on the questions associated with each section. It is my hope that we can create a dynamic dialogue during the time we are together. Please come ready to jump in with your input and don’t be shy with your thoughts! I believe the only way to improve our student experience is through constant evaluation and reflective practice on a high, administrative level. Your eyes, thoughts, and ideas provide a much needed “outsider” look at all we are doing. If you have any questions, please let me know and I look forward to connecting this Thursday in our PAC meeting. cheers, Lisa Hammershaimb Dean of the College of Graphic Arts
INDEPENDENCE
UNIVERSITY MISSION STATEMENT
We are dedicated to helping our students graduate and get a much better job sooner. We focus on educating people for rewarding careers and enriching lives. Our goal is for students to achieve success in career-oriented programs and enhancement of skills in critical thinking, communication, problem solving, and using technology culminating in satisfactory career placement or advancement in current employment.
HISTORY Independence University dates back to 1891. Beginning in 1978, Independence University operated as California College for Health Sciences until 2005, when it became Independence University, a name that more accurately reflects the institution’s broader range of programs and its philosophy that education should lead to greater independence. In 2010, Independence University merged with its affiliated institution, Stevens-Henager College, becoming a branch of Stevens-Henager’s main campus in Ogden/West Haven, Utah. The main campus is located at 1890 South 1350 West, West Haven, UT 84401. Today, IU is comprised of four colleges: the College of Health Sciences; the College of Business; the School of Graphic Arts; and the School of Technology. Our institution has dedicated itself for more than 35 years to providing distance education to working adults. Specializing in allied health programs, IU made its mark in areas such as respiratory care education, becoming the first institution to offer accredited respiratory care programs at a distance. IU has also reached beyond the barriers of traditional on-campus education to offer programs not only to working adults across the United States but also to those serving in the military and to international students living in the U.S.
GRAPHIC ARTS
PROGRAM
MISSION STATEMENT The graphic arts program is dedicated to transforming the previously anonymous spaces of online learning into human-centered, dynamic creative communities so that students gain not only a comprehensive education in technical skills but also become confident creative contributors to the larger graphic design discourse.
GRAPHIC ARTS STUDENT PROFILE ASSOCIATE PROGRAM: 496 STUDENTS BACHELOR PROGRAM: 248 STUDENTS AVERAGE AGE RANGE: 25–40 YEARS OLD LOCATION: DISTRIBUTED ACROSS ALL 50 STATES
GRAPHIC ARTS FACULTY PROFILE 13 PART-TIME ADJUNCT INSTRUCTORS 2 FULL-TIME INSTRUCTORS 10 ASSOCIATE DEANS 1 DEAN
PART ONE:
ACTION ITEM
REVIEW
The following two action items emerged from our Fall PAC meeting held in October 2014. They are listed below along with their current status. If you have additional questions or comments, please voice them during the PAC meeting. SUGGESTION: Change current Gen Ed history course to an Art History/History of Design course. ACTION: After examining the overall program flow and course structure, it was deteremined that replacing an entire course would not be feasible. However a new plan has been constructed that will incorporate art history/history of design into key design courses throughout the pace of the program. SUGGESTION: Incorporate code/user experience design into the existing web design course curriculum. ACTION: We would like your suggestions later in this meeting regarding appropriate software as well as potential curriculum ideas.
SUGGESTION: Create a portal for businesses to submit design project requests to be completed by students. ACTION: Though we have not yet constructed an official portal, all team members are actively promoting upper division students as potential designers for client projects within their professional networks. We hope to build out an official portal in the upcoming year.
PART TWO:
COURSE OBJECTIVE
REVIEW Please look over the following course objectives and be prepared to answer the following question during the PAC meeting.
After reviewing the graphic arts course objectives, are they sufficient to meet the needs of the industry for the jobs available based on the level of education provided?
GRAPHIC ARTS
COURSE OBJECTIVES APP 101: COMPUTER FUNDAMENTALS DES 103: ILLUSTRATOR BASICS b Use each part of the Microsoft office suite to create simple data objects, such as documents, spreadsheets, presentations and web sites. b Explain the use of different software capabilities in Microsoft Office.
b Identify and apply all the panel tools in Illustrator. b Demonstrate proficiency with the Pen tool. b Convert a raster graphic into a vector version. b Create and manipulate text using typographic tools.
DES 104: PHOTOSHOP
DES 105: PAGE LAYOUT PRINCIPLES
b Identify and apply all the panel tools in Photoshop. b Explain and apply the image editing tools to correct and manipulate images. b Demonstrate “non-destructive editing� principles. b Create and successfully apply layers and masking.
b Identify and apply all the panel tools in InDesign. b Demonstrate effective grid usage b Use and manipulate master pages. b Create and apply document styles and text styles. b Utilize and manipulate text using typographic tools.
DES 109: GRAPHIC DESIGN 1
DES 113: TYPOGRAPHY
b Summarize the role of the graphic designer. b Identify the principles and elements of design. b Apply graphic design process. b Learn a basic overview of Illustrator, Photoshop, and InDesign
b Understand typographic history and the influences it has on modern-day graphic design. b Identify fonts based on fundamental characteristics. b Combine and utilize complimentary fonts in various mediums. b Correctly use typographic hierarchy.
DES 114: PRINT PRODUCTION & COLOR THEORY
DES 209: GRAPHIC DESIGN 2
b Demonstrate knowledge in color theory practice and application in a variety of media b Identify the different software and press requirements for print production b Write print specifications for the bidding process b Manage a project from concept to pre-press and print production
b Demonstrate proficiency in the design process from inception to completion. b Identify the components and types of grids used in layouts. b Write and execute a creative brief. b Demonstrate intermediate-level software skills in Illustrator, Photoshop, and InDesign
DES 240: INFORMATION DESIGN
DES 241: WEB DESIGN
b Create visual representation of technical information in a variety of mediums.
b Designing websites with creative interfaces, strong graphic images, functional site organization, and logical navigation.
DES 242: LOGO & IDENTITY DESIGN
DES 243: LAYOUT DESIGN
b Evaluate logo effectiveness through analysis of case studies. b Demonstrate appropriate use of typeface and color in logo development. b Develop a logo usage guide.
b Demonstrate effective traditional grid usage b Demonstrate effective experimental grid usage b Produce print-ready InDesign document
DES 244: PACKAGE DESIGN
DES 245: ADVERTISING DESIGN
b Evaluate and critique package design b Create and modify die lines b Mock up and present package design using Photoshop 3D capability
b Identify visually persuasive messages in advertising b Define a core concept exclusively through visuals b Mock up and present an advertising campaign
DES 250: PORTFOLIO DESIGN
DES305: WEB PORTFOLIO DESIGN
b Define personal style and brand
b Discuss presenting work to potential clients via the Internet.
b Refine and adjust projects as necessary b Create basic personal Behance website
b Identify personal strengths and weaknesses b Create an HTML-based Web Portfolio site to present to potential clients or employers.
DES 314: ADVANCED COLOR THEORY DES 323: INTERMEDIATE PHOTOSHOP b Discuss advanced theoretical considerations of color b Create masks, adjust colors and make selections theory using the Channels Panel. b Describe the major means of media reproduction b Adjust and enhance images with speed and and their impact on color proficiency. b Demonstrate ability to adapt projects to different b Determine and implement proper strategies for file production methods while preserving underlying optimization. color goals
DES 324: INTERMEDIATE ILLUSTRATOR DES 336: GRAPHIC DESIGN 3 b Demonstrate refined pen tool and tracing skills b Apply shading, blending, masking, and mesh tools b Apply gradient and basic 3D effects
b Discuss major styles of graphic design, including historical and cultural influences b Analyze projects to determine style choices, target audience, effectiveness, and cohesiveness with broader corporate design projects and business image b Demonstrate proficiency at all aspects of design process
DES 340: BRANDING & IDENTITY
DES 344: ADV. PRINT PRODUCTION
b Demonstrate marketing research skills b Evaluate brand & identity effectiveness through analysis of case studies b Develop branding & identity strategies appropriate for the client b Develop a corporate identity style guide
b Demonstrate understanding of specialty printing processes b Explain strategies for meeting output goals using multiple printing processes for a single project b Explain how to maintain cohesive output for projects spanning multiple production process, such as billboard, magazine ad, cardboard package, and a web site.
DES 355: GRAPHIC DESIGN BUSINESS
DES 370: ADVANCED LOGO DESIGN
b Demonstrate knowledge of legal requirements for setting up a graphic design business in the location of the student b Develop a graphic design specific business plan
b Revise a company logo from an existing logo to a new logo based on a new corporate mission statement, area of focus, and/or stated identity goal(s) b Discuss the success and failures of various existing logos in terms of visual appeal, connectivity to broader corporate messages, surrounding culture, and originality b Collaboratively design a logo as part of a design team
DES 375: ADVANCED PACKAGE DESIGN DES 380: ADVANCED ILLUSTRATOR b Discuss the success and failures of various existing package designs b Create a package design campaign executed acorss multiple containers using 3D mockup
b Demonstrate advanced techniques using the Mesh tool. b Create one, two, and three point perspective illustrations with the Perspective tool. b Utilize 3D effect tools.
DES 460: ADVANCED PHOTOSHOP
DES 470: ADV. ADVERTISING DESIGN
b Transform and maximize Smart Objects and apply Smart Filters creating complex effects. b Demonstrate how to use the record actions feature. b Demonstrate how to batch-process a group of images.
b Create multi-format advertising that is connected including various print and digital media b Demonstrate ability to create effective advertising based on external copy provided by marketing b Discuss theory and practical application in advertising of persuasion and color psychology
DES 475: DIGITAL PHOTOGRAPHY
DES 499: DESIGN CAPSTONE
b Display a basic working knowledge of the Digital SLR Camera. b Explain depth-of-field, exposure, focus, resolution and file formats (RAW, compressed and uncompressed) as related to digital photography. b Apply composition in shooting products, clothing, models, and food.
b Demonstrate advanced skills in Illustrator, Photoshop, and InDesign b Demonstrate ability to work with a supervisor and adapt projects on the fly for the best possible results. b Present all projects as unifed and consistent with personal design brand
PART THREE:
CURRICULUM
REVIEW Please look over the following course objectives and be prepared to answer the following five question during the PAC meeting.
b Which courses do you feel are most appropriate to the degree being offered? b Are any of the courses not appropriate? b What additional courses would you include in this degree? b Are the courses offering enough depth and breadth for the degree offered? b Is program length sufficient to handle the content being delivered and sufficient to handle the needs in the industry for training?
GRAPHIC ARTS: AAS DEGREE
CURRICULUM OVERVIEW DEGREE: ASSOCIATE OF APPLIED SCIENCE LENGTH: 20 MONTHS FULL-TIME; 99.5 CREDITS PROGRAM OVERVIEW: This program prepares students for an entry-level career in graphic arts. With a diversity of program courses, the student will build a strong foundation in all areas required to be successful in this field: advertising design, multimedia applications, web design, marketing, and graphic design.
DESIGN COURSES:
Computer Fundamentals Web Page Design Principles Illustrator Basics Photoshop Page Layout Tools Graphic Design I Typography Print Production and Color Theory Graphic Design II Information Design Web Design Logo and Identity Design Layout Design Package Design Advertising Design Flash Animation Portfolio Design Advertising Principles
GENERAL EDUCATION COURSES: Psychology of Motivation Professional Development English Composition Communication Arts American Civilization College Algebra Introduction to Logic Sociology Marketing Entrepreneurship Internet Commerce
GRAPHIC ARTS: BS DEGREE
CURRICULUM OVERVIEW DEGREE: BACHELOR OF SCIENCE LENGTH: 36 MONTHS FULL-TIME; 183 CREDITS PROGRAM OVERVIEW: The Bachelor of Science in Graphic Arts prepares students to plan, analyze, and create visual solutions to communication challenges. The combination of the study of theory and a mastery of in-studio visual communication methods enables students to get messages across in print, electronic, and film media using a variety of methods, such as color, type, illustration, photography, animation, and various print and layout techniques. GENERAL EDUCATION COURSES: Psychology of Motivation Professional Development English Composition Communication Arts Advanced Interpersonal Communication American Civilization U.S. History Since the Civil War College Algebra Introduction to Logic Critical Thinking Biological Psychology Sociology Sociology of Aging Statistics Entrepreneurship Internet Commerce Advertising Principles Marketing Strategies Selling and Sales Management Organizational Design and Change
DESIGN COURSES:
Computer Fundamentals Web Page Design Principles Illustrator Basics Photoshop Page Layout Tools Graphic Design I Typography Print Production and Color Theory Graphic Design II Information Design Web Design Logo and Identity Design Layout Design Package Design Advertising Design Flash Portfolio Design Web Portfolio Design Advanced Color Theory Intermediate Photoshop Intermediate Illustrator Graphic Design III Branding and Identity Advanced Print Production Graphic Design Business Management Flash Animation Flash Action Scripting Advanced Logo Design Advanced Package Design Advanced Illustrator Advanced Photoshop Advanced Advertising Design Digital Photography Design Capstone Project *offered in collaboration with the Computer Science Department
PART FOUR:
EQUIPMENT All students receive a MacBook Pro preloaded with Adobe CC and Microsoft Office upon entry into the program. Please prepared to answer the following two question during the PAC meeting.
b Would you suggest any additional equipment or upgrades? b Is the equipment sufficiently current for all types of employers?
PART FIVE:
TRENDS Please prepared to answer the following three question during the PAC meeting.
b What are the trends you are seeing in your industry regarding new technology? b What are the trends in procedures or developments in the design industry b What skills would you like to see in new graduates?
PART SIX:
ACTION
ITEMS
The following three action items have been identified by the graphic arts team to help increase our student engagement, successful program completion, and overall connection to the profession of design. Please read the overviews of each action item below and if you have additional questions or action items, please bring them up during our PAC meeting.
ACTION ITEM 1: PROGRAM NAME RECOMMENDATION b It has come to our attention that our program name, “Graphic Arts� might be seen as preparing students for an obsolete field of study After reviewing our curriculum, do you have any recommendations for an updated name for our program? ACTION ITEM 2: WEB DESIGN SKILLS AND SOFTWARE b We are in the midst of rethinking what skills we teach in our web design focused courses and also what software we introduce students to in these courses. What is your recommendation for software usage and skills covered in first our DES241: Beginning Web Design course and then our APP242: Intermediate Web Design course?
ACTION ITEM 3: ANIMATION SKILLS AND SOFTWARE b We are updating our Digital Animation courses. Previously we were teaching Flash but know that there is a shift away from that professionally. What do you recommend we move toward in these courses?