2016 MARKETING & EVENTS
WHO IS L’OFFICIEL VIETNAM? WE ARE A MEDIA
LEGITIMATE TO SPEAK ABOUT BRANDS WE HAVE EXPERTS IN EACH FIELD ABLE TO UNDERSTAND THE STORY TELLING AND PROBLEMATIC OF BRANDS
WE ARE IN TOUCH
WITH TRENDSETTING CONSUMER’S COMMUNITIES AND WE ARE ABLE TO DISCOVER NEW TRENDSETTERS
ALL OF WHAT WE SPEAK ABOUT
IS TRENDY FOR ITS NOVELTY, AUTHENTICITY, CREATIVITY & QUALITY
L’OFFICIEL VIETNAM OUR VALUES FASHION & HERITAGE
Fashion is at the core of L’Officiel since 1921. Today, more than ever, we aim to bring ouy readers to the front row and experience what fashion really is.
THINK GLOBAL, THINK LOCAL
« Make it local, Make it global » Local implementation of the global special operations local introduction of contentlocal possibilities of comunity management digital expansiona unique value shared among networks.
COMMON TARGET
Influencers, powerful, front row, fashion oriented, high taste, well educated, high buying power .
L’OFFICIEL VIETNAM IS UNIQUE ATTRACTIVE AND INSPIRING
Front row is the row of influence, power, image, glamour and L’Officiel is the magazine of « FRONT ROW KNOW-HOW », illuminating the univers of those who embody the modern elite style and elegance.
CHIC AND TRENDY
Elegance and everyday style, chic fashion and latest trends, all of this is reunited by a unique creatie direction which proposes a fashion close to the brands and to its target readers.
L’OFFICIEL VIETNAM - WHAT WE DO
DIGITAL
360
degree
SPECIAL OPERATIONS
EVENTS
L’OFFICIEL VIETNAM - WHAT WE DO
DISTRIBUTION FIGURES POS
• Newsstand (Trường Phát): 309 • Family mart : 81 • Ministop : 24 • Phương Nam Bookstore : 18 • Fahasha : 4 • Online : tiki, vinabook, magzter, 3nana, sapbaodientu, …
PR distribution
• Coffee/restaurant : 142 • Hotel/resort : 46 • Auto showroom : 30 • Spa/ gym center : 45 • 2016 : airport lounges, banks, golf club, fair and exhibition, cinema, office building…
L’OFFICIEL VIETNAM GOES DIGITAL
VIETNAM DIGITAL SNAPSHOT More than 41 millions Internet users More than 30 millions active Facebook users More than 134 millions active mobile subscriptions
L’OFFICIEL VIETNAM GOES DIGITAL
DECEMBER 2015
DECEMBER 2016
Website : 60K visitors/month (new visitor > 85,5%)
Website : 200’000 visitors/month
Social media : Facebook fan page : 6000 fans, over 50k reach/month Instagram : 2000 followers
Social media : Facebook fan page : 50’000 fans, over 200k reach/month Instagram : 10’000 followers
Digital newsstand : Local : 3nana, Ookbee, sapbaodientu,vinabook, tiki,…Internationnal : magzter, amazon
Digital newsstand: App E-Magazine : L’O Vietnam on AppStore, GooglePlay Game/Contest on social media
L’OFFICIEL VIETNAM GOES DIGITAL
DIGITAL MARKETING ACTIVITIES L’OFFICIEL MAY DEVELOP A DIGITAL STRATEGY TO ACCOMPANY EDITORIAL PROJECTS OR MAY RESPOND TO THE SPECIFIC NEEDS OF A BRAND TO PRODUCE PURE NATIVE CONTENT.
L’OFFICIEL VIETNAM GOES DIGITAL 1. Digital marketing activites related to events:
Mini games on Facebook, Insta and Website before or during events. Teaser about events including activities, special guests, locations, etc. Pre-event and post-event reports. Viral news on well-known online magazines such as Zing, Eva, Saostar, etc.
4. Mini Games:
2. Young Designer contest: Paris in me:
Contest two times per year on Facebook. Using hashtag #lofficielvietnam for communication and all related activities. Viral news on well-known online website such as Zing, Eva, Saostar, etc.
Talk shows with top third-year students from fashion universities and special guests to exchange their exprience of beauty, fashion and lifestyle. Once or twice every three months at two to four universities. A mini game to create an interaction and interest will be organized 2 weeks before the event.
3. Short Video Clip contest on Instagram:
6. E-Newsletter
Monthly contest on Instagram, Facebook before new issue release date. Board of judges composed by famous artist, producers or KOL The candidates will creat a short video clip with L’Officiel magazine and post on Instagram. Using hashtag #lofficielvietnam for communication and all related activities. Viral news on well-known online magazines such as Zing, Eva, Saostar, etc.
Monthly event on Facebook or during other events like Beauty Day, Shining tour, etc. Updating all information about the event day by day to viral news on online magazines. 5. L’Officiel Talk show with universities in Fashion:
The monthly e-newsletter will be send to the database of Adpress to share about every new released of L’Officiel including: 1. New issue hot topics, 2. What happened: The previous months activities 3.Coming next: Announcement of the coming events or special activities and collaborations.
L’OFFICIEL VIETNAM GOES DIGITAL
DIGITAL PR ACTIVITIES EXCLUSIVE KOL COMMUNITY L’OFFICIEL CHOOSES LOCAL DIGITAL EXPERTS AND WEB PURE PLAYERS FROM FASHION, BEAUTY AND LIFESTYLE FIELDS TO BUILD A STRONG PARTNERSHIPS AND DEVELOP UNIQUE OFFERS AND STRONG SOCIAL MEDIA ACTIVATION FOR ITS CLIENTS.
L’OFFICIEL VIETNAM - WHAT WE DO
ADPRESS EVENTS CALENDAR 2016 IN 2016 ADPRESS WILL BECOME A SPECIAL ALLY FOR THE BRANDS, ORGANIZING EXCLUSIVE EVENTS WITH ITS UNIQUE COMMUNITY IN ORDER TO ACCOMPANY EDITORIAL PROJECTS IN THE COUNTRY.
February
L’Officiel Gala dinner in Hanoi
April
Road Shows in HCMC
June
Beauty Day
July
L’Officiel One Year Anniversary
September Road Show Hanoi
Monthly Afternoon Tea Shining Tour
October
Road Show HCMC
December
Beauty Day in HCMC
L’OFFICIEL VIETNAM - WHAT WE DO
High Afternoon Tea
Date : One afternoon per month Where : High end restaurants or 5stars hotels Duration : 2hours Number of people expected : 20 to 30 Target : KOL, VIPs, Clients, Women and men, interest in fashion, beauty and art, high purchasing power
Get together with L’Officiel’s KOL community
To share the “Art de Vivre” and “French Style” through monthly themed afternoon tea in luxury and sophisticated locations (High end restaurants or 5stars hotels) To educate and create interest around strategic topics in fashion, beauty or lifestyle with the participation of brands or special guests/speakers. To create a good dynamic among different brands with L’Officiel’s community and its KOL in order to increase the social media activities and online presence.
L’OFFICIEL VIETNAM - WHAT WE DO
Shining Tour
Date : Monthly event Where : Famous universities or top companies in town Duration : 2hours Number of people expected : From 50 to 200 particpants Target : Business women, executives and management level, students in Fashion and art For 2 hours, L’Officiel Shining tour will share fashion or make up tutorials upon requests. Part 1: Try and test the products with advice from a stylist or make up artist Part 2: One KOL will be the special guest and share her daily experience and tips on how to look beautiful
L’OFFICIEL VIETNAM - WHAT WE DO
L’OFFICIEL ROADSHOWS
Date : April / September / October Time : All day Where : In the shopping malls of the main cities : HCMC and Hanoi Duration : 1 weekend per city (From Friday to Sunday) Number of people expected : From 1 000 to 5000 per city Target : Women and men, interest in fashion, beauty and art, high purchasing power Pre-event : Press and VIP Opening Cocktail with KOL Objective : High seasons, focus on novelties and new launches for brands / partners
L’OFFICIEL VIETNAM - WHAT WE DO
beauty day
L’Officiel will offer to people to travel around the world through a day dedicated to cosmetics. Taking inspiration from the fashion week, this event will bring you to the most vibrant and trendy capitals (New York, Paris, London, Milan and Tokyo). L’Officiel Beauty Day will immerge people in different cultures and will be an unique experience, enjoyable, informative and relaxing, for women, men, kids, but also the occasion for gathering in family.
Date : June & December 2016 Time : All day, Saturday & Sunday Where : 5* hotels in HCMC & Hanoi Number of people expected : Up to 2 000 people Target : Women, men, families Objective: Private sales for brands/partners
L’OFFICIEL VIETNAM - WHAT WE DO
L’OFFICIEL VIETNAM GALA DINNER IN HANOI After the launching event in Ho Chi Minh City on November 4, 2015, L’Officiel Vietnam goes to Hanoi.Through a very glamourous and exclusive dinner, L’Officiel Vietnam will get together with top clients, partners and influencers of Hanoi.
Date: The 19th February 2016 Time: From 18H00 to 21H00 Number of guests: 100 people Profiles of guests: CEO and president of distribution group of luxury brands, influencers in the Art and Fashion industries, top-models, celebrities, etc. Concept:
Part 1: Welcoming the guests through a fashion and art exhibition by L’Officiel Vietnam Part 2: Seating Gala dinner in a very sophisticated set up with the presentation of L’Offficiel and a live performance by a jazz band.
L’OFFICIEL VIETNAM - WHAT WE DO
L’OFFICIEL FIRST ANNIVERSARY CELEBRATION Let’s celebrate with L’Officiel Vietnam its first anniversary during an unforgettable Gala evening! At this occasion, L’Officiel Vietnam will award people from different industries that belong to L’Officiel’s expertise (Fashion, Beauty, Art, Living, etc.)
Date : July 1, 2016 Time : From 18h00 to 22h00 Number of people expected : 200 vips, top clients and partners, KOL, celebrities and media.
L’OFFICIEL VIETNAM – YOUR EVENT ORGANIZER
CORPORATE AND PRIVATE EVENTS L’Officiel will provide a customized and exclusive concept for brands in luxury locations or brands’ boutiques.The offer will include: Concept fee, set up production, logistics, catering, invitations, a targeted guests list and strong communication plan.
Coming together is a beginning Keeping together is progress Working together is success Thank you
ADPRESS CO.LTD HN: G8, Tầng 8, Tòa nhà B, 96 – Định Công, Q.Thanh Xuân Tel: +84 04 3200 5656 | Fax: +84 04 3201 5656
HCM: Lầu 3, 103 – Đồng Khởi, Quận 1, HCM Tel: +84 08 3822 7737 | Fax: +84 08 3822 7738