N E W S L E T T E R APRIL 2019
31 Ways
TO BOOK MORE PARTIES
inside...
INCENTIVE GOODIES Why you want them and how to get them!
VIP FACTOR
How attentive are you to your best customers?
OUT & ABOUT
Tips to soar at sponsoring while you are just being you!
PLUS
Star Seasonal Sellers
B2B: Building
Stop selling and start building.
Lisa Niederberger Senior Executive Director 832-493-0770 lisaniederberger@gmail.com
Join the Conversation!
www.facebook.com/groups/ladiesmakingnoise/
Always Gifting Season
Moms, Brides, and Grads!
If she’s giving any gifts, she needs to host! Why buy them when she can earn them by partying! celebrate - encourage - reward
NEW! Tote-ally Thermal $15US/$20CA
Fresh Market Thermal $15US/$20 CA
Monthly specials
April Product Incentive
Earn one of three new Summer Product bundles for FREE along with a pack of 15 Summer Guides when you submit $1,000+ in PV this month!
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Are you new to Thirty-One? Join one of our New Consultant Webinars every Tuesday at 1 & 9 pm EST! You’ll be glad you did!
accountable g Take ownership of your actions and be open-minded and willing to listen.
SPRING TRAINING Mondays Walk the Stage Wednesdays Wishes Wednesday Thursdays Ready, Set, Share
April 2019
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18 22 23 25 29 30
calendar
April Specials Conference Registration is open! Training: Walk the Stage Fresh Food LIVE! Payday! How are you sharing yours? Training: Ready, Set, Share Home Office Leads Assigned - did you qualify? Training: Walk the Stage Training: Ready, Set, Share Training: Walk the Stage Summer Sneak Peek LIVE! Training: Ready, Set, Share Payday! Loving the Thirty-One Life! Training: Walk the Stage Spring Remix Live Last Day: April Specials Last Day: LIT Earning Period
a look ahead
APRIL SPECIALS
Dream More. Achieve More. Facebook LIVE first Tuesday of every month at 9 pm EST!
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MAY SPECIALS
EARNING
Incentives!
From time to time, Home Office offers us the opportunity to earn an incentive that can play a significant role in our business. This month, we have a product incentive that is available to all of us! Let’s talk about why and how we can all earn it this month!
Why do we want to earn product incentives? Simple! They are almost always an upcoming customer special or hostess exclusive or somehow related to a special product promo that is going to be coming up. Home Office provides a way for us to earn these so we can get this product into our hands without having to invest our money in purchasing it. In fact, by meeting the earning requirements, you actually get paid to earn it! How cool is that? How will you earn the April Incentive? By submitting $1,000 in PV during the month of April, you will automatically qualify to earn the incentive. It’s as simple as that! No other requirements.
Corner Senior Consultant
Here are a few tips t help you out and get you well on your way to a great payday and some free product!
• Capitalize on upcoming gift giving opportunities - Easter, Mother’s Day, graduations, weddings and encourage people to shop early! some great • Bundle products and sell Solution Sets if your party schedule is light this month. • Reach out to everyone who has purchased a thermal product in the past. Ask them how they like it and let them know that two of our familyfriendly thermals are on special this month! • Reach out to all of your sports mom’s and dad’s and share the special! • Look back at past orders and find everyone who purchased a purse more than a year ago and call them up - they need a new bag!
With a little ingenuity and Now, of course, getting to leg work, you’ll have that the $1,000 PV mark can e incentive earned and ready a challenge, but it is so very to show it off to book those early summer parties! doable!
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To move up the ladder you need them! PEQAs! What’s a PEQA? PEQA is an abbreviation for: Personally Enrolled Qualified and Active Consultant. These are New Consultants who join your team and submit $1,000 in Personal Volume. How can I help my New Consultants get qualified? You should train, support, and cheer on your PEQAs for success! Help her plan her launch party or consider doing it with her. You can also help her get qualified by striving to reach each of her StartSwell levels - then she will not only qualify, but will earn FREE product along the way! Don’t forget while you recruit at the party that it is perfectly acceptable to allow a Hostess to convert to a New Consultant and use her party as her launch party!
Out and About SPONSORING
I’m often asked, beyond recruiting at parties, what are some other ways to find new team members? In my opinion, it’s all about finding a way to trigger conversations as you move through your life, interact at your kid’s school, church, shopping, etc.
Now, once you get one of these golden opportunities and you find the conversation turning towards business, keep it short and sweet and keep pivoting back to them! The best way to do that is to ask questions about their life and needs. Questions like “What do you do for a living?” or “How many kids do you have?” can often lead to conversations about how your business can support them. The more you can tie your information into what they share, instead of bombarding them with mind-numbing facts about the business plan, the more likely they’ll be to want to learn more.
Now, for the record, I am not suggesting you start assaulting someone in the grocery store line to share your opportunity. Having them approach you is a much better way to start the conversation. So what are you carrying, wearing, etc. - that’s going to prompt someone to approach you and ask you about your bag rather than the other way around. Carrying and Another tip - always carry using products daily is a catalog and a few party your best advertising tool! date cards. If they book the party, offer them a Want to know what product catalog and invite them to in this season’s line up is a fill out the card with their real conversation starter? info. Then you have their How about our Foldaway info and can follow up. bags! They are just cool! Someone sees you whip The weather is starting to that baby out and start warm up a bit and spring using it and they are going is a perfect time for many to be instantly interested people to start a new and want to know where business. you got it! There is your How do you recruit outside opportunity! of your parties?
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business BUILDING
Getting ! s c i s a B Back to Book, party, and recruit the three basics that are the foundation we build our businesses on. Do you stay true to them? It’s easy to get swept up into “what is working” at the moment or the latest trend in how to recruit someone or a booking blitz, but when the trend fades or the blitz is over - what do you do? You start again - with the basics! They are tried, tested, and true! They are where each New Consultant begins her journey - it’s where you began yours! It’s where Cindy started all those many years ago. Well ladies, if it ain’t broke.....
it begins and starts to grow. dozen times - it’s really all It’s what we call “planting a about the relationships, and seed”. your job is building them from your first interaction with Over time, you nurture that people. seed with more conversations and it begins to grow into a So as you head over to solid and strong relationship someone’s house to do a that eventually produces the party, stop and ask yourself results you want - an order, why you are there and make a party, a new team member, a list of at least three things but more importantly - a you can do that night to relationship and a friendship increase your relationship that you tend to and continue building skills with the guests. to grow. Just remember, selling stuff is not your primary job seriously - it is NOT about the pocketbooks, totes, or anything else. Your job is to share and build relationships. When people feel valued by you because of your interaction with them, they’re more likely to want to buy from you, book a party with you.
The next time someone asks you what you do - change your mindset and your response to that question. Blow their mind - tell them you are a relationship builder who happens to sell cute little bags for a living. Believe me, that will probably get their attention way more quickly than telling then about the special of the month!
It all starts with a conversation. Whether it is at a party, on the phone, or in line at the market - the conversation is where You’ve heard Cindy say it a What do you think?
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What’s a niche? It’s a specialized segment of the market for a particular kind of product.
Seasonal Goodies
Make the most of niche audience marketing
Our Hippity Hop Mini Storage Bin is the epitome of a niche product - talk about Easter appeal!! A product like this is the perfect reason to reach out to the moms (especially new moms), grandmoms, and even teachers! Presenting it as a potential gift or starting a tradition by using the same basket year after year is a great way to show them the value in the product. But that’s not the only product that would work! Some of our embroidery options will be just as successful! Lots of our character products will be perfect for grabbing their attention! Check your past order history too - who bought character gifts in the past - like the Littles Caddy offered during the holidays. They may find this product the perfect shareable this spring!
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business BUILDING Are you
Neglecting your customer group?
When is the last time you posted in your Keeping your posts frequent, but intentional, customer or VIP group? Do you even have is crucial. Do you need to post everyday one? Golly gee, Miss McGhee! Get with the well, no - remember one or two meaningful program! posts a week are better than 10 mediocre If you don’t have a customer group, set one posts daily. Plus you don’t want to end up in up - today!! GO NOW! Start by sending Facebook Jail, now do you! personal invites to everyone you know! Be sure to lookup and reach out to past The purpose of your post should be to share Hostesses and customers, ask them if they - whether it is product news, insight on the would like to join. opportunity, or the specials - the options are If you already have a customer group, super! endless. Now, let’s get to the good stuff! Your customers are the lifeblood of your business - without them, well, quite frankly, you don’t have a business unless you plan on hoarding quite a bit of 31 in your attic and basement! A customer group is not only a great way to share information with your customers in a simplified manner, but it is a place where you can have fun with them, keep them engaged and interested in your business, and get to know them even better.
As you share, they react and share with you helping you build on the relationship, learn about them, and just have fun! Vary the content with a few surveys, ask their opinion, and share quotes or experiences. Make them realize how special they are not only for being your customer, but for being part of the group! It’s an investment that in time well is definitely worth the effort you’ll put into it!
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WHY CONFERENCE IS A MUST DO! With some careful planning, an extra party a month for a few months, and you will have earned the money needed to attend - including travel! For new consultants, the cost of attendance is reduced in your first year! Make that commitment now to yourself, your team, and your business to register! You’ve got this! It truly is a game changer for you! The only thing you’ll regret is that Conference is the SECOND best you didn’t attend sooner! investment you can make in yourself and your business. Joining Thirty-One was Registration is open - but before you the first! You should consider attending head over there, let me share four this year if you haven’t already made reasons you’ll want to say yes to the smart business decision to go! attending! Every year, Home Office plans our National Conference event for all of us to come together, enjoy the sisterhood, and receive free products and training. It is the BIGGEST PARTY of the year! I’ve never heard a consultant say they regretted attending - in fact, most usually say something along the lines of ‘wow, I wished I hadn’t put off attending until now!”
#1 - Motivation
#2 - Momentum
If you are in a slump or need a boost - go! You will see lots of consultants like you who are making a success of their business, you’ll pick up tips from them, learn lots from the sessions and training, and hear about what they did to get where they are and what they are doing to stay on top of their game!
When you get back home, you will be so empowered with knowledge and energy, nothing will stop you from reaching your goals and gaining new ground! That momentum will propel you into the Fall and Holiday season. Your excitement will play through in parties and recruiting efforts too! It’s hands down a game changer!
#3 - Knowledge
#4 - Pink Bubble
The training is top notch! From seasoned speakers and Home Office staff to insightful messages from Scott and Cindy, you’ll be learning more about yourself and the business everywhere you turn! Leaders share insights and tips and your fellow consultants will be there to share their experiences.
Every person you meet has something in common with you - the Pink Bubble! You’ll make new friends and enjoy team time! Spend time with your team leaders and get to know them. Be immersed in the sisterhood and just enjoy being inside the Pink Bubble for a few days!
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Conference 2019
15-WEEK CONFERENCE QUICK FUND
√
Week
right now, paying CASH for Conference is in the bag - literally! So even if you are making the decision now or just have put off funding your trip, start taking steps today to get there! It’s simpler than you think! Kick off your Conference Quick Fund savings by earning the April Incentive!
Submit
Earn
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Week Submit
July June
Decided to go and wonder where you are going to get the cash to do it? Simple! PARTY! That’s right - party your way to conference! Whether it is an extra party or two a month or a goal of $200 in retail sales each week you can do this! Vendor events and inventory reduction cash & carry sales are great too! There are so many ways to earn and party
Earn
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$200
$500
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$550
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$600
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$650
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$700
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$200
$750
This is a sample using weekly retail sales. What strategy will you use?
Invest in You! Encourage & Share
NEW ICON-ITs! Personalization is a great way to boost party totals and add just a few extra dollars to an order. But it’s also a great way for your customers to make a statement on their new favorite bag! This upsell has true marketable value if you approach it right. Don’t ask if they “want personalization on that”. Say something like, “what would you like your personalization to say” or “which icon-it do you think will be perfect on your new bag?” By continuing to make it all about her you can extend the purchase and the customer care right on through!
♥
- Pro Tips Share photos with personalization ideas to help her fall in love with it!
31 Ways
TO BOOK MORE PARTIES
1. Carry favorite products with you at all times 2. Go LIVE on social media to share your favorite new prints and products 3. Share Thirty-One everywhere you go 4. Suggest gifting parties for Easter or Mother’s Day 5. Share how YOU use our products on social media 6. Use popular hashtags to reach more people (for example, #monogram, #lunchbox, #momlife) 7. Have party themes ready to suggest to potential Hostesses (for example, a backyard “Flip Flops and Flamingos” party) 8. Encourage past Hostesses to post photos of their Hostess Rewards 9. Share Hostess testimonials in your VIP group 10. Partner with a local blogger to feature products 11. Promote the Hostess Exclusive items 12. Reach out and ask party guests to host! 13. Keep Catalogs on hand to pass out at all times 14. Post a photo of a calendar with your open dates 15. Attend local networking events 16. Share the benefits of the party as much as you share benefits of our products 17. Loan out products to friends for one week 18. Bring products to the ball field for party on the go 19. Go LIVE from a party in your VIP group to show how fun and easy they are to host 20. Share the newness of spring with past Hostesses 21. Participate in local vendor events 22. Join local community groups 23. Offer EVERYONE the amazing Hostess Rewards 24. Ask a local apartment community if you can set up in their clubhouse for a few hours 25. Have a ‘wine and canvas’ night where you all create custom statement canvas pieces 26. Follow-up with past Customers 27. Shop with LUTs and thermals at the market 28. Ask your partner to take a Catalog to work 29. Create Hostess Bundles to help with her wish list 30. Share Gives and seasonal Round Up! focus 31. Everyone needs girl time – offer the chance to have fun catching up and shopping with her besties!
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