Social Media Strategy Summer 2014
Table of Contents About the Company Current Conditions Strengths and Weaknesses Opportunities and Threats Target Audience Social Media Strategy Pinterest Facebook Twitter Google Plus Hootsuite Email Keywords Evaluation Sample Blog Post Sample Calendar
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About the Company ProMD Health is a clinic for noninvasive aesthetic and anti-aging procedures founded by Dr. George Gavrila in 2011. Situated in Timonium, Maryland, it offers a number of elective services such as Botox, Ultherapy, Dysport, Dermapen, tattoo removal, hormone replacement and weight management—all of which enable the patient to look and feel younger. Addiitonally, Dr. Gavrila is not only president and CEO of ProMD Health, he is also a Greater Baltimore area native who completed his residency at the University of Maryland. After developing interest in anti-aging and integrative medicine, Dr. Gavrila set up his own clinic in which he offers his patients a friendly and comfortable environment. Additionally, he is a member of the Age Management Group, American Academy of Anti-Aging Medicine, Forever Health and the Institute for Functional Medicine.
Current Conditions ProMD Health currently utilizes Facebook to share links to articles and information on the company’s website in addition to information about promotions and procedures from which customers may choose. In addition, the company has a Twitter, LinkedIn and Google Plus profiles, however they are under Dr. Gavrila’s name. Both profiles have not been recently updated, nor
Facebook: 548 Likes 63% Female 36% Male Age 24-34
Google Plus: 12 Followers 45% Female 55% Male
Twitter: 6 Followers 50% Female 50% Male
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Strengths & Weaknesses Strengths Natural Solutions: Dr. Gavrila only performs noninvasive procedures that enhance his patient’s appearance in ways that appear natural—not plastic. Additionally, ProMD Health offers services to help patients improve their health and wellbeing through natural and healthy avenues, rather than hastily undergoing invasive surgeries that often result in long recoveries and unnatural appearances. By offering alternative solutions to cosmetic and plastic surgery, ProMD Health provides a unique opportunity for patients to improve their lives by looking younger and feeling younger. Personal Approach: ProMD Health is a small business with a small and familiar staff. All patients are greeted by a friendly environment and treated like family. By providing patients with a comfortable atmosphere where they can feel at ease, ProMD Health can ensure its patients get what they want and are satisfied with what they receive. Customers who are treated well are likely to return, and share their positive experiences with friends and family members. Affordability: While some practices charge thousands of dollars for a procedure, ProMD Health asks reasonable rates of its patients. In addition, the company does not accept any kind of health insurance, which ensures a lower cost by eliminating the middleman and red tape associated with health insurance companies and recent health care legislation. Positive Reviews: While there are not many, all of ProMD Health’s reviews are positive on its Yelp! page. This is a huge asset to the company as it seeks to increase its customer base. Particularly in an era where the consumer looks to inform his or herself prior to making a purchase, positive reviews will bring in new customers.
Weaknesses Perception of Limited Resources: Because ProMD Health is a small company; its ability to fund advertising and reach out to a larger number of people may be inhibited. That being said, it is still possible to overcome these challenges, but there comes with a small company a perception of limited resources and lack of ability to meet consumers’ needs. No Prior Social Media Program: This will be the first major attempt ProMD Health has made in engaging consumers via social media platforms. Because the company is starting its strategy essentially from scratch, it is likely that it will be difficult to bring about behavioral change in consumers. Little Social Media Engagement: Since there is already little engagement on ProMD Health’s already existing social media sites, it may be difficult to reach its followers as a result of Facebook’s viewability algorithm, which hides content with which users do not engage. Additionally, when current followers do not engage in ProMD Health’s content, they are unlikely to share with their Facebook friends, thereby preventing potential new customers from seeing published content. Time Management Issues: It is imperative that ProMD Health is committed to maintaining the social media program, and that the team as a whole works together to generate content. Since there is a small number of employees, posting content regularly throughout the day may be difficult due to the other duties each employee is expected to carry out.
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Opportunities & Threats Opportunities Female Propensity to Utilize Social Media: In general, females are more likely to use social media platforms such as Facebook and Twitter both for purposes of obtaining information and maintaining relationships.1 In addition, women who utilize social media for health-related reasons are often seeking to educate themselves on practices and procedures, communicate with doctors, social and emotional support, and advice.2 The majority of women use Facebook and Twitter, therefore, social media will be an effective medium by which ProMD Health may reach its target audience. Providing Comprehensive Information Online: In an age where more people are looking online to fill their informational needs, particularly regarding purchases and services, ProMD Health has the opportunity to fill these needs. By provide complete information online via social media sites, the company’s current and future customers will be able to fully understand available services and products. Complete availability of information will help persuade consumers to choose ProMD Health for their cosmetic procedures. Search Engine Optimization: Google and other search engines now allow opportunities to purchase search engine optimization (SEO), which enables the company to be easily found by consumers using specific keywords and phrases in their search parameters. Additionally, it is possible to purchase or “sponsor” search results to ensure the company’s website appears first on a search engine result page. If ProMD Health can find unique and creative keywords and phrases by which its practice may be searched for and recognized, SEO will enable to it to be found more easily. Additionally, a degree of SEO may be achieved through the company’s Google Plus page, despite the platform being mostly obsolete otherwise. Densely Populate Area: Because ProMD Health is situated in Baltimore County and also caters to the Baltimore City area, it is able to reach a wider audience through regional parameters available on social media platform. Increased social media engagement may enable a domino effect for potential customers within the geographical area.
Threats Competitors’ Flourishing Social Media Pages: Some of ProMD Health’s competitors, such as the Cosmetic Surgery Center of Maryland has a large following on all its social media platforms, which includes Facebook, Twitter, Instagram and Pinterest. This following may detract from ProMD Health’s potential following, especially because it caters to the same geographical area. Niche Bloggers: Some of the content ProMD Health may wish to post on social media may be available also from health and beauty bloggers. This serves as a threat because many potential customers may look to get their information from these sources instead of a company. Some customers may avoid a company’s social media profile because they do not want to be sold something. This threat, however, could be used as an opportunity for ProMD Health to partner with freelance bloggers. Customers’ Privacy: Many consumers of cosmetic and anti-aging procedures may wish to hide the fact that they have had work done, and may not be forthcoming with recommendations or open support. This may threaten ProMD Health’s ability to make new customers through word of mouth advertising and social media recommendations or testimonials.
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Bowman. “How demanding is social media: Understanding social media diets as a function of perceived costs and benefits – A rational actor perspective.” Computers in Human Behavior. 2012. 2 “Patients’ and health professionals’ use of social media in health care: Motives, barriers and expectations.” Patient Education and Counseling. 2013.
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Target Audience Demographics Women account for about 90 percent of all nonsurgical, noninvasive cosmetic procedures performed in the United States. In general, women ages 25 to 60 are the primary consumers of cosmetic surgeries and procedures, however for social media purposes, we will focus on women ages 25 to 55. They have disposable income and belong anywhere from the middle to upper class. Most earn an average income of over $90 thousand. 3 Additionally, 70 percent of consumers are Caucasian.4 They live within metropolitan areas, and the majority resides within the Baltimore County and Baltimore City areas. The majority of women who consume cosmetic procedures are single, and although a large number have spouses, only a few have children. Psychographics5 These women view aging as problematic and their sense of self-esteem is rooted in their perception of beauty, or vanity. Their choice to undergo anti-aging and other cosmetic procedures is often a result of their exposure to the media and subsequent sense of self-worth or attractiveness. Additionally, some women choose to undergo beauty-enhancing procedures to help themselves feel more comfortable in their own bodies and cope with their own negative sentiments towards their physical appearance, maintain or improve sexual and romantic relationships, or assert control over their own body and situational outcomes. Many display a degree of sensational-seeking behavior, and a need for constant activity as well as a degree of emotional instability, which is associated with the willingness to undergo cosmetic surgeries and procedures. They are conscientiousness and motivated to improve their appearance. Additionally, these women are goal-oriented and competitive, and prefer to determine their own outcomes. They express concern over their physical appearance as well as their health and often engage in preventative measures such as dieting and taking nutritional supplements. Interests6 They are ambitious and career-driven and they value their education. They are interested in fashion and cosmetics, and follow the latest fashion trends and celebrity gossip, and are especially concerned with their own appearances. Additionally, they engage in dieting and exercise to maintain a slim figure and a healthy lifestyle. They read magazines such as Cosmopolitan, People, Women’s Health and Clean Eating. Women ages 25 to approximately 55 are heavy users of the Internet, whether it be online banking, online shopping or social media. They like to have complete knowledge prior to making a purchase, and they like to save money. Many are interested in real estate and acquiring property, and are known to use credit liberally. Finally, they are highly social and very active when it comes to sports, professional advancement, traveling, or going out to bars, restaurants or nightclubs. 3 Galanis. “Factors Influencing Patient Interest in Plastic Surgery and the Process of Selecting a Surgeon.” Aesthetic Surgery Journal. 2013. 4 American Society of Plastic Surgeons Cosmetic Demographics, 2012. 5 Mowen, “Burning and cutting: Identifying the traits of individuals with an enduring propensity to tan and to undergo cosmetic surgery.” Journal of Consumer Behavior. 2009. 6 Nielson PRIZM Market Segmentation Zip Code Look-up tool
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Social Media Strategy Overview ProMD Health seeks to increase its customer base, first and foremost, through a number of different strategies, however for this particular brief, we will highlight the utilization of various social media platforms. Currently, the company’s existing profiles lack consumer engagement, which poses a significant threat to its visibility due to web algorithms that prevent users from seeing “unwanted” content. By increasing engagement on its existing social media profiles, in addition to attracting followers to existing and newly created profiles, ProMD Health intends to raise awareness of the company’s existence and the services that it provides. Goals • Increase number of scheduled consultations and appointments • Increase awareness of the company and brand equity • Post content related to target audience’s interests that are not necessarily related to cosmetic procedures or anti-aging Objectives 1. Create Pinterest profile on which we will post recipes designed to aid in anti-aging and overall wellbeing, workout ideas, celebrities, and other content related to the target audience’s interests. 2. Maintain website blog focusing on daily healthy living, with emphasis on the locality of the Baltimore County and City area. 3. Post daily content on Facebook and Twitter regarding quick, healthy tips; daily health and mental inspiration; promotions; and other content related to the target audience’s interests. 4. Gain SEO through regular posting on the company’s Google Plus profile, and perhaps purchasing SEO on Google, Bing and other search engine sites. 5. Utilize social media scheduling tools such as HootSuite and Facebook scheduling to post at optimal times during the day and week in order to promote views and engagement. Topics Fashion Career Advancement Sports/Physical Activity Shopping Travel
Real Estate Saving Money/Budgeting Women’s Interest Television Celebrity Gossip Interior Design
Health and Beauty Food/Cooking Relationships Reading Self-Help
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Pinterest Pinterest serves as a virtual corkboard for projects and to-do’s, musings and ideas, and collections of whatever the user should want. Each user may brows pins specific to his or her interest, and collect them by pinning the content onto boards. The user may organize pins and boards however he or she would like, and the site recommends more pins based on the user’s interests and previous pins. Additionally, it offers analytics tools for businesses to track follower and pins. The site is especially used by women, who search for recipes, do-it-yourself projects, wedding and party ideas, health and beauty tips, vacation destinations, clothing and shoes, and more. Due to the site’s high volume of female users, in addition to providing content that is of interest to ProMD Health’s target audience, it is highly recommended that the company establish its own Pinterest page. ProMD Health’s boards can and should include most of the aforementioned topic areas, and the staff member charged with managing the account should pin and re-pin related content that will be of interest to the target market. By doing so, ProMD Health is establishing a relationship with potential customers. Rather than simply marketing to women through traditional means such as advertising and sponsored posts, the company would be opening up a sort of dialogue that will resonate more with the target audience than advertising because it is promoting their interests. Example boards will include the following: Anti-Aging Recipes Celebrities Hair and Makeup Tips Fashion
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Inspirational and Motivational Quotes Workout Ideas and Tips Life Hacks and DIY Projects Beautiful Real Estate Properties
Blog Blogs serve an online tool, which both individuals and businesses can use to post their own content. Oftentimes these blogs can be followed through RSS feeds or email, but are also searchable. These sites and blogs cater to niche audiences who are looking for specific content related to their interests. In particular, health and wellness blogs are of interest to females—more specifically, the demographic ProMD Health is targeting. As women look to educate themselves on different ways to live healthy in addition to anti-aging practices to improve their overall wellbeing and appearance, ProMD Health may be able to capitalize by providing a blog with pertinent information. ProMD Health’s blog site should include information on how to live healthy on a daily basis, and should relate advice on health-related topics such as physical fitness and activity, skin care, diet, mental health, and other topics that are related to anti-aging. More specifically, if possible, content should be localized to the Baltimore County and City areas, and possibly talk about local eateries, shopping venues, and places where people might go to exercise. In addition, content should be timely and relate to current events. Posting should be done either daily or weekly, depending on resourcesnd availability. Each post should focus on only on health aspect at a time, and should go deep into the issue. By doing so, ProMD Health can build not only an audience, but also credibility by showcasing its expertise in the field.
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Facebook Facebook is one of the most popular social media networking sites across the globe. With over one billion users, Facebook is one of the easiest and effective ways to reach people. People are constantly checking and updating their Facebook profiles and timelines, in addition to adding friends and “liking” pages. Facebook also offers unique insight tools to learn more about the success or failure of posts as well as complete information concerning the page’s followers. Facebook insights provide an easy tool for evaluation, which help in improving posts and page content. The female demographic is more likely to use social networking sites such as Facebook to connect with friends and family, and follow content that appeals to their interests. Facebook is a highly visual medium where the content must catch the viewer’s eye immediately—otherwise she will scroll by without ever learning about the product or service. ProMD Health already utilizes a Facebook page, however, it lacks the type of content that boosts viewer engagement. Firstly, in order to a post to be effective, it must be posted at an optimal time. These means that it should be posted when the majority of the page’s followers are online and have time to interact with the content. Additionally, content must be specifically tailored to pique the interest of the target audience in a way that persuades them to act in a prescribed manner, whether it be seeing, reading and retaining the post; clicking to the ProMD Health website; simply liking the content; commenting; or walking through the doors of ProMD Health. For the Facebook strategy, ProMD Health should first focus on both the retention of preexisting customers and meeting the informational needs of its target demographic. Attitudinal and behavioral change do not come without informational change, therefore raising awareness of ProMD Health as a brand should be its first goal. Sixty three percent of ProMD Health’s 548 Facebook followers are female, whereas only 36 percent are male. The majority of its followers are ages 25 to 34, and they reside within the Baltimore area. On average, about 440 of its followers log on to Facebook everyday, and the most people are online on Saturday afternoons, Sundays nights and late Wednesday mornings. Therefore, posts should be scheduled for those times in order to maximize views. Nevertheless, ProMD Health should start by posting at least once or twice daily, however more throughout the day is recommended, but depends on the amount of content that is prepared for each day. Posts should include things like quick healthy tips, promotions, daily inspiration, information about the company and its employees, and possibly trivia questions or contests that allow the viewers to get engaged.
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Twitter Twitter is a unique social networking platform on which individuals, businesses and celebrities can write a 140 character post using words, hashtags, pictures, emojis, or mentioning another person or business on Twitter. Individuals often follow celebrities or businesses that are interesting to them, and many tend to have imaginary relationships with the celebrities and companies they follow. Many women utilize Twitter to keep up with their favorite celebrities, make professional connections, or find quick content that usually redirects them to a larger article. ProMD Health may capitalize on these uses by posting links to its website or blog, as well as interesting pictures, to help women find what they are looking for, in addition to raising awareness of the company and its products and services. It may also be used to link followers to ProMD Health’s Facebook page, where they may read more if they should so choose. ProMD Health has a Twitter that it does not use, however it is under Dr. Gavrila’s name. For the Twitter to be effective, the name must be changed to “ProMD Health,” so that it may be searchable. However, if Dr. Gavrila would like to have his own separate Twitter to manage, that can and should be arranged. Twitter posts should include similar content to that of ProMD Health’s Facebook page, except they must be shorter, and use hashtags so that those looking for information may more easily find the tweets and the profile. They should include information on health and beauty and antiaging, as well as promotions and updates on the company. The Twitter should mostly be used to get people to go elsewhere, such as the Facebook, website or blog.
Google Plus Google Plus has very much become obsolete. Very few people have profiles, and fewer actually use their profiles. A Google Plus account, however, links the user to his or her own personal email, Google docs, YouTube, calendar and more. Each user may choose to add certain people, celebrities, and businesses or organizations to his or her circle, which allows them to view the content posted by each profile. What many people do not know, however, is that Google Plus can be utilized for Search Engine Optimization. By creating a unique and specific name, as well as a description in the “About” section that uses unique keywords and phrases, the profile may be more easily found through the Google search engine. Therefore, ProMD Health should use Google Plus to help bring people searching to its Facebook, Twitter, blog, website, etc. While not much effort should be put into posting content, only reposting content that is already on ProMD Health’s other social media sites, it should be utilized. Additionally, the name should be changed from Dr. Gavrila’s name to the “ProMD Health” name, and Dr. Gavrila should have his own separate account if he should so choose.
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Hootsuite Hootsuite is a social media management tool on which companies may make and schedule posts on multiple different sites in addition to viewing mentions, messages, its followers’ posts, and other content related to specific topics or hashtags. It can post on platforms such as Mixi, Foursquare, Google Plus, LinkedIn Twitter, Facebook, YouTube, Instagram, Tumblr, and more, and allows for optimized posting as well as convenience. Some applications, however must be purchased in order for the company to be able to manage them via Hootsuite, although it offers a number of free applications as well. Hootsuite allows the user to schedule posts, videos and pictures from its online platform using a desktop, or its mobile app, which can be used on any tablet or smartphone. Additionally, it offers a number of plans including a free, basic plan, a “pro” plan, which starts at $8.99 per month, and an “enterprise” plan. However, since ProMD Health is just starting to use the program, the free plan is recommended, and can be upgraded later should the company choose to do so. Additionally, Hootsuite, also provides analytics tools to show whether or not posting is successful in attracting followers and receiving views and engagement, however certain reports are available based on the plan purchased. It is highly recommended that ProMD Health create and use a Hootsuite account due to the high volume of posts, across numerous social media platforms, that it will be scheduling. Additionally, Hootsuite will aid in the cross-platform posts for sites such as Twitter and Google plus, thereby eliminating extra work to be performed by the social media manager.
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Email Email is a quick and convenient way to directly reach an individual, and also allows for the contacted individual to respond on his or her own time. Email can serve many functions, whether it be to send out a quick communication, direct the reader to another website or call the reader to action. ProMD Health may utilize email to send out newsletters about the company as well as the services and products it offers. In addition, emails and newsletters may be used to share promotions or provide incentive for customers to purchase a service. On ProMD Health’s website, there should be an option for visitors to sign up for the e-newsletter in which they would put their date of birth in order to also receive birthday specials. Additionally, customers at ProMD Health’s location should be asked for their email in order to be added to the emailing list. In addition to sending out newsletters, ProMD Health may email rewards and incentives to individual groups. This will aid in customer retention, and possibly encourage existing customers to refer new ones. ProMD Health may also provide incentives for existing customers to do so, however that is at the discretion of Dr. Gavrila and other faculty. It is important, however, to make sure the company is not sending out too many emails. Emailing customers too many times will be seen as spam resulting in ignored emails and annoying customers. Therefore, emails should be sent out twice a month or less, unless a discount or other important and personal reward is being given. Emails should include visuals such as stock photos and creative fonts to capture the viewer’s interest. Additionally, the subject line should be short, but serve to catch the reader’s eye and prevent him or her from deleting the email without ever reading it. There should also be an option for customers to opt out of receiving emails, even after they have signed up for them to ensure customer retention and prevent people from becoming irritated with the company. Blog emails should be separate from newsletter and promotional emails, however blog subscribers will choose to do so on the WordPress site, not on the ProMD Health website, however there must be an opt-out option for blog emails as well.
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Keywords
anti-aging aging age
beautiful beauty
facial rejuvenation
hormones testosterone low t youth youthful younger
quality
results
quality
ProMD Health
replacement
diet
Dr. Gavrila George Gavrila health healthy health care
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weight weight loss
aesthetics
skin skin care personal personalized
Evaluation Must be monitored throughout the duration of the campaign. Pinterest Pinterest will not serve to refer viewers into the ProMD Health location, but rather will connect viewers to its Facebook page, blog and website, which will direct them to schedule an appointment. Success will be measured based on the number of followers acquired in addition to repins of ProMD Health’s content. In addition, Pinterest offers analytics tools once the website and business are verified. Analytics tools not only give insight into the interests of the business’ followers, but also track what people are doing and where people are going after viewing posted content. Blog Success will be measured on the basis of followers and subscribers as well as comments and click-through engagement. Through Squarespace, readers will be linked to ProMD Health’s website and possibly Facebook page to encourage people to schedule appointments Insights will be measured using Squarespace’s own analytics tools to determine how people are finding the blog, and actually reading it. Additionally, they will be used to determine popular posts and find what content the target audience is interested in. Facebook Success will be measured on the basis of views and engagement, as well as increased number of likes on ProMD Health’s page. Both Facebook insights and Hootsuite will be used to generate analytic reports. Additionally, posts will be compared against each other to determine which post type appealsl most to the target audience. Twitter Success will be measured on the basis of followers, mentions and click-throughs. While Twitter is not one of the most important aspects of the social media plan, it will be used to draw audience members to other social media platforms on which they may receive more information. Google Plus Success will be determined based on how much ProMD Health and Dr. Gavrila have been searched for on Google, in addition to gaining search engine optimization. Gaining Google Plus followers is not necessarily one of ProMD Health’s goals, however such a result will indicate SEO. Google Plus will be also used to redirect audience members to other social media platforms in addition to the company’s website. Mostly, we want to see people coming to ProMD Health’s other platforms and websites from Google Plus. Email Success will be measured by the number of subscribers of the email newsletter and promotions, in addition to the number of people who redeem rewards. This must also be measured against how many people unsubscribe from emails or refuse to provide email information to ProMD Health.
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Sample Blog Post Foods to keep your skin looking young We all know that applying sunscreen and moisturizer will keep our skin feeling smooth and prevent wrinkles—our mothers have been telling us that for years. But did you know that your diet could also improve the look and feel of your skin? It’s true. In fact, vitamins A, D and C aid in your body’s anti-aging mechanism, therefore eating foods rich in those nutrients will help your skin maintain its elasticity and prevent the development of wrinkles and other age marks. Vitamin A Vitamin A stimulates the production of white blood cells, which help your body heal and line the interior of the body. In addition, it is highly important for your vision and immune system. Foods that are rich in vitamin A include sweet potatoes, carrots, spinach and kale, romaine lettuce, squash, apricots, nectarines, broccoli and collard greens. Vitamin A can also be found in fish oils and dairy products such as milk and eggs. The Institute of Medicine currently recommends women take 700 micrograms, and men take 900 micrograms of vitamin A, which to put it into perspective, about a half a cup of carrots provides a little over 100 percent of your daily value in vitamin A, while a whole sweet potato is over 500 percent of your daily value. It’s pretty unlikely that someone will be deficient in vitamin A, but be careful! Too much of this nutrient (3,000+ micrograms) can cause health problems related to hip fracture and may even interfere with the vitamin D in your system. Vitamin D Vitamin D is what you get from being
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outside in the sun. The nutrient promotes calcium absorption, which helps strengthen your bones and may help prevent osteoporosis later in life. Vitamin D also aids in reducing inflammation, promotion of the immune system, and stimulating cell growth—which is good for your skin. A vitamin D deficiency can not only lead to inadequate bone health, but can also cause the individual to feel anxious or depressed— especially those who don’t get enough sunlight. However, foods rich in vitamin D include salmon and tuna, milk, egg yolks, and fortified foods' such as yogurt, orange juice and cereal. Additionally, it can be found in a supplement form. Men and women are prescribed to take about 15 micrograms of vitamin D. Three ounces of salmon is equal to about 100 percent of your daily value of vitamin D, however most other sources have significantly less of your daily value. Vitamin C Vitamin C is most known for promoting the immune system, but did you also know that it helps protect your skin from harmful free radicals and helps create collagen, which is useful in preserving the look of your skin. Foods that are high in vitamin C include citrus fruits such as oranges, lemons, limes and grapefruit; however, other good sources include kiwi, tomatoes, potatoes, green peppers, Brussels sprouts, broccoli, strawberries and cantaloupe. It is recommended that women consume 84 micrograms and men take 105 micrograms of vitamin C a day. About half a cup of green peppers is equal to 100 percent of your daily value of vitamin C.
Sample Calendar Monday Evaluation Schedule Posts
Blog Post- Foods to keep your skin looking young Twitter- Foods to keep your skin looking young (link) Google Plus- Foods to keep your skin looking young (link)
Pinterest- Food (blog post recipes), celebrities, exercises Facebook- Pinterest posts (link) Twitter- Pinterest posts (link) Google Plus- Pinterest posts (link) Â
Evaluation
Pinterest- Vacation destinations, fashion Facebook- Pinterest posts (link) Google Plus- Pinterest posts (link)
Facebook- Healthy lunch options for work tomorrow Twitter- Healthy lunch options for work tomorrow (link) Google Plus- Healthy lunch options for work tomorrow (link) Evaluation
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