This book is called Aura because everything gives off an expression, and it is the designer's job to tap into this essence of a project and communicate it as a visual concept. This is behind my strong passion for each task and my personal approach to design.
Within each project is an aura made up of a particular set of distinctive styles. Each begins with a unique process, and a meticulous focus on crafting a strong narrative and conceptual groundwork. I strive to clarify purpose, build meaning, and stir up curiosity in each design.
My passion is to explore the relationship between art and design with a fresh and innovative approach spanning illustration and typography. I believe that good design is a result of knowledge, creativity and uncompromising craftsmanship.
