LISA A ZIGENIS-GRANT : TINY HOUSE VILLAGE REBRAND
table
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SECTION 1 : RESEARCH page 4 SECTION 2 : NARRATIVE page 10 SECTION 3 : VOICE AND TONE page 14 SECTION 4 : LOGOS page 20 SECTION 5 : EXTERNAL MARKETING page 32 SECTION 6 : LOOK AND FEEL page 46 SECTION 7 : DESIGN PROCESS page 52
Research
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BONEYARD STUDIOS A demonstration tiny house village in the District of Columbia, Boneyard Studios has a mission to demonstrate creative urban infill, promote the benefits of tiny houses, support other tiny house builders, and model what a tiny house community could look like.
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COMMUNITY FIRST VILLAGE A 27 acre master-planned community under development, will provide affordable, sustainable, housing in the form of tiny houses, RVs, mobile homes, and more. They are focusing on creating a supportive community for the disabled and chronically homeless in Austin and the surrounding area.
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ASILOMAR CONFERENCE CENTER At the end of the 19th century, the Young Women’s Christian Association (YWCA) played an active role in providing shelter for the young women who were coming to the nation’s big cities in search of low-paying jobs in factories and offices. The YWCA housing included educational and vocational classroom facilities, where these young women could take classes in practical subjects such as money management, sewing, cooking, and typing. The YWCA staff, students, and supporters met periodically to discuss women’s issues of that time – and to find solutions, such as breaking into career fields dominated by men. These meetings eventually led to the formation of the YWCA Regional Leadership Conferences, and the western region was called the Pacific Coast Field Committee.
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“4 COUPLES BUILD MICRO COMMUNITY” Each own a 350 sq. ft. tiny cabin and share a common building. So what they’ve done is created their own tiny cabin community on their own property.
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75%
of executives say vacations improve their personal job performance
20%
of Americans neverengage in activities to reduce stress.
NARative
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Scarlet needed a change, a retreat, and a genuine detox from her lifestyle . The advertisement for The Camp portrayed a serene, private, and peaceful retreat center where she could find herself.
VOICE/tone
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type Heading:Ailerons
SUB HEADING : DIN Alternate Body Copy : Avenir Next
RATIONALE : To capture
the timeless modern element of the look and feel of The Camp. The selected type is subdued and clear and does not take away from the idenity of The Camp.
Color
RATIONALE : To create
the look and feel of a calm and serene. The selected colors create the serene and calm environment that The Camp will create for its visitors.
Pattern BARK CELLULOSE SMOOTH
RATIONALE : The tex-
tures translate the materiality of The Camps contextual setting. The textures and patterns set to tone of the environment and surroundings.
Shapes CIRCLES TREES LEAVES
RATIONALE : To shapes soften the bold collection of grahics used to define The Camp.
Logos
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26
27
logomark 29
30
logotype 31
x
x x
x x
x
32
clearspace 33
EXTERNAL
34
36
37
38
39
Interface
42
LOOK/FEEL
48
PROCESS
54
RATIONALE : To illus-
trate the nautral and organic element of The Camp while utilizing organic elements.
IDEas 57
leaves in motion 59