ON LIN E M A R K ETING
The Sotheby’s International RealtyŽ
no matter where they are and on their
brand’s digital strategy is designed to
preferred device or platform.
reach the luxury real estate consumer
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A GROUND BR IMMERSIVE
sothebysrealty.com sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full-screen high-definition filmmaking and photography. sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages, and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
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REAKING E EXPERIENCE
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Telling the Story The art of marketing a home is based on
high-definition video, high-resolution
showcasing each home’s unique soul.
images narrated by captions, 3D and
Our enhanced editorial approach on
virtual reality, and expert quotes from
sothebysrealty.com allows our network’s
those most familiar with the property
affiliates to tell a home’s story beyond
such as the architect or designer. All
just words. Your home’s property details
displayed in 17 languages.
page provides potential buyers with
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Unique Locations, Unique Views
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other real estate professionals. Their unique perspective and experience is showcased through our new location search pages, offering insights into what makes each market we represent
Our local experts throughout more than
extraordinary. High-definition videos,
65 countries know their communities
high-resolution imagery, and expert
and neighborhoods better than any
content is a constant throughout.
Local Expertise Today’s consumers are thirsting for more relevant content on areas they are interested in. sothebysrealty.com allows these real estate intenders to explore some of the most soughtafter international destinations for luxury real estate in the world, and connect with the professional firms that represent these distinctive locations. Additionally, this pertinent content optimizes our site in a way that organically drives more traffic to sothebysrealty.com, maximizing the potential for homebuyers to find your home. 9
Lifestyle: Our Heart and Soul
on lifestyle. With a highly visual search experience, consumers are able to explore varied lifestyles and associated
At the foundation of the Sotheby’s
properties from Farm & Ranch, to
International RealtyÂŽ brand is our focus
Waterfront, Ski, Historic, and Golf..
sothebysrealty.com seamlessly works on any mobile device and allows our network members to uniquely showcase extraordinary homes around the world anytime, anywhere and in 17 languages.
WORLDWIDE PROPE
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ERTY ADVERTISING Online Marketing Summary
February 27, 2016 - December 14, 2016 Porto Cervo Marina Porto Cervo, OT 07021, IT $79,719,388 Property Id: 929MSB
Italy Sotheby's International Realty Via Manzoni 45 Milano, Milano 20121, IT Office Phone: +390287078300 http://www.milan-sothebysrealty.com/eng Website Traffic Comparison Website
Number of Views - Last 4 Weeks
Inquiries Your property has received 48 inquiries. Top Cities
City
Property Views
New York, NY
478
Milan, Lombardia, IT
473
London, London, GB
546
Rome, Lazio, IT
379
Toronto, Ontario, CA
284
Stockholm, Stockholms Lan, SE
251
Paris, Ile-de-France, FR
241
Oslo, Oslo, NO
226
Los Angeles, CA
217
Moscow, Moscow City, RU
211
Property Views
Inquiries
sothebysrealty.com
41,512
47
JamesEdition
3,149
1
Wall Street Journal/Mansion Global
1,422
0
PropGOLuxury / Financial Times Property Listings
173
0
HomeAdverts
119
0
Juwai
75
0
CountryLife
9
0
Homes in Wisconsin
0
0
LuxuryEstate.com
0
0
Neighborhood Scope
0
0
NY Times
0
0
Real-Buzz
0
Total
46,459
0
48
Terms Used
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website. Inquiries - An event where the consumer starts an interaction with the broker or agent about the property.
Your Home Around the World Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications.
Strategic placement and unique
*Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites.
increase exposure and drive the online
Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
positioning of your home’s best features
consumer back to the rich content on
are critical in securing the right audience
sothebysrealty.com. To measure results
to not only preview your home online, but
of this exposure, the brand provides
to take the next step in their home search.
a property report including view and
The Sotheby’s International Realty®
inquiry statistics for each partner site
brand partners with and distributes
to effectivelyillustrate the activity a
properties to the most significant media
property receives online. This keeps
companies and real estate-focused
our homeowners informed of your
websites in the world in order to
marketing efforts every step of the way.
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Innovative and Interconnected Cascading Platform Once a home is on sothebysrealty.com,
International Realty® network members’
it will be exclusively marketed on more
websites, receive over 8 million visitors
than 100 websites around the world.
per year and create another exclusive
This network of interconnected, locally
property syndication opportunity.
focused and globally aware Sotheby’s
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Targeting Real Estate Intenders Globally 90% of home buyers begin their search
Sotheby’s International RealtyŽ
for their homes online, so it’s essential
brand is prominent on search engines.
that the presence of the 16
Through our evolving strategies, we
accomplished through a combination of
continue to drive desired, high net
search engine marketing, and leveraging
worth clientele to sothebysrealty.com,
search and user data to target the relevant
maximizing the potential for homes
users via our Google Display Network ad
to be found quickly on the web. This is
units, wherever they may go online.
When a search is performed on a search
Proven results in 2016:
engine, the results are a combination
·· 12.9 million visits from search engines
of organic or “natural results” based on
·· 10.4 million visits from display network
information the search engine captures
·· Over 700 million paid search & display
from a website, and “sponsored results,”
impressions thousands of relevant leads:
or paid ads to be found by an online
·· 280,000 leads from “natural” searches
consumer. Our strategy includes both.
·· 60,000 from paid search engine & display placements
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Video
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the longer a consumer is on a website, the more likely they are to take action and inquire about a property. Video
Homebuyers are engaging with video in
provides a truly immersive and engaging
every element of their online experience
experience for the consumer and
– websites, social networks, and on their
remains the cornerstone of our content
connected TVs . Research tells us that
strategy for sothebysrealty.com.
The Sotheby’s International Realty®
·· 25 million+ views
brand channel, youtube.com/sothebysrealty,
·· 60,000+ subscribers – the most subscribed
strives to be the industry-leading video experience highlighting the highest-quality videos from locations around the world. Sotheby’s International Realty YouTube brand channel stats:
to real estate channel in the world ·· 3,000 property and destination videos and counting ·· 60,000 minutes of video watched every day (over 41 days’ worth) ·· Over 150,000 “Likes,” shares, and comments
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Social Media Content marketing is the way consumers seek information. Social media is a vital tool in this space forluxury brands to provide their content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share the content with their circles. We are not simply “posting� on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our very own Extraordinary Living Blog. We know that our social content marketing approach works because Facebook is the top referring source of traffic to sothebysrealty.com.
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THE ART OF MEANING Facebook Largest social network worldwide with 1.7 Billion+ users. The social network for connecting with friends, family, companies and more.
Google+ Essential for optimizing organic search results (SEO)
LinkedIn The business social network used for professional networking and strengthening the brand’s positioning as the voice of luxury real estate.
Instagram 500 million monthly active users, with 80% coming from outside the U.S. and more than 95 million photos shared per day — using hashtags and optimizing images increases engagement.
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NGFUL CONNECTIONS Twitter Broadcasting short messages — Tweets — to followers and acquaintances around common topics through the use of #hashtags.
YouTube The top video research destination for home shoppers.
Pinterest Fastest growing website ever — faster than Google and Facebook. Desirable real estate demographic comprised of affluent women interested in home décor; interior design and architecture.
OUR SOCIAL STATS: ·· 600,000+ visits to sothebysrealty.com via social referrers in 2016. ·· Thousands of properties showcased. ·· 540,000+ Followers across Twitter, Google+, LinkedIn, Instagram, YouTube and Pinterest. ·· Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+, Instagram, and Pinterest, generating thousands of additional property views per day.
Extraordinary Living Blog Engaging the luxury consumer with information that is timely and relevant, the Sotheby’s International Realty
®
Extraordinary Living Blog provides inside access to some of the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Some of our most popular articles include:
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·· Sotheby’s Auction House: Bowie | Collector ·· Significant Sale | W.T. Waggoner Ranch ·· Tom Cruise’s Telluride Home | House Tour ·· Luxury Real Estate Headlines ·· Key Locations for Ultra High Net Worth Real Estate ·· sothebysrealty.com/blog
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BU YE RS S E A RC
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CH ON THE GO SIR Mobile The Sotheby’s International Realty® mobile
points-of-interest toolbar, showcasing local
app is the only luxury real estate app that
restaurants, golf courses, resorts and more.
serves properties in nearly 65 countries.
With an ever-increasing amount of
Those who seek the unique when on
home searches performed from a handheld
the road can search using SIR Mobile on
device it is vital to have a best-in-class
Android or iOS and connect with our
app that meets the needs of today’s
global real estate experts around the
home buyers.
world. Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our
To get SIR Mobile ·· Text “SIR“ to 87778 ·· Search for “SIR“ in the App Store or on Google Play
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Apple TV App Showcasing nearly 50,000 properties
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Highlights Include:
currently represented by the Sotheby’s
·· The ability to explore properties listed
International Realty® brand worldwide,
by the Sotheby’s International Realty
the app gives users the opportunity
brand worldwide by city, state, country
to explore homes on a screen larger
or lifestyle, either through entered text
than ever before.
or Siri dictation.
·· A powerfully visual experience, offering expertly curated
·· A Game Mode where players can view
high-resolution photography
captivating property photos and guess
and high-definition videography.
the location.
·· The opportunity to directly contact
·· The ability to access Recent Searches
sales associates, share a property via
and Favorited properties directly
email, save recent location searches
on the Apple TV home screen’s
and bookmark favorite properties.
“Top Row.” 29
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eGallery
around the world. It is an exclusive,
The Sotheby’s International Realty®
real time, dynamic property slideshow
eGallery is displayed on high-definition
designed to provide worldwide reach
screens in Sotheby’s International Realty
for the select upper-tier properties
and Sotheby’s auction house locations
represented by our network.
Touch Gallery
with properties, outside of Sotheby’s
The Sotheby’s International Realty®
throughout the world. The podium
brand Touch Gallery is a touch screen
and wall mount versions create a touch
system that provides a unique branded
screen property search experience
interactive property search experience
within Sotheby’s International Realty office
on high-definition screens. This
spaces, conference rooms and lobbies.
through-the-glass storefront display
The gallery is yet another way the brand is
system entices foot traffic to engage
engaging today’s real estate consumer.
International Realty office locations
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COVER PROPERTY LOCATED IN WOODY CREEK, COLORADO © MMXVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.