HAS A NEW SHAPE
THAT WILL
the ceramic industry
Large meets large, to create a new
The biggest Group Venture in the history of Ceramic Industry Great ideas are spontaneous. Long term vision comes in a moment. But magnificence? There is nothing accidental about it. On the contrary, magnificence is a moment-to-moment, conscious application of knowledge and skill with an unflinching focus on creating perfection that leverages the idea and aligns it with the vision to evoke a 'wow' from all who experience it. Emcer is the new shape of this magnificence, the new benchmark of imagination and the new hallmark of innovation in design in the ceramic industry. No wonder Emcer is all this, and more. After all, it is created by the biggest group venture in the history of Ceramic Industry, between SOL Tiles and Sanford Tiles.
Much more than
A BRAND Emcer is not just a brand. It is an ongoing story that is being told, and unfolding every moment. Emcer means physical and intellectual strength. The physical strength hints at the magniďŹ cent beauty and legendary durability of the brand and its products, while the intellectual strength alludes to the culture of innovation and the power of artistic design which are integral to the brand Emcer. This, when combined with the long-term vision, focused mission and the eternal values, make the ingredients of a brand that is here to stay till the end of time.
OUR RAISON
D'ETRE
VISION
MIsSION
To become a benchmark in the ceramic industry by providing world class tiling solutions that make homes better, and lives happier.
To provide aordable luxury to customers, increasing the value for their money. To innovate, implement and optimize our business in order to continuously improve and exceed customer expectations on quality and cost. To improve the quality of life for millions, by creating a strong and trusted global brand.
VALUES Integrity Accountability Passion Humility Simplicity Success Driven Quality Innovation
If you don't know where you are going, any road will take you there. Alice in Wonderland
Where we create
This is where dreams turn into reality. This is where vision gets its wings. This is where fantastic ideas meet their fulďŹ lment. The state of the art production facility of Emcer, located in Morbi, the ceramic hub of India, is well placed to produce never-before-seen slabs that are sure to raise the bar of grandeur a notch higher.
Building area 50000 sq mtrs Land area
90000 sq mtrs OďŹƒce Area 4000 sq mtrs Production capacity 4 million sq mtrs per year
our man Friday Man may not have survived if fire was not discovered. Mankind may have stagnated if wheel was not invented. Humans would still have been nomadic, if agriculture was not found. These may have been rudimentary technologies, but their impact in transforming humanity has been phenomenal. The fact that technology helps humanity transform, evolve and grow is not lost on us. Hence, we always value technology and encourage innovation. In fact, technology is our man Friday and innovation is our middle name. We are proud of the non-conventional technology that we use along with the latest innovation in digital glazing that helps us produce the never-before seen slabs that are absolutely flat. Technical tower, Dry color mixture, flicker machine, and press feeder from companies like LB Lam GEA 22000 Mton Press for Tiles Slabs by System, Italy. Fully Digitalised glazing line with digital glaze machine and 8 bars digital printing machines from System, Italy Material Handling System with robots from Technoferrari, Italy Glazing Line full automated controlled from SMAC, Italy 2 Kilns and 1 dryer from MODENA, China Polishing lines from Keda, China
Liner 2000 – offers extremely high operating precision (+/- 0.1 mm) which results in super flat slabs. Technology Partners:
6mm Slab
9mm Slab
Magnificence is what
Brand is what we create. Grandeur is what we produce. Delight is what you get. Together we create a more beautiful and joyful world that boasts of neverbefore-seen absolutely-at slabs. These slabs come in multiple sizes of 1600 x 800 mm, 1200 x 1200 mm, 2400 x 800 mm and 2400 x 1200 mm. But that's not the end of magniďŹ cence. In fact, it's just the beginning because what's coming next is going to take your breath away, and that statement is not a hyperbole.
Tile
1600 x 800 mm Tile
1200 x 1200 mm Marble/Tile
2400 x 800 mm Marble
2400 x 1200 mm
IF you want to travel far, walk
There is no such thing called a win-lose relationship. If a relationship is not win-win, it is lose-lose in the long run. Driven by this philosophy, we strive to engage with partners with whom we can establish long term win-win partnership. Thus we have Torrecid, the Spanish behemoth, as our glaze partner, and Esmalglass from the renowned Itaca Group of Spain, as our body materials partner. The partnership has been pivotal in helping us develop some of the latest innovations in the ceramic industry. R&D Partners:
Delivering
DELIGHT across the World Global behemoths are our logistics partners Emcer is well placed to serve voluminous demands with short lead time, without affecting the quality. Supported by a fully automatic ERP system that tracks and prioritizes orders, we can monitor the entire order fulfilment cycle from record to receipt. With our head office in Ahmedabad, the well-connected commercial capital of Gujarat - one of the most progressive states of India - Emcer can deliver the consignments across the world, pronto.
EMCER TILES PVT. LTD. 703, Iscon Elegance, Near Shapath V, S. G. Highway, Ahmedabad - 380015, Gujarat, INDIA. FACTORY Survey No.: 117 P2 & P3, Opp. Sanford VitriďŹ ed, Sartanpar Road, Ta.: Wankaner, Dist.: Morbi - 353622, Gujarat, INDIA. DELHI OFFICE D 19, Second Floor, Vijaya Bank Building, Mayapuri Phase 2, New Delhi, INDIA. info@emcer.in
KERALA OFFICE DC/71, Palace Road, Near Aluva Municipal Parkaluva, West, Aluvapin - 683101, Ernakulam, Kerala, INDIA. www.emcer.in
Toll Free: 1800 123 4560