PROJECT: ‘The Chef’ Premium E-liquid (vapours) Elements: logo, label design, box design, bottle colouring, website and copyriting The Brief: Asked to create a ‘fun but premium’ brand for a range of natural e-liquid flavours. The client specifically didn’t want to lead with the flavour and ingredient content, as they were developing the brand simultaneously as the flavours which could change - or could be easily copied by a competitor. Still wanting them to be visually appearlling I had to take inspiration from what else the target market (18 - 30’s) might find appealing. In a market which is roughly 60/40 men to women with most vapour brands appearing to target men - I felt there was an opportunity to skew this brand slightly to the feminine side to capture the ‘niche’ part of the market, and to stand out. As the brand developed, I felt there was an opportunity to assign personalities to each ‘flavour’ to help get past pragmatic decision making and create an emotional appeal. The use of bright colours, in a market otherwsie very red, black and white will hopefully create a point of difference, where the use of the predominantly clear label and matte, tactile bottles help to create that premium feel.
After the five flavours were finalised, I provided names and pantone colours for the bottles. I tried to associate these with a personality or feeling, of the names put forward the client agreed with all but one Berry Shake was ultimately the client’s decision. One of the challenges was that three of the ‘flavours’ leant themselves to very silmiar colours, however i’m pleased with the end result and that there is enough differentiation between them.
Product mock up with label
From left to right: Sassy Tart (Lemon Sarsparilla) | Crazy Hazel (Chocolate Hazelnut) | Lusty Custard (Custard with Strawberry) | Berry Shake (Strawberry Milkshake) | Loupy Blue (Blueberry with Canteloupe) | Mellow Melon (Melon with cereal crunch)
Box Design - inital concepts OPTION 1. Die Cut top - chef hat sticks out over the top of box
Box Design concepts OPTION 3. Per option 2. with different design features
Final Label and Box Design (with die line)
Label design (for small 15ml bottle)
INGREDIENTS: Organic Vegetable Glycerin, USP Propylene, Glycol, Natural & Artificial Flavouring.
S assy Tar
t
Product Total
$39.99
Postage & Packaging
PROJECT: Personal Christmas Cards
$30.00
Express - Est. Arrival 21 Dec
Personal Christmas card designs (2 years running) - sent to my clients and partners.
$69.99
You Paid:
Horizontal Folded Holiday Cards - 5 2015 Design - including christmas logo
Horizontal Folded Holiday Card - 5"x7" Status: Processing Qty 30
$6
Base Price White Envelopes
30
Printed Inside (Colour) Premium Glossy Item Total
http://www.vistaprint.co.nz/vp/ns/my_account/order_detail.aspx?alt_order_id=MB2DM-M3A29-3D6&print=1
2014 Design
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PROJECT: The Pet Care Collective Elements: Logo, Signage and Car Wrap The Brief: The client was after a pet care logo which would act as an overarchiing brand for her various pet care services and products (with a focus on cats and dogs)
Landscape Logo
She wanted something friendly, warm ‘n fuzzy. Once the logo was approved I worked up some signage and a full car wrap.
Portrait Logo
Full car wrap
Brand Colours
Logo Design
The Pet Collective Orange: C = 85, M = 10, Y = 100, K= 0
PROJECT: Sanitarium ‘REAL’ mock ups and general marketing The brief: Asked to create some ‘quick’ mock ups for use in presentations for the ‘soon to be released’ line of all natural cereals The brief was to create something that didnt look like anything Sanitarium had done before, that had a natural, premium ‘organic’ feel.
Cereal Family Box
Cereal Bag Multi Pack & Sachets
Brochure & Print Collateral Design Having McKay Ltd. as a client I tend to do a lot of tender documents (up to 64 pages in quick turnaround - aka done in a day, so help me!) - to smaller format advertising brochures, newsletters, invites, cards, e-newsletters and press ads.
OUR SERVICES Welcome to McKay. A company that continues to grow, remain adaptable, motivated and responsive to both our employees and to our customers. We pride ourselves on being customer-focused, relationship driven and industry leaders.
Following is a small selection:
McKay is a company founded on solid principles. We are proud to be 100% New Zealand owned and operated. Our Kiwi ingenuity is in high demand on a global scale. We now employ over 220 people in a variety of professions.
Electrical Services On a continuing basis, we support hundreds of diverse clients, working on multiple concurrent projects. Our comprehensive capabilities provide clients and partners with a reliable source of expertise. Our services span the complete range of electro technology requirements; from up-front feasibility studies, project management to engineering solutions, installations and maintenance support. At McKay we believe that the key to mutual success is collaboration. We have forged carefully chosen alliances with large, multi-faceted companies and smaller specialised firms that give us proven options for the delivery of complex, complete turn-key solutions. As part of our quality focus, McKay has a company-wide Quality Management System and is ISO 9001:2008 certified. This ensures that our approach toward quality is comprehensive and systematic. Quality is central to the value and service we provide to our clients. It is infused throughout our people, our programs, and our processes. We believe that it is the quality of our service that ultimately delivers our client projects on schedule and within budget.
McKay has successfully grown from the provinces of New Zealand into a company that specialises in the design, manufacture, installation and maintenance of world class engineering solutions.
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Electrical Construction Electrical Maintenance Switchboards Manufacture and Design Marine Electrical & Electronics Specialist Electrical Services Instrumentation Maintenance and Construction Mechanical Fabrication Shut Planning and Maintenance Overhead Line Construction Street Lighting Substation Work Communications and Networks Appliance Servicing Electronics Servicing
Professional Services • • • • • • • • •
Design Electrical Engineering Control Systems Integration Alarm and Monitoring Systems SCADA As-built Documentation Auto Cad Hazardous Area Design and Inspection Industrial Automation Telemetry
Software Services
Our unrivalled experience is founded on decades of technical experience and creativity.
• • • •
Licensed Products Bespoke Software Development Project Specific Software Engineering Cloud-Based Services
OUR SKILLS • • • • • • • •
Asset Management Project Management Detailed Design Problem Solving Survey Business Intelligence PPP Contracting Alliance Contracting
OUR WORK At McKay we seek to be constantly innovative in our approach at all times as we continue to remain at the forefront of technology. Our employees work to responsibly develop and implement affordable and reliable solutions.
OUR VALUES • • • • •
Commitment to Health and Safety Diversity Exceeding our clients’ expectations Sharing success Integrity
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FILE
MCKAY GROUP PRO
Conceptual Design We work with the client in developing conceptual designs, including preparation of initial drawings, project specifications, and RFPs/RFTs.
Project Management We provide project management for as much or as little of the project as required, whether we are involved in other areas of the project or not.
Detailed Design We provide detailed engineering and design, including detailed drawings, cable schedules, and preparation of support documentation.
Control System Integration We undertake system automation either in-house, though one of our nominated providers, one of the clients nominated providers, or we will work with the on-site engineers and technicians.
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Switchboard Manufacture We are approved Prisma and Cubic panel builders and can build all switchboards, MCCs, Distribution boards and Control panels.
Installation We install all electrical, control, and communication equipment under a variety of contracts, including fixed price, re-reimbursable, and rate schedule.
McKay Group Profile A content heavy doc full of company propositions, a consistent thin orange line provides a theme throughout and leads you through the pages. 6 pages, A4 portrait, fold & staple.
OUR PROCESS The Modular Solution Concept McKay has the ability to offer services at all stages of a projects development and execution. We provide a full service from conceptual design, to through life support, and all the stages in between. We can also offer each module as a stand alone service to enable flexibility in getting the desired project solution. We can work with other contractors or consultants, enabling the client to use preferred suppliers, or in-house engineering and trade staff.
“McKay has an enviable reputation for carrying out large complex projects in remote locations. My goal is to develop the business into a technically excellent company that works at the leading edge of technology in the electrical industry. I am determined that McKay will become the leading company of its type in New Zealand.” McKay is a genuinely people oriented company and people are our major assets. People are the McKay difference.” Lindsay Faithfull - McKay Group Managing Director
Through-Life Support We undertake the maintenance of electrical equipment and plant installations. We provide full Asset Management Services. TM
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McKay Marine An overview of the McKay Marine offering.
WHO IS MCKAY?
Starting to build up a consistent brand look & feel across brochures with the repeated use of a thin orange line as a design element. Briefed in as a redesign of an existing brochure. 12 pages, A4 landscape, fold & staple.
The McKay group is able to bring projects to life through the design, manufacture, installation and maintenance of world class electrical solutions.
QUICK FACTS
McKay has a proven track record that spans over seventy years and consists of over 200 employees. The company’s proud history began in 1936 (incorporated in 1943) when the company was first founded by Tom McKay in Dargaville and then purchased by its now current owner the Faithfull Family. Alongside his father and predecessor, current CEO and Electrical Engineer Lindsay Faithfull has successfully grown McKay Limited into an Electro Technology service provider that has operations in Northland, Auckland, Waikato, China, Soloman Islands and The United States of America. Our group of companies include McKay NZ, McKay USA, MGE New Zealand and Maintenir. In addition, McKay USA has established operations in Connecticut, USA and services the white boat and commercial marine markets. This space allows us to work out of the Eastern seaboard between Florida and New York State whist also supporting Eastern seaboard such as in Seattle.
McKay Marine Electrical is a market leading division that has added value to many complex and unique marine projects all around the world. Our marine division specialises in: •
Electrical Engineering & Software Systems Development and Integration
COMPANY AND STRUCTURE •
Four main operating divisions
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McKay NZ
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McKay USA
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Switchboard control
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Marine Electronics Systems supply, installation and commissioning
MGE New Zealand (Switchboard Manufacturing / Design)
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Intergraded Platform Management Systems
Maintiner (25% JV at NZ Refining, Project Engineering / asset management services)
•
Installation and Refit works
•
Systems Integration Testing, HATS, SATS, Commissioning
•
Through life support.
Our staff company wide include trade-qualified electricians and technicians supported by an experienced professional engineering design, software development and project management teams.
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NZ MARKET SERVICES OFFERED
MAIN EXPORT SERVICES •
Professional Electrical Engineering services
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Engineering and System integration
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Switchboards
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Electrical Contracting
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Marine Electrical
Electrical construction services (marine and other)
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Marine Electronic and Communication Systems
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Automation design and construction services
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Structured Cabling
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Electrical Maintenance
Specific one off Projects within the Pacific
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Lighting (including Street lighting / Airfield etc.)
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Software and control systems
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Super yacht consulting Marine through – life support
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Control System Integration (including PLC & SCADA)
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Switchboard Design and Manufacture
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Facility Maintenance
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Electrical Inspectors
EXPORT MARKETS CURRENT
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Data/Security/CCTV Systems
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High Voltage Installations
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Appliance Servicing
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USA
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Pacific Islands
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Asia Pacific
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China
McKay’s strength is displayed in its capability to successfully complete large complex projects globally, and in its experience in major industries including marine, petrochemical, dairy, timber, power generation and aviation.
MCKAY MARINE ELECTRICAL |
| MCKAY MARINE ELECTRICAL
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IN HOUSE RESOURCES Partnering with McKay means that our clients can enjoy an engaged and high performance team that can over see and implement the following in house resources:
IN-HOUSE DESIGN CAPABILITY We work with the clients in developing conceptual drawings, project specifications and RFP’s/ RFTs.
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DETAILED DESIGN We provide detailed engineering and design, including detailed drawings, cable schedules and preparations of support documentation.
CONTROL SYSTEM INTEGRATION We undertake the design and implementation of automation control and systems integration projects on a number of different platforms.
PANEL MANUFACTURE We are approved Prisma and Cubic panel builders and can build all switchboards, MCC’s, distribution boards and control panels. Lloyds, BV and UL Creditations.
SOFTWARE DEVELOPMENT AND SYSTEMS INTEGRATIONS We have the ability to design software specific to the projects needs, creating higher productivity levels, accountability and invisibility. Our clients experience time and money savings when they elect to use McKay software on their projects.
PROJECT MANAGEMENT We provide project management for as much or as little of the project as required, whether we are involved in other areas or the project or not.
INSTALLATION
THROUGH LIFE SUPPORT
We install all electrical, control and communication equipment under variety of contracts, including fixed price, reimbursable and rate schedule.
We undertake maintenance of all electrical equipment as well as plant installations. This can include MTBF analysis and development of spare parts inventory.
| MCKAY MARINE ELECTRICAL
Pacific HQ
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| MCKAY MARINE ELECTRICAL
MCKAY MARINE ELECTRICAL |
Arctic P
SY Hemisphere
MY Cakewalk Caption goes here and here and here
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Pacific HQ
MCKAY MARINE ELECTRICAL |
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McKay Services Overview Briefed as the “showy” brochure, a square glossy mag meant to be a ‘taster’ - it’s lighter on content and more image heavy which gave me a lot of freedom in the layout.
McKay is focused in these key growth markets:
SHAPING AN INDUSTRY McKay provides turnkey services for comprehensive electro technology needs across a wide range industries all over the world. McKay is focused in becoming a single-source solution to an array of complex market needs. As a result, McKay has changed the industry by delivering a collective scope of services, expertise and manpower never before offered by one company in New Zealand. Projects that traditional required multiple contracts to complete now call on the company that does it all – McKay
RVIEW
Marine Petrochemical Power Generation Dairy Timber Pulp and Paper Infrastructure Defence Local and Central Governments Water and Waste Water
GEOGRAPHICAL REACH No single provider matches McKay’s ability to provide electrical end to end solutions in the marine industry. The company’s geographic footprint covers the globe, and its network of operating units provide local knowledge coupled with international capacity. McKay has worked on some of the world largest marine projects, exceeding client expectations through innovative technology and design.
McKay’s service offering: Electrical engineering and systems integration Automation and control engineering Software engineering and development • • • • •
Square - custom size, fits two spreads up on SRA3. Fold and staple.
E ES OV C I V R SE
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Electrical contracting Marine electrical Electrical maintenance Mechanical engineering Switchboard design and manufacture
TRUSTING RELATIONSHIPS As the recognised market leader of large scale electrical services McKay has a 30 year contract with The Royal New Zealand Navy. Decades or project management experience allow McKay to anticipate complex issues and provide innovative solutions that exceed expectations and complete the work according to schedule.
Photo courtesy of The Royal New Zealand Navy
DECADES OF EXPERIENCE TIMBER McKay has worked with blue chip clients such as Carter Holt Harvey and Juken nisso, Norsky Scogg and Winsont Pulp and Paper. Overseeing the electrical design and build for projects such as the new Vinera Mill.
DAIRY McKay are the preferred electrical supplier and contractor of Fonterra.
PETRO CHEMICAL McKay have had a strong relationship with Refining NZ since 1961 and have played a key role in various projects including Scott Project, Future Fules, Point Forward and Te Mahi Hau.
POWER GENERATION McKay’s capabilities and resources in the renewable arena allow the company to respond to the unique challenges of this rapidly evolving market.
AVIATION Blurb to go here and here and here and here and here and here and here and here and here and here and here
WIDESPREAD RESOURCES
Infrastructure Services – Over great distances, under time constraints and across difficult terrain McKay’s turnkey model serves local and central Governments and power authorities. McKay’s wide capabilities include streetlighting, traffic services, CCTV /, bridge automation, waste water, low voltage construction, train stations and tunnels. Electrical Contracting Services – By bringing together the collective experience of operating units from across the county and abroad, McKay provides a readily available workforce that can cover multiple projects at any given time. The company combines these resources with technical aptitude, and an industry leading health and safety record and a commitment to excellence.
PROJECT: BioPet Labels & Product Photography Elements: Labels, Product Photography, Display Header, Poster Briefed to me with existing label tempalte that wasn’t working - I came up with a new layout utilising clear label substrate to show more of the mettaltic bottle and enhance the premium feel. I photographed the final bottles individually and together for use in print and web.
Simple digital illustrations for personal projects
Freehand sketch turned into a digital illsutration
Freehand Illustration examples
A1 ‘cartoon’ style illsutration for ‘What Makes NZ’ puzzle. Brief was to encapsulate key areas and attractions within the south island, excluding queenstown. Puzzle is now sold through www.whatmakesnz.com
Composite freehand + digital illustration