BRAND PROFILE GROUP
CONTENTS The Little Mistress Group has rapidly evolved since its beginnings in 2010 with new brands popping up almost yearly. This brand profile is for us to take you on a journey through the company, how we plan to develop further and how you can be a part of this fast-growing group.
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LITTLE MISTRESS
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Little Mistress is the life and style of a party, learn more about the latest collection and customer in this brand profile.
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PAPER DOLLS Paper Dolls offers beautifully cut dresses to flatter the female form, discover the collection and customer in this brand profile.
TALL, PETITE & CURVY
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Discover our stunning collection of handbags, purses & shoes from the Little Mistress AW’15 collection.
The Little Mistress Group will talk you through what we are doing to become an inclusive brand.
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SHOES & SWIMWEAR Find out more about the collections and inspiration of Paper Dolls two additional collections; swimwear & shoes.
SHOE & BAGS
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GIRLS ON FILM The style conscious, ready-to-wear brand is rapidly evolving; learn more about the latest collection & customer in this brand profile.
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LITTLE MISDRESS A girly, occasion wear brand for girls aged 5-11 years, learn about who buys Little Misdress and why it’s so special.
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STAYING SOCIAL Say hello to our more sociable side & find out why we place a great importance on engaging with our current and potential customers.
CONTACTS Get in touch with one of our many agents from across the globe and learn about how you can be a part of the team.
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PUBLIC RELATIONS The Little Mistress Group has a great amount of PR surrounding each & every brand; see who is wearing us here.
STOCKISTS The Little Mistress Group boasts a strong collection of stockists, find out where you can find us and shop here.
INTRODUCING LITTLE MISTRESS A feminine, party wear brand with an opulent and luxurious approach to ready-to-wear.
Little Mistress is the life and style of a party. Each collection is designed in-house with 4 drops per season. The brand looks to the latest catwalk trends and translates them into affordable and fashion-savvy collections. We like to think of Little Mistress as being the leaders in party wear, catering to all occasions and body types with many styles coming in a curvy, petite or tall sizes.
These collections target our key customer: A woman who is aware of celebrity and fashion trends however does not think of herself as a trend leader. Our consumer appreciates the little touches, which is why every piece has something special be it an intricate embellishment, a quality fabric or a fine button detailing.
TALL PETITE CURVY
CURVY
The Little Mistress curvy collection is the place to shop for women wearing sizes 16-28. Many of the season’s key dresses by Little Mistress are adapted to fit and flatter our plus size customer.
PETITE Altered to fit a 5’3” frame and under, Little Mistress has taken your favourite pieces and tailored them down to size. Invest in perfectly proportioned trousers, skirts and dresses which fit perfectly and will see you go from work to party in effortless style.
TALL Tailor-made for women 5’ 10” and over, our Tall clothing is your go-to for those essential wardrobe items. Many of the season’s key trends by Little Mistress’ main line are adapted to fit and flatter taller frames, think perfect length miniskirts and jeans that fit perfectly.
SHOES The Little Mistress bi-annual footwear collection will have you partying in sensational style. Each collection aims to add a little sparkle and sass to your outfit with diamantes, gems and faux animal skins making a statement. If you are a city slicker invest in our thigh high boots or if you’re more of a party animal then max out in high-gloss platforms and smokin’ hot sandals.
BAGS Discover our stunning collection of handbags and purses from the Little Mistress AW’15 collection debut. Stylish handbags in sumptuous faux-leather, party-ready clutch bags to finish off your outfit in faux-suede and practical satchels for everyday use.
INTRODUCING PAPER DOLLS A sophisticated, work to party wear brand with a focus on classic tailoring and elegant detailing.
Paper Dolls offers beautifully cut dresses to flatter the female form. Every collection has in mind the latest international catwalk trend which informs the tailoring and elegant detailing on every dress. Paper Doll’s effortlessly chic signature style of pretty prints, delicate detailing and splashes of colour form a fashion focused yet timeless collection. Every season Paper Dolls creates a collection of footwear to compliment the range, from courts to stilettos to sandals.
The Paper Dolls brand aims at a consumer shopping for chic events and occasions with a high street price tag. Every design is an investment piece which will carry on into each season and years later.
These collections cater to a defined customer: The woman who is dressing for a busy day, going from work to cocktail bar and wanting to look effortless with every step.
SHOES Step into the season with a spring in your fashionable step, the bi-annual Paper Dolls footwear collection is inspired by the hottest trends around. Pretty courts, pastel mules and staple stilettos - we’ve got the classic pair which will see effortlessly from work to party.
SWIMWEAR Dip into our pool of classic bikinis and standout swimwear, from a sculpting, ultra-comfortable one piece to a floral string bikini. Whether it’s lounging by the pool or swimming in the Med, you’ll love our classic, bandeau and halter neck designs – many of which are designed to flatter and enhance
INTRODUCING GIRLS ON FILM A style conscious, ready-to-wear brand with a bold and forward-thinking approach to fashion.
The Girls on Film brand offers clothing which reflects current catwalk, street style and social trends. This concoction of high-fashion with of the moment spontaneity creates endless collections packed with statement pieces for the ultimate fashionable girl. With ranges specifically designed in-house by a collective of young talent, Girls on Film delivers the latest trends at affordable prices with a quick turnaround.
These rapid designs reflect our key customer: the young and vibrant girl on a style evolution with a small budget and interest in fast fashion. Naturally a digital native and millennial, this girl looks to bloggers, social media and celebrity style for inspiration.
You can find this girl at anything from the latest festival to a university event or exploring the heady heights of L.A.
INTRODUCING LITTLE MISDRESS A girly, occasion wear brand for children aged 5-12 years.
Little Misdress takes the magic of a fairy-tale, the excitement of childhood and all the fun of dressing up, and bundles them into 4 beautiful drops per season. Each collection is designed in-house and focuses on stunning detail and a comfortable fit. From sequins, lace and embellishment on dresses, each range will make a girl’s special occasion very memorable.
These collections are designed with a girl going to a wedding, party or special event in mind. Our consumer appreciates the Little Mistress parent brand and invests in our sister collections by brands such as Little Misdress.
Every piece of each collection has something special be it an intricate embellishment, a quality fabric or a fine button detailing.
STAYING SOCIAL Say hello to our more sociable side!
The Little Mistress group understands the importance of social media within the fast-paced, fashion world, so we like put maximum effort into reaching out and engaging with each customer. The tone of voice is personable and someone is always on hand to respond to queries and compliments alike over Facebook, Instagram, Pinterest, Twitter, Youtube and the blog.
THE BLOG
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Content rules at Little Mistress which means creating a lifestyle around each brand is key to our success. The team combines beauty, fashion and lifestyle posts to inspire and indulge our following, tailoring content to suit each brand. Additionally through a focused blogger outreach strategy we see the brands styled and talked about in an editorial format.
FACEBOOK & TWITTER
l YOUTUBE
MILA KUNIS PR
The late late show; Hollywood actress Mila Kunis was spotted in a cute black Girls on Film playsuit earlier this year.
LOOK MAGAZINE COLLABORTAION This collaboration between top UK fashion magazine Look and Little Mistress generated a huge buzz this spring with most styles still being best sellers.
GIGI HADID Internationally renowned supermodel Gigi Hadid was spotted in our Girls on Film Navy Satin Trench Coat, hanging out with Kendal Jenner on a yacht in Monaco.
FEATURED IN VOGUE Our Paper Dolls SS15 Monochrome Cap Sleeve Bikini was featured in the May Isssue of Vogue alongside images of Kendall Jenner.
LOOK MAGAZINE COVERS All of the Little Mistress Group brands have been featured in this top British fashion magazine.
CONTACT
LONDON HEAD OFFICE +44 203 617 7668 tania@little-mistress.co.uk
M I D L A N D S (UK)
GREECE
+44 777 426 9068 kate@jwagencies.co.uk
+30 210 277 00 50 athens@mariangela.gr
NORTH (UK)
HOLLAND
+44 774 016 5131 office@societyfashion.co.uk
+31 204 080 308 joya@little-mistress.co.uk
SCOTLAND
GERMANY
+44 159 271 3129 alison@cherrylaneagencies.co.uk
IRELAND
+35 386 242 5577 micheal67@gmail.com
ATLANTA
+49 241 189 16 04 Judith@SASAtrend.com
SPAIN
+34 963 530 008 littlemistresspain@gmail.com
SICILY
+1 786 566 2824 blake@theuncommonfashion.com
+39 328 949 64 46 groupmens@yahoo.it
NEW YORK
FINLAND
CHICAGO
PORTUGAL
+1 203 921 8049 emmanuelle@little-mistress.com +1 312 473 7130 andrea@theofanousshowroom.com
+358 40 582 3211 dea@trading.inet.fi
+351 229 447 563 suzily.barreiras@hotpink.pt
STOCKISTS
THE HOUSE OF