BRAND PROFILE
CONTENTS The Little Mistress Group has rapidly evolved since its beginnings in 2010 with new channels and developments popping up yearly. This brand profile is for us to take you on a journey through the company, how we plan to develop further and how you can be a part of this fast-growing group.
STOCKISTS & CONTACTS
LITTLE MISTRESS
The Little Mistress Group boasts a strong collection of stockists, find out where you can find us and shop here
Little Mistress is the life and style of a party, learn more about the latest collection and customer in this brand profile
PAPER DOLLS
SPECIALIST SIZES
Paper Dolls offers beautifully cut dresses to flatter the female form, discover the collection and customer in this brand profile
Tailored to your every height and size need, the Tall, Petite, Curvy and Maternity ranges include on-trend dresses, tops and bottoms
SWIMWEAR
SOCIAL
Find out more about the collections and inspiration of Little Mistress and Paper Dolls collection of swimwear
Say hello to our more sociable side & find out why we place a great importance on engaging with our current and potential customers
CONCESSION
COMPETITORS
Find out more about the collections and inspiration of Little Mistress and Paper Dolls collection of swimwear
Say hello to our more sociable side & find out why we place a great importance on engaging with our current and potential customers
STOCKISTS
CONTACT For our full list of contact details please get in touch
LONDON HEAD OFFICE +44 203 617 7668 sales@little-mistress.com
INTRODUCING LITTLE MISTRESS
LITTLE MISTRESS
A feminine, party wear brand with an opulent and luxurious approach to ready-to-wear.
These collections target our key customer: A woman who is aware of celebrity and fashion trends however does not think of herself as a trend leader. Our consumer appreciates the little touches, which is why every piece has something special, be it an intricate embellishment, a quality fabric or a fine button detailing.
DON’T CRASH THE PARTY, BE THE PARTY Little Mistress is the life and style of a party. Each collection is designed in-house with 4 drops per season. The brand looks to the latest catwalk trends and translates them into affordable and fashion-savvy collections. We like to think of Little Mistress as being the leaders in party wear, catering to all occasions and body types with many styles coming in curvy, petite or tall sizes.
YOU CAN SIT WITH US Paper Dolls offers beautifully cut dresses to flatter the female form. Every collection has in mind the latest international catwalk trends which informs the tailoring and elegant detailing on every dress. Paper Doll’s effortlessly chic signature style of pretty prints, delicate detailing and splashes of colour form a fashion focused yet timeless collection.
INTRODUCING PAPER DOLLS The Paper Dolls brand aims at a consumer shopping for chic events and occasions with a high street price tag. Every design is an investment piece which will carry on into each season and years to come.
PAPER DOLLS
These collections cater to a defined customer: The woman who is dressing for a busy day, going from work to cocktail bar and wanting to look effortless with every step.
SOPHIE FASHIONABLE & GLAM FLIRTY, EMBELLISHED, GIRLY, SEXY, DETAILED
LITTLE MISTRESS CUSTOMER
STYLE CHOICES: SHE WANTS TO STAND OUT FROM THE CROWD & HAS NIGHTS OUT WHERE SHE MAKES AN EXTRA BIT OF EFFORT SHE MIXES A HIGH QUALITY LITTLE MISTRESS DRESS WITH DESIGNER SHOES & ACCESSORIES
LITTLEMISTRESSUK
MEGAN EFFORTLESSLY CHIC FEMININE, SMART, CHIC, TAILORED, COLOURFUL
STYLE CHOICES:
LOOKING CHIC IS IMPORTANT & HER LOOK IS ALWAYS TAILORED & CONSIDERED
PAPERDOLLSUK
PAPER DOLLS CUSTOMER
HAS A WORK TO COCKTAIL PARTY OR DATE NIGHT ROUTINE IN THE WEEK
CURVES WITH CONFIDENCE
SPECIALIST SIZES
The Little Mistress curvy collection is the place to shop for women wearing sizes 16-28. Many of the season’s key dresses by Little Mistress are adapted to fit and flatter our plus size customer.
TALL PETITE CURVY
PETITE Altered to fit a 5’3” frame and under, Little Mistress has taken your favourite pieces and tailored them down to size. Invest in perfectly proportioned trousers, skirts and dresses which fit perfectly and will see you go from work to party in effortless style.
SPECIALIST SIZES
TALL Tailor-made for women 5’ 10” and over, our Tall clothing is your go-to for those essential wardrobe items. Many of the season’s key trends by Little Mistress’ main line are adapted to fit and flatter taller frames, think perfect length miniskirts and jeans that fit perfectly.
DESIGNED WITH YOU BOTH IN MIND
SPECIALIST SIZES
Little Mistress’ specially designed range of fashionable maternity wear, ensures you look and feel gorgeous whilst you’re expecting!
Our maternity collection has all you need to stay stylishly on-trend and comfortable.
SPECIALIST SIZES
MATERNITY Taking inspiration from current trends from the core collection, fabulous celebrity expectant mothers and of course, your comfort, Little Mistress’ wide maternity range has something for every occasion.
JUST ADD WATER
SWIMWEAR
Dip into our pool of classic bikinis and stand out swimwear, from a sculpting, ultra-comfortable swimsuits to a floral string bikini.
Whether it’s lounging by the pool or swimming in the Med, you’ll love our classic, bandeau and halter neck designs – many of which are designed to flatter and enhance.
SAY HELLO TO OUR SOCIAL SIDE The Little Mistress group understands the importance of social media within the fast-paced fashion world, so we like put maximum effort into reaching out and engaging with each customer.
The tone of voice is personable and someone is always on hand to respond to queries and compliments alike over Facebook, Instagram, Pinterest, Twitter, Youtube and the blog.
THE BLOG
B
FACEBOOK & TWITTER
l Content rules at Little Mistress which means creating a lifestyle around each brand is key to our success. The team combines beauty, fashion and lifestyle posts to inspire and indulge our following, tailoring content to suit each brand. Additionally through a focused blogger outreach strategy we see the brands styled and talked about in an editorial format.
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CONCESSIONS Little Mistress hopes to expand into 100 Debenhams stores in the UK and Ireland by 2017
“
Debenhams approached us because they had received a constant demand for our brands, they believed there was a ready made audience with perfect in-store adjacencies – We now sit beside Miss Selfridge, Top Shop, Coast, Phase Eight, Warehouse and Oasis, it makes sense...We haven’t cut any corners here, it’s been a heavy in-store and Shopfit investment and we have full belief that our store & field team will deliver a great return, but more importantly a fantastic shopping experience for our customer. - Mark Ashton CEO
“
COMPETITORS
PRICE SECTOR
BECAUSE IM APPY THE ONE STOP FASHION DESTINATION FOR SUMMER – BROWSE, SHOP AND STAY ON TOP OF THE LATEST TRENDS, ANYTIME AND ANYWHERE WITH OUR EASY-TO-USE APP THIS SEASON
WITH THE LITTLE MISTRESS APPLICATION: - Y O U’L L B E T H E F I R S T T O K N O W W H E N T H E L A T E S T S A L E S D R O P - S H A R E T H E S T Y L E S Y O U L O V E V I A W H A T S A P P, T W I T T E R, F A C E B O O K A N D M O R E - SAVE THE PIECES YOU LOVE INTO A SHOPPING WISHLIST AND BUY LATER
#LITTLEINSIDER