SALES MANUAL
GROUP
LITTLE
LONDON
MISTRESS
Little Mistress is the go-to brand for high glamour party dressing. With everything you need from show-stopping cocktail dresses to flirty partywear, stand out from the crowd in the brand’s signature lace and embellished evening dresses. From maxis to prom dresses and bodycons, there is a dress for every occasion.
Size 8 – 14 (36 - 42) Minimum ratio of 2.2.2.1
@LITTLEMISTRESSSUK
The Little Mistress Curvy collection is the place to shop for women wearing sizes 16 – 26. Many of the season’s key dresses by Little Mistress are adapted to fit and flatter our plus size customer Size 16 – 26 Four style minimum order. Ratio: 1.2.2.2.1.1 (*Size 26 is optional)
Paper Dolls is for the fashion forward girl about town, taking you seamlessly from day to night in the season’s latest styles. Each collection focuses on tailored, bodycon dresses and chic separates which are crafted from luxe fabrics. Paper Doll’s effortlessly chic signature style of pretty prints, delicate detailing and splashes of colour form a fashion focused yet timeless collection. Size 8 – 16 (36 - 44) Minimum ratio of 2.2.2.1.1
@PAPERDOLLSUK
Girls On Film takes its inspiration from fashion’s latest street style trends and adds a fun loving, fashion focused edge to every piece. Dress to impress in a party perfect LBD or printed jumpsuit, or stand out from the crowd in Girls On Film’s boldly printed trousers and top combos; dare to wear together or mix and match with monochrome separates.
Size 8 – 14 (36 - 42) Minimum ratio of 2.2.2.1
@GIRLSONFILMCLOTHING
FOOTWEAR LITTLE MISTRESS & PAPER DOLLS The shoe collection stacks high in the style stakes with a mix of stilettos, platforms and courts in patent, lace and faux snakeskin. Both Little Mistress and Paper Dolls footwear collections stand strongly on their own or compliments the collections beautifully. We offer 3 pack options for footwear as shown below, the minimum style order per Brand will depend on which pack size you purchase. Please find details below;
UK SIZE
3
4
5
6
7
8
EURO SIZE
36
37
38
39
40
41
PACK OPTIONS
PACK A
TOTAL
1
PACK B
PACK C
1
1
2
1
1
1
1
2
1
2
3
3
2
MINIMUM ORDER
6
X8 STYLES
1
6
X8 STYLES
1
12
X4 STYLES
LITTLE MISTRESS HANDBAGS Minimum Order: Four styles per collection / 3 pieces per style AW15: Delivery End September SS16: Delivery Dec/ Jan AW15 The collections- Grey Suede, Black Pony, Snake, PU, Navy Snake, PU, and the Stingray clutch/crossbody
LITTLE
LONDON
MISTRESS
COLLECTION INFORMATION The chart below shows the delivery and buying windows for each collection.
COLLECTION
BUYING DATES
DELIVERY WINDOW
PRE SPRING
MID SEPT - END SEPT
DEC / JAN
MAIN SPRING
MID OCT - END OCT
FEB
MAIN SUMMER
MID NOV - END NOV
MARCH
SUMMER TRANS
MID DEC
APRIL / MAY
TRANSITIONAL
MID FEB - END FEB
JUNE / JULY
PRE FALL
MID MAY - END MAY
AUGUST
FALL
MID JUNE - END JUNE
SEPTEMBER
CHRISTMAS/ HOLIDAY
MID JULY - END JULY
OCT - NOV
Little Mistress will place buys with the factories throughout the ‘buying season’. Depending on where the garments are made we may have place these buys before our franchise partners make their selection with us. Delivery dates from ordering to dispatch can turn around within six to eight weeks. During this period product can at times be amended or sometimes, but very rarely cancelled. Your sales representative will keep all customers up-dated at all times with product development and delivery dates.
Average wholesale costs and recommended retail prices per brand as below;
LITTLE MISTRESS
PAPER DOLLS
GIRLS ON FILM
WHOLESALE COST
RRP
WHOLESALE COST
RRP
WHOLESALE COST
RRP
GBP
£26
£65
£22
£56
£14
£30
RRP
£40
£100
£34
£85
£18
£45
PRODUCT INFORMATION STYLE CODES EXAMPLE: L1073Q1A First character (L) refers to the designer. All designers will have dedicated initials. Last three characters (Q1A) refer to Length (Q), Number of colours in this style (1) and any fabric or trim change (A). Style number (1073) is in between the first letter and the last 3 characters. Normally its 3 or 4 digits.
DESIGNERS INITIAL
STYLE NUMBER
LENGTH LIKE MAXI/PROM
NO’ OF COLOURS AVILABLE
FABRIC TRIM CHANGE
L
1073
Q
1
A
D
153
D
1
B
A:
CORE PROM LENGTH
B:
CORE MINI LENGTH
C:
CORE MIDI LENGTH
D:
CORE MAXI LENGTH
E:
TALL PROM LENGTH
F:
TELL MINI LENGTH
G:
TALL MIDI LENGTH
H:
TALL MAXI LENGTH
I:
PETITE PROM LENGTH
J:
PETITE MINI LENGTH
K:
PETITE MIDI LENGTH
L:
PETITE MAXI LENGTH
M:
CURVE PROM LENGTH
N:
CURVE MINI LENGTH
O:
CURVE MIDI LENGTH
P:
CURVE MAXI LENGTH
Q:
CORE
R:
KIDS
S:
CORE BODYCON
T:
TALL BODYCON
U:
PETITE BODYCON
V:
CURVE BODYCON
W:
CORE SHIFT
X:
TALL SHIFT
Y:
PETITE SHIFT
Z:
CURVE SHUFT
1:
BODYCON MIDI
2:
PROM HIGH-LOW
3:
BAG
4:
MATERNITY
5:
SHOES
LITTLE
LONDON
MISTRESS
PRODUCT INFORMATION SIZE GUIDE STNADARD SIZE GUIDE UK USA
6
8
10
12
14
18
16
2
4
6
8
10
12
14
GERMANY
32
34
36
38
40
42
44
EUROPE
34
36
38
40
42
44
46
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
BUST
80.5 | 31.7
83 | 32.6
88 | 34.6
93 | 36.6
98 | 38.5
103 | 40.5
103 | 40.5
WAIST
62.5 | 24.6
65 | 25.6
70 | 27.5
75 | 29.5
80 | 33.5
90 | 35.4
90 | 35.4
HIPS
87.5 | 34.4
90 | 35.4
95 | 37.4
100 | 39.3
100 | 43.3
115 | 45.3
115 | 45.3
18
20
22
24
26
28
CURVY SIZE GUIDE UK
16
USA
12
14
16
18
20
22
24
GERMANY
42
44
46
48
50
52
54
EUROPE
44
46
48
50
52
54
56
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
BUST
105.5 | 41.5
110.5 | 43.5
118 | 46.4
123 | 48.4
128 | 50.3
133 | 52.3
138 | 54.3
WAIST
88.5 | 34.8
93.5 | 36.8
101 | 39.7
106 | 41.7
111 | 43.7
116 | 45.6
121 | 47.6
111 | 43.7
116 | 45.6
133.5 | 52.5
115 | 54.5
143.5 | 56.5
HIPS
123.5 | 48.6 128.5 | 50.5
LITTLE MISDRESS SIZE GUIDE AGE
5-6 years
5-6 years
5-6 years
5-6 years
CM | IN
CM | IN
CM | IN
CM | IN
58 - 60 | 22.8 - 23.6
62 - 65 | 24.4 - 25.6
67 - 69 | 26.3 - 27.1
72 - 76 | 28.3 - 29.9
WAIST
55 - 57 | 21.6 - 22.4
58 - 59 | 22.8 - 23.6
61 - 63 | 24 - 24.8
64 - 66| 25.2 - 26
HIPS
62 - 65 | 24.4 - 25.6
68 - 71 | 26.7 - 27.9
74 - 78 | 29.1 - 30.7
81 - 84 | 31.8 - 33
BUST
SHOES SIZE GUIDES UK
3
4
5
6
7
8
USA
6
7
8
9
10
11
36
37
38
39
40
41
EUROPE
BUYING TOOLS/LINE SHEETS Each collection is also documented onto a line sheet that include: Flat images of each style, Style codes, descriptions & fabric compositions, Size, pack ratio & colours available, Country of origin, Collection, delivery windows, collection name, Wholesale and retail prices, These line sheets are given to the buyers so they can keep a record of the selection of products that has been made for each season. They can also be a useful tool when re-ordering stock.
LITTLE
LONDON
MISTRESS
LOOKBOOKS & PRODUCT PHOTOGRAPHY We aim to provide you with model shots of the ‘key looks’ of each collection to assist you in your buying. The look books will show you key colour groupings and how the products fit on the body. We try to include the entire collection in our look books, however in some cases if some styles have not made the shoot we can also provide additional product shots on request.
AW15 MIDNIGHT ROMANCE
LITTLE
AW15 MIDNIGHT ROMANCE
LITTLE
LONDON
MISTRESS
LONDON
MISTRESS
MARKETING IMAGERY AND POS Each season, we release a new marketing campaign and we encourage you to use this and update your brand imagery with each new season. If you require imagery for any advertising, such as magazine ads or outdoor posters, as well as online banners and imagery for your website, we are able to make this for you on request
LITTLE INSIDER HIGH SUMMER EDITION 2015
GOOD VIBES ONLY: MAX OUT YOUR SUMMER STLYE IN OUR MULTI-WEAR PIECES!
FANCY FOOTWEAR SPARKLE AND SHINE THROUGH SUMMER IN THIS SEASON’S BEST ANKLE HEELS
FEATURING
SUMMER ESCAPE DRESS LIKE AN A-LISTER ON YOUR SUMMER VACAY THIS SUMMER.
WE’RE HAVING A HEAT
RAVE! DANCE ‘TIL SUNRISE IN OUR FESTIVAL COLLECTION EDIT
WE’VE GOT THE DRESS! WE HAVE A DRESS FOR YOUR EVERY SPECIAL OCCASION
You can request your own promotion imagery from our graphics team, we will need the below information; Image quantity Image size: in pixels for online; in mm’s for print Landscape or portrait Deadline date Publication name and date / website address /geographical location for outdoor advertising Any specific text added such as your store address or promotional text?
Our graphic design team will provide these images to you within approximately five working days so please allow as much time as possible before your deadline. We can also provide you with brand logos for your website on request.
CAMPAIGN IMAGES We also have campaign images available for each season. Images are available on request.
LITTLE MISTRESS - AW15 COLLECTION
GIRLS ON FILM - AW15 COLLECTION
PAPER DOLLS - AW15 COLLECTION
RETURNS PROCEDURE Please note we only accept damages due to manufacturing faults. All damages must be reported to your Sales Representative within one week of DELIVERY. Please contact your sales representative with the Returns Form found on page 13 along with a photograph of the faulty item/s. You will receive a RAN (returns authorisation Number) which will need to be clearly stated on the Returns Form. Once the garment(s) has been approved and returned back to the UK warehouse the accounts team will credit your account. All fields need to be filled in: date, reference number, division, shop name, account number, correct style number, quantity, wholesale price per item and totalled, invoice number and a clear reason. Please fill one return sheet per brand keeping each division separate. LM = Little Mistress PD = Paper Dolls GOF = Girls on Film LMFT = Little Mistress Footwear/Accessories PDFT = Paper Dolls Footwear/Accessories LMD = Little MisDress Once your return is authorized and the garments are packed in boxes (with the returns form) please e-mail to the below; International Accounts Administrator: Khalil Patel - khalil@little-mistress.co.uk UK Accounts Administrator: Razina Talati - razina@little-mistress.co.uk Tel: 0044 203 617 7668 ext 404 Little Mistress - Returns Warehouse Solar House, Alpine Way, Beckton E6 6LA
Please do not send the garments to the showroom without authorization/documentation as they will be refused.
GROUP
1. Customer/Shop full name* ....................................................................................... 2. Contact Name* ...............................................................................................................
3.
Phone Number* ............................................................................................................... 4. Address
5. Name/Style Number(s)* ............................................................................................ 6. No. of Qty(s) Returned* ............................................................................................... 8. Returns Reference Number* ............................................................................................... 9. Reason For Return .....................
A. Faulty B. Wrong Delivery C. Other
10. Invoice / Reference No* ........................................................................................ 11. Brief description about the Return .......................................................................
Date* ......./......../........
Signature of the Authorised Person
Note: * Mandatory
SHORTAGE PROCEDURE
If you have items missing from your delivery that are listed on your despatch note, you must notify your sales representative immediately so we can investigate the loss. Please fill in the attached shortage form found on page 15 and send it to your sales rep for approval. Shortages will not be approved if you do not inform the showroom within one week DELIVERY. Please email the shortage forms to; Shumi: Tel: 0044 203 617 7668 ext 404 Email shumi@little-mistress.co.uk It is important to note whether the packaging was damaged or not. If you receive packaging that has been damaged or may have been tampered with, please take a photo before opening it. All fields need to be filled in: date, brand, shop name and account number, the style code, quantity, size, colour, invoice and dispatch note number, package damaged or not. Once it has been for authorised a credit will then be raised on your account.
GROUP 1. Customer/Shop full name ......................................................................................... 2. Contact Name ............................................................................................................... 3. Contact Number .......................................................................................................... 4. Customer Call Date .................................................................................................... 5. Call Taken By ................................................................................................................ 6. Name/Style Number(s) ............................................................................................ 7. No. of Qty(s) / Size(s) ............................................................................................... 8. Colours(s) .................................................................................................................... 9. Invoice / Reference No. .............................................................................................
FOR OFFICE USE ONLY:10. Further Action Taken ..................
A. Credited Customer a/c
B. Replacement Sent
C. Other
10. If Other/Comments .................................................................................................
Date* ......./......../........
Signature of the Authorised Person
Note: All above fields are Mandatory.
GROUP
BRAND SUPPORT & CONTACTS MANAGEMENT FATEMEH NASSARPOUR Head of International Sales and Development Tel: 0044 203 617 7668 ext 452 fatemeh@little-mistress.co.uk
SALES AND OPERATIONS KATRINA KEFLI International Key Account Manager Agents|USA, Middle East & Asia Division Tel: 0044 203 617 7668 ext 452 katrina@little-mistress.co.uk
TANIA STEBBING International Account Manager Europe & Eastern Europe Division Tel: 0044 203 617 7668 ext 451 tania@little-mistress.co.uk
ACCOUNTS & LOGISTICS RAJ RAMJI Accounts Manager Tel: 0044 203 617 7668 ext 401 raj@little-mistress.co.uk KHALIL PATEL International Accounts Administrator khalil@little-mistress.co.uk Tel: 0044 203 617 7668 ext 403 RAZINA TALATI UK Accounts Administrator razina@little-mistress.co.uk Tel: 0044 203 617 7668 ext 402 Little Mistress Head Office and Showrooms: 68 Great Portland Street London W1W 7NG TEL: +44 203 167 7668 Ext. 451