SALES MANUAL
SALES MANUAL CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
ABOUT US THE CUSTOMER DESIGN LITTLE MISTRESS GIRLS ON FILM PAPER DOLLS ACCESSORIES SHOES DEBENHAMS CONCESSIONS/STORES MARKETING ONLINE SALES MANUAL/TOOLS
ABOUT US
We are The Little Mistress Group; three British fast-fashion labels designed in-house in London. Little Mistress, Paper Dolls and Girls on Film; styles for day, work, night, occasion and everything in between. Always affordable, always sure to turn heads, and never compromising on quality.
Founded in 2010 by Mark Ashton, our debut label Little Mistress quickly established itself as a serious player in an already crowded market by listening to the needs of the end consumer, and filling the gap for highly detailed, embellished styles at unbeatable prices. Paper Dolls followed in 2012, offering sophisticated desk to drinks dresses which developed into matching two piece tailoring, and Girls on Film completed the line-up with a fresh array of trend-lead separates in 2014.
Our portfolio has grown since we landed on the scene, and to-date, now includes swimwear, jewellery and handbags and footwear to compliment the main-line, seasonal fashion collections. We never stand still. We are always looking to bring exciting, new products to our loyal and growing customers.
Driven by a dedicated team, all three brands boast national and international press coverage, a huge social media following and a growing celebrity fan-base.
OUR CUSTOMER LITTLE MISTRESS The Little Mistress girl is on the lookout for glamourous party dressing, whether out for drinks with the girls, or on a first date. She aspires to be like her favourite celebrities and is always red-carpet ready. From show-stopping cocktail dresses to flirty party-wear, she always stands out from the crowd in signature lace and embellishment, and is confident from head to toe. PAPER DOLLS For the fashion-forward girl about town. The Paper Dolls girl can go from desk to drinks seamlessly with her go-to figure-flattering styles. She is effortlessly chic and timeless and relies on her signature style, but always keeps up with the latest trends through a pop of color, contrasting heels or complimenting statement necklace. GIRLS ON FILM She is sassy, street-wise and fashion-forward. She dares to wear Girls on Film in her own unique way, and likes to share her latest looks with friends on Instagram. She loves matching co-ordinates, and will boldly wear together, looking just as great when paired with the latest trainers or heels.
DESIGN Our expert design teams are based in London and create four drops per brand, per season, meaning we always have something fresh for our customers. All products are manufactured in specialist factories in Europe and Asia.
The finished styles across the three brands are available on the UK high street, in key shopping centres, through our network of branded stores within department stores and online in the UK, the US, Europe, Australia, the Middle East and Asia. We currently have over 1,000 stockists around the world, across 25 countries.
Each of our collections consist of new designs, as well as re-worked best-selling styles and shapes in new fabrics and colours to ensure that loyal customers always have a new twist on staple favorites, whilst simultaneously appealing to new fans. Seasonal themes are influenced by catwalk trends, but stay true to the ethos of each brand identity. New fabric technology is constantly explored, and fit is key to all of our products.
ENCHANTED GARDEN SS16 CAMPAIGN Little Mistress is the go-to brand for high glamour party dressing. With everything you need from show-stopping cocktail dresses to flirty partywear, stand out from the crowd in the brand’s signature lace and embellished evening dresses. From maxis to prom dresses and bodycons, there is a dress for every occasion.
@LITTLEMISTRESSSUK
SPRING SUMMER 16 CAMPAIGN Paper Dolls is for the fashion forward girl about town, taking you seamlessly from day to night in the season’s latest styles. Each collection focuses on tailored, bodycon dresses and chic separates which are crafted from luxe fabrics. Paper Doll’s effortlessly chic signature style of pretty prints, delicate detailing and splashes of colour form a fashion focused yet timeless collection.
@PAPERDOLLSUK
SRPING/SUMMER SS16 CAMPAIGN Girls On Film takes its inspiration from fashion’s latest street style trends and adds a fun loving, fashion focused edge to every piece. Dress to impress in a party perfect LBD or printed jumpsuit, or stand out from the crowd in Girls On Film’s boldly printed trousers and top combos; dare to wear together or mix and match with monochrome separates.
@GIRLSONFILMCLOTHING
PRODUCT INFORMATION SIZE GUIDE STANDARD SIZE GUIDE UK
6
8
10
12
14
16
18
USA
2
4
6
8
10
12
14
GERMANY
32
34
36
38
40
42
44
EUROPE
34
36
38
40
42
44
46
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
CM | IN
BUST
80.5 | 31.7
83 | 32.6
88 | 34.6
93 | 36.6
98 | 38.5
103 | 40.5
103 | 40.5
WAIST
62.5 | 24.6
65 | 25.6
70 | 27.5
75 | 29.5
80 | 33.5
90 | 35.4
90 | 35.4
HIPS
87.5 | 34.4
90 | 35.4
95 | 37.4
100 | 39.3
100 | 43.3
115 | 45.3
115 | 45.3
SHOES SIZE GUIDES UK
3
4
5
6
7
8
USA
6
7
8
9
10
11
36
37
38
39
40
41
EUROPE
PRODUCT INFORMATION STYLE CODES EXAMPLE: L1073Q1A First character (L) refers to the designer. All designers will have dedicated initials. Last three characters (Q1A) refer to Length (Q), Number of colours in this style (1) and any fabric or trim change (A). Style number (1073) is in between the first letter and the last 3 characters. Normally its 3 or 4 digits.
DESIGNERS INITIAL
STYLE NUMBER
LENGTH LIKE MAXI/PROM
NO’ OF COLOURS AVILABLE
FABRIC TRIM CHANGE
L
1073
Q
1
A
D
153
D
1
B
A:
CORE PROM LENGTH
B:
CORE MINI LENGTH
C:
CORE MIDI LENGTH
D:
CORE MAXI LENGTH
E:
TALL PROM LENGTH
F:
TELL MINI LENGTH
G:
TALL MIDI LENGTH
H:
TALL MAXI LENGTH
I:
PETITE PROM LENGTH
J:
PETITE MINI LENGTH
K:
PETITE MIDI LENGTH
L:
PETITE MAXI LENGTH
M:
CURVE PROM LENGTH
N:
CURVE MINI LENGTH
O:
CURVE MIDI LENGTH
P:
CURVE MAXI LENGTH
Q:
CORE
R:
KIDS
S:
CORE BODYCON
T:
TALL BODYCON
U:
PETITE BODYCON
V:
CURVE BODYCON
W:
CORE SHIFT
X:
TALL SHIFT
Y:
PETITE SHIFT
Z:
CURVE SHIFT
1:
BODYCON MIDI
2:
PROM HIGH-LOW
3:
BAG
4:
MATERNITY
5:
SHOES
FOOTWEAR LITTLE MISTRESS & PAPER DOLLS The shoe collection stacks high in the style stakes with a mix of stilettos, platforms and courts in patent, lace and faux snakeskin. Both Little Mistress and Paper Dolls footwear collections stand strongly on their own or compliments the collections beautifully. We offer 3 pack options for footwear as shown below, the minimum style order per Brand will depend on which pack size you purchase. Please find details below;
UK SIZE
3
4
5
6
7
8
EURO SIZE
36
37
38
39
40
41
PACK OPTIONS
PACK A
TOTAL
1
PACK B
PACK C
1
1
2
1
1
1
1
2
1
2
3
3
2
6
X8 STYLES
1
6
X8 STYLES
1
12
X4 STYLES
LITTLE MISTRESS HANDBAGS Minimum Order: 3x pieces per style = 1 pack Minimum order is 6 packs per season SS16: Delivery March
MINIMUM ORDER
LITTLE
LONDON
MISTRESS
COLLECTION INFORMATION The chart below shows the delivery and buying windows for each collection.
COLLECTION
BUYING DATES
DELIVERY WINDOW
PRE SPRING
MID SEPT - END SEPT
DEC / JAN
MAIN SPRING
MID OCT - END OCT
FEB
MAIN SUMMER
MID NOV - END NOV
MARCH
SUMMER TRANS
MID DEC
APRIL / MAY
TRANSITIONAL
MID FEB - END FEB
JUNE / JULY
PRE FALL
MID MAY - END MAY
AUGUST
FALL
MID JUNE - END JUNE
SEPTEMBER
CHRISTMAS/ HOLIDAY
MID JULY - END JULY
OCT - NOV
Little Mistress will place buys with the factories throughout the ‘buying season’. Depending on where the garments are made we may have place these buys before our franchise partners make their selection with us. Delivery dates from ordering to dispatch can turn around within six to eight weeks. During this period product can at times be amended or sometimes, but very rarely cancelled. Your sales representative will keep all customers up-dated at all times with product development and delivery dates.
Average wholesale costs and recommended retail prices per brand as below;
LITTLE MISTRESS
PAPER DOLLS
GIRLS ON FILM
WHOLESALE COST
RRP
WHOLESALE COST
RRP
WHOLESALE COST
RRP
GBP
£26
£65
£22
£56
£14
£30
RRP
£40
£100
£34
£85
£18
£45
BUYING TOOLS/LINE SHEETS Each collection is also documented onto a line sheet that include: Flat images of each style, Style codes, descriptions & fabric compositions, Size, pack ratio & colours available, Country of origin, Collection, delivery windows, collection name, Wholesale and retail prices, These line sheets are given to the buyers so they can keep a record of the selection of products that has been made for each season. They can also be a useful tool when re-ordering stock.
STYLE CODE
IMAGE
COLOUR
NAME
DESCRIPTION
EURO RRP
EURO WHOLESALE
COLLECTION MONTH
COLLECTION NAME
L2993W1A
CORAL
CORAL EMBELLISHED OPEN BACK SHIFT DRESS
A CAP SLEEVE SHIFT DRESS IN CORAL WITH OPEN BACK AND EMBELLISHED SLEEVES.
€90.00
€35.96
MARCH
BOTANICAL BLOOM
L2993W3A
SEAFOAM
SEAFOAM EMBELLISHED OPEN BACK SHIFT DRESS
A CAP SLEEVE SHIFT DRESS IN SEAFOAM WITH OPEN BACK AND EMBELLISHED SLEEVES.
€90.00
€35.96
MARCH
BOTANICAL BLOOM
L2996D1B
PEACH
PEACH OPEN BACK EMBELLISHED WAIST MAXI DRESS
AN OPEN BACK MAXI DRESS IN PEACH WITH LACE TOP AND EMBELLISHED WAIST.
€118.00
€46.50
MARCH
BOTANICAL BLOOM
L2999B2B
COBALT
COBALT EMBELLISHED LACE FIT AND FLARE DRESS
A COBLAT FIT AND FLARE DRESS WITH LACE TOP AND EMBELLISHED WAIST.
€110.00
€43.40
MARCH
BOTANICAL BLOOM
L3001D1A
PEACH
PEACH ONE SHOULDER EMBELLISHED MAXI DRESS
A ONE SHOULDER MESH MAXI DRESS IN PEACH WITH PLEATED TOP AND EMBELLISHED WAIST DETAIL.
€110.00
€43.40
MARCH
BOTANICAL BLOOM
L3002A1A
PEACH
PEACH EMBELLISHED PROM DRESS
A MESH PROM DRESS IN PEACH WITH EMBELLISHED WAIST DETAIL.
€100.00
€35.95
MARCH
BOTANICAL BLOOM
LITTLE
LONDON
MISTRESS
LOOKBOOKS & PRODUCT PHOTOGRAPHY
We aim to provide you with model shots of the ‘key looks’ of each collection to assist you in your buying. The look books will show you key colour groupings and how the products fit on the body.
H2545-S1A CREAM AND NAVY PANEL CROCHET DRESS
H2543-S1A NAVY CROCHET LACE 2 IN 1 DRESS
H3068-S2A NAVY AND CREAM APPLIQUE DRESS
H2556-S1A NAVY, CREAM AND GREEN PANEL DRESS
H2563-S1A GREEN LACE INSERT DRESS
H2559-S1A MULTI BLUR PRINT DRESS
SS16 PARISIAN CHIC
H2547-S1A BLUE LACE INSERT DRESS
We try to include the entire collection in our look books, however in some cases if some styles have not made the shoot we can also provide additional product shots on request.
MARKETING IMAGERY AND POS
Each season, we release a new marketing campaign and we encourage you to use this and update your brand imagery with each new season. If you require imagery for any advertising, such as magazine ads or outdoor posters, as well as online banners and imagery for your website, we are able to make this for you on request
You can request your own promotion imagery from our graphics team, we will need the below information; Image quantity Image size: in pixels for online; in mm’s for print Landscape or portrait Deadline date Publication name and date / website address /geographical location for outdoor advertising Any specific text added such as your store address or promotional text?
Our graphic design team will provide these images to you within approximately five working days so please allow as much time as possible before your deadline. We can also provide you with brand logos for your website on request.
CAMPAIGN IMAGES We also have campaign images available for each season. Images are available on request.
COLLECTION
LITTLE MISTRESS - SS16 COLLECTION
GIRLS ON FILM - SS16 COLLECTION
PAPER DOLLS - SS16 COLLECTION
DEBENHAMS CONCESSIONS/STORES We now have concessions open in the following Debenhams stores: Manchester Liverpool Newcastle Glasgow London Croydon Bristol Cardiff Derby Dublin
RETURNS PROCEDURE
Please note we only accept damages due to manufacturing faults. All damages must be reported to your Sales Representative within one week of DELIVERY. Please contact your sales representative with the Returns Form found on page 13 along with a photograph of the faulty item/s. You will receive a RAN (returns authorisation Number) which will need to be clearly stated on the Returns Form. Once the garment(s) has been approved and returned back to the UK warehouse the accounts team will credit your account. All fields need to be filled in: date, reference number, division, shop name, account number, correct style number, quantity, wholesale price per item and totalled, invoice number and a clear reason. Please fill one return sheet per brand keeping each division separate. LM = Little Mistress PD = Paper Dolls GOF = Girls on Film LMFT = Little Mistress Footwear/Accessories PDFT = Paper Dolls Footwear/Accessories LMD = Little MisDress Once your return is authorized and the garments are packed in boxes (with the returns form) please e-mail to the below; Little Mistress - Returns Warehouse Solar House, Alpine Way, Beckton E6 6LA
Please do not send the garments to the showroom without authorization/documentation as they will be refused.
1. Customer/Shop full name* ....................................................................................... 2. Contact Name* ...............................................................................................................
3.
Phone Number* ............................................................................................................... 4. Address
5. Name/Style Number(s)* ............................................................................................ 6. No. of Qty(s) Returned* ............................................................................................... 8. Returns Reference Number* ............................................................................................... 9. Reason For Return .....................
A. Faulty B. Wrong Delivery C. Other
10. Invoice / Reference No* ........................................................................................ 11. Brief description about the Return .......................................................................
Date* ......./......../........
Signature of the Authorised Person
Note: * Mandatory
SHORTAGE PROCEDURE
If you have items missing from your delivery that are listed on your despatch note, you must notify your sales representative immediately so we can investigate the loss. Please fill in the attached shortage form found on page 15 and send it to your sales rep for approval. Shortages will not be approved if you do not inform the showroom within one week DELIVERY. It is important to note whether the packaging was damaged or not. If you receive packaging that has been damaged or may have been tampered with, please take a photo before opening it. All fields need to be filled in: date, brand, shop name and account number, the style code, quantity, size, colour, invoice and dispatch note number, package damaged or not. Once it has been for authorised a credit will then be raised on your account.
1. Customer/Shop full name ......................................................................................... 2. Contact Name ............................................................................................................... 3. Contact Number .......................................................................................................... 4. Customer Call Date .................................................................................................... 5. Call Taken By ................................................................................................................ 6. Name/Style Number(s) ............................................................................................ 7. No. of Qty(s) / Size(s) ............................................................................................... 8. Colours(s) .................................................................................................................... 9. Invoice / Reference No. .............................................................................................
FOR OFFICE USE ONLY:10. Further Action Taken ..................
A. Credited Customer a/c
B. Replacement Sent
C. Other
10. If Other/Comments .................................................................................................
Date* ......./......../........
Signature of the Authorised Person
Note: All above fields are Mandatory.
BRAND SUPPORT & CONTACTS
MANAGEMENT FATEMEH NASSARPOUR Head of International Sales and Development Tel: 0044 203 617 7668 ext 452 fatemeh@little-mistress.co.uk
SALES AND OPERATIONS KATRINA KEFLI International Key Account Manager Tel: 0044 203 617 7668 ext 452 katrina@little-mistress.co.uk
TANIA STEBBING International Account Manager Tel: 0044 203 617 7668 ext 451 tania@little-mistress.co.uk
ACCOUNTS & LOGISTICS RAJ RAMJI Accounts Manager Tel: 0044 203 617 7668 ext 401 raj@little-mistress.co.uk KHALIL PATEL International Accounts Administrator khalil@little-mistress.co.uk Tel: 0044 203 617 7668 ext 403
Little Mistress Head Office and Showrooms: 68 Great Portland Street London W1W 7NG TEL: +44 203 167 7668 Ext. 451
CONTACT
HEAD OFFICE
IRELAND
PR
+44 203 617 7668 tania@little-mistress.co.uk
+35 386 242 5577 micheal67@gmail.com
+44 203 397 5180 amym@goodresults.co.uk
MIDLANDS (UK)
SICILY
GREECE
+44 777 426 9068 kate@jwagencies.co.uk
+39 3289 49 6446 groupmens@yahoo.it
+30 210 277 0050 athens@mariangela.gr
NORTH (UK)
FINLAND
HOLLAND
+44 774 016 5131 michelle@societyfashion.co.uk
00358 40 582 3211 dea@trading.inet.fi
+31 (0)20 4080 308 joya@little-mistress.co.uk
SCOTLAND
SPAIN
GERMANY
+44 159 271 3129 alison@cherrylaneagencies.co.uk
+34 9635 30 008 brandlondongroup@gmail.com
+49 (0)241 1891 604 judith@SASAtrend.com
PORTUGAL +35 1229 447 563 suzily.barreiras@hotpink.pt
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