Graphic Design Portfolio - Jiaqi Liu

A crazy person, wanted to be an artist, but loves humans too much that can only come out as an advertisement woman. I believe advertising is based on science, but if you're doing it soo right and smoothly, sure you can make it an art.

These are the works that I did throughout my journey to understanding that there's more to graphic design than using Helvetica in your Powerpoint presentation. Hope you find them (and subsequently, me) interesting enough to earn a place at your company. I'm your ideal branding and social marketing sidekick, you'd better call Jiaqi.

Birth:

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EDUC ATION

2013 - 2017

2021 - 2022

ORGANIZATION EXPERIENCE

2015

WORK EXPERIENCE

2018

Luxun Academy of Fine Arts

Visual Communication Design BA.

Kingston University Marketing&Brand Management MSc.

LA NGUAGE

2018 - 2021

'Digital Globalization' Sino-British workshop

December 1994

SE1 4YH

liujiaqi_1994@hotmail.com +44 7419760770

@soul_13

Mandarin English

S-Lab Technology Co., Ltd

Durex, Dettol, Mercedes-Benz

Publicis Group

Nestle's NAN milk powder, Gerber, Harvest Gourmet

Native Advanced

Head of Designer Designer

Senior Designer

Project Name

Category

Gerber® Organic Campaign / Social Media Spring 2020

(About)

Year

Gerber Products Company is an American purveyor of baby food and baby products, one of the most trusted names in this field. Gerber is a subsidiary of Nestle.

(Objective)

The organic series is a new product line launched by Gerber. In this campaign, I designed the main KV and product detail pages. The KV was built to enhance readers’sense of organic. A baby's satisfied face after eating Gerber and a close-up of organic products was selected for visual direction to convey the message of Gerber Organic products are healthy and delicious.

In addition, coinciding with Mother's Day, a Mother's Day-themed social media communication was launched to coincide with the occasion. The goal of this design is to the theme of Mother's Day is secondary dissemination through the process of parents sharing baby photos, strengthening the brand image.

The entire campaign also includes a small video with the use of interactive elements promoting Gerber's farm, where parents can learn about the process of getting Gerber products from the farm to the baby's table.

With the addition of new product lines, the Gerber product brochure was redesigned.

Project Name

Category

Nestle NAN® Campaign / Social Media 2019-2020

Year

(About)

The NAN range is Nestlé's range of infant formulas, including Super NAN, Ruibo NAN and NAN. three different styles of posters have been designed as they are aimed at different target groups.

(Objective)

The main target group for Super NAN is babies with allergies. Many mothers don't know that sometimes allergy problems are caused by formula milk because babies can't talk yet. Therefore KV is designed so that the baby faces the camera while the mother's back is to the camera, indicating that the two cannot feel each other's feelings.

KV for Super NAN

Project Name

Category Year

Harvest® Gourmet Campaign Spring 2020

(About)

Launched in 2020, Harvest Gourmet provide delicious plant-based food to customers that want to offer consumers who wish to reduce their meat intake and eat more plant-based food, to live a healthier lifestyle with a reduced impact on the environment.

(Objective)

With a focus on 3 major consumption scenarios: family dinners, late nights at work and 3-generation families, Harvest ® Gourmet meets the dietary needs of different age groups in different scenarios and allows consumers to have a delicious and nutritious meal with simple cooking at home.

One week's healthy recipes Collaboration with OATLY

Project Name

Category

Dettol® Social Media 2018

(About)

Year

Dettol was introduced in 1932 by the British company Reckitt, a hygiene brand that’s been helping protect against illness causing germs for over 80 years.

(Objective)

Driving hygiene and health education via social media, It’s important to empower & equip people with the right hygiene knowledge to break the chain of infection. Educate individuals on the importance of hygiene.

Dettol is the ever-present protector that will continue to keep those around you from harm.

Poster for Summer begins, Poster for Christmas,

Poster for Chinese New Year,

Outdoor Campaign in Lenticular

Project Name

Category

Durex® Social Media 2018

(About)

Year

Durex is a brand of condoms and personal lubricants owned by the British company Reckitt Benckiser.

(Objective)

Among Chinese condom users Durex has a dominant market share of 45%. Due to a relatively conservative culture surrounding sex, Durex's marketing in China is often indirect and subtle, often involving lighthearted humour. It speaks erotically in a creative fashion and is considered advanced. Marketing is done almost exclusively on social media. Durex succeeds in the Chinese condom market by leveraging Chinese social media.

Poster

Poster for the Women's day

for the sale of Nintendo Labo

Poster for Michelangelo's birthday

The Mid-Autumn Festival is one of the four traditional Chinese festivals. The moon on this day is fuller and brighter than the full moons of other months and is a symbol of reunion.

Poster for the Mid-Autumn Festival

Poster for the release of the film Annihilation

Poster for 20th May.

Collaboration with Beetle, Starbucks et al.

The 20th of May is is like Valentine’s day for the Chinese because when you pronounce the numbers five two zero in Chinese, they sound very close to the words“I love you.”

Project Name

Category

Lambrini Branding 2022

(About)

Year

Lambrini is a light and fruity perry or pear cider that is manufactured in Liverpool by Halewood International, which is the UK’s top 1 perry brand.

(Objective)

The following is a brand guide to new Lambrini’s, aiming to convey a young, dynamic brand image.

The research showed that the customer perception was that Lambrini was an ordinary wine and that, despite the brand having more than half of the wine market, its label and overall bottle were not remembered by many people.

Anyway, if you've been looking for a party wine, say hello to New Lambrini!

Let's

Category

Photography 2017-2021

Year

(About)

compilations of several photos that I took. Most of it were taken when I stroll around the city in a form of street photograph. I also loves to experiments with color grading because of my interest in cinemas.