Connected Consumer Study 2014 Results for Portugal
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 1
Content 1
Objectives, Methodology and Content
2
Device Ecosystem
3
Internet Usage Behavior
4.
Home Internet Connectivity
5.
Relevance of Traditional Media
6.
Technology Attitudes
7.
User Profiles
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 2
Objectives, Content and Methodology
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 3
Objectives and Methodology General Information: Why? Objectives:
How? Methodology:
•
Help to better understand media markets and media related infrastructures
•
Global research vendor: TNS Infratest*
•
Standardized questionnaire
Provide a valid base for weighting other studies (e. g. Consumer Barometer)
•
Population: adults 16+ (see sample characteristics here)
•
• Sample size: n=1,000 • Survey Method: telephone interview
(fixed & mobile) or face to face interview (if phone usage is insufficient) Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
*Plus different local field services: RM Plus (Slovenia), Hendal (Croatia), Research Freeway (Japan), Symphony (Australia, New Zealand), Joshua (Singapore), MOV (Hong Kong)
SLIDE 4
Content of the study What? Research areas and questions: (1) Device Ecosystems: Which devices are used for media consumption, in what combination and which of them are connected to the Internet? (2) Internet usage behavior: How intensively is the Internet used in general and how do specific activities take place (e. g. online shopping, social networks or search engines)? (3) Home Internet Connectivity: What sort of home internet connection do people mainly use? How are tablets & smartphones connected at home? (4) Relevance of traditional media: How is TV used today and how relevant are new technologies, such as “Smart TV“?
(5) Technology Attitudes: How do people perceive new opportunities that are provided by the Internet? (6) User Profiles: How can users of different online services be characterized?
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 5
Where? Global scale: 57 countries
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 6
Device Ecosystem Which devices are used in what combination?
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 7
In average 2.1 Internet enabled devices are used Average number of Internet enabled devices used per adult (2012 – 2014)*
3 2.1 2
1.7
1.3 1
0 2012
2013
2014
*Devices in this category: PC, Laptop/Notebook, Webbook/Netbook, Tablet, Smartphone
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
Google Confidential and Proprietary
SLIDE 8
44% use a smartphone, 23% use a tablet Usage rates of Internet enabled devices (2011 – 2014)
2011
69%
65%
2012
2013
2014
71%
44% 32% 23%
18%
6%
PC Category*
Smartphone
Tablet
*Including PC, Laptop, Note-, Net-, Webbook
TNS/Google (2014): Connected Consumer Study – Results Portugal
9%
Google Confidential and Proprietary
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 9
11% use a portable media player, 3% use an eReader Usage rates of other devices (2011 – 2014)
2011
10%
9%
2012
13%
11%
2013
9%
2014
9% 1%
MP3 / portable media player
Handheld gaming device
2%
3%
eReader
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 10
Slight growth of PC usage only in older age groups PC Category usage by age group (2012 vs. 2014) 2012 100%
98% 94%
2014
95% 92% 86% 83%
80%
74% 67%
60%
57% 51%
40% 31% 26%
20% 0%
16-24
25-34
35-44
45-54
55-64
65+ Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 11
Desktop PC usage decreases in all age groups Desktop PC usage by age group (2012 vs. 2014) 2012
2014
100% 80% 60%
40%
49% 45% 40%
41% 34%
42% 39%
29%
28% 23%
20%
14% 11%
0%
16-24
25-34
35-44
45-54
55-64
65+ Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 12
Usage of laptop PCs increases in most age groups Laptop PC usage by age group (2012 vs. 2014) 2012
2014
100% 80%
84% 83%
86% 83% 75% 74% 63% 57%
60%
43% 42%
40%
25% 19%
20% 0%
16-24
25-34
35-44
45-54
55-64
65+ Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 13
Smartphone usage increases in all age groups Smartphone usage by age group (2012 vs. 2014) 2012
2014
100% 80% 69% 62%
60%
57%
40%
40% 27%
28%
32% 27%
20%
15%
13% 6%
0%
16-24
25-34
35-44
45-54
55-64
6%
65+ Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 14
Tablet usage increases in all age groups Tablet usage by age group (2012 vs. 2014) 2012
2014
100% 80% 60%
40%
38% 33%
37%
20%
18% 7%
8%
0%
16-24
25-34
6%
35-44
8%
11% 3%
45-54
55-64
4% 2%
65+ Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 15
46% use devices from at least two categories Distribution of different screen user types*
100% 80%
16%
16%
16%
100%
30%
30%
30%
30%
30%
30%
30%
30%
24%
24%
24%
24%
Offliner
1-Screener
2-Screener
3-Screener*
60% 40% 20% 0%
*Definition: 3-Screener at least use one PC and one Smartphone and one Tablet, 2- and 1-Screener use devices from two categories or rather one category.
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
Total
Google Confidential and Proprietary
SLIDE 16
46% use devices from at least two categories Distribution of different screen user types* At least 1-Screener:
At least 2-Screener:
76%
46%
At least 3-Screener: 16%
*Definition: 3-Screener at least use one PC and one Smartphone and one Tablet, 2- and 1-Screener use devices from two categories or rather one category.
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
Google Confidential and Proprietary
SLIDE 17
16% use a PC and a smartphone and a tablet Multiscreening: Device usage overlap PC/ Laptops/Webbooks
25% Total:
71%
24% Smartphones
4%
Tablets
16% Total:
44%
1%
6%
1%
Total:
23% Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q12: Which, if any, of the following devices do you currently use? Base (weighted): all respondents, n=1,000
SLIDE 18
Internet Usage Behavior How frequently is the Internet used in general and for specific activities?
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 19
68% are online Online usage by age group
100%
96%
96% Ă˜ 68%
83% 80%
67%
60%
53%
40%
27%
20% 0% 16-24
25-34
35-44
45-54
55-64
65+ Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q6: How often do you access the Internet for personal reasons? Base (weighted): all respondents, n= 1,000
SLIDE 20
71% of all smartphone users are online daily with their device Daily Internet usage for personal reasons by device
71%
71%
58%
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category Base (weighted): online users on PC, n= 637; online users on smartphone, n= 301; online users on tablet, n= 187
SLIDE 21
16% go online with a PC and a smartphone and a tablet Internet usage by device PC/ Laptops/Webbooks
43% Total:
96%
27% Smartphones
Tablets
1% 16%
Total:
45%
1%
10%
1%
Total:
28% Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Germany
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category Base (weighted): online users on PC, n=629; online users on smartphone, n=296; online users on tablet, n=185
SLIDE 22
9% use the Internet more frequently on a smartphone than on a computer Internet usage for personal reasons by device
9%
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category Base (weighted): online users on PC or smartphone or tablet, n=654
SLIDE 23
1% use the Internet only on a smartphone Internet usage for personal reasons by device
1%
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category Base (weighted): online users on PC or smartphone or tablet, n=654
SLIDE 24
26% purchase online, 73% use online video Online activities (at least once a month)
100%
92% 84%
83%
77%
80%
75%
73% 65%
63%
61%
60%
58%
57%
40% 20% 0%
check my emails
check news, use search sports and engines weather
visit social networks
look for watch video check maps listen to write product content & directions music online comments information online
use chats / read blogs / instant reviews messaging
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q16_1-_4 aggregated: Frequency of Internet usage for personal reasons per device Category Base (weighted): online users, n=681 See full list of items in local language here.
SLIDE 25
63% listen to music online, 38% do online gaming Online activities (at least once a month)
100% 80% 60%
55% 47%
43%
43%
41%
40%
39%
38%
37% 26%
25%
20% 0%
use calendar
use online banking use price translation comparison services sites
visit online forums
manage/edit photos online
do online gaming
do video telephony / online telephony
purchase write things online blogs/reviews
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q16_1-_4 aggregated: Frequency of Internet usage for personal reasons per device Category Base (weighted): online users, n=681 See full list of items in local language here.
SLIDE 26
61% use their tablet for private reasons only Device usage for personal and work reasons
44%
39%
61%
4%
5%
9%
52%
56%
31%
Private Only
Work Only
&
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q14N_1 - _4: For which of the following purposes do you use [‌]? Base (weighted): PC category users with online access, n=690; smartphone users with online access, n=327; tablet users with online access, n=209
SLIDE 27
19% purchase online on their smartphone Internet activities on PC and smartphone*
Smartphone use
100% News/Social Sports/ WeatherEmail Networks Search Engines
Calendar Chat
Online Video Product Research
Maps/ Navigation Write Comments
50%
Music Read Blogs/ Reviews Edit Photos Online Forums Translation Games Price Comparison Online Banking Cloud ServicesVideo/ Online Telephony Write Blogs/Reviews Purchase Online
0%
0%
50% PC use
100% Google Confidential and Proprietary
*Activities below the line are more used on PC, above more on smartphones
TNS/Google (2014): Connected Consumer Study – Results Germany
QIA1_1/QIA1_3: For which of the following purposes do you use [‌]? Base (weighted): online smartphone users and PC users, n=288; online PC users and smartphone users, n=367 See full list of items in local language here.
SLIDE 28
53% of smartphone usage takes place out of home Share of device usage out of home
22%
53%
32%
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q19_1-_4: How much of your [DEVICE] usage occurs at places outside of your home e.g. at work, commuting or traveling? ; Base (weighted): NonPC users, n=610, smartphone users, n=415; tablet users, n=230
SLIDE 29
69% use YouTube at least once a month Usage of online products / services (at least once a month)
100% 82% 80%
81% 69%
66%
60%
47%
46%
40%
26%
22%
20% 0%
Google NET
YouTube*
Google Search
Skype
Google Maps
Google +
Google Play
18%
18%
ebay
Apple Store, e.g. iTunes Store, App Store
Google News
Google Confidential and Proprietary
*YouTube users that use Online Video
TNS/Google (2014): Connected Consumer Study – Results Portugal
12%
QIA 2_1-_4, aggregated: Frequency of site visits for personal reasons per device category; Base (weighted): online users, n=681 See full list of items in local language here.
SLIDE 30
6% use Google Hangout at least once a month Usage of other Google products (at least once a month)
100%
80% 60% 40% 20% 0%
12%
11%
11%
Google Drive
Amazon
Google Docs / Spreadsheats
8%
6%
Yahoo!
Google Hangout
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QIA 2_1-_4, aggregated: Frequency of site visits for personal reasons per device category; Base (weighted): online users, n=681 See full list of items in local language here.
SLIDE 31
Social networks are more likely to be used on a smartphone Product usage on PC and smartphone*
Smartphone use
100% GoogleFacebook NET YouTube Google Search
50%
Google Maps Skype Google Play Apple Store, e.g. iTunes Google Store, App Store + ebay Google Drive Google Docs / Amazon News GoogleGoogle Hangout Spreadsheats
0%
0% *Products below the line are more used on PC, above more on smartphones
TNS/Google (2014): Connected Consumer Study – Results Portugal
50% PC use
100% Google Confidential and Proprietary
QIA 2_1/_3: Frequency of site visits for personal reasons per device category; Base (weighted): online smartphone users and PC users, n=288; online PC users and smartphone users, n=367; See full list of items in local language here.
SLIDE 32
Home Internet Connectivity What sort of Internet connections do people have / use?
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 33
78% connect via broadband Main Internet connection @ home Mobile data connection (eg UMTS/3G/4G/LTE) via mobile network provider Fixed-line dial-up connection via standard analog or ISDN telephone line Other fixed-line broadband connection
11% 21% 11%
6% Fixed-line broadband connection via DSL (e.g. ADSL, VDSL or XDSL)
Fixed-line broadband connection via TV cable 51%
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q10: What type of internet connection is your main internet connection at home? Base (weighted): online users, n=681
SLIDE 34
85% of all broadband users connect via wireless Wifi/WLAN @ home
85% Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q11: Do you have a Wifi network or Wireless LAN (WLAN) at home, so that you can connect enabled electronic devices wirelessly to your home network or the Internet? Base (weighted): Base (weighted): online users / broadband users, n=473
SLIDE 35
88% of all tablet users connect via Wifi Wifi / mobile network usage at home by device
78%
88%
56%
20% Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Q11: Do you have a Wifi network or Wireless LAN (WLAN) at home, (‌)? Base (weighted): online users on smartphone, n=312; online users on tablet, n=190
SLIDE 36
Relevance of traditional media How is TV used today and how relevant are new technologies, such as “Smart TV“?
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 37
93% use “regular“ TV Way of watching TV programs
93% Regular TV
18% TV content streamed online
19% Recorded TV program
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTV2: Television programs can be watched in a variety of different ways, thinking about the last month have you watched TV programmes… Base (weighted): TV users, n=970
SLIDE 38
9% watch TV via satellite TV signal reception @ home
Via satellite 9%
18%
via a TV-cable service
Via IPTV service
55%
24% via a terrestrial broadcast signal
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTV1: How do you receive the TV signal in your home? Base (weighted): TV users, n=970
SLIDE 39
15% have an Internet enabled TV Internet enabled TV sets at home
15%
Google Confidential and Proprietary
TNS/Google (2013/2014): Connected Consumer Study – Results Portugal
QTV5: Is one or more TV sets in your home Internet enabled? Base (weighted): TV users, n=970
SLIDE 40
49% use Internet services on their Internet enabled TV Usage of Internet services on Internet enabled TV last month
49%
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTV6b: Thinking about the past month – how often did you use Internet services, e.g. browsing websites, on your Internet enabled TV? Base (weighted): “Smart TV“ owner, n= 147
SLIDE 41
50% of all TV & online users connect to the Internet while watching TV Simultaneous online usage while watching „regular“ TV TV & online users*
3-Screener**
31% 50%
50% 69%
*TV & Online users: TV Users who also use the Internet for personal reasons regardless of the number of devices they use **3-Screener: TV Users who also use the Internet for personal reasons and use at least three Internet enabled devices
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTV4c_1: And during the time you were watching TV in the past month, did you go online through another device (e.g. computer, smartphone, tablet)? Base (weighted): TV&Online Users, n=602 / 3-Screener, n=137
Google Confidential and Proprietary
SLIDE 42
If present, PCs are used most often to go online while watching TV Parallel device usage while watching TV
TV & online users
3-Screener & TV & online users*
100% 80%
70% 58%
60%
54%
48%
35%
40%
20%
20% 0%
PC
Smartphone
Tablet
*TV & Online users: TV Users who also use the Internet for personal reasons regardless of the number of devices they use **3-Screener: TV Users who also use the Internet for personal reasons and use at least three Internet enabled devices
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTV4d: When you think about the last time you were using the Internet while you were watching TV (‌). Which of the following devices did you use for going online in this situation?; Base (weighted): TV&Online Users, n=602 / 3-Screener, n=137
Google Confidential and Proprietary
SLIDE 43
Most PC users multiscreen while watching TV Last time when using the Internet and watching TV at the same time…
72%
49%
48%
of all PC users have
of all smartphone
of all tablet users
used their PC*
users have used
have used their
their smartphone* *
tablet***
*Base: PC users **Base: smartphone users **Base: tablet: users
TNS/Google (2014): Connected Consumer Study – Results Portugal
Google Confidential and Proprietary
QTV4d: When you think about the last time you were using the Internet while you were watching TV (…). Which of the following devices did you use for going online in this situation? Base (weighted): „regular“ TV users who also use the Internet for personal reasons, with PC: n=342, with smartphone: n=242, with tablet: n=147
SLIDE 44
92% of all parallel Internet usage is not related to the TV program Parallel Internet usage while watching TV – Program related usage
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTV4e: Still thinking about the last time you were using the Internet while you were watching TV (…): What you were doing online in this situation – was this related in any way to the TV program you were watching in parallel? Bases (weighted): „regular“ TV users who also use the Internet for personal reasons, n=602
SLIDE 45
Technology Attitudes How do people perceive new opportunities that are provided by the Internet?
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 46
41% see themselves as technologically advanced Technology attitudes of online users (1)
16 - 24
25 - 34
35 - 44
Total: 41%
45 - 54
55 - 64
Total: 41%
64%
65 + Total: 51%
63%
60% 54% 47%
47% 37%
33%
36% 29%
44%
40% 28%
19%
I see myself as being technologically advanced
45%
51% 50%
23%
I am often showing other people how to do things online
New technologies offer more opportunities than risks
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTAS1: To what extent do you agree or disagree with the following statements? Base (weighted): online users, n=681 Top-2-Boxes : Strongly Agree / Agree
SLIDE 47
13% prefer to buy things online Technology attitudes of online users (2)
16 - 24 Total: 34%
25 - 34
35 - 44
Total: 77% 83% 83%
45 - 54
55 - 64
65 +
Total: 13%
Total: 70%
77% 77% 70%
70%
74% 72%
60%
70%
63% 65%
48% 41% 29% 32%
24%
19% 21%
17%
8% 8% 5% 7% I often post content online
When I need information, the first place I look is the Internet
I prefer to buy things online
Using the Internet is fun to me
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTAS1: To what extent do you agree or disagree with the following statements? Base (weighted): online users, n=681 Top-2-Boxes : Strongly Agree / Agree
SLIDE 48
64% prefer to do things digitally Technology attitudes of online users (3)
16 - 24
25 - 34
Total: 58%
35 - 44
45 - 54
55 - 64
Total: 82% 81% 81%
87%
65 + Total: 64%
87% 79%
79% 65% 66%
62% 59% 58% 59% 58%
67% 59%
61% 59%
46%
The Internet helps me to stay in touch with more people than by phone or seeing them in person
Computer and internet skills are key qualifications in almost every profession
If I have the opportunity to do a task digitally, I prefer doing it that way
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTAS1: To what extent do you agree or disagree with the following statements? Base (weighted): online users, n=681 Top-2-Boxes : Strongly Agree / Agree
SLIDE 49
Total: 94% care about data protection Technology attitudes of online users (4)
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Total: 40%
65 +
Total: 94% 91%
95%
98%
93%
94%
90%
60% 42%
39% 33%
33% 24%
I trust that my personal information is not being misused on the Internet
Data privacy and data protection are very important to me personally
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QTAS1: To what extent do you agree or disagree with the following statements? Base (weighted): online users, n=681 Top-2-Boxes : Strongly Agree / Agree
SLIDE 50
70% say that smartphones are useful Attitudes towards smartphones
33%
32%
say that “people who are important to me think that I should use a smartphones ”
say that smartphones are easy to use
53%
70%
say that they intend to use smartphones in the future
say that smartphones are useful
51% say that using smartphones is fun
21% say that smartphones are reasonably priced Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QUTAUTa _1-_3, QUTAUTb _1-_3: Acceptance and use of smartphones Base (weighted): all respondents, n=1,000
SLIDE 51
36% say that tablets are easy to use Attitudes towards tablets
32%
36%
say that “people who are important to me think that I should use a tablet”
say that tablets are easy to use
76% 52%
say that tablets are useful
say that they intend to use tablet in the future
59%
32%
say that using tablets is fun
say that tablets are reasonably priced Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
QUTAUTa _1-_3, QUTAUTb _1-_3: Acceptance and use of tablets Base (weighted): all respondents, n=1,000
SLIDE 52
User Profiles How can users of different online services be characterized?
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 53
Multiscreen Users ... 47% are aged between 16 and 34 years
45%
55% 26% have a high education
45% have kids
98% use a PC 87% use a smartphone Ø 3.7 internet enabled devices
49% use a tablet
82% watch video content online
43% do online gaming
€
4% use an eReader
16% use a handheld game device
84% use social networks
69% listen to music online
33% purchase online
33% have a high income
91% use a regular TV
23% use
31% use 85% use 31% use 90% use
13% use 24% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): Users of internet enabled devices from at least 2 categories (PC category, smartphone, tablet) Other activities and products: usage at least once a month
SLIDE 54
Online Video Users ... 51% are aged between 16 and 34 years
44%
56% 25% have a high education
45% have kids
98% use a PC 66% use a smartphone Ø 3.2 internet enabled devices
38% use a tablet
75% listen to music online 44% do online gaming
€
4% use an eReader
15% use a handheld game device
85% use social networks 33% purchase online
32% have a high income
91% use a regular TV
23% use
27% use 87% use 32% use 94% use
14% use 23% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): online video users (at least once a month) Other activities and products: usage at least once a month
SLIDE 55
Social Network Users ... 49% are aged between 16 and 34 years
49%
51% 24% have a high education
47% have kids
98% use a PC 65% use a smartphone Ø 3.1 internet enabled devices
70% listen to music online
37% use a tablet
45% do online gaming
€
3% use an eReader
16% use a handheld game device
81% watch video content online 28% purchase online
28% have a high income
92% use a regular TV
20% use
26% use 97% use 29% use 89% use
13% use 20% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): social network users (at least once a month) Other activities and products: usage at least once a month
SLIDE 56
Online Game Users ... 54% are aged between 16 and 34 years
49%
51% 18% have a high education
46% have kids
99% use a PC 66% use a smartphone Ø 3.3 internet enabled devices
43% use a tablet
79% listen to music online 86% watch video content online
€
3% use an eReader
20% use a handheld game device
91% use social networks 33% purchase online
25% have a high income
90% use a regular TV
25% use
30% use 93% use 35% use 93% use
15% use 24% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): online game users (at least once a month) Other activities and products: usage at least once a month
SLIDE 57
Online Banking Users ... 58% are aged between 25 and 44 years
45%
55% 32% have a high education
46% have kids
99% use a PC 69% use a smartphone Ø 3.4 internet enabled devices
45% use a tablet
45% do online gaming
41% purchase online
€
5% use an eReader
14% use a handheld game device
84% use social networks
66% listen to music online
84% watch video content online
40% have a high income
93% use a regular TV
27% use
29% use 83% use 38% use 89% use
16% use 25% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): online banking users (at least once a month) Other activities and products: usage at least once a month
SLIDE 58
Online Shopper ... 55% are aged between 16 and 34 years
44%
56% 36% have a high education
46% have kids
99% use a PC 78% use a smartphone Ø 4.0 internet enabled devices
51% use a tablet
49% do online gaming
€
8% use an eReader
20% use a handheld game device
84% use social networks
78% listen to music online
95% watch video content online
42% have a high income
91% use a regular TV
42% use
35% use 85% use 40% use 96% use
26% use 32% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): online video shoppers users (at(at least least once once a month) a month) Other activities and products: usage at least once a month
SLIDE 59
Searcher for Online Product Information... 52% are aged between 25 and 44 years
46%
54% 27% have a high education
46% have kids
98% use a PC 64% use a smartphone Ø 3.2 internet enabled devices
38% use a tablet
42% do online gaming
83% watch video content online
€
4% use an eReader
15% use a handheld game device
83% use social networks
72% listen to music online
33% purchase online
32% have a high income
92% use a regular TV
23% use
27% use 85% use 31% use 89% use
15% use 23% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): online searchers (at least once a month) Other activities and products: usage at least once a month
SLIDE 60
Google users ... 45% are aged between 16 and 34 years
45%
55% 28% have a high education
43% have kids
98% use a PC 64% use a smartphone Ø 3.2 internet enabled devices
36% use a tablet
80% watch video content online
30% purchase online
5% use an eReader
15% use a handheld game device
82% use social networks
67% listen to music online
€
42% do online gaming
31% have a high income
92% use a regular TV
21% use
27% use 83% use 32% use 88% use
13% use 20% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): Google users (at least once a month) Other activities and products: usage at least once a month
SLIDE
YouTube users ... 50% are aged between 16 and 34 years
47%
53% 25% have a high education
47% have kids
65% use a smartphone 38% use a tablet
73% listen to music online 30% purchase online
16% use a handheld game device
84% use social networks
€
4% use an eReader
98% use a PC
Ø 3.2 internet enabled devices
30% have a high income
91% use a regular TV
22% use
26% use 88% use
43% do online gaming
13% use 22% use
31% use
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): YouTube users (at least once a month) Other activities and products: usage at least once a month
SLIDE 62
Google PLAY users ... 28% are aged between 16 and 24 years
41%
59% 23% have a high education
44% have kids
86% use a smartphone 51% use a tablet
77% listen to music online
20% use a handheld game device
91% use social networks
42% purchase online
91% watch video content online
€
7% use an eReader
97% use a PC
Ø 3.9 internet enabled devices
35% have a high income
97% use
91% use a regular TV
34% use
88% use
52% do online gaming
22% use 29% use
55% use
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): Google Play users (at least once / month) Other activities and products: usage at least once a month
SLIDE 63
Google+ users ... 46% are aged between 16 and 34 years
49%
51% 31% have a high education
46% have kids
71% use a smartphone
80% listen to music online
43% use a tablet
20% use a handheld game device
86% use social networks
39% purchase online
88% watch video content online
€
6% use an eReader
97% use a PC
Ø 3.6 internet enabled devices
37% have a high income
95% use
88% use a regular TV
30% use
86% use
51% do online gaming
18% use 26% use
45% use
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): Google+ users (at least once / month) Other activities and products: usage at least once a month
SLIDE 64
Google Maps users ... 53% are aged between 16 and 34 years
41%
59% 35% have a high education
43% have kids
71% use a smartphone
76% listen to music online
44% use a tablet
17% use a handheld game device
85% use social networks
42% purchase online
90% watch video content online
€
6% use an eReader
99% use a PC
Ø 3.6 internet enabled devices
45% do online gaming
38% have a high income
92% use a regular TV
32% use
94% use 84% use 32% use 35% use
20% use 27% use Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): Google Maps users (at least once / month) Other activities and products: usage at least once a month
SLIDE 65
THANK YOU! CONTACTS: ingoknuth@google.com
Google Confidential and Proprietary
Title updated in Header&Footer
SLIDE 66
Internet activities: full list of items English version use search engines visit social networks do online gaming watch video content purchase products or services online
check my emails look for product information online online banking check news, sports and weather
check maps & directions use calendar use translation services listen to music online
manage/edit photos online do video telephony / online telephony use cloud services, e.g. store/edit data or documents online read blogs / reviews use price comparison sites write blogs/reviews write comments use chats / instant messaging visit online forums Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
SLIDE 67
Sample characteristics (all respondents) 1 person (only me)
25 - 34
18%
35 - 44
18%
45 - 54
17%
55 - 64
14%
65 +
21%
30%
3 persons
27%
4 persons
male
48%
23%
Low
61%
Medium
0%
50%
100%
7%
Once a week
3%
2-3 times a month
2%
Once a month
1%
Less than once a month
1%
22%
5 or more persons
7% 1%
employed position self-employed position
37% Never
31%
10% 52%
no paid work
No answer
16%
High
54%
2-6 times a week
52%
Employment
Gender Education
Daily
2 persons
No answer female
13%
Online Usage
12% Household Size
Age
16 - 24
1%
0%
50%
100%
DK
1%
No answer
0%
0%
50%
100%
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): all respondents, n=1,000
SLIDE 68
Sample characteristics (online users) 1 person (only me)
17%
25 - 34
25%
35 - 44
22%
45 - 54
55 - 64 65 +
Household Size
Age
16 - 24
16% 11% 9%
2 persons
30%
4 persons
27%
5 or more persons
male
53%
7% 70%
Medium High
0%
8% 0%
47% employed position self-employed position
100%
46%
12% 41%
no paid work
No answer
23%
50%
Employment
Gender Education
Low
25%
3 persons
No answer female
10%
1%
0%
50%
100% Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): online users (daily – less), n=681
SLIDE 69