The Importance of Becoming a Local Fitness Expert - And How to Do It!
If you want to crush your competition into the dust and never again have to worry about another competitor - ever - you're going to love this. By becoming a local fitness expert, you're going to be able to absolutely dominate the local market, and the best part is, it's easy to do! OK so first, the reason you want to become a local fitness expert is simple - when people hear your name, you have instant credibility. Positioning yourself as THE fitness expert in your area will not only land you on the news, it will bring you in more clients and they'll stay much longer and buy more from you. So here's how you do it: First, you're going to want to plan an event at your health club. There are a few things you can do with this including having a contest (think "biggest loser"), holding a charity event, or doing some crazy publicity stunt that grabs the attention of your entire town. Next, you're going to want to personally contact every single media person possible and tell them about what you're going to do. Make it so that these media are practically like paparazzi - shoving each other out of the way so they can get a better shot. Of course you don't want it to be insane, just try to get as many people from the media as possible.