The Distillery Channel - Private Label Coffee Program 2.0 by The Distillery Channel.com

“Let’s have a sip or two”

The Distillery Channel

Private Label Coffee Program

Ready, Set, Go! Cheers,

Thank you for your interest in The Distillery Channel’s “Private Label Coﬀee Program”. If you are reading this note, you have been in touch with a member of our Team. We appreciate your depth of interest in continuing the process of learning about our “Private Label Coﬀee Program”.

While there are many places that “Roast Beans”, we feel our “Proprietary Roasting Method” that has involved over 8 years of research, enhances the delicate tastes of your winery, distillery or brewery spirits. We then support your sell through eﬀorts through our marketing assistance, “The Distillery Channel-It’s Fun Magazine”, social media outreach and supportive online sales.

Below outlines the next steps in this process. We want this to be enjoyable and profitable, so we have taken time to bring you the best in taste, support and marketing.

Cheers,

The Distillery Channel Team

Some Notes to Begin…its just that easy. 1. Send us a sample of your product

2. We begin the testing by meeting with our Master Roaster.

3. Our Roaster selects beans he feels will best support your products strength of taste and bouquet.

4. We then send test samples for your approval.

5. We then secure the private blend procedures of your private coﬀee blend.

6. After Your Acceptance, we begin label design with our Graphic Art Department.

7. Marketing: Upon acceptance, we begin to look at your marketing program, your social media response and how we might support your business.

8. At Final Acceptance of your joining the Private Label Coﬀee Program, we begin to roast, label, package and send your finished.

9. We continue to support your product line by developing your “Sell Through Rate” so that we better understand when you need to reorder to fill your shelves of the World’s Greatest Boutique Coﬀee..

So where do I start?

This is the easy part.

Send us a bottle, two or three of your finest wine, distilled or brewery spirits. Be sure it is safely packed so it does not break. (We do not use it for personal consumption…really.) It’s all used for testing trials and timing runs.

Send to:

Randy Weckerly

1103 Lakeland Dr.

Lake Geneva, WI 53147

I then call you to confirm it has been received and begin preparing the timeline for testing.

We then confer with our in house Master Roaster to inform his team of your business model and expected level of participation.

We design your plan, and send it to you to confirm a range of dates to finished product.

The process has begun ….. so it is easy to begin…as we say…

“We Do the Work… You Make the Money”

Get Inspired…USA #22 You’re Now Growing Your Business in one of the Fastest Growing Business Models in America. The USA is #22 on the World stage of coﬀee consumption by country. It is figured in one instance that the coﬀee market is only penetrated by 17-22% of the USA potential.

Your loyal followers will insist you keep your shelves full of your blended Private Label Coﬀee. Our biggest problem through our research, found that keeping enough in stock was one of the biggest problems to over come.

We assist in planning from beginning to delivery and then the followup sell through.

Here is your Plan: 1. 2. 3. 4.

Your Name:

Your Address:

Date Bottles Shipped:

Date Received:

When Bottles Are Received:

1. 2. 3. 4.

We send you confirmation of receipt

We confirm meeting with Roaster

We set out testing dates

We send sample roasts as soon as we are satisfied with tastes and intensities.

5. We ask for your input

6. Upon your approval a 33% payment begins your plan.

7. We begin graphic label design

8. We send label for your approval

9. Upon your Label approval, 33% payment continues the process.

10. We begin roasting, labelling and bagging, as per your confirmation.

11. Upon completion of roasting, bagging and labeling, a final payment is due

12. Upon receipt of payment your Private Label Coﬀee is shipped. 6

Memories are made over a cup of coffee 7

“Private Label Coﬀee Program Benefits” ADVANTAGES Powerhouse National Media Team Miss Kira

Luxury Magazine with a Twist

Uncle Randy and Miss Kira

Mike Calbot

Tim Bona

The Distillery Channel

Dina Garcia

Media Kit “Voice for the Small Craft Industry” Crazy Chef Dave

Art Stricklin

Your Facility could be our Home! We are looking for a home for our broadcasts & magazine. It is a big story; one that is growing on a National and International basis. Local, Regional with a National reach. Our team members have worldwide acclaim. Miss Kira – Co-host with Uncle Randy and many national feature, Miss Kira is a major focus of the LPGA’s new campaign in growing the game with #inviteHer. Miss Kira will be highlighting her growth & coming into the game of golf with her Miss Kira’s “18+1 Steps into Golf” saga leading up to the 2020 Olympics and “Links & Libations Pacific Rim Tour 2020”. Crazy Chef Dave – Master Chef from TPC Potomac on Avenel Farms joins us every week with his incredible dishes he prepares for his members. Chef Dave is the Master Chef of the PGA Tour. He also feeds the sailors of the USS Chicago, USS Mississippi Nuclear Submarines during the Christmas and USS Missouri on New Year’s Day. Nation’s Leading Digital MagazineFeaturing Enhanced Advertising

Extensive Distribution Platform

We assist in raising the money to support Chef Dave’s efforts. Tim Bona – Editor in Chief of “Links & Libations Luxury Travel Magazine” has over 25 years in radio and media. Having played on the “Hooter’s Tour”, Tim is fully capable of telling the entire story on our weekly “Links & Libations Podcasts”. Tim is joined by one of the world’s best teacher, “The Golf Doctor” Mike Calbot, Art Stricklin “President of the Texas Golf Writers Association” and Dina Garcia R.D.N. with her nutrition hints.

Private Label Coffee Program Marketing Benefits: Your Story included in our Magazine Coffee Features, on our Podcasts and our Social media 1. Opportunities for Your Story in “Links & Libations” 2. “happy Hour Golf Show” on air interviews tell your story 3. Split Screen interviews enhance your special events Our marketing team has over 45 years of professional national, Regional and local marketing experience.

Split Screen Interviews: “Miss Kira” and “Ole Uncle Randy” interviews make your story come alive. Ask for Details

Ask for Details 8

What Happens Next? Marketing……Planning …..Sell Through We provide assistance in establishing your coﬀee business using the following if you wish:

1. Your article feature in our “The Distillery Channel _It’s Fun” Magazine

2. Full page advertising in Magazine

3. Social Media Assistance

4. Embedded YouTube Features in our Interactive Media

5. We provide updates to determine your sell through rate to make sure you have product in line and on time when you need it.

Now wasn’t that easy?

Over 45 years of Multi-Media Marketing Experience separates us from the competition. 9

Providing Creative Marketing and Packaging Upon Request

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contact:orders@thedistillerychannel.com

PO Box 893, Lake Geneva, WI 53147 Live Eco Style, Inc

NOVEMBER 27, 2018

The Distillery Channel Private Label Coffee Program

Send a Sample:

Our “Delicate Roasting Process” ensures the essence of your craft spirits are found in every cup.

This initiates our Proprietary Roasting Process.

National Pricing-Bean Selection-Roasting Many variables are taken into consideration for pricing: Coffee is a commodity and world pricing varies as to market timing, country of origin, and quality of bean. We enhance the delicate tastes implementing our Proprietary Roasting Process through trials and testings, creating the absolute best in flavor for your brand.

“A

Blend of Research, National Talent, and Specifically Designed Roasters, Delivers in Every Cup”

THE WET TEST

WE TASTE TEST

PLANNING

A timetable is established for taste testing and sampling.

We send you taste tests during the next 30/60 days establishing the best process .

This is a popular addition to your financial growth, so we have to plan.

World Class Coffee Beans

Our Roaster selects the best fit of world class beans for you.

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You Sell & Profit

We then roast, bag, label, and ship you flavored beans about 60 days. 11