A portfolio to increase awareness
Cr e a t e dby : Lu k eBor k ows k i S he ngChi a Ke i r s t i nPoppe Ta bi t haUhl
1 Proposal
Current Situation Objectives Solution Methods Qualifications Costs Benefits
1
M EM ORA ND UM
T O:
PROFESSOR BRIA N D EW A LL
FROM :
LUK E BORK OW SK I
SUBJECT :
PROPOSA L FOR PORT FOLIO T O INCREA SE ST UD ENT A W A RENESS OF T HE IOW A ST A T E LIVE G REEN! INIT IA T IVE
D A T E:
12/ 11/ 2010
A s stu dents of Iow aState Universityand responsib le citizens of the earth, m ycolleagu es and Ihave avested interest inthe su ccess of the Live G reen! Initiative. Estab lished b yPresident G eoffroy, the initiative dem onstrates Iow aState University’s environm entalaw areness and dedicationto positioning itself as apioneer inthe su stainab ilitym ovem ent. It is tru lyou r honor to contrib u te to the Live G reen! Initiative throu g h the su b m issionof aportfolio to increase stu dent aw areness and participation. T his docu m ent contains ou r plans for the portfolio, inclu ding : • Ou r u nderstanding of you r cu rrent situ ation • W hat you r ob jectives are • Ou r solu tion • T he m ethods w e w illu se to reach this solu tion • W hyw e are w ellqu alified to address you r situ ation • W hat k ind of costs w illb e incu rred • T he b enefits you w illreceive from w ork ing w ith u s Your current situation: Live G reen! is Iow aState University’s cam pu s-w ide su stainab ilityinitiative encou raging allfacu lty, staff, and stu dents to b e fu llycom m itted and eng aged inm aking ou r cam pu s, its operations, and initiatives as “ g reen” as possib le. W henintrodu ced in2008 b yPresident G eoffroy, tw o challeng es w ere presented to allfacu lty, staff, and stu dents: 1. T o b e aleader insu stainab ilityam ong land g rant institu tions 2. T o recog nize that the involvem ent and dedicationof everym em b er of the Iow aState University com m u nityis criticalto achieving this g oal A s the second challeng e states, it is criticalto the su ccess of the Live G reen! Initiative that allm em b ers of the Iow aState com m u nityb e aw are and involved w ith this initiative. Iow aState stu dents, du e to their b u sy schedu les and involvem ent innu m erou s org anizations oncam pu s and inthe com m u nity, have little tim e to g et involved or b ecom e aw are of yet another activity. T herefore, aneffort m u st b e m ade to increase the aw areness and involvem ent of stu dents to ensu re the su ccess of Live G reen!. Objectives: Inorder to ensu re the g reatest su ccess of Live G reen!, Iow aState UniversityD irector of Su stainab ility, M erryRank in, w ou ld lik e to have aportfolio created to provide ideas and su g g est a
2
inthe su rvey, ab etter u nderstanding canb e g ained of w here m ore em phases needs to b e place inreg ards to increasing aw areness. A dditionally, b ynoting w hich m ediu m is preferred b ysu rveyparticipants, L ive G reen! w illb e ab le to tailor its fu tu re annou ncem ents and inform ationto fit this preference. T he second sectionof the portfolio w illprovide ideas for g etting stu dents m ore involved inL ive G reen!. T hese ideas w illb e g enerated b yresearching cam pu s events that have the m ost su ccess w ith stu dents and finding w ays to prom ote L ive G reen! throu g h these events. Inaddition, as stu dents, w e have insig ht into w hat w ou ld m ake involvem ent inthe L ive G reen! Initiative m ore enticing . A fter prelim inaryresearch, the g rou p has g enerated alist of ideas that w illincrease stu dent aw areness and involvem ent: 1 . L ive G reen! sponsored su stainab ilityphoto contest a.Contest w ou ld take place onFaceb ook , so stu dents caneasilyu pload pictu res i. Pictu res w illb e of stu dents dem onstrating su stainab le practices and environm entalresponsib ilityacross cam pu s, inthe com m u nity, and intheir residence ii. Prom ote m aking su stainab ilityconcepts part of stu dents’every-daylives iii. Share ideas of w ays inw hich to b e m ore su stainab le b . Stu dents w illvote onw hich pictu re dem onstrates the actionhaving the g reatest positive im pact c. W inning stu dent or stu dent team w illreceive L ive G reen! m erchandise inclu ding reu sab le w ater b ottle and coffee m u g i. Fu rther prom ote L ive G reen! 2. Brand the L ive G reen! Initiative a.Create alog o and color schem e i. Som ething that stu dents w illim m ediatelyrecog nize and associate w ith su stainab ilityand environm entalresponsib ility ii. M ark et L ive G reen! m erchandise as aspirationalg oods 3. Iow aState D aily“G reenT ip” a.Utilize resu lts from su rveys onstu dents’interest inL ive G reen! to persu ade the Iow aState D ailythat hosting a“G reenT ip” w illincrease readership b . Provide stu dents w ith aw eek ly“G reenT ip” that canb e directlyapplied to their dailyrou tines i. Provide incentives su ch as m oneysaving s and prolong ed b atterylife 4. Events at Hom ecom ing and VEISHA a.Host contests am ong st residence halls, G reek hou ses, and stu dent org anizations b . Prom otionaltent and events oncentralcam pu s 5. Cam pu s m aps of recycling b ins and solar trash com pactor locations a.Posted onL ive G reen! w eb site T he third sectionw illprovide ag u ide to im plem enting these ideas to have the g reatest su ccess. W ithou t the correct im plem entation, the ideas to im prove stu dent aw areness and involvem ent w illb e u nsu ccessfu l. W ith this inm ind, the g rou p w illcreate acom prehensive g u ide to ensu re the su ccessfu lim plem entationof each idea.Focu s w illb e placed onm ark eting L ive G reen! as anorg anizationthat cares ab ou t stu dents and w ants them to b enefit from their involvem ent.
4
2 Progress Report
Task Distribution Progress Results Completion Date
6
M EM ORA ND UM
T O:
PROFESSOR BRIA N D EW A LL
FROM :
LUK E BORK OW SK I
SUBJECT :
PROG RESS REPORT FOR PORT FOLIO T O INCREA SE ST UD ENT A W A RENESS OF T HE IOW A ST A T E UNIVERSIT YLIVE G REEN! INIT IA T IVE
D A T E: 12/ 12/ 2010 Task Distribution T he team is com prised of fou r stu dents from Iow aState University allfrom different m ajors w ith variou s talents and sk ills sets and each w ith anassig ned project to com plete for the portfolio to increase stu dent aw areness of the Iow aState University Live G reen! Initiative. • K eirstinPoppe K eirstinis responsib le for the desig nof the log o and other visu alaid m aterials to help w ith the b randing of the Live G reen! Initiative. W ith her b ack g rou nd inarchitectu re and extensive desig n experience, especially w ith Photoshop, she is w ellsu ited for this responsib ility. • Sheng Chia Sheng is responsib le for creating the m aterialto prom ote aLive G reen! photo contest. He is an econom ics m ajor and has had the opportu nity to stu dy the relationship b etw eensu stainab ility and the econom y. He is w ellsu ited to create docu m ents to prom ote the initiative b ecau se of his previou s experience insu stainab ility charities. • T ab ithaUhl T ab ithais responsib le for creating docu m ents to planand prom ote Live G reen! activities du ring VEISHEA and Hom ecom ing . Her creativity and planning experience w illplay ak ey role inthe creationof ideas to prom ote the Live G reen! Initiative du ring VEISHEA and Hom ecom ing . • Lu k e Bork ow sk i Lu k e is responsib le for the creationof m aps to locate variou s recycling opportu nities arou nd cam pu s, au thoring su rveys to test stu dents’cu rrent aw areness and involvem ent inLive G reen!, and com piling “ g reen” tips to b e pu b lished w eek ly inthe Iow aState D aily’s online new spaper. Progress T he Live G reen! portfolio to increase stu dent aw areness and involvem ent is prog ressing along very w ell. A lm ost each aspect of the project has b eenstarted and m any are nearly com pleted. T he follow ing projects have b eenstarted b u t are not com pleted:the b randing of Live G reen! inclu ding the log o and other b randing aids, ideas and planning docu m ents to prom ote Live G reen! du ring VEISHA and Hom ecom ing , m aterials to prom ote and execu te the Live G reen! photo contest, the m aps to locate recycling opportu nities arou nd cam pu s, su rveys to test stu dents’cu rrent aw areness and involvem ent w ith Live G reen!, and tw o years’w orth of “ g reen” tips to b e pu b lished inthe Iow aState D aily’s online new spaper.
7
3 Live Green! Photo Contest
Letter to Events Management Guidelines and Facebook Access Poster
9
3.1 Letter to Events Management
10