4 Live Green! Brand
Evaluation of Current Logo New Logo Design and Survey
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4.1 Live Green! Brand
Figure 4.1
Current l ogo
W h en q uestioned about th e current Live G reen! l ogo, th e m ajority of students w ere unabl e to recol l ect th e l ogo.Th e sim pl el ogo (figure 4.1) of bol d, al lcapital iz ed text does not resonate w ith students.As a cam pus w ide organiz ation attem pting to raise aw areness am ong students, it is necessary to h ave a recogniz ed l ogo. Th e current l ogo portrays a corporate, professionalorganiz ation, th e new l ogo sh oul d m aintain th e professional ism of th e current l ogo as w el las appealto th e student popul ation. Bel ow , figure 4.2, sh ow s th e pl acem ent and appearance of th e current Live G reen! l ogo on th e Iow a State University w ebsite h om e page. Figure 4.2
Iow a State University’ s w ebsite h om e page
Al ink to th e Live G reen w ebsite is l ocated on th e University’ s h om e page.Th e l ink is discreet and is l ost on th e page.It w oul d be m ore effective to pl ace th e Live G reen! l ogo h ere.Th e l ogo w oul d be q uick l y noticed by current and potentialstudents w h o freq uent th e Iow a State University w ebsite.
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5 Iowa State Daily “Green Tip”
Interest Survey and Survey Results Green Tips for Daily online Green Tips for Daily in Print Additional Green Tips
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Fi gur e5 . 2 Pl a c e me ntof “ Gr e e nTi p” ont heDa i l y we bs i t e
Fi gur e5 . 3 Loc a t i onof l i nkt of u l l “ Gr e e nTi p” a r t i c l e
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Fi gur e5 . 4 Pl a c e me ntof “ Gr e e nTi p” i nt heDa i l y ne ws l e t t e r
Fi gur e5 . 5 S a mpl eof t i pi nc ol or a ndg r a y s c a l e
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