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The Chronicle, August 27, 2008
motors-cheshire.co.uk in association with
Mitsubishi slashes prices
Spirit of Boudicca in UK supercar THE fighting spirit of the Warrior Queen Boudicca has ridden out of the Anglian mists in a chariot that is shaking the world of supercars to the core.
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Ian Johnson
MITSUBISHI is taking the most drastic price-cutting action in the company’s history following a slow-down in its sales last month.
There has never been a better time to buy a Mitsubishi with the company's UK importer making cuts in the range by up to £5,000 after registrations crashed in July by more than 40 per cent. Other car companies that suffered similar declines are reducing prices too. In the case of Mitsubishi the greatest savings are on the biggest and thirstiest models including the Shogun, Grandis and L200 models, which get reductions of £5,000, £4,000 and £3,000 respectively. It addition to the unprecedented price cuts there is also free automatic transmission and low finance on offer on some models in a bid to stimulate sales. The company is targeting its slowest sellers and those that are most likely to appeal to buyers who are downsizing, starting with the Colt CZ1 in both three and five door guises, which fall by £1,000 to an all-time low of just £6,500. Stocks of previous-model Lancers are to be shifted by knocking £1,500 off the list price of automatic versions of the Equippe and £2,000 off the Elegance
auto. This makes the new price for the Lancer Equippe just £8,499. The revised L200 Raging Bull double cab pick-up loses £2,200 on manual models whilst automatics become the same price as the manual, representing a total saving of £3,000.
All Grandis people-carriers are reduced by £4,000, making a Grandis 2.4 Classic manual just £13,000. The biggest reductions are to be found on the Shogun SUV with a whopping £5,000 off long wheelbase Elegance and Diamond models, bringing down the list price of the LWB Diamond automatic to £27,700.
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The Norfolk based all-British Trident company has stated that its diesel car named after Boudicca’s tribe, the Iceni can top 200mph and return up to 100mpg on current technology. It is also possible to use 100 per cent biodiesel in this amazing two-seater that can rocket to 60mph in under four seconds. The Iceni’s fuel economy, and low emissions is achieved through technology called torque multiplication that is available now and requires no further research But the company has received no backing whatsoever from the government or other agencies pledged to cut carbon emissions. I am certain that if a car of this type had been developed in France, Germany or Italy it would have received some form of national backing So Trident is going it alone and is now seeking funds to make this car happen and satisfy its customers. With a full tank of diesel the Iceni can travel around 2000 miles without needing to fill up. It is expected to cost £75,000 and is powered by a 550bhp 6.6 TD V8 sourced from the Chevrolet Silverado pick-up. On paper this seems astonishing so where is the national backing for what appears to be the future great British supercar? Ian Johnson
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