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St George’s Hall
BEER FESTIVAL Sponsorship and Marketing Opportunities
Liverpool September 24th-28th 2014
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St George’s Hall
BEER FESTIVAL 7,000
people expected
Great profile and networking opportunity Preview session for your guests with complimentary beer, cider, wine, buffet meal and snacks
£5k/£500
packages available LIVERPOOL
ORGANIC BREWERY
Liverpool September 24th-28th 2014
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LARGEST Beer Festival in the North West! Introduction to Liverpool Organic Brewery Liverpool Organic Brewery is a microbrewery based in Kirkdale, Liverpool. Established in 2008 we provide cask and bottled ales to pubs, bars, restaurants and beer drinkers across the UK. Since our first festival at Waterloo in 2010, our events have gone fron strength to strength, welcoming over 20,000 guests through our festival doors.
The venue: St. George’s Hall is considered to be the finest neoclassical building in the world making it an unusual but spectacular venue for a beer festival and one not to be missed. St George’s Hall Beer Festival 2013 attracted over 6,000 customers. The Festival will showcase over 300 real ales from over 100 breweries across the UK as well as real ciders, lagers and continental beers with over 7,000 people attending throughout 6 sessions over 4 days. There will also be live music at every session as well as food being provided by local suppliers. This is the biggest beer festival the North West has ever seen, in a stunning venue with an excellent selection of beers. We are all very excited!
http://vimeo.com/68685547
The festival runs from September 25th to 28th and has attracted interest from a number of potential corporate partners.
sampling the finest real ales produced by microbreweries from as far afield as Kent, Scotland, Yorkshire and South Wales?
Sponsorship and Corporate Entertainment
As part of their package, each sponsor receives access to a complimentary preview session before the festival opens to the general public, with the headline sponsor enjoying the Lion’s share of the spaces available.
Corporate entertainment was once the preserve of golf tournaments or pleasure boat rides, with businesses paying a King’s ransom to put their name to an event that many of their potential guests may not actually enjoy or even attend. So, when you have hundreds of high quality beers from across the UK all under one roof, alongside delicious ciders, perries and wines in the iconic setting of the Great Hall in St George’s, you’re in corporate sponsorship heaven. What better way to entertain your important clients or reward trusted employees than an evening spent
Not only does this give sponsors’ guests a truly exclusive experience but it also provides an excellent networking opportunity as business people from different sectors come together to enjoy a drink and socialise in a relaxed environment.
LIVERPOOL
ORGANIC BREWERY
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Reach and Demographics Reach calculated as 6,000 + People Attending 7,000 + Capacity 1,264 Facebook Hits 3,365 Twitter Hits 3,413 Email Database Hits 10,000 Website Hits We have several repeat sponsors of our festivals including many major names. Our demographic for the festival itself covers all classifications (A/B, C1, C2, D/E) ages 18 – 65, your banners and literature will be present for the entire duration of the festival meaning whoever your target market, they will be covered
as part of your sponsorship package. We have received coverage in various publications both printed and online and have a dedicated PR manager. This year, however we have received interest from a Royal Visitor, which we are hoping to confirm in the lead up to the festival.
LIVERPOOL
ORGANIC BREWERY
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Opportunities Principal Sponsor : From £5k + vat Associate Sponsors: From £500 + vat VIP tables of eight-ten: £60 per head Tickets to event: £8 plus beer tokens sold in cards of £12 for 8 half pints
Ray Stubbs Opening St George’s Hall Beer Festival 2013
Lord Mayor Gary Millar
Ray Stubbs and Mark Hensby MD of Liverpool Organic Brewery
LIVERPOOL
ORGANIC BREWERY
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Acknowledgement of
Principal Sponsor
of Event
“St George’s Hall Beer Festival Sponsored by…….” Onsite Activities:
Sponsor Session:
n Acknowledgement on the front cover of the festival programme plus 2 pages of editorial/advertising space inside the programme (approx 7,000 printed)
n Exclusive session for sponsors and trade customer of St George’s Hall Beer festival 2014
n One table of 8 permanently reserved throughout the main festival for clients or employees of sponsor (6 sessions in total) n One banner to be placed outside St George’s Hall during the lead up and throughout the festival (location TBC) advertising the session times with the company logo n Full colour 3m x 600mm banner above one bay, provided by LOB* n Designated promotional space to display any relevant branding, marketing materials or representatives of the company etc throughout the festival n Logo printed on T-Shirt worn by all members of the LOB team for duration of festival* n Logo to be printed on all festival glasses along with festival logo. LOB is happy for sponsor to retain any surplus glassware (typically 7,000 glasses)* *Artwork supplied by sponsor
n To take place Wednesday 24th September 2014 5pm – 8pm include:
200 tickets for Principal Sponsor Complimentary draft beer, cider, wine, soft drinks, tea/coffee - Buffet meal - Snacks available from the Liverpool Nut Company - Live Music - Opportunities for company networking, client entertaining and relationship building All guests at the session will receive individual glass personalised with company logo along with a festival programme
Marketing Activities: n Agreed Social Media outputs n Opportunity to run competition in programme and social media n E-blast to LOB directory of over 3,000 announcing sponsorship n Included in any relevant future press releases (from date of signed contract) n Logo on LOB website and St George’s Hall Beer Festival website n Dedicated Event Sponsorship Manager
Total Sponsorship From £5,000 + VAT (Working out at £25 p/h) LIVERPOOL
ORGANIC BREWERY
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Acknowledgement of
Associate Sponsor
of Event
Onsite Activities: n Acknowledgement within festival programme (approx 7,000 printed) n Full colour 3m x 600mm banner provided by LOB* n Promotional space to display any relevant branding, marketing materials or representatives of the company etc during the sponsor session *Artwork supplied by sponsor
Sponsor Session: n Exclusive session for sponsors and trade customers of St George’s Hall Beer Festival 2014
Marketing Activities: n Agreed Social Media outputs n E-blast to LOB directory of over 3,000 amount announcing associate sponsorship n Logo and link through to company website on LOB website and St George’s Hall Beer Festival website n Dedicated Event Sponsorship Manager
Total Cost: From £500 + VAT (Working out at £25 p/h)
n To take place Wednesday 24th September 2014 5pm – 8pm include:
20 tickets for Associate Sponsor Complimentary draft beer, cider, wine, soft drinks, tea/coffee – Buffet meal Snacks available from the Liverpool Nut Company - Live Music - Opportunities for company networking, client entertaining and relationship building - All guests at the session will receive individual glass personalised with the festival logo along with a festival programme
LIVERPOOL
ORGANIC BREWERY
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St George’s Hall
BEER FESTIVAL
VIP Suite
Reserved table for 8 People in VIP Suite - Small Concert Room All beer, wine and Cider complimentary Optional Table Service for 2 pint jugs Buffet meal included Access to 300+ Real Ales & Ciders in the Great Hall Exclusive beer selection in the VIP area
Small Concert Room
Exclusive live music at all sessions in the VIP area Locally Sourced Food
LIVERPOOL
ORGANIC BREWERY
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St George’s Hall
BEER FESTIVAL Contact Details Katie Jones Event Sponsorship Manager Email katie@liverpoolorganicbrewery.com Phone - 0151 933 9660 Mobile - 077488 20908
LIVERPOOL
ORGANIC BREWERY
39 Brasenose Rd, Liverpool, Merseyside L20 8HL, United Kingdom