Apollo Bay Shuttle Service Design Proposal SUSTAINABLE VACATION Creating Transport Links for Apollo Bay
Olivia Fitch
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Content Overview .........................................................................2 Design Objective .............................................................3 Proposal ......................................................................... 4 Investment Logic Map .................................................... 5 Stakeholder Maps........................................................... 6 System Map.................................................................... 7 The Service .................................................................... 8-9 Improved V/line Services................................................ 10 Cape Otway Service ...................................................... 11 Local Bus Service .......................................................... 12 Considerations................................................................ 13 Great Ocean Walk........................................................... 14 Carpark ........................................................................... 15 Carpark Provisions ......................................................... 16 Customer Journey Map................................................... 17 Touchpoint....................................................................... 18
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Overview Currently 98% of people who travel to Apollo Bay are using private vehicles while the remaining 2% is made up of public transport or hire vehicles. With such a large influx of traffic and cars annually, as current Apollo Bay does not offer any means to reduce this large percentage of private vehicles. While the V/Line does offer three daily services to Apollo Bay, once you are in the town, the only way to get around is by walking or hitching a lift. There is a large need for private vehicles due to the regions sprawling attractions, many of which are only accessible by car. Therefore once you are in Apollo Bay your ability to see the area is limited by your transportation. This large influx of cars have resulted in Above average road trauma due challenging road conditions and inexperienced drivers. Prohibitive cost of private transport and lack of public transport to connect to community and visitor attractions. Volume of private vehicles causing local traffic congestion and infrastructure damage.
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Design Objective In order to reduce these associated issues is to introduce a ‘Car Free Tourist Town’ and a shuttle service to transport the benicifiaries around the region. The four areas of this project are: 1. Apollo Bay Shuttle Bus 2. Apollo Bay Carpark 3. Cape Otway Shuttle Bus 4. Improvements to V/Line Service.
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Proposal The Car Park: The carpark will store the tourists car for the duration of the stay in Apollo Bay. The money paid by the tourists will help continue to run the shuttle bus and any other infrastructure needed for the service. The Apollo Bay Shuttle Bus: The Apollo Bay shuttle Bus will collect people from the carpark and transport the community and tourists in and around the town. The shuttle will stop and all the major destinations in the town such as the supermarket, medical centre, caravan park, information centre, golf course and other hotels. It will also do a circuit outside of the town to the Maits Rest Area. The Cape Otway Shuttle: The Cape Otway Shuttle runs services between the Maits Rest Area and the Cape Otway Lighthouse. It will connect up with the Apollo Bay Shuttle Bus as well as the V/Line Service. This shuttle also offers on demand services for pick up and delivery to major campsites along the Great Ocean Walk. These services need to be made either through the Information Centre or with the driver directly via mobile phone. The V/Line Service: In order to achieve a sufficient connecting service the V/Line service will be encouraged to include 3-4 new bus stops along the route. This is to encourage people to use the V/Line beyond the one destination.
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Increasing Sustainable Transport Service in Apollo Bay
DEPARTMENT OF TRANSPORT Investor: Facilitator: Initial Workshop: Version no: Last modified by:
INVESTMENT LOGIC MAP BENEFIT
Reduced cost in road maintenance and preservation of National Parks and wildlife
PROBLEM
Volume of private vehicles causing local traffic congestion and infrastructure damage
STRATEGIC INTERVENTIONS
Dedicated secure car park
Department of Sustainable Environment Olivia Fitch 26/05/2011 1.0 Olivia Fitch
CHANGES
Identify suitable car parking site
ASSETS NEEDED
Carpark and operator
Support from Otway Shire Council Increase in local employment and improved economy
Improved safety for the community and reduced health care costs
Prohibitive cost of private transport and lack of public transport to connect to community and visitor attractions
Above average road trauma due challenging road conditions and inexperienced drivers
A highly reliable shuttle community transport
Source funding for the shuttle service Support from tourist and local businesses
Minimum of two vehicles and operator
Agreed way finding system New way finding signs and bus stops
Upgraded V/Line service
Ministerial approval for service upgrade
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BENEFICIARIES
Stakeholder Map
Great Ocean Walkers
Campers
SECONDARY STAKEHOLDERS Cape Otway LightStation
PRIMARY STAKEHOLDERS
Landcare
RACV
Partners: Essential to the programs implementation
PARTNERS Tourists
- Service clubs -Apex -Rotary Groups
Primary stakeholder: Support is reqiuired for the running of the service Secondary: Support would enhance the operation of the service
Parks Victoria
- Dept Transport - Dept of Planning and Community Development (Regional Victoria) - Otway Shire Council - Tourism Victoria
V/line
Permaculture
Unemployed
Vic Roads Elderly
Locals Local Business Council Chamber of Commerce
Local Businesses
Beneficiaries Support would enhance the operation of the service Indigionous Community
People with a Disability
Community Health Service Clients
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System Map V/Line Service Geelong-Warrnambool
V/line/ Private Tour Bus Warrnambool
Private Vehicles
Apollo Bay Cape Otway
Town Car Park
Private Vehicles with Caravans
Shuttle
On Demand Service Caravan Park
center or phone call Page 8
The Service
V/Line Service Road Apollo Bay Shuttle Bus Service Road Otway National Park Service Road On Demand Otway National Park Service Road V/Line Bus Stops
Otway National Park Shuttle Bus Stops
Apollo Bay Shuttle Bus Stops
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The Service
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Improved V/Line Service
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Cape Otway Service Idealily the Cape Otway National Park in conjunction with Parks Victoria and the Cape Otway Lighthouse will run services between the Lighthouse, Otway Lighthouse Road, The Great Ocean Road and Maits Rest Visitors Area. The Otway Bus Service will link up with the V/line service. The Otway Bus Service will also connect with the Apollo Bay Shuttle Service at the Maits Rest Area. Cape Otway On Demand Service: As the aim of this service was to link Apollo Bay, The Great Ocean Road, Attractions and The Great Ocean Walk, an on demand service has been created. This on demand service is used only when a person using the Great Ocean Walk requires goods to be delivered or they need to be picked up. The four on demand bus stops are the major points of interests for walkers and campsites. This service can be organised through the Information Centre, Lighthouse or with the driver via mobile phone prior to the commencement of the walk or after.
Cape Otway Bus Stops Cape Otway On Demand Service Great Ocean Road Cape Otway Bus Service
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Local Bus Service On average 98% of visitors to Apollo Bay drive in private vehicles. While the other small percentage is made up of public transport or hired vehicles. Therefore, by encouraging vehicles to park their cars in an alternative location and not allowing tourists to drive in and around the area means there will be less cars on the road. This will greatly reduce a number of factors. These factors include: • Road Accidents. • Local Congestion. • Road Infrastructure Issues. Therefore, working in conjunction with the Apollo Bay shuttle service, V/Line service and the Cape Otway shuttle service a Apollo Bay car park will be built. As a result of the carpark is traffic is reduced away from the main street and the town, and surrounding area. The idea was to encourage people to walk and not drive around the town or use the shuttle bus service as a means of transport.
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Considerations People are able to walk a ‘reasonable’ distance if the walk is deemed ‘pleasant’. However, if the walk is not pleasant people will walk a maximum of 200m. Therefore, safety, security, lighting, gradient and distance, time of the walk is from bus stops to destinations need to be considered when designing the Apollo Bay town shuttle bus.
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Great Ocean Walk Those who partake in the Great Ocean Walk will leave their car at the car park and catch the shuttle bus to the information centre or fishing co-op. They leave their belongings on the bus and make arrangements with the shuttle company to deliver their goods at the campsite. However if they wish to commence their walk from an alternative location, they arrange with the driver to transport them their. Refer to next page for walking tracks.
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The Car Park The Apollo Bay - Otway National Park Shuttle and Car Park can increase local economy and decrease environmental impact. The Car Park - When tourists in private or hired vehicle arrive to Apollo Bay, they are required to park in the Apollo Bay Town Car Park. This car park is a secured carpark which stores cars for the duration of the stay. The idea to reduce cars on the road is for financial, environmental and safety reasons. Financially, more jobs are created from this project. Environmentally, less cars are on the road impacting infrastructure issues, wildlife and emissions. International and some domestic day trippers may also feel the conditions of these roads too difficult to drive meaning leaving their car in a safe lock up and being driven around is more appealing. The shuttle bus helps to transport those who leave their car behind around the area.
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ROAD
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This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act. © State of Victoria.
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This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act. © State of Victoria.
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Potential Areas for Carparks in Apollo Bay 1. Utilise the pre-exciting foreshore carpark area. This reduces the need for infrastructure cost. However a depot needs to be built in order to store the vehicles. This is a great idea as it wont create over development in Apollo Bay and is a good solution for parking whilst this service is tested.
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2. Utilising the Industrial areas in Apollo Bay to design and build a functioning carpark and depot for cars. Potential Areas for Carparks in Marengo 1. Utilise PUZ1 - Public Use Area. 2. Utilising PUZ6 - Public Use Areas which has been allocated to local government for use. Page 17
Customer Journey Map
PARK CAR
WAIT FOR BUS
GET OFF AT DESTINATION
WAIT FOR BUS
RESEARCH & ORGANISE TRIP
CONSULTATION WITH OPERATOR
GET OFF AT CARPARK BUS STOP
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DRIVE APOLLO BAY BUS CIRCUIT
DRIVE APOLLO BAY BUS CIRCUIT COLLECT CAR FROM CARPARK
OPERATOR NOTIFIYING DRIVER COLLECT PASSANGER
PRE ENGAGEMENT
ARRIVAL
TRANSPORT
ACTIVITY
TRANSPORT
DEPARTURE
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Touchpoint Map
Touchpoint
Caught in traffic
Handover reciept for carpark
Pick up passangers
‘A Blue print is based on a graphical technique that displays the process functions above and below the line of visibility to the customer: all the touchpoints and the back-stage processes are documented and aligned to the user experience.’ ‘http://www.servicedesigntools.org’ This blueprint describes the the touchpoints of communication between the customer, V/line company, V/Line driver and the community shuttle bus driver. This is an example of a situation which could occur during the personas journey to Apollo Bay. At some stage through the journey the customer was discouraged due to incorrect details on the itinarery, otherwise they were happy and excited about their holiday. Common elements through out this process which could cause for an unpleasant journey are: - Waiting longer than 15 mintures for transport - Alight their own luggage - Delays in transportation - Missing connecting transport
Angry
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Inconvenience
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Ask driver how long of a wait
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Get off at Car Park Stop
Customers
Ask to be taken to attraction
Customers wait for driver
Arrive in Apollo Bay
Role 1
Time Indicator
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