Weeks 7_Exploration

Domestic Day Trips Domestic day trips are groups of people or individuals who travel to the Great Ocean Road region in a short space of time.

For people to travel to these areas, there needs to be an appeal in each town. Apollo Bay is not a town people would travel to unless there was an appeal. The cape Otway national park, food and wine, bike rides and walks around the area are reasons for peoples travelling to this town.

Apollo Bay is an open and quiet town which is why it appeals to many. It is not as developed as Lorne or Torquay however, it does lack some infrastructure and community facilities which other towns have.

The People Young Singles/Couples Families International bus group Adventures Probus Groups

Infrastructure Ideas: - Sea Baths for Adults and Children - Skate park - Playgrounds - Beach front decking/board walks - Lockers - Bike station - New bus stop with interactive maps - Day trip kitchen facilities - Laundry service and toilets - Rental equipment for beach - Local aboriginal art gallery - Museum - Improvements to ‘sea side’ activities

- Boat ramps

- Sail boats for hire and lessons

- Kite Surfing equipment

- Boogie board/surf hire

- Bike paths - Reduce traffic on Great Ocean Road by reducing amount of produce bought down from Geelong and Melbourne. Therefore using more locally produced goods.

Otago Rail Trail Model - Rent Bikes - Free support Vehicles - Rail trail and road maps - Repair shops and cafes along the track V/Line Stop and Go: - One ticket flat price - Can get on and off the bus as pleased Mini Bus/Collectivo: - Cheaper fares - Transports from specific locations only on weekends and busy periods.

- Use community bus DIY or Organised Day Trip itineraries based on price/activities: - Food and Wine Tours - Culture Tours - Sport/adventure - Animal/ Fauna

Create Community oriented and tourist group days such as planting tree days.

Cooking Lessons: - Local produce from area - Cooking tours can roam the areas to buy the produce RSPCA/ Fauna programs: - Farm animals - Dairy farming - Native plants Food/ Wine tasting stalls/Mr Wippie Vans ‘Yellow Brick Road’ Sign DIY tours - Around Apollo Bay - Around Otway National Park/Lighthouse School Holiday Program day trips.

Service Design Ideas

Olivia Fitch

Day Trips & the Economy While these businesses underpin the regional economy their can be improvements made through road infrastructure and sustainable initiatives.

Economically, the Great Ocean Road region and the surrounding inland communities continues to change and develop. Rural enterprise underpins the regional economy. Dairying is the back bone of this region contributing largely to the economic growth of this area.

However it is also tourism and in particular ‘day trips’ which have been placing enormous pressure on the Great Ocean road creating problems of infrastructure and above state average accident rates.

While agriculture, forestry, fishing and mining make up 40% of the regions workforce. Much of the other people in this area are working in the hospitality and tourism industries.

Expenditure by purpose of visit:

‘3.8 Million Visitors between 2009-10 and 58% were ‘Domestic Day Trips’ totalling an estimated 2,211,000 travellers during that year. ‘

Food & Drink Fuel Shopping

Holiday Visiting Friends/relatives Business Other

Other Entertainment Total Expenditure

$ million

74

57

32

12

2

184

Expenditure $ million

Share of $ %

Visitors ‘000

Per Visitor $

119 25 NP NP

71 15 NP NP

1,459 441 NP NP

82 57 NP NP

More local produce and products Increase in community services Retail services Increased agricultural industries More events More local facilities

Benefits

Domestic Day Expenditure by item:

Geelong

Lorne

Torquay

Economic Impact of Day Trips to Apollo Bay

Hidden Cave

Skenes Creek Apollo Bay

Infrastructure issues Sustainability Limited routes into town Community identity Seasonal

Down Sides Olivia Fitch

Day Trips & the Environment Day trips to Apollo Bay via the Great Ocean Road creates enormous pressure on the road and this constant stress has inevitable cause infrastructure issues.

During peak season this road is constantly being used created local traffic, accidents, pedestrian traffic and the road degrading. This is due to the influx of tourists, particularly the day trippers as well as B-double trucks supplying towns along the coast with products.

While the Great Ocean road is heavily used, it also the appeal and reason for many of these towns popularity. If traffic was to be redirected, the appeal to travel to many of the costal towns would be abandoned in the day trippers itinerary.

In order to achieve a successfully sustainable town, Apollo Bay needs to meet present-day and future needs which will benefit and not compromise the local environment and economy.

Government Incentives Land Care Development of Infrastructure Cleaner Future Sustainable tourism Security for future generations

Benefits

Heaving congestion and lack of infrastructure has also created a great issues in regards to emergency evacuations. Fires are prevalent in this region due to the immense amount of forestry.

It is important to enhancement the economic and social wellbeing of this region and in-particular Apollo Bay. This is to be done by improved quality of life, and the economic prosperity in this area while not compromise any sustainable incentives.

It is also important to note that sustainable initiatives should not compromise the regions economic and social wellbeing.

Therefore, because this region and town depends heavily on tourism for economical support, environmental incentives should not effect the economy.

Environmental Impact of Day Trips to Apollo Bay Waste Management Land Care Infrastructure capacity Traffic Access Local Planning Township Identity Over Development

Down Sides Olivia Fitch