2 0 1 3 -2 0 1 6
L I V I A N ATA L I E
B R A N D I N G/I L L U S T R AT I O N /M U LT I M E D I A
h e l l o //
LIVIA N ATA L I E Jakarta, Indonesia - 23 Desember 1994 e. hi.livialie@gmail.com
issuu.com/livianatalie Instagram: @livianatalie goo.gl/mWdmKJ be.net/livianatalie
E D U C A T I O N A L B A C K G R O U N D // 2012-2016 // TARUMANAGARA UNIVERSITY Visual Communication Design: Multimedia Major Bachelor of Design - Summa Cum Laude, GPA 3.84 of 4.00
S O F T W A R E S K I L L S // Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe After Effects Adobe Premiere Pro Cinema 4D
P R O F I C I E N C Y // Branding UI
Illustration
Packaging Design
Website Design
Motion Graphic Movie Editing
Book Design
I N T E R E S T // Indie Music // Tea // Cartoon // Game // Illustration // Explainer Infographic // Studio Ghibli
B R A N D I N G //
V O I & V O X // Sharing the same passion, a team of young people with various backgrounds and characters committed to work together as one. Voi & Vox goals are to capture memories and make them last forever in photographs. The idea of this brand mark is started using the initials of voi & vox which is the letter v. Voi & Vox has a mission to capture the moment that is all that can be enjoyed in the future, therefore, this brand mark is formed from a symbol of "infinity" to interpret the moments captured. The Brand mark also gives a touch of elegance that radiance of every photo captured by Voi & Vox.
2015
letter v
+
infinity
BALLET
JAZZ
FITNESS
B R A N D I N G //
N A M A R I N A // Namarina is a non-formal educational institutions engaged in ballet, jazz, and fitness (fitness). Established in 1956 by The late Nanny Lubis followed by Maya Tamara as Principal/Artistic Director. Currently Namarina has grown and spread in some areas of Jakarta, which Halimun (as Head Studio), Kebayoran, Tebet, Bintaro, West Jakarta, Pondok Indah and Cipete. In the age is fairly long, it's hard to achieve if Namarina not solid as an institution. In the scope of Southeast Asia, Namarina is an art institutions, especially in the oldest ballet. Namarina’s identity formed based on the idea of ballet and elegance. The brand mark itself is based on the ballet shoes that is substituted into the letter A, which is then placed at the center position in order to create balance and harmony of Namarina identity.
2013
A Letter “A”
+
Ballet Shoes
BALLET
JAZZ
FITNESS
BALLET
JAZZ
FITNESS
Babys and Mom is a store that providing supplies for babies and mom. Founded by Sandy and Davin Octa Halim, Babys and Mom located at Daan Mogot, Tangerang. Babys and Mom offer best quality and newest baby supplies for you. Babys and Mom also offer for a best prices and service. This is my final project as design student at Tarumanagara University. This project covers: Mobile application design (UI/UX), Rebranding, Promotional Design (application launch video & media promotion). About the rebranding itself, the idea came from basic idea from “baby supplies” and “shop” which each symbolize a ‘stroller’ and a ‘shopping cart’. The reason behind the symbol are both of them having the same trait: being pushed, and then both symbol combined into formed a brand mark. The colors on brand mark represent Babys and Mom itself. The logotype using a script/handwritten caligraphy typeface to represent gentleness of a mother.
2016
B R A N D I N G & U I / U X //
B A B Y S A N D M O M //
Professionalism
Completeness
Trustworthy
Attention Grabber
Qualities
Friendliness
+ Baby Stroller
Shopping Cart
Alya Esthetic Center (or AEC) is a beauty clinic located in South Jakarta that promotes healthy skin face, also inculde hair and dental care. Identity of Alya’s based on the idea of their main focus (face, hair, dental) which is around face. Alya’s brand mark symbolize a side head profile that formed from letter l and y. The identity itself created into more aproachble way.
2016
B R A N D I N G //
A L Y A E S T H E T I C C E N T E R //
Aproachable
Side Profile
Healthy
“When cookies-meet-brownies, every cookie has a fresh-baked brownie taste”, Crownies is a crispy brownies cookie which is having unique concept and offers other flavour like chocolate chips melt, red velvet cheese and matcha green tea. Crownies purely handmade, with no artificial flavors & preservatives. We can enjoy Crownies by spreading sweet jam on it, crumbling them over dessert like creamy ice cream, dipping it in fresh milk, and enjoy on its own with your favorite tea. Identity of Crownies based on the term of “crown” in “crownies” which is became crownies’s brand mark itself. The illustration on packaging based on the idea of “tea time in crowniesland” that using picture book style with little bit whimsical theme. The illustration parted into 3 part that fit each of 1 box of crownies, so when displayed together, it formed a complete illustration.
2016
B R A N D I N G & I L L U S T R A T I O N //
C R O W N I E S //
Letter “W”
+
Crown
B R A N D I N G //
B O O K I S H // Starting from the pleasure of reading a book, Camille opened her own book online store called Bookish. Bookish selling novels ranging from the new novel to novel that are rare in the market. Bookish’s Identity based on the idea of a book shape. The brand mark itself based on Bookish’s letter B that combined with a book shape.
2015
KeeBoard Keyboard is a powerful keyboard extension for iPhone that strongly focuses on all-out customization. KeeBoard allows you to freely customize the color of the keyboard buttons, keyboard background (using custom image or colors), buttons font, typing sound, and etc. KeeBoard is also equipped with “personalized shortcut text buttons”, giving these buttons your personal text, such as greeting, your phone numbers, your house address. This is my personal project with my brother. The brand mark itself based on ‘RGB Slider’ that represent Keeboard is an apps with fully customizable.
2015
B R A N D I N G & U I / U X //
K E E B O A R D //
RGB Color
+
K
Letter “K”
R
255
G
255
B
255
Futsalink is a digital platform for futsal lovers that allow you to join team or build your own, booking arena, and challenge without border limitation. Futsalink animated explainer video show why we should use Futsalink. The animated explainer video contains story about a futsal lovers who want to play futsal but facing difficulties to gather teammates, booking futsal area, and finding opponents.
2015
M O T I O N G R A P H I C //
F U T S A L I N K //
ATM Bersama network is one of the inter-bank ATM terminal in Indonesia. Established since 1990, until now ATM Bersama consists of 87 banks and non-bank institutions that are connected through more than 49,000 ATM terminals spread throughout Indonesia. The current logo of ATM Bersama is a fresh interpretation of the original logo which is already well-established and has a great recognizability in Indonesia. ATM Bersama explainer video tell us about history of ATM Bersama and their vision and mision, after that it explain about why ATM Bersama rebrand themself.
2015
M O T I O N G R A P H I C //
A T M B E R S A M A //
Pocket baseball is a baseball simulation game, we take control of the batter who needs to hit every ball that being throwed by the pitcher without a fail. Pocket baseball offer reward when certain score reached, like costume, but each have a certain requirements to unlock. This is my personal project with my brother. The game graphic’s adept 8-bit style that refined. The character sprites created in adobe illustrator and tested using gif section in adobe photoshop.
2014
G A M E D E S I G N //
P O C K E T B A S E B A L L //
Here are some of my illustration work, mainly digital illustration. Somewhat, I have a huge obbsession over portrait drawing, so enjoy.
2015
I L L U S T R A T I O N //
I L L U S T R A T I O N //
thank y o u //
SELECTED W O R K S //