Weekly Influencer Update 26.04.2021
Womenswear - UK
@cry.sus 5.3k following 31% 18 – 24 86% audience quality
@whymarj 23.6k following 44% 18 – 24 6.07% engagement
@stylingemilybeanie 5.9k following 66% 18 – 24 79% audience quality
@maretamee 129k following 52% 18 – 24 80% audience quality
@cassiex1x 40.5k following 33% 18 – 24 4.52% engagement
Womenswear - UK
@nonnimoyo 2.7k following 58% 25-34 87% audience quality
@aishaxahmada 41.1k following 42% 18-24 17.71% engagement
@antoinette.victoria 41.1k following 43% 18-24 9.03% engagement
@hannahlronan 10.6k following 41% 18-24 82% audience quality
@_olhirst_ 18.4k following 42% 18-24 61% audience quality
Menswear - UK
@lookingforlewys 299k following 64% 18-24 13.88% engagement
@jack.designs 30.1k following 64% 18-24 3.90% engagement 60% male audience
@6lack.vibe 8.3k following 41% 18-24 63% audience quality 55% male audience
@elliotcolesmall 16.3k following 44% 18-24 9.35% engagement 48% male audience
@michaelmonten 39k following 54% 18-24 81% audience quality 57% male audience
Menswear - UK
@jordanquayson 4.1k following 47% 18-24 85% audience quality 27% male audience
@ldavd 3.7k following 47% 18-24 24.6% engagement 47% male audience
@whyruvio 32.2k following 47% 18-24 4.83% engagement 61% male audience
@_pukes_ 92.2k following 55% 18-24 11.92% engagement 44% male audience
@matthew.yg 38.2k following 58% 18-24 19.73% engagement 23% male audience
Womenswear - International
@shaymaafaith MENA 187k Followers 49% audience age 18-24 85% audience female
@clodelle_klotork DE 11k Followers 84% audience age 18-34 71% audience female
@louisabrueg DE 110k Followers 53% audience age 18-24 5% Engagement
Menswear - International
@vyckkis FR 26.3k Followers 58% audience age 18-24 28.92% Engagement
@alm1nd FR 88.7k Followers 56% audience age 18-24 3.67% Engagement
@sambattista IT 93.2k Followers 48% audience age 18-24 2.3% Engagement
@nandovos NL 21.7k Followers 77% audience male 3.25% Engagement
DENIM COMPETITOR ANALYSIS
H&M
ES
#leexhm NL
THE CAMPAIGN •
Hook: Sustainable Denim collection (first ev er 100% recycled cotton jeans)
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Liv e talks with Global Sustainability Manager.
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Inspired by 90s
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Looks like unpaid as well as paid content.
GIFTING
MENA
Urban Outfitters THE CAMPAIGN •
Hook: BDG as the best spot for denim with the all the styles you'd need
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Mainly using TikTok to push product, gifting across the board (nano, micro mega), #BDG365 and #UOonyou.
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Staple wardrobe styles with some elev ated pieces
Jaded London THE CAMPAIGN •
Hook: Fun, unique, denim looks.
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Gifted the same styles across the board (nano, micro, macro) to get the best cov erage, #jadedbabes
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Inspired by 90s, a lot of reworked v intage styles
Motel Rocks THE CAMPAIGN •
Hook: Denim made for you, plays on twitter culture but also giv es a personal touch.
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Paid for posts, affiliate links, 'how to style' reels, hashtags, shop the look, CTA on site.
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Staple wardrobe styles with some elev ated pieces
BOOHOO Man
THE CAMPAIGN •
Hook:Lil Durk, American rapper. Released 11/02
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Features lots of printed denim and extreme rips.
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ov ersized, baggy denim.
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Add to MW imagery to include similar pieces?