Supported Activation Moments

HALLOWEEN ACTIVATION OCTOBER 2020

Idea no.1 Scary movie screenings Have an influencer scary movie night with Home projector and screen. Send outfits, drinks, snacks and Face & Body.

Budget - £1k Guests – a group of under 6 friends

Idea no.2

A cute cosy night in and pumpkin carving: Cute cocktail making kits or bottled cocktails and Halloween cookies from here and ASOS DESIGN Halloween accessories. We could send pumpkin carving kits, and pumpkins.

Budget - £1k Guests – we could gift 10 influencers on a £1k budget

The results For this activation, we went with idea number two. We gifted 14 influencers with a total follower count of 5,209,440, which resulted in 18 stories. The posts generate 766k impressions.

Lockdown Lift Activation May 2020

The Idea DRIVE IN CINEMA

Send two groups of influencers to an outdoor door cinema using our connections with Jeep. Gift them outfits, and include a gift bag with goodies and snack for the movie.

The results For this activation, we sent 5 influencers with a total of 897,552 followers, which resulted in 25 stories and 6 grid posts. These generate 454k impressions.